Day two of Amazon Prime Day is here, bringing even more deals in beauty, fashion, home, tech and beyond. Take it from our team of shopping experts: You don’t have spend a fortune to get in on the savings, because some of the best deals we’re seeing are under $50.
To usher in the second day of Prime Day, Shop TODAY contributor Melissa Garcia stopped by the plaza with a selection of can’t-miss affordable deals. From the editor-loved Clinique Black Honey Almost Lipstick to bestselling headphones that are marked down by a whopping 62%, you’re going to want to snag these budget-friendly deals while you can.
Keep reading to discover award-winning items, editor-tested products and more wallet-friendly Amazon Prime Day deals under $50.
Amazon Prime Day deals seen on TODAY
This tried-and-true hydrating lipstick is beloved by the Shop TODAY team, who vouch that it is universally flattering. One of our editors has been using it for nearly two decades, giving kudos to its subtle color and ability to keep her lips moisturized.
“Don’t let the color in the tube fool you, it looks much darker [in the tube] than it actually goes on,” Garcia promises. “The formula is incredibly sheer and gives that perfect ‘your lips but better’ look.”
Sunday Riley bundle:
Prime Day is one of the best times to stock up on luxury skin care. Case in point: Sunday Riley is a premium beauty brand that Garcia says we rarely see discounted this much. The brand’s C.E.O Glow Oil is packed with vitamin C to help brighten and boost radiance, and it’s a great option to incorporate into your morning skin care routine before your SPF.
And for your nighttime routine, Garcia recommends using this oil for brighter, healthier-looking skin.
“The Luna Sleeping Oil works overnight while you sleep, and honestly, I woke up feeling like my skin looked dewy and glowing the next morning,” Garcia swears.
Finding quality noise-cancelling headphones from a trusted brand for under $50 is almost unheard of, but we did it — you’re welcome! These JBL bestsellers are Bluetooth-compatible, boast an impressive battery life and feel comfortable on. Garcia says they’re great for commuting, planes, exercise, working and more. And at over 60% off, this is one of the standout tech deals of Prime Day 2026.
When you have this neck fan on, you’ll get immediate relief hands-free, thanks to an air flow design that offers 360-degree cooling. It’s exactly what you need when going out for long walks, spending the day in theme parks or lounging on the beach this season.
Wallet bundle:
This Kate Spade accessory functions like a wallet right on the back of your phone, with a magnetic attachment that makes it easy to snap on and off.
“I love that it has a fold-open wallet design, so it feels more like a traditional wallet than a simple card holder,” Garcia says, calling it “perfect for concerts, sporting events, errands or travel when you don’t want to carry a full handbag.”
A genuine leather wallet for around $10? Yes, please. Timberland, a brand known for its durable accessories, is offering over 50% off on this slim, classic wallet that has plenty of room for cards, cash and an ID without getting bulky. Garcia thinks it makes a practical purchase for yourself or a useful gift for a loved one.
Editor-approved Amazon Prime Day products for under $50
Keep your cosmetics, skin care and hair products in one place with this organization system. The toiletry bag features a metal hook for hanging and a two-way zipper closure for easy access. Your items will stay protected thanks to the water-resistant polyester and sturdy stitching — making things easy to find with the transparent sides.
This sheet mask is one of my favorites to give my skin extra nourishment. The combination of caviar water and PDRN is designed to moisturize, brighten and firm your complexion — perfect for those days when your skin needs an extra glow.
Writer Emma Stessman tested this product and approves it. She mentions that the device can be paired with the Tile app, which allows you to see the locations of family and friends. The loud chime and built-in spot for the keyring are noticeable features of this device. Plus, “There’s also an emergency SOS button — if you hit it three times, it will send an alert to those in your Life360 Circle and they’ll get a notification with your location,” she adds.
This hair care set from an award-winning brand is a favorite for its strengthening results. Some of the benefits of the set are that the duo delivers fuller-looking hair, calms down inflammation and balances the scalp’s pH. Plus, it comes with biotin, which dermatologists suggest helps with hair growth.
Laura Geller is a favorite among Shop TODAY editors so it’s no surprise that it continues to win Mature Beauty Awards. Deputy managing editor Jess Bender recommends this makeup primer for its hydrating and smooth texture. “It provides the silkiest base for the rest of my makeup routine without pillage, and the hydrated finish lasts all day. I’ve also never needed to worry about more pigmented products fading or eyeliner smudging whenever I’ve used this,” says Bender.
