Shop the Show
Saw it on TODAY? You’ll find it here. The segments are listed in order of when they aired.
About Shop TODAY
Gift Guides
The 50 best Mother’s Day gifts that she’ll actually use
Our favorite Mother’s Day gifts include cozy blankets, skin care bundles, wellness and more.
Kitsch Satin Pillowcase
Satin pillowcases, like this one, are said to have both skin and hair benefits.
$15.20
$19.00
Kitsch
RevitaLash Leave-In Hair Mask and Conditioner
Use promo code TODAY for 25% off sitewide through 5/4
$31.88
$42.50
Revitalash Cosmetics
Wrap-It Storage Clear the Clutter Value Pack
Use promo code TODAY for 40% off
$30.00
$62.94
Wrap-It Storage
Shop TODAY Travel Awards
Our editors tested hundreds of products — see which ones made the cut.
Osprey Daylite Expandable Travel Pack 26+6
Winner: Best expandable travel backpack
$110.00
Osprey
$110.00
Backcountry
Case-Mate Soap Bubble Waterproof Floating Pouch
Winner: Best all-weather phone protector
$16.00
$20.00
Case-Mate
$20.00
Amazon
$29.99
Target
Kodak Charmera Keychain Digital Camera Blind Box
Winner: Best viral travel gadget
$34.99
Amazon
$34.99
Target
$38.99
Walmart
Twelve South ButterFly SE 2-in-1 Qi2 Charger
Winner: Best two-in-one charger
$79.99
$99.99
Amazon
$79.99
Twelve South
$99.95
Apple Services
BrüMate Rise 25 Ounce Water Bottle
Winner: Best overall water bottle
$37.99
Amazon
$40.95
REI
$40.99
Brumate
On the show
Try This TODAY: Dylan Dreyer Visits Top of the Rock's Skylift, Plus How to Get Tickets
Get the best views of New York City with this sky-high experience.
Trending
The Return of Capris, a $25 Earring Deal and More Trends to Shop in April
From a genius home hack to Medicube's latest hair launch, these picks are seriously trending.
Shop TODAY Savings
Add this extension to your Chrome browser and save at 40,000 retailers.
$0.00
Shop TODAY Savings
PrettyGarden Belted Jumpsuit
This versatile jumpsuit features a belted tie-waist, which can be dressed up or down.
$49.99
Amazon
Nioxin Density Defend Diamax Advanced Hair Thickening Serum
According to the brand, this serum instantly increases hair shaft diameter and thickness.
$55.00
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$30.00
$50.00
Sam's Club
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint
This tinted mineral sunscreen bestows a soft glow upon the skin.
$13.97
$15.99
Amazon
Archies Arch Support Flip Flops
A pair of arch support flip flops that promise to promote optimal foot posture and body alignment.
$40.00
Amazon
ZooSixx Capri Pants
Embrace the return of capris with this affordable find from Amazon.
$13.29
$22.99
Amazon
It Cosmetics Do It All Sheer Tint Face Balm
This 4-in-1 serum-based balm is infused with hydrating ingredients.
$34.00
Ulta
Arach&Cloz Short Sleeve Sweater Top
Transition seamlessly between seasons with this versatile sweater.
$19.99
$36.99
Amazon
Bioré UV Aqua Rich Watery Essence SPF 50
This Shop TODAY Beauty Award-winning sunscreen is infused with hyaluronic acid.
$14.97
$15.99
Amazon
Sports Rabbit Water Bottle Holder
Keep your water bottle with you wherever you go with this sling.
$16.99
Amazon
Old Navy Canvas Barn Jacket
A trendy barn jacket is perfect for the transitional season.
$34.99
$69.99
Old Navy
Nectar Hydration Packets
These electrolyte packets use organic fruits and essential elements to help you refuel and recharge.
$22.90
Amazon
Cushionaire Lane Cork Footbed Sandals
Get the arch support and comfort you need from this sandal.
$34.99
$49.99
Amazon
Lands' End 5 Pocket Tote Bag
This canvas has five pockets to hold your essentials and stay organized.
$35.95
$39.95
Lands' End
Sammart Collapsible Plastic Laundry Basket
This basket opens and collapses with ease for convenience and storage.
$34.70
$37.99
Amazon
RoC Retinol Correxion Line Smoothing Peel Pads
These pads promose smoother skin with every swipe.
$38.99
RoC Skincare
$38.99
Ulta
"Through Mom's Eyes" by Sheinelle Jones
Sheinelle's first book shares advice from the moms of celebrities like Lady Gaga and Kevin Durant.
$20.28
$29.00
Amazon
Looking for a book you saw on TODAY?
Home
All of the books you’ve seen on TODAY — and where to get them
All the books you've seen on TODAY.