We’ve officially reached the final hours of Prime Day — yet the deals still haven’t shown signs of slowing down! Some of our favorites have been in the style category, where we continue to find discounts on top sellers and editor favorites. Think: Summer sandals, fun accessories at their lowest prices ever and much more.
Whether you’re planning your party outfit for July 4th or you just want to grab a little pick-me-up, you can find discounts of upwards of 73% off Hanes, Adidas and more top fashion brands. Make sure to scoop up your favorite finds ASAP, because the sale event ends tonight!
Best dresses on sale for Amazon Prime Day
This swing dress makes for a great cover-up for beach days and would look so cute with a pair of black sandals. I love the simplicity of the dress; it is an instant style staple.
This dress is another summer essential you’ll want to bring on vacation. One reviewer says, “It feels so silky and comfortable. It is very lightweight and breathable but not see-through.”
’Tis the season for dresses! This floral dress would pair great with a farmers’ market date. One reviewer says, “The material is very soft and comfy and a perfect weight, does not wrinkle.”
This dress has built-in shapewear and pockets, so you are set! You can wear it to exercise or run errands without worrying about having a ‘Marilyn moment.’
Polkadots are one of my favorite prints for summer and navy has been such a popular color this year. You can wear this dress to work or to cocktails with friends. Plus, it has pockets!
“This floral dress is extremely soft and has an easy, flowing silhouette that is perfect for the season,” raves commerce writer Danielle Murphy. She says she can see anyone wearing it as a casual daytime outfit or even a bathing suit cover-up, but you can also dress it up with a belt to create a fitted look.
If you have any big summer events, this is the dress to go with. It has a flattering smocked neckline and flares out in a comfortable way that makes it breezy.
This denim babydoll dress features a cute lapel collar, a button-down designs and is currently discounted for Prime Day.
Best tops on sale for Amazon Prime Day
I [Shigo] love Hanes basics because they are so comfortable, and I am always grabbing for them in my wardrobe. This V-neck actually has temperature-regulating technology, so you can make sure you don’t overheat this summer.
With a winning combination of puff sleeves and stripes, this knit blouse offers a flattering look for everyone. Right now, you can get most of the colorways on sale for up to 57% off.
Our editors are big fans of the Blooming Jelly brand on Amazon. Senior editor Julie Ricevuto loves this chic shirt for work and nights out.
“I love a classic white linen shirt — [it] keeps you cool while looking cool,” Shop TODAY contributor Chassie Post says, sharing this 100% cotton option, which is a great fabric to reach for in hot, humid weather. “I love these best in neutrals, like white and blue, but it’s also cool in an army/olive green shade.”
If you must wear a bra in this summer heat, make sure to set yourself up for comfortable success. This one from Bali features moisture-wicking fabric, a seamless design, wireless support with foam cups and a ComfortFlex fit (aka: it’s super stretchy). Plus, it comes in a wide range of colors.
This short-sleeve sweater top has dozens of possible reviews and would make for a great option for the office. It would pair perfectly with a statement necklace.
Contributing writer Colleen Sullivan says this waffle top is flattering and comfortable for every season. “My favorite use for this shirt is to wear it as a bathing suit coverup. I love how quickly the material dries in the sun, how it looks great whether you wear it over a one-piece or bikini, and how the longer backside makes wearing a bathing suit more acceptable while grabbing lunch after a day at the beach or pool,” she says.
“Stripes are in for summer, and this T-shirt is so cute!” raves Commerce VP Jen Birkhofer. “It would look great with white shorts. I’ve been waiting for it to go on sale!”
If you haven’t noticed, Y2K fashion has been making waves again in the world of style. We love this silk lace cami for its subtle nod to the era, which editor Shannon Garlin says she will be buying in butter yellow.
This cami from Shop TODAY editor-loved brand Shapermint offers tummy control and support to create a sleek silhouette under clothing. Senior editor and producer Julie Ricevuto thinks it’s also stylish enough to be worn on its own.
Even on these sunny summer days, when it starts to rain, it can get a little chilly. Keep warm with this cardigan that is a great closet staple for any style lover.
Best swimwear on sale for Amazon Prime Day
Whether you’re training for a triathlon or need a new swimsuit for the waterpark, this is it. Its durability and stretch will make water sports activities more enjoyable.
If you’re a hybrid swimmer — meaning you like lounging by the sand and playing in the water, choose this option. It’s engineered with a supportive top that will make you feel confident in any activity.
Looking for extra coverage? This Shop TODAY Travel Awards-winning swimsuit is perfect for family beach days, waterparks and for times you want extra sun protection.
If you’re looking for a slimming fit, this one-piece swimsuit is the winner. It features ruched detailing and tummy-control technology to give you a flattering silhouette.
Best shoes on sale for Prime Day
The most valuable part of any summer wardrobe is a comfy pair of sandals. I [Stewart-Jackson] have owned a pair of Dream Pairs flats before and wore them almost every day (until my dog turned them into a chew toy).
We are in the midst of a ‘thong sandal’ and jelly sandal renaissance, and I am here for it. I love these sandals and think they are a great option for anyone who isn’t a fan of flip-flops.
These chic sandals were awarded “best flip flops” during our latest Travel Awards. At 62% off, you’ll want to grab a pair because our editors gave them high ratings when it came to comfort.
Step into comfort and style with these flat sandals. They can easily go from the beach to the streets. One reviewer says, “They are incredibly comfortable right out of the box and didn’t require any break-in time. I’ve worn them for extended periods and they still feel supportive and easy to walk in.”
Mesh Mary Janes are another summer shoe trend that you’ll want to hop on. Garlin says she bought this pair in black and wears them “nearly every day” to the office. “They’re so comfortable and fit perfectly, people are shocked when I say I got them for under $30.”
These sneakers have a 1.5-inch insole that provides added comfort and support. Whether you’re catching flights or strolling around the neighborhood, these shoes can handle it all.
Three Shop TODAY editors have already taken advantage of the Prime Day deal on these jelly sandals. The No. 1 bestselling pair boasts a chic lattice design, six available colors and flexible materials for a comfier fit.
These shoes recently won a Travel Award for having a great grip and being able to handle uneven terrain. The cushioned footbed adds support for walking too.
Adidas is one of my favorite brands to see on sale during Prime Day. Soccer-core has taken over this summer, so get in the spirit with these iconic three-stripe sneakers.
Deputy managing partnerships editor Francesca Cocchi Zabloudil added these kitten heels to her cart after seeing the under-$50 Prime Day price. They feature a fun strap design and even have a cushioned footbed for comfort.
Rothy’s are known for their comfort and durability, which is why they’re a Shop TODAY editor-loved brand. Right now, you can score these flats for 31% off. “I’ve had the same pair for over three years, and they’re still going strong while living in a walking city,” says Garlin.
Best bottoms on sale for Prime Day
This pair of shorts will be the one you keep reaching for this summer. They are the perfect length and made with a stretchy spandex material so they are easy to slip on.
Need to add to your leggings collection? These have pockets and are easy to pull on to go to workouts or walks.
A satin skirt is one of my closet staples because they are so flattering and they instantly dress up any outfit. You can wear it with a white blouse or a flowy top for a summer look.
Capris are a major hit for summer, and now that we’re past Labor Day, you can officially wear white (if you abide by fashion rules — I don’t). These are high-waisted, so they will fit flatteringly on your hips before flaring out.
Customers say these shorts help wick away sweat and keep you dry. The extra pockets also help keep your essentials close by and secure.
The pull-on design and wide waistband on these capris are two of Post’s favorite features. With the right accessories, the pant can easily transition from the gym to brunch.
Become a pro at storing your essentials and coordinating your outfits with these jorts. The design features six pockets, a tailored silhouette and stretchy fabric that offer comfort while you move.
When comfort and coverage are at the top of your shorts checklist, Lands’ End comes to the rescue with this pair. It offers great coverage, UPF fabric and quick-dry material.
Right now, you can score these popular (and No. 1 bestsellers!) for 50% off during Prime Day.
Editor Vivien Moon is a fan of this brand and loves how comfortable their jeans are. Even in the summer, she’s still picking up a pair of new jeans for both the office and evenings out.
Best accessories on sale for Prime Day
“I bought this bag for a concert last summer for its simple design and low cost! Plus, I haven’t had any problems with it,” says Garlin. “It’s big enough to fit all your essentials and necessary makeup for touchups. I also loved that it had an adjustable strap that allows you to wear it as a crossbody or shoulder bag, and it comes with a smaller strap that turns it into a wristlet,” adds Garlin.
Sojos is an editor-loved brand for its style and shading abilities. They are comfortable and always on-trend. One reviewer says, “They make it so much easier to see in the glaring sunlight reflection on the water. I first ordered the tortoise amber color. It’s kind of like a leopard-ish frame with orange lenses. They are my favorite glasses ever.”
Deputy editorial director Ali Deabler plans on grabbing two of these sun protection hats for her mother and sister while they’re on sale for Prime Day.
This watch looks a lot more expensive than its price tag. It comes in many fashionable colors and has chic crystal accents on it. Wear it daily or just on special occasions; it is an instant classic.
Every beach day needs a hat to shade you from the sun. I love this hat because it is durable and reviewers say it is easy to pack.
If you’re always holding your phone, maximize storage with this magnetic card holder. It’s lightweight and holds about three cards securely.
This messenger bag is anti-theft, so you won’t have to worry about losing your passport, wallet or anything else personal to you. It has long straps and the straps are cut-resistant.
If you’re looking for an affordable designer bag, opt for this high-quality brand. Brahmin has become one of my favorites for its intricate detailing and unique patterns. I [Espinal] own this same style in red and it has become one of my favorite going-out purses for the evening.
Michael Kors is another brand I love to see on sale for Prime Day. This bag is great for carry-ons and holds a lot more than you would think with the zippers and pockets.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Amazon Prime Day 2026 is slated to last from Tuesday, June 23, through Friday, 26. While Prime Day was previously a two-day sale, last year, the retailer expanded it to four days and is continuing on that schedule this year, giving customers even more time to shop.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
