Day four of Amazon Prime Day 2026, aka the final day of Amazon’s huge summer sales event, is here.
That means that you have less than 24 hours left to take advantage of all the impressive deals that the retailer is offering. To help keep you up to date with the absolute best final discounts, Shop TODAY executive editor Adrianna Brach stopped by TODAY to share the deepest discounts of the sale: Beauty favorites, home essentials and more that are marked down to their lowest prices of the year.
But the savings don’t stop there! Our editors have been working around the clock to find the deals that are actually worth shopping this year, and we’ve compiled some of the best of the best here. These range from markdowns on luxury beauty, fashion basics, and big-ticket home and tech items like Oura rings and Apple AirPods.
To shop our curation of the best Amazon Prime Day deals seen on The TODAY Show, as well as even more editor-loved discounts, keep scrolling. If you see anything you like, you should add it to your cart ASAP, because these deals will be gone by tonight.
Amazon Prime Day Deals Seen on TODAY
On days when a full coverage product feels like too much, you can reach for this tinted moisturizer. Not only does it feature a light tint, but it also provides SPF 30 protection.
“It’s great for summer because it feels light and breathable and you don’t need a full face,” Brach vouches. “Reviewers love this for mature skin because it won’t set into fine lines.”
This expert-recommended and editor-loved shampoo is formulated to help treat thinning hair. It contians ingredients such as argan oil, biotin, vitamin E oil and tea tree oil. Don’t miss your chance to snag it for nearly 50% off while you still can!
“This viral beauty blush wand delivers a healthy rosy glow thanks to the cushion applicator and the blendable formula,” Brach says. “I used Pillow Talk with my hands and then a little brush to blend even more. I love that it doesn’t have glitter or shimmer like a lot of blushes do so it looks more natural... in just a few seconds, my face looks way more awake and skin more radiant!”
Blueair Air Purifier & Sunrise Alarm Clock
Brach placed this device in her room and said that it provided an instant upgrade. Since it’s an air purifier, sound machine and sunrise alarm clock, it’s like you’re getting three devices for the price of one. Considering that it’s currently 60% off, that’s even more of a steal!
“I have it by my nightstand and it has a small footprint so you can put it on a larger nightstand or dresser,” Brach reports.
Home essentials aren’t the most exciting thing to buy, but in the long run, you’ll be happy that you scored them for a discount. Brach calls this battery pack “absolutely one of the smartest Prime Day buys.”
“These are things you never think about until a remote, a clock, a flashlight or a thermostat dies,” Brach warns. “You’re getting AA and AAA batteries in one pack and they can hold power in storage for up to 10 years. Energizer is a tried and true brand... they have a reputation for lasting longer than cheaper alternatives.”
A cooler is a summer necessity. It’ll come in handy for beach days, park picnics and beyond. However, storing a large cooler is where things get tricky. Thankfully, this one folds down to half of its original size. As its full size however, it can hold up to 64 cans, the brand says.
“It’s great for all the beach trips, tailgates, camping, RV travel or small spaces,” Brach says.
More Amazon Prime Day deals previously seen on TODAY
Brach calls this cardigan “one of those throw-on pieces you’ll wear over and over again.” It’s the perfect lightweight layering piece to have on hand for summer air conditioning and chilly nights, but you can wear it all fall long, too. It’s a bit oversized, so Brach suggests sizing down (unless you’re going for a boyfriend cardigan or duster type of look). Plus, it has pockets!
Trend alert: Capris are back! Fashion experts are reporting that nostalgic fashion trends like this one are having a major moment.
“I love that these are so light and stretchy — comfortable enough for a summer day, which is not always the case with stiff denim,” Brach points out. “The wide-leg silhouette also feels more modern and looks great on everyone.”
Our team has tested hundreds of concealers, so you can trust us when we say that Tarte’s is one of the best. It earned a Shop TODAY Beauty Award for its impressive shade range, creamy coverage and long-lasting application. Right now, this beauty favorite is 40% off for Prime Day, so you’ll want to add it to your cart before it’s gone. Plus, the concealer’s travel-sized version is just $9 during the sale!
This spray was a Shop TODAY Beauty Award winner, earning its place as a favorite find for anyone who struggles with flat hair and wants a bit of help amping up the volume. And the best part? It does it all without the crunchy feeling you might have experienced with other hair styling products.
