The wait is over — Amazon Prime Day is here, and we’re monitoring the retailer’s biggest sale of the summer around the clock.
To kick off the sale, Shop TODAY executive editor Adrianna Brach stopped by the plaza with the best Amazon Prime Day deals we’re seeing on day one, which include markdowns on luxury beauty, fashion basics and big-ticket home items. If you see something you want, act fast, because the most popular Prime Day deals seen on TODAY always sell out quickly.
To shop our curation of the best Amazon Prime Day deals seen on The TODAY Show, just keep scrolling. And, for even more savingsbe sure to check back throughout the week, as we’ll be keeping an eye on the markdowns and sharing the top deals with readers here as the sales event continues.
Amazon Prime Day deals seen on TODAY
This deal is exclusive to day one, and we’re expecting it’ll go fast. This spray was a Shop TODAY Beauty Award winner and it’s our favorite find for anyone who struggles with flat hair that needs a bit of volumizing (without the crunchy feeling of most hair styling products).
“What makes it unique is that it adds volume and texture without the stiffness of a hairspray... so it still feels touchable,” Brach explains. “It also works as a heat protectant, so it’s a two-in-one!”
Our team has tested hundreds of concealers, so you can trust us when we say that Tarte’s is one of the best. It earned a Shop TODAY Beauty Award for its impressive shade range, creamy coverage and long-lasting application. Right now, this beauty favorite is 40% off for Prime Day, so you’ll want to add it to cart before it’s gone. Plus, the concealer’s travel-sized version is just $9 during the sale!
Some of the biggest discounts we’re seeing today are on cookware, like this stainless steel set. You get 15 pieces in this collection, which works on everything from traditional stovetops to induction ranges.
“It’s just over $70, so you’re paying less than many individual stainless steel pans on their own,” Brach remarks. “The key with Prime Day is focusing on products you’d actually buy anyway. The biggest savings come when you’re replacing staples or investing in items you’ve been waiting to purchase, not just shopping because something has a discount.”
Brach calls this layer “one of those throw-on pieces you’ll wear over and over again.” It’s the perfect lightweight piece to have on hand for summer air conditioning and chilly nights, but you can wear it all fall long, too. It’s a bit oversized, so Brach suggests sizing down (unless you’re going for a boyfriend cardigan or duster type of look). Plus, it has pockets!
Trend alert: Capris are back! Fashion experts are reporting that nostalgic fashion trends like this one are having a major moment.
“I love that these are so light and stretchy — comfortable enough for a summer day, which is not always the case with stiff denim,” Brach points out. “The wide-leg silhouette also feels more modern and looks great on everyone.”
Best Amazon Prime Day deals right now
Let’s be honest: Between dust, wax and debris, our most-used tech gets pretty gross. One writer tried this affordable tool to clean her AirPods, and she said it was so easy to get into even the deepest nooks and crannies to get them looking (and sounding!) like new again.
This viral mascara has impressed our picky editors and over 180,000 Amazon customers. It previously earned a Shop TODAY Beauty Award for its impressive clump resistance, longevity and, of course, sky-high length.
Buying trash bags might not be the most thrilling, but they’re a smart (and very useful) buy now that they’re marked down. These previously won in Shop TODAY’s Ranked series, being awarded the title of best leakproof trash bags based on their performance in a series of tests.
According to Amazon, this editor-loved vitamin C serum was purchased more than 10,000 times in the last month alone. Now that it’s nearly 50% off, you’re going to want to add it to cart to brighten skin, even tone and soften the look of fine lines.
Get peace of mind when you’re out enjoying your summer vacation with this deal. Now marked down by 50%, the video doorbell allows you to keep an eye on your front door so can watch out for deliveries and never miss a knock.
More Chamberlain deals to shop:
The secret to feeling smooth and supported under dresses this season? A good shaping bodysuit. This option is a bestseller on Amazon with thousands of ratings, and our editors have tried and loved it, too.
Did you know that you should be replacing your pillow every two to three years? If it’s time to upgrade, the right pillow for you might depend on your sleep style, since you want to keep your head, neck and spine aligned, experts previously told Shop TODAY. For side sleepers, the editor-loved Osteo pillow is our pick, because it fills in the hollow between your shoulder and neck and cradles your head. It has amassed more than 20,000 ratings from Amazon customers and even earned a Sleep Award.
Best Amazon Prime Day beauty deals
This Beauty Award-winning lip oil from Neutrogena is packed with ingredients you’d normally find in a nourishing balm, like hyaluronic acid. Its light pink shade is universally flattering and adds a barely-there pigment that Shop TODAY testers vouch attracts a ton of compliments.
This Innisfree sunscreen earned the title of best overall sunscreen in one editor’s Ranked review, where she pitted eight expert-recommended options head-to-head. It’s lightweight and includes good-for-your-skin ingredients like green tea and cica.
Save time in the morning — and your hair from heat damage — with this flexible, cushioned satin curling rod set. Associate producer Alexa Arent swears by them for preserving her blowouts and curling her hair overnight (or during the day, if her plans are at night!).
No brushes are needed when you have one of these bestselling eyeshadow sticks on hand. It’s super easy to apply and blend with the built-in sponge side, thanks to a sophisticated crème-to-powder formula that glides on smoothly.
We hate to break it to you, but your bath towels might be harboring bacteria and making your skin worse (especially if you’re acne-prone). Whether you’re traveling or just looking to level-up your hygiene, these towels are worth restocking on now that they’re on sale for Prime Day.
Apply this collagen-infused mask before bed, let it dry and peel it off in the morning to reveal glowing skin. Formulated with ceramides and collagen extract, it’s said to help plump and firm the skin. You can also grab the brand’s discounted jelly brush, linked below, for just $4 to get mess-free application.
More Medicube deals to shop:
- Medicube Jelly Brush, $3.99 (50% off)
- Medicube Zero Pore Pads, $14.90 (52% off)
- Medicube PDRN Pink Peptide Serum, $14.90 (32% off)
- Medicube Collagen Jelly Cream, $14.90 (25% off)
Now’s a great time to restock your medicine cabinet with a fresh tub of Aquaphor, which is always useful to have on hand. The brand vouches that it’s a multipurpose solution to a variety of common skin concerns, from dry lips to burns and more.
One beauty writer has spent 25 years testing all the top foundations, and found that this one delivers. The bestseller was developed specifically with mature skin in mind, blurring the look of pores without clinging to dry spots or settling into fine lines.
Frizz-free hair is within reach! Spritz this spray onto towel-dried hair to get humidity and frizz protection. One writer vouches will “leave a glossy shield over your strands without the heavy residue.”
More Color Wow deals to shop:
- Color Wow Style on Steroids Texturizing Spray, $19.20 (40% off)
- Color Wow Root Cover Up, $24.15 (30% off)
- Color Wow Xtra Large Bombshell Volumizer, $19.60 (30% off)
- Color Wow Money Mist Spray, $21 (30% off)
- Color Wow Raise the Root Thicken and Lift Spray, $18.20 (30% off)
Struggling with hair thinning? This leave-in treatment from Nioxin may help. One editor previously incorporated anti-hair thinning products from the brand into her approach when combatting some stress-induced hair loss and saw impressive results.
An award winner, this best-for-your-budget blow dry brush allows you to save time by styling and drying your hair at once. We love how much volume it adds and how easy it is to use (even if you don’t normally style your hair with tools).
One writer put Solawave’s red light wand to the test to see if it’s really worth the hype. Spoiler alert: she thinks it is! The device is currently 35% off for Prime Day, so now’s the time to buy ($109 is one of the lowest price tags we’ve seen for editor-tested red light devices).
If you have been hoping to get your hands and hair on a big-ticket multistyler, Prime Day is your best opportunity to get one on sale this summer. You can save nearly $150 on an award-winning option right now, thanks to Shark’s FlexStyle deal.
Best Amazon Prime Day fashion deals
This is your sign to toss out those worn-down socks and restock your basics drawer. This cushioned silhouette from Hanes serves as a versatile ankle length that isn’t quite as high as a crew sock, but provides more coverage than a no-show style.
The sunniest season is upon us! Accessorize with these editor-loved sunglasses that offer generous coverage and don’t break the bank.
More Sojos deals to shop:
- Sojos Aviator Polarized Sunglasses, $12.91 (19% off)
- Sojos Slim Rectangle Polarized Sunglasses, $14.44 (28% off)
- Sojos Retro Oval Polarized Sunglasses, $13.29 (17% off)
- Sojos Slim Aviator Polarized Sunglasses, $12.91 (35% off)
Stay cool and dry this season with Bali’s bestselling wireless bra. According to the brand, the t-shirt bra’s fabric is designed to wick away moisture and help keep you stay cool and comfortable throughout the day.
Shorts season is here, and this deal is one of the best we’re seeing in the fashion category. Lee’s Bermuda shorts, which come in nine colors, is currently up to 51% off. The longer length offers some extra coverage and the breathable, 98% cotton material will keep you comfortable.
More Lee deals to shop:
By the time June hits, flowy dresses are basically all we want to wear. This bestselling breezy midi dress comes in over a dozen colors and is heavily discounted right now.
These aren’t your average T-shirts. They’re constructed with a cooling fabric that’s designed to wick sweat, dry fast and keep you cool. We found this set for the guys, which includes five to wear throughout the week.
For women, we like these V-neck tees. According to the brand, these offer UPF 40+ protection and even employ a special innovation to keep odors at bay. They come in a pack of five, so you’ll have plenty of options between laundry days.
Put your best foot forward with these award-winning sandals. Our testers found them comfortable enough to walk thousands of steps in, thanks to the thoughtfully designed footbed and adjustable straps.
Need a new pair of sneakers for summer? These are an on-trend style that reviewers say are really comfortable, thanks to a memory foam midsole.
Best Amazon Prime Day tech deals
If you’re on the hunt for Amazon Prime Day TV deals, now is the time to buy Amazon-branded devices, because the retailer tends to offer steep discounts across its own offerings. Case in point: The newest model of the Fire TV Stick, which was released earlier this year, is currently 54% off.
When you have this neck fan on, you’ll get immediate relief hands-free, thanks to an air flow design that offers 360-degree cooling. It’s exactly what you need when going out for long walks, spending the day in theme parks or lounging on the beach.
This little camera bundle previously earned a spot in our coveted lineup of Gifts We Love. The nostalgic, two-in-one camera and printer is easy to use with one hand to snap, print and stick photos wherever you want. It’s great for beginners, kids and anyone who wants to capture memories this season.
Fitbit Inspire 3
“The Fitbit Inspire 3 has basically everything you could want from a fitness tracker at a more budget-friendly price than most popular models,” writer Emma Stessman says after testing the device for a month straight. “It does a great job at tracking all the basics, from steps to heart rate, sleep and workouts.”
Upgrading your headphones? These are a great candidate for your next pair, since they boast noise cancelling capabilities and up to 35 hours of battery life. Plus, they can charge enough in three minutes to give you up to an hour of playback, per the brand.
Keep the party going with our pick for best overall portable speaker, which lasts up to 16 hours on a single charge. It’s waterproof, drop-proof and essentially “life-proof,” per the brand, making it a great choice to bring to the beach, pool, park and beyond this summer.
Our team is full of book lovers, and most of us have some version of an e-reader. We particularly love this model, which is currently one of the best of the Amazon Prime Day Kindle deals.
“The glare-free screen is impressive,” shares editor Shannon Garlin. “I love the nighttime mode for when I’m trying to go to sleep without too much light stimulation.”
Best Amazon Prime Day home deals
“While testing, this spray came out pretty evenly and was easy to target the exact area of the stain. All you have to do before using the spray is pre-treat each stain with a little water and then remove excess moisture,” shared associate editor Annie Shigo after testing a few popular stain removers. “Then, you’re good to go in with the spray and a towel.”
You’re going to need to stock up on paper towels at some point anyway, so you might as well do it while they’re on sale. On Amazon Prime Day, $25 will get you eight of these triple-sized rolls. The top pick with over 230,000 ratings allows you to choose your sheet size, so you always rip exactly the right amount for the job.
PSA: You should be replacing your bedding every 18 to 24 months. With 370,000 ratings and counting on Amazon, these sheets are a stellar contender for your next bedding upgrade. Editor Vivien Moon tested these for our Sleep Awards and says she loves how soft and cozy they are. She attests that they keep her cool and comfortable no matter how hot she runs or how cold it gets, even calling them “a treat to climb into each night.”
Experts previously told TODAY that weighted vests increase the resistance of your walks, so you can burn more calories in a shorter amount of time, while still keeping your exercise low-impact. We found options with adjustable straps, reflective details and even a pocket, and they’re on sale in a range of weights, from six pounds all the way up to 30 pounds.
“I got the eight-pound version and I love using it when I walk my dog,” senior editor Julie Ricevuto says. “And now that the weather is getting warmer, I’ll be using it all season long.”
Pouring your morning cup just got easier. With the touch of a few buttons, this bestselling Keurig coffee maker brews up a fresh serving in minutes.
This genius home find won the title of best overall smart trash can after one writer put it to the test against a bunch of other popular models. “I had it packed to the brim with old food, cat food and kitchen scraps for days, and I couldn’t smell anything — even after the can had been opened for a few seconds,” she shares.
Frequently asked questions
With deals across many categories, we suggest stocking up on big-ticket items and everyday essentials while they’re on sale, as well as award-winning products. You can follow our Prime Day coverage for the best deals to shop during the event.
Technically, Prime Day occurs just once a year, usually during the summer. So, you'll want to shop the deals now before they're gone. However, Amazon has historically hosted other sale events during the year, including the Big Spring Sale and Prime Big Deal Days.
If you're looking to make purchases across categories from tech to beauty, home essentials, fashion staples and more, our editors say that Prime Day is worth shopping. Because Prime Day occurs only once a year, this is your best chance to score savings this summer before the deals are gone.
Amazon Prime Day 2026 is slated to last from Tuesday, June 23, through Friday, 26. While Prime Day was previously a two-day sale, last year, the retailer expanded it to four days and is continuing on that schedule this year, giving customers even more time to shop.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners. We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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