Prime Day is officially in full swing! The four-day event (happening from June 23 through June 26) has kicked off with some pretty great deals. Some of our favorites have been in the style category, where we found discounts on summer sandals, fun accessories and more.
Whether you’re planning your party outfit for July 4th or you just want to grab a little pick-me-up, you can find discounts of upwards of 65% off Hanes, Adidas and more top fashion brands.
Temperature-regulating$21.50$39.99
Best tops on sale for Amazon Prime Day
Even on these sunny summer days, when it starts to rain, it can get a little chilly. Keep warm with this cardigan that is a great closet staple for any style lover.
This short-sleeve sweater top has dozens of possible reviews and would make for a great option for the office. It would pair perfectly with a statement necklace.
I [Shigo] love Hanes basics because they are so comfortable, and I am always grabbing for them in my wardrobe. This V-neck actually has temperature-regulating technology, so you can make sure you don’t overheat this summer.
If you like it in one color, why not get four more! This pack of Hanes tees has cool dri technology and SPF protection, making it a great shirt for vacations.
Our editors are big fans of the Blooming Jelly brand on Amazon. Senior editor Julie Ricevuto loves this chic shirt for work and nights out.
Best dresses on sale for Amazon Prime Day
’Tis the season for dresses! This floral dress would pair great with a farmers’ market date. One reviewer says, “The material is very soft and comfy and a perfect weight, does not wrinkle.”
This swing dress makes for a great cover-up for beach days and would look so cute with a pair of black sandals. I love the simplicity of the dress; it is an instant style staple.
This dress is another summer essential you’ll want to bring on vacation. One reviewer says, “It feels so silky and comfortable. It is very lightweight and breathable but not see-through.”
Polkadots are one of my favorite prints for summer and navy has been such a popular color this year. You can wear this dress to work or to cocktails with friends. Plus, it has pockets!
This dress has built-in shapewear and pockets, so you are set! You can wear it to exercise or run errands without worrying about having a ‘Marilyn moment’.
If you have any big summer events, this is the dress to go with. It has a flattering smocked neckline and flares out in a comfortable way that makes it breezy.
Best shoes on sale for Prime Day
Adidas is one of my favorite brands to see on sale during Prime Day. Soccer-core has taken over this summer, so get in the spirit with these iconic three-stripe sneakers.
These shoes recently won a Travel Award for having a great grip and being able to handle uneven terrain. The cushioned footbed adds support for walking too.
These sneakers have a 1.9-inch insole that provides added comfort and support. Whether you’re catching flights or strolling around the neighborhood, these shoes can handle it all.
We are in the midst of a ‘thong sandal’ and jelly sandal renaissance, and I am here for it. I love these sandals and think they are a great option for anyone who isn’t a fan of flip-flops.
Step into comfort and style with these flat sandals. They can easily go from the beach to the streets. One reviewer says, “They are incredibly comfortable right out of the box and didn’t require any break-in time. I’ve worn them for extended periods and they still feel supportive and easy to walk in.”
Best bottoms on sale for Prime Day
Capris are a major hit for summer and, now that we’re past Labor Day, you can officially wear white (if you abide by fashion rules — I don’t). These are high-waisted, so they will fit flatteringly on your hips before flaring out.
This pair of shorts will be the one you keep reaching for this summer. They are the perfect length and made with a stretchy spandex material so they are easy to slip on.
Need to add to your leggings collection? These have pockets and are easy to pull on to go to workouts or walks.
Customers say these shorts help wick away sweat and keep you dry. The extra pockets also help keep your essentials close by and secure.
Become a pro at storing your essentials and coordinating your outfits with these jorts. The design features six pockets, a tailored silhouette and stretchy fabric that offer comfort while you move.
This flowy skirt is great to wear to work. It is pleated, so that means you won’t have to worry about ironing your skirt. It would look great with sandals or boots.
Editor Vivien Moon is a fan of this brand and loves how comfortable their jeans are. Even in the summer, she’s still picking up a pair of new jeans for both the office and evenings out.
Best accessories on sale for Prime Day
Sojos is an editor-loved brand for its style and shading abilities. They are comfortable and always on-trend. One reviewer says, “They make it so much easier to see in the glaring sunlight reflection on the water. I first ordered the tortoise amber color. It’s kind of like a leopard-ish frame with orange lenses. They are my favorite glasses ever.”
This watch looks a lot more expensive than its price tag. It comes in many fashionable colors and has chic crystal accents on it. Wear it daily or just on special occasions; it is an instant classic.
This messenger bag is anti-theft, so you won’t have to worry about losing your passport, wallet or anything else personal to you. It has long straps and the straps are cut-resistant.
Every beach day needs a hat to shade you from the sun. I love this hat because it is durable and reviewers say it is easy to pack.
If you’re always holding your phone, maximize storage with this magnetic card holder. It’s lightweight and holds about three cards securely.
If you’re looking for an affordable designer bag, opt for this high-quality brand. Brahmin has become one of my favorites for its intricate detailing and unique patterns. I [Espinal] own this same style in red and it has become one of my favorite going-out purses for the evening.
Michael Kors is another brand I love to see on sale for Prime Day. This bag is great for carry-ons and holds a lot more than you would think with the zippers and pockets.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Prime Big Deals Days typically occurs in October over the course of two days. In previous years, Prime Big Deal Days was hosted at the beginning of the month, but has yet to be confirmed.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
