It’s the biggest sale of the year: Amazon Prime Day! For the last day, we’re giving you a play-by-play of the best deals this giant sales event has to offer — and if you’re a parent, godparent, aunt, uncle or just a major figure in a little one’s life, you may want to hang around here, because there are some epic baby and toddler discounts on Amazon headed your way.
Whether you’re a new mom with postpartum needs, a friend looking for the cutest outfit possible for you new baby bestie or a grandparent who wants to spoil their grand-toddler with the coolest toys on the market, we can almost guarantee you’ll find everything you’re looking for. But with thousands of markdowns to peruse, we’re making your shopping experience a little easier by scouring the lists ourselves and listing the best deals Amazon has to offer.
From postpartum gear and newborn essentials to toys and car seats, don’t miss out on these baby and toddler deals below — and make sure to check back here often for the most up-to-date information on the best Prime Day deals.
Best Amazon Prime Day deals on baby gear
This classic baby powder is on sale for almost 40% off. It has been around for years and is trusted by many parents. One reviewer says, “This baby powder feels soft and gentle on the skin and helps keep everything feeling fresh and comfortable throughout the day.”
Whether you want to prevent diaper rash or heal a red and irritated bottom, this maximum strength cream can offer relief at any stage.
This cup is leakproof and has an easy grip handle for babies to grab. One reviewer says, “My 13-month-old has thrown this thing around and it still works.”
If your baby is dealing with dry skin, this moisturizing cream can help treat dry patches. It is made with soothing colloidal oatmeal and smells great.
Help make tucking your little one in a little easier with these swaddle sleep sacks that make the process a little easier. One reviewer says, “Absolute life saver! Fits perfectly while still giving room for hip and leg movement.”
These trays and bowls are easily stackable and are made for little ones to easily scoop up their food. One reviewer says, “he bottoms have a silicone line that helps them stay in place.”
Baby’s first beach trip or park picnic will be extra comfortable thanks to this bestselling bucket hat set. With UPF 50+ protection and ample coverage around their head, neck and ears, this Prime Day deal equals out to less than $7 per hat!
For everyday bottle cleaning, grab this No. 1 bestselling kit. According to the brand, it’s 99.99% compatible with most baby bottles, plus all the tools are designed with an ultra-soft material that are safe to use on bottles.
According to the brand, 95% of parents say this micellar cleansing water leaves skin “clean and clear.” With aloe vera and avocado, it’s specifically formulated for delicate baby skin, but is powerful enough to wash away impurities.
We know how much our readers care about sun protection, but finding the right one for your kids is just as important. This zinc-based formula from Babo Botanicals is said to be fast-absorbing and last for up to 80 minutes, all while resisting water and sweat.
More baby-friendly sunscreens on sale during Prime Day:
- Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick, $8.97 (28% off)
- Tubby Todd Face and Body Mineral Sunscreen Kit, $48 (20% off)
You made a great decision buying a washer to keep your bottles sanitized, but have you given thought to how you plan on cleaning the cleaner? (Yes, you need to do that.) We recommend these nontoxic and odorless descaling tablets — just use one to remove limescale and mineral buildup. Keeping it clean can even help to extend the life of your machine.
If babies could talk, they’d probably say that diaper rash is the worst. Keep irritated skin at bay with this gentle, hypoallergenic cream, which is said to help support a healthy skin barrier.
Moms and dads know that laundry — and a lot of it — is an inevitable task with a kid in the picture. However, quality bibs can help lessen the mess, stains and amount of detergent needed. We recommend these silicone options, which are waterproof, non-toxic and flexible.
With nearly 47,000 reviews and a 4.7-star rating, this 2-in-1 baby shampoo and body wash is a clear favorite among Amazon customers. According to the brand, the formula is hypoallergenic, tear-free and great for sensitive skin.
This Dreamegg won a Sleep Award for best white noise machine. Associate editor, Annie Shigo brought it with her on a trip to Ireland and loved all the sleep noises it made.
As an auntie to four nieces, I learned very quickly to never underestimate the importance of at least one (but usually multiple) burp cloths on hand. So, I wouldn’t pass up a deal on this 10-pack, especially if you predict many spit-ups in your future.
Make diaper changes easier with this wipe warmer that makes changes more comfortable for your baby. It has thousands of verified reviews that call it awesome and life-changing.
A portable diaper changing pad is truly a non-negotiable if you plan on leaving the house with a baby or a potty-training toddler. This one functions as more than just a normal pad; it features pockets for wipes and baby toys (must-haves distractions), a machine-washable design and a comfortable pillow for support and protection.
No matter how many times you watch the hospital nurse swaddle your newborn, it’s nearly impossible to replicate that magic touch. These sleep onesies takes the frustration out of the process and creates an easy way for your kiddo to comfortably self-soothe.
