Our editors independently selected these items because we think you will enjoy them and might like them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Prime Day was created by Amazon which has an affiliate relationship with TODAY. Whenever you buy an Amazon product through our site, Amazon pays TODAY a small commission on that sale.
Coverage of Day 1 of Amazon Prime Day has ended. Continue finding Day 2 Amazon Prime Day deals on our live blog.
Amazon Prime Day 2020 is officially here and we have all the best deals right here in one place.
TODAY.com's live blog is your one-stop destination for the can't-miss sales of Prime Day 2020. Whether you're getting a head start on holiday shopping or shopping for everyday essentials, we have everything you need to know right here.
That's right! We're doing all the work for you and finding the best Amazon Prime Day sales in real-time! So sit back, bookmark this page and keep coming back for the latest deals of the day.
That's a wrap on day one of TODAY.com's Amazon Prime Day 2020 coverage! Thanks for following along and come back tomorrow, where the Shop TODAY team will continue to monitor the latest sales and highlight the best deals of day two, beginning at 6 a.m. ET.
We leave you with deals that TODAY.com readers are adding to their carts right now:
We've got one more non-Amazon Prime Day sale for you guys: Target Deal Days. We combed through this sale to make browsing the massive sale a bit easier. Check it out!
Wondering what Prime Day deals everyone is searching for on Google? Read more here!
Deal alert! AncestryDNA kits are on sale for 50% off.
Let's check in on some of the latest Lightning Deals to hit Prime Day.
At 43% off, this limited edition deal is going to go fast! The top-rated air purifier from Toshiba comes with an Echo Dot and ready to connect with your smart home.
Cozy up for fall with this bestselling chunky knit sweater for women. It's a top-rated fashion item and perfect for the fall and winter months.
In the weird-but-useful category is this travel tray for kids. Whether they're in the car or at home, think of this as a portable desk for the little ones! Best of all, it folds up flat and comes with a shoulder strap.
For under $20, you can sore a pair of cozy, top-rated leggings. But hurry, this deal ends in just a few hours!
Here's a popular one for parents: The popular Bentgo lunch box is on sale for 33% off right now.
Need a printer for the home office? This wireless all-in-one can print, scan and even whip up photo prints. Get while it's still available!
We can never resist a great deal on a robot vacuum. Make chores a breeze with this
What's the difference between a Deal of the Day and a Lightning Deal?
A Deal of the Day typically lasts throughout the day or until the product is sold out. Lightning Deals are promotions with a limited number of discounts offered within a fairly short time frame. Both styles of deals will have countdown timers on the product page to let you know when the sale ends.
There's an editor-approved beauty sale you don't want to miss. It's on a bestselling Amazon eyebrow pen that delivers natural, long-lasting results. Here's the scoop:
We have one more kid-friendly roundup for those who want to score deep discounts: 10 of the best Prime Day toy deals for kids. Without further ado...
It's never too early to start your holiday shopping — and while you're at it, pick up a trending toy for the kids: an Advent calendar from beloved brands like L.O.L. Surprise, LEGO and more. Check out the sale details here:
Rare deal alert! Dyson's bestselling Airwrap styling tool is on sale for $50 off. Read more about why one writer swears by this gadget for good hair days.
Ready to save big on home decor? From blackout curtains to white noise machines and a Mickey Mouse clock that's Echo-compatible, check out the Amazon Prime Day savings in the home department.
Calling all TV and movie lovers! Amazon's bestselling Fire TV Stick is 40% right now. Add this one to your cart before it sells out!
You can't forget about fashion! Yes, Amazon has a plethora of amazing style deals on everything from stretchy Levi's skinny jeans to Kate Spade New York handbags.
Are you doing your gift guide shopping a bit early this year? Check out our roundup of Prime Day deals from Amazon's curated gift guides. You're sure to find something for everyone on your list!
While you're at it, treat yourself to some must-have home appliances, including the Instant Pot, Roomba robot vacuums and more!
Don't forget about the kiddos! Now is the perfect time to grab some early holiday gifts. Here's a look at some tempting deals:
- Up to 30% off STEM toys and sets
- Up to 40% off games from Hasbro and more
- Up to 30% off arts and crafts
Whether the kids are schooling from home or you're ready for a tech upgrade, we rounded up the best Amazon Prime Day laptop deals. We found deep discounts on brands like Apple, Dell, HP and more!
Let's take a mid-day break and see what other sales are going on around the internet. We found amazing discounts that rival Prime Day at retailers like Target, Walmart, Bed Bath & Beyond, Home Depot, Macy's and Old Navy. Don't miss out!
In need of some extra disposable masks? This box of 50 is 41% off and has thousands of reviews from Amazon customers.
Prime Day isn't just about tech and big-ticket items — you can score deals on beauty favorites too! Check out our roundup of the best beauty deals so far.
Prime Day is a surprisingly great time to stock up on everyday essentials — like diapers! Check out our roundup below for some great discounts on brands like Pampers, The Honest Company and more.