“What makes it unique is that it adds volume and texture without the stiffness of a hairspray... so it still feels touchable,” Brach explains. “It also works as a heat protectant, so it’s a two-in-one!”
More Color Wow deals to shop:
- Color Wow Root Cover Up, $24.15 (30% off)
- Color Wow Xtra Large Bombshell Volumizer, $19.60 (30% off)
- Color Wow Money Mist Spray, $21 (30% off)
- Color Wow Raise the Root Thicken and Lift Spray, $18.20 (30% off)
These cute, chunky and comfortable sandals were seen on TODAY and recommended by Shop TODAY contributor Chassie Post. They are the perfect choice for exploring the city, traveling or commuting to work. They feature an ankle-wrap design, a molded footbed that provides support and an adjustable strap that won’t cause blisters.
More Cushionaire deals to shop:
- Cushionaire Shana Clear Jelly Strap Heels, $47.49 (32% off)
- Cushionaire Siesta Modern Lattice Ballet Flats, $37.98 (37% off)
- Cushionaire Expo Thong Sandals, $37.98 (42% off)
- Cushionaire Hana Classic Clog, $47.48 (41% off)
This lightweight vacuum cleaner will keep your hardwood floors and carpet dust-free thanks to its maneuverability and performance. It offers powerful suction and can pick up all your dog’s hair with ease. Best part? It’s 50% off now
Ranked winners on sale for Prime Day
Writer Jannely Espinal found this bug repellent to really keep them off her skin. “The aerosol is easy to use and delivers wide, even coverage, even when sprayed from a few inches away.” It features an odorless and gentle formula that blends well with your sunscreen. “It dries quickly and leaves a light, refreshing feel. I would even go so far as to say my skin felt a bit hydrated after using it,” she adds.
“While testing, this spray came out pretty evenly and was easy to target the exact area of the stain. All you have to do before using the spray is pre-treat each stain with a little water and then remove excess moisture,” shared associate editor Annie Shigo after testing a few popular stain removers. “Then, you’re good to go in with the spray and a towel.”
More Miss Mouth’s deals to shop:
- Miss Mouth’s Messy Eater Stain Treater Wipes (Pack of 25), $16.99 (15% off
- Miss Mouth’s Laundry Detergent Sheets (60 Loads), $12.23 (20% off)
Espinal says this towel exceeded her expectations during a heat wave. “This design wraps perfectly around my neck while providing a chilling sensation and it didn’t irritate my skin. I tested the towel when it was 97.5 degrees outside. When measured, the temperature on the cooling towel was almost 20 degrees less than the outside temperature,” she says.
This Innisfree sunscreen earned the title of best overall sunscreen in one editor’s Ranked review, where she pitted eight expert-recommended options head-to-head. It’s lightweight and includes good-for-your-skin ingredients like green tea and cica. “Plus, it offers a dewy base that gives the skin a glow even with a little foundation and concealer on top. There’s also zero pilling or product breakup, even in spots that crease like around the nose and smile lines,” says writer Danielle Murphy.
This kitchen essential won “Best overall nonstick pan” for its ease of cleaning, performance and maneuverability. “I found this pan to perform well even on the medium-to-high end of the spectrum,” mentions associate editor Lauren Witonsky who was able to cook her chicken and eggs with precision and minimal sticky residue.
JBL Flip 7 Speaker
Keep the party going with our pick for best overall portable speaker, which lasts up to 16 hours on a single charge. It’s waterproof, drop-proof and essentially “life-proof,” per the brand, making it a great choice to bring to the beach, pool, park and beyond this summer.
Best Amazon Prime Day deals right now
Score big savings on Hanes basics during Prime Day, like this moisture-controlling tee that will surely be an essential this summer. Grab it while it’s under $4!
Let’s be honest: Between dust, wax and debris, our most-used tech gets pretty gross. One writer tried this affordable tool to clean her AirPods, and she said it was so easy to get into even the deepest nooks and crannies to get them looking (and sounding!) like new again.
This viral mascara has impressed our picky editors and over 180,000 Amazon customers. It previously earned a Shop TODAY Beauty Award for its impressive clump resistance, longevity and, of course, sky-high length.