These oat melts are great for snack time, breakfast time and anything in between. They can easily go in their diaper bag or backpack for easy access at snack time.
Use this thermometer when you need quick and efficient temperature checks, whether it be on baby, a room or even a bottle. Its touchless design helps you avoid constant cleaning after each use, and it also offers color-coded alerts to help you monitor your child’s well-being.
According to Amazon, over 10,000 shoppers have purchased these glass baby bottles in the past month. Plus, they have the same amount of reviews with a 4.6-star rating, so if you’re wondering which are the best bottles in the feeding game, these are definitely in the running.
Score 25% off this pack of nearly 900 wipes. According to the brand, they’re fragrance-free, water-based and free of all the bad stuff (like alcohol, parabens, dyes and more).
More Prime Day deals on baby wipes:
- Hello Bello Premium Wipes 12-Pack, $25.59 (36% off)
- The Honest Company Baby Wipes for Sensitive Skin 10-Pack, $33.74 (25% off)
- WaterWipes Sensitive+ 3-in-1 Wipes 12-Pack, $32.19 (30% off)
A humidifier can be a helpful tool when it comes to creating a soothing sleep environment for your little one. This gadget provides a cool mist for up to 60 hours, keeping the room hydrated and helping to prevent dry throats and chapped lips.
This isn’t your regular tub. It’s collapsible! It offers real-time temperature measurements, comes with a cushioned bath mat and it can transform with your baby’s growth.
A stuffy nose in adults can be incredibly uncomfortable and that discomfort doubles for babies. Use this hospital-grade suction to give them instant congestion relief. It offers five adjustable levels and has a one-handed design for easier use on fussy kids.
Half the battle of getting your little one to settle down to sleep is creating the right environment. With science-backed lights and sound, this machine is designed to offer the best sleep support. Key features include a night light, premium stories, access to sleep consultants and more. Bonus: It was a winner in our very own Sleep Awards earlier this year!
Stock up on diapers and wipes this Prime Day. This duo includes everything you need for an easy cleanup. One reviewer says, “Great price for a large amount of diapers and wipes to get started with a newborn.”
BabyBjörn Prime Day deals:
Best Amazon Prime Day deals on baby safety gear
These adjustable earmuffs can help protect little ears from sounds up to 21 decibels. It features a non-slip band for a comfortable fit and comes with soft ear cups, so they won’t mind wearing them for longer periods of time. With loud Fourth of July fireworks on the horizon, this is a smart buy.
Baby monitors don’t have to cost hundreds of dollars. This camera features motion detection, two-way audio, night vision, and many more features to help you feel safe and secure in your home with your little one. During Prime Day week, you can grab one for less than $16.
Whether you’re a new parent or a grandparent who wants to make the lives of a mom and dad worry-free, a smart monitor is a life-saver for always keeping an eye on your little one from afar (or one room over). With updated insights on heart rate, oxygen levels and sleep trends, this tech keeps track of the important stuff and, more importantly, offers peace of mind. You can also score the Dream Sock and Dream Sight separately on sale during Prime Day.
Best Amazon Prime Day deals on postpartum essentials
Before welcoming your bundle of joy, make sure your overnight bag is prepped with everything you need post-labor. This pre-packed kit has your checklist covered, including recovery essentials, newborn grooming tools, maternity underwear and more.
These breastmilk cooler containers feature two “ice pucks” to keep milk cool for up to 24 hours. It can fit up to 20 ounces of liquid and can hold milk bottles or bags.
These innovative storage bags can help you thaw the perfect amount of milk every time. Each bag is designed with two 2-ounce portions, allowing you to push pop one or both, depending on your feeding needs. Each bag is pre-sterilized and is made with an easy-pour spout for less mess.
Now you can pump wherever you go, thanks to this Willow breast pump. It can connect right to your phone to set a timer and keep track of your milk.
Best Amazon Prime Day deals for toddlers
If they are ready to start potty training, this little portable toilet seat is a great way to help them learn. It folds up easily and able to be packed away in a suitcase.
Now that their hair is getting longer, knots are bound to happen post-shower. Use this detangler spray for pain- and tear-free brushing. The best part? The formula can soften hair and boost shine, according to the brand.
This stuffed toy was made by a therapist and educator to help bring comfort to children. The animal is also able to be washed; you can just toss it in the washer.
Perfect for kiddos getting used to that new row of teeth, but that still need easy-to-chew (but still tasty) snacks, this dissolvable finger food is a perfect choice for in-between meals.
If they have outgrown their car seat, this booster seat is great for toddlers. It has a place for a seatbelt and cup holders. It was tested with the New Car Assessment Program and for extreme car interior temperatures.