Keep your liquids cold for hours with the Owala FreeSip. It features an easy-flip lid and modern design, which will make your hydration schedule even more fun. Editor Shannon Garlin says, “The feature that I love the most is the flip-top and hidden sippy straw. It also has a mouth opening, so you can easily drink (or chug) the rest of your water.”
Editor’s Note: Select colors on sale.
This spray from Ouai is praised for its volumizing effects. The formula contains rice protein, which helps hold and enhance your waves without making them sticky. Below is an example from one of our Shop TODAY editors wearing the product. Her waves look like a true mermaid — effortless.
Executive editor Adrianna Brach calls this layer “one of those throw-on pieces you’ll wear over and over again.” Its oversized fit is a great layering piece for breezy nights and office meetings. Brach suggests sizing down if you want a fitted silhouette.
Yeti is another Shop TODAY favorite for its leak-proof feature and sturdy construction. This one will keep your water cold for hours and comes with a straw for easy sips on the road.
If your cleanser is doing your skin a disservice, it’s time to try this cleansing balm. The formula contains botanicals, lactic acid, and azelaic acid, all meant to protect your skin barrier. Bender says a small amount of this balm to remove an entire day’s worth of makeup will suffice. “I probably use a dime’s worth of product max to take care of my entire face. It leaves my skin not only feeling squeaky clean, but also looking super glowy and ethereal as I go to bed every night — talk about beauty sleep.”
Best Lego deals under $50
What’s better than a real bouquet? A LEGO bouquet you can build on rainy days. This one features a floral-themed design that serves as decoration for your home. Consider it your new indoor plant that will beautify any space.
More Lego deals to shop
- LEGO Botanicals Lucky Bamboo Building Set, $23.99 (20% off)
- LEGO Speed Champions Ferrari SF-24 F1 Race Car, $21.99 (19% off)
- LEGO Botanicals Pretty Pink Flower Bouquet Building Set for Adults, $47.98 (20% off)
Best Amazon Prime Day fashion deals under $50
Make your curves stand out with this leopard-printed swimsuit. The one-piece features cut-out details and a bold print that will make you stand out at your next tropical getaway. Let’s not forget about the tummy-control technology, which will hide your extra inches in a subtle manner.
These shorts are travel-friendly, great for workouts and lightweight for outdoor activities. They come with zippered pockets to keep valuables safe while hiking and have a longer inseam to help those who experience chafing. Plus, it will protect you from UVA rays thanks to the UPF 50+ protection.
These slides are perfect for post-exercise or days you’re by the pool. They feature a textile sockliner and extra cushion to help your feet breathe after an intense day walking or running.
Keep your most important documents and IDs safe in this messenger bag, which received an award during the Travel Gear Awards. It’s known for its five-point anti-theft security system to keep your belongings protected at all times — and safe from pickpockets.
Whether you’re going on a trip or need something comfortable to walk around the city, this strappy sandal features everything to keep your feet comfortable and sweat-free. They feature memory foam and contoured support that provide all-day comfort.
If you have wide feet, these shoes will provide the space you’re looking for. Bender owns this pair and praises these sneakers for their supportive construction. “While I can rave about their arch support for ages, the wider toe box and deep heel cup minimize any discomfort I might feel after hours on my feet,” she says.
Black shoes are essential for restaurant workers, retail associates and anyone who wants to mask dirtiness. They’re charged with cushioning, an EVA sockliner and a sturdy sole to make your stride safe from injuries.
Best Amazon Prime Day beauty deals under $50
This specific hue (strawberry shortcake) will enhance your lips and give you that glossy pout for less. Its glossy finish and moisturizing ingredients will nourish your pout, even during the summertime.
These hydrocolloid patches “absorb pimple gunk,” and help reduce redness and inflammation from pesky whiteheads.
This peel-off overnight mask is designed to protect skin’s elasticity and hydration while you sleep. Apply as your last step in your skin care routine and wake up to glowy results.
Let’s be honest... none of us are washing our makeup brushes enough. If your set is beyond due for an upgrade, level up with this set of six tools designed for blending, contouring, setting and more. There are brushes (plus a puff!) for everything from foundation to contour and blush, so you can conquer your full beat with one kit.