More lash and mascara deals to shop:
- Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum, $35.72 (47% off)
- Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara, $18 (40% off)
- Tarte Tartelette XL Tubing Mascara, $16.80 (40% off)
Buying trash bags might not be the most thrilling, but they’re a smart (and very useful) buy now that they’re marked down. These previously won in Shop TODAY’s Ranked series, being awarded the title of best leakproof trash bags based on their performance in a series of tests.
According to Amazon, this editor-loved vitamin C serum was purchased more than 10,000 times in the last month alone. Now that it’s nearly 50% off, you’re going to want to add it to cart to brighten skin, even tone and soften the look of fine lines.
Get peace of mind when you’re out enjoying your summer vacation with this deal. Now marked down by 50%, the video doorbell allows you to keep an eye on your front door so can watch out for deliveries and never miss a knock.
More Chamberlain deals to shop:
- MyQ Smart Garage Door Video Keypad with Wide-Angle Camera, $36.08 (55% off)
- Chamberlain myQ Smart Outdoor Wired Camera, $47.49 (41% off)
The secret to feeling smooth and supported under dresses this season? A good shaping bodysuit. This option is a bestseller on Amazon with thousands of ratings, and our editors have tried and loved it, too.
Did you know that you should be replacing your pillow every two to three years? If it’s time to upgrade, the right pillow for you might depend on your sleep style, since you want to keep your head, neck and spine aligned, experts previously told Shop TODAY. For side sleepers, the editor-loved Osteo pillow is our pick, because it fills in the hollow between your shoulder and neck and cradles your head. It has amassed more than 20,000 ratings from Amazon customers and even earned a Sleep Award.
For more Prime Day deals we’re loving, check out this list.
Best Amazon Prime Day beauty deals
Many Shop TODAY editors are loving this Dove body wash for its hydrating feel. Ricevuto tested this during winter and mentioned how soothing the consistency feels on skin. “It also combines a 50% glycerin serum with other oils, so my skin feels super hydrated after use,” Ricevuto adds.
This Beauty Award-winning lip oil from Neutrogena is packed with ingredients you’d normally find in a nourishing balm, like hyaluronic acid. Its light pink shade is universally flattering and adds a barely-there pigment that Shop TODAY testers vouch attracts a ton of compliments.
More Neutrogena deals to shop:
- Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30, $6.55 (41% off)
- Neutrogena Beach Defense Sunscreen Spray SPF 70, $7.51 (43% off)
- Neutrogena Makeup Remover Micellar Wipes, $7.98 (42% off)
- Neutrogena Collagen Bank Vitamin C Serum, $12.18 (52% off)
This award-winning hair oil from OGX is currently 25% off for Prime Day. It can be used to nourish dry ends, smooth strands and boost shine, making it perfect for humid summer days.
No brushes are needed when you have one of these bestselling eyeshadow sticks on hand. It’s super easy to apply and blend with the built-in sponge side, thanks to a sophisticated crème-to-powder formula that glides on smoothly.
We hate to break it to you, but your bath towels might be harboring bacteria and making your skin worse (especially if you’re acne-prone). Whether you’re traveling or just looking to level-up your hygiene, these towels are worth restocking on now that they’re on sale for Prime Day.
Now’s a great time to restock your medicine cabinet with a fresh tub of Aquaphor, which is always useful to have on hand. The brand vouches that it’s a multipurpose solution to a variety of common skin concerns, from dry lips to burns and more.
More Aquaphor deals to shop:
- Aquaphor Healing Balm Stick, $7.87 (25% off)
- Aquaphor Lip Balm Set (Pack of 4), $8.79 (45% off)
- Aquaphor Advanced Therapy Healing Ointment Travel Size Pack of 3, $16.06 (20% off)
Clinique’s Black Honey Almost Lipstick is a cult favorite and loved by our editors for its flattering shade and hydrating formula. During Prime Day, it’s 30% off, which is its lowest price of all time, according to the price tracker CamelCamelCamel.
One Shop TODAY beauty writer has spent 25 years testing all the top foundations, and found that this one delivers. The bestseller was developed specifically with mature skin in mind, blurring the look of pores without clinging to dry spots or settling into fine lines.
More Laura Geller deals to shop:
- Laura Geller Retractable Angled Kabuki Brush, $10.20 (47% off)
- Laura Geller Baked Blush-n-Brighten Marbelized Blush, $16.72 (40% off)
- Laura Geller Spackle Primer, $22 (42% off)
With more than 65,000 reviews, the Pura D’Or Anti-Thinning Biotin