Need a new Amazon device? From Kindles to Echo Dots, some of Amazon's most popular devices are up to 68% off right now! Check out our roundup of the best deals.
We're only a few hours into Prime Day, but tons of items are already trending!
People can't stop searching for this multifunctional tool — and it's not hard to see why. It has thousands of rave reviews from people who say it's a game-changer for doing your hair in a hurry.
Here are other items that are currently trending:
- Roku Express HD Streaming Media Player (Was $29.99, Now $21)
- Fire HD 10 Tablet (Was $149.99, Now $79.99)
- JBL Charge 4 Bluetooth Speaker (Was $179.95, Now $139.95)
Looking for deals that won't break the bank? We've rounded up our favorite picks under $25, including the LifeStraw, Echo Dot and Signature by Levi Strauss and Co. Skinny Jeans.
The deals keep rolling in! Here are a few more that caught our eye:
- Samsonite and American Tourister luggage is up to 50% off
- Bissell Power Fresh Steam Mop is down to $62.99
- Fossil Watches are up to 45% off
Looking for something truly unique? Here a few finds you won't want to miss:
- Nixplay Smart Digital Picture Frames (Up to $70 off)
- Le Creuset Enameled Cast Iron Signature Sauteuse Ove (40% off)
- Calico Critters Red Roof Cozy Cottage (20% off)
Prime Day has just started, but some Shop TODAY reader favorites are already on sale! Here's what people are loving right now:
- TP-Link N300 WiFi Extender (Was $29.99, Now $17.99)
- Signature by Levi Strauss and Co. Totally Shaping Pull-On Skinny Jeans (Was 27.99, Now $21.99)
- Apple AirPods Pro (Was $249, Now $199)
- Revlon One-Step Hair Dryer and Volumizer (Was $59.99, Now $39.99 with coupon)
Looking to add Alexa to your home? You can now grab an Amazon Echo Dot for only $18.99!
This smart speaker can do everything from play your favorite music to control the lights in your home. Simply pair it with Alexa-enabled devices to get the most out of it.
Fall is here, which means it's the perfect time to grab a weighted blanket.
Prime members can currently save 38% off this wildly popular weighted blanket from YnM.
This popular option has thousands of rave reviews and is 20% off for Prime members.
Some Shop TODAY editor favorites are currently on sale!
This lightweight Kindle would make a perfect gift for the bookworm in your life, and it's currently $50 off.
Let's take a look at some TODAY.com reader favorites from 2019 that are on sale for Amazon Prime Day 2020:
- Waterpik cordless flossers are up to 43% off.
- Select Instant Pot products are up 58% off.
- LifeStraw Personal Water Filter is down to $9.99.
- 23AndMe Health and Ancestry Service Kit is 50% off.
- iRobot Roombas are up to 38% off.
- Toshiba's 32-Inch Smart TV is 33% off.
Good morning! Let's kick off TODAY.com's Amazon Prime Day coverage with a look at some can't-miss deals!
Have you been waiting to pick up some new Apple AirPods? Now is the time to buy! The original model is down to just $114.99 for Prime Day — the lowest price we've ever seen them on Amazon!
Instant Pots are the perfect multifunctional kitchen tool — and this version is over 50% off for Prime Day.
If you're in the market for an electric toothbrush, this option with over 5,000 reviews is down to just $20 right now.
Tired of vacuuming? Let this Roomba do it for you! This model works with Amazon Alexa for voice-activated controls and also connects to your smartphone.
With over 45,000 reviews from Amazon customers, this Waterpik flosser is well-loved and on sale for 43% off.
Prime Day is basically the new Black Friday when it comes to TV shopping, and you can score this highly rated option from Insignia for only $109.99 right now.
What is Amazon Prime Day?
Last year Amazon held its longest Prime Day event ever: a full 48 hours worth of deals on everything fashion, beauty, tech and more. The event typically takes place during the summer months but Amazon Prime Day is back for two days starting today.
How can I save during Amazon Prime Day?
In order to take advantage of Prime Day markdowns, you'll need to make sure that you are signed up for a Prime membership. While a yearly membership costs $12.99 per month, you can sign up for a free 30-day trial if you want to take advantage of the Prime member deals just for Amazon Prime Day 2020.
Students can also enjoy six months of Prime benefits for free, along with exclusive student offers for Amazon Music and Video by signing up for a free trial. You can also opt to purchase a yearly subscription if you want to enjoy the convenience of free, two-day shipping on the other 363 days of the year.
To stay up to date on the latest Prime Day deals, check out all of Shop TODAY’s Amazon Prime Day 2020 coverage here.
For similar Amazon Prime Day 2020 deals, check out:
- Don't miss the Apple Airpods Pro sale at Amazon and Walmart
- I'm obsessed with these slimming, stretchy jeans — and they're only $22 right now
- Walmart Big Save event 2020: 20 best deals that rival Amazon Prime Day