This full-coverage concealer stick brightens dark undereyes and covers blemishes with a single swipe. Grab it now while it’s 40% off for Prime Day.
These jelly tints are fun to apply and provide a pop of color to your cheeks and lips.
Remove your makeup easily with this cleansing balm made with super greens. It instantly melts makeup and removes even though waterproof mascara.
With more than 65,000 reviews, the Pura D’Or Anti-Thinning Biotin Shampoo and Conditioner is one of Amazon’s bestselling sets. Coming in generous 16-ounce bottles that’ll last a while, the formula is designed specifically for thinning and fragile hair and is packed with ingredients like biotin and tea tree oil. It leaves hair feeling soft, shiny and healthy without weighing it down, Garcia says.
Conair Xtreme Instant Heat Ceramic Hot Rollers
Let these Conair hot rollers do all the work for you. The ceramic hot rollers deliver fast, even heat to create long-lasting volume, waves and curls. Plus, use code TODAYCONAIR for an additional 10% off during the sale.
Peter Thomas Roth Potent-C Power Brightening Hydra-Gel Eye Patches
Unwind with these Peter Thomas Roth under eye matches, made with cooling hydra-gel and skin-boosting ingredients to target specific concerns. Shop the pick above for brightening or the Instant FIRMx® Collagen Tightening Eye Patches for firming, which you can use code TODAYPTR for an extra 15% off for a limited time only.
This Olaplex hair kit comes with the bonding shampoo, conditioner and oil. Normally, at $30 per item, the entire system is just under $50.
Best Amazon Prime Day tech deals under $50
Never run out of battery with this outlet extender featuring six AC outlet adapters and a four-USB charging station. Whether you need to connect your laptop, hair straightener or phone, this extension will keep your tech connected.
This is the newest model of the Amazon Fire TV Stick, which provides an effortless setup without complications. Customers say this device provides ease of use while offering many subscriptions.
Keep a spare pair of earbuds in your office whenever you need them. These are easy to pair with any device, have a long battery life and the sound quality does not disappoint.
Keep tabs on your keys, bag, wallet and even pets with an Apple AirTag; it’s currently on sale for $25.
If you’re more of a speaker person, this Bluetooth speaker will offer a waterproof experience. The device is portable, pretty loud and connects easily with your phone. Bring your music outdoors with this compact speaker that can be taken inside the shower without worrying that it will shut down.
Prime Day is a great time to score deals on Amazon devices, such as the versatile Echo Dot. This Alexa gadget plays music, syncs to smart home devices and so much more.
Ready to upgrade your earbuds? These popular wireless Bluetooth headphones, which have a helpful arm to keep them in place through any activities, are under $50 right now.
Best Amazon Prime Day home deals under $50
Break down all the grease and grime in the kitchen, bathroom, living room and other spaces with this cleaner. It’s powered with essential oils and botanical ingredients that are safe for children.
Grab these durable silicone oven mitts while they’re on sale starting at $11. According to the brand, they’re waterproof and can withstand heat up to 500 degrees.
This sturdy cart collapses down to save space when not in use. You never know when you might need to load up and transport gear, equipment, supplies and more, so it’s a smart thing to keep in your garage or even in your car’s trunk.
Upgrade your kitchen appliances with this sweet deal, and don’t wait to become the chef you’ve always wanted to be. This Dutch oven is meant for bread baking, stews, braising, roasting and more cooking activities.
Curious where your ancestors came from? Just a simple swab, and this DNA kit provides results within six weeks.
If it’s time for new pillows, don’t miss out on this 50% off deal. These highly-rated pillows come in a set of two and are suitable for all types of sleep styles.
This brand is a classic and affordable choice for your home. Editor Kamari Stewart-Jackson previously tested handheld vacuums, and this brand made the top five for its consistent performance, large dust bin and ease of use.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Prime Big Deals Days typically occurs in October over the course of two days. In previous years, Prime Big Deal Days was hosted at the beginning of the month, but has yet to be confirmed.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Melissa Garcia.
- Melissa Garcia is a Shop TODAY lifestyle and fashion contributor. She has experience working on national brand campaigns, appearing on major television broadcasts, and hosting fashion events for commerce destinations. With a relatable approach and her own eye-catching personal style, Garcia has become a go-to fashion resource in American media.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals under $50, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners. We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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