Best Amazon Prime Day deals on baby and toddler toys
Currently at its lowest price in the last 90 days, this is a water-based coloring book your little one can use over and over again. Let them use the easy-grip pen to fill in safari-themed pages and then let them dry to erase — so they can color the scene all over again! In addition to giving your child a chance to exercise their artistic side, this can also help to boost fine motor skills and improve their writing, per the brand.
This sensory toy helps them stay busy and work on their motor skills by strengthening their head and neck muscles. The toy is made with 100% leakproof materials.
For the toddler working on their social-emotional learning and imaginative skills, this summery pretend play set will set them up for success (and maybe make them hungry — please don’t eat!). You can score this picnic set with a near-perfect average for 66% off right now.
Have an aspiring baker in your home? Let their creativity go wild with this pretend kitchen and baking set. Perfect for screen-free fun, this wooden toy comes with all the things you need to make a playful dessert, including sliceable egg and butter, a cake pan, a cake mix box and more.
This gel tablet from Crayola — currently the second top musical toy on Amazon — is a fun, multi-sensory option that features bright colors and songs perfect for bopping along to. With over 1,000 units purchased in the last month alone, you’ll want to hop on this deal sooner than later.
Every kid wants a unicorn at one point in their life, but now’s your chance to actually fulfill that dream with this adorable inflatable hopper toy. It’s not only fun to bounce on, but it can also help to improve balance and give them a break from TV screens.
Who needs Spotify when you have an actual kid-friendly record player? The pretend turntable comes with six records that play 24 songs in different styles — country, pop and hip-hop and more.
With this musical toy, your kids can listen to stories and songs from their favorite Disney princesses. It also features an interactive game feature as well as a sleep timer and sunrise alarm for more efficient nap times.
Best Amazon Prime Day deals on baby clothes
Grab these non-slip grip socks for 25% off on Prime Day. The No. 1 bestselling set come in five sizes (newborn to 5T), and the brand promises a snug, breathable and comfortable fit.
Just when you think your little one is done growing for a while, they seem to sprout another couple inches and put on five pounds. We love to see our girls and boys getting big and strong, but they’re outgrowing all their clothes! Now’s the time to stock up on all the new clothing you need — we love these footie pajamas, which are on sale for over 40% off.
When it comes to your child’s clothing, they deserve only the best. And if by “best,” you prefer incredible soft and comfortable, you’ll get both with this cozy onesie. It even has built-in footies with non-slip grips for new crawlers attempting to stand every chance they get.
Best Amazon Prime Day diaper deals
If leaks are your biggest fear, these Honest Company diapers can offer some peace of mind. They are designed with a super-absorbent core, leg cuffs made to catch leaks before they start and what they brand calls “channel technology” to prevent sagging.
As the brand name suggests, these microbiome-friendly diapers are great for your baby’s bottom. They’re said to be free from over 3,900 chemicals, are made from plant-derived materials, are breathable and are super absorbent.
Best Amazon Prime Day car seat deals
This car seat is a No. 1 bestseller for a reason. Mainly for it’s design; it transforms with your baby as they grow, starting as a rear-facing seat and extending to a booster seat for a bigger toddler.
Parents will appreciate this car seat for its ProtectPlus Engineered design, giving your child the best safety from frontal, side, rear and rollover crashes. But your kiddo might actually thank you for choosing this car seat just for its five extra feet of rear-facing leg room.
More Graco car seats on sale during Amazon Prime Day:
- Tranzitions 3-in-1 Harness Booster Car Seat, $111.99 (20% off)
- 4Ever DLX 4-in-1 Baby Car Seat, $255.99 (20% off)
- TriRide 3-in-1 Convertible Car Seat, $149.99 (25% off)
Best Amazon Prime Day stroller deals
Keep your little one cool when you stroll around town. I have seen parents everywhere using this stroller fan. It is great for both the baby and you in the summer to help prevent you from overheating.
According to the brand, this travel system can help you pivot like a pro, even in tight spaces. It’s also designed with FastAction fold, making it easy to break down and transport in a breeze.
This stroller has all-wheel suspension and is able to fold down to be carried in one hand. You can store a lot in the under part of the stroller and it has a height-adjustable handlebar to make for the perfect fit.
There’s a lot to love about this car seat. It has five modes of use, has a lightweight design and includes a one-handed release for smoother transitions. The best part is that it comes with a stroller to create a complete travel system.
Best Amazon Prime Day crib and bedding deals
You can add all the bells and whistles to your child’s room to create the best sleep environment, but without a good mattress, none of that other stuff matters. According to the brand, this option follows Consumer Product Safety Commission (CPSC) and pediatrician recommendations. It’s designed with a waterproof organic cotton fabric and a newborn-friendly firmness level with added breathability.
This pack-and-play doubles as a portable crib with a lightweight and conveniently foldable design. It also comes with a bassinet and diaper changer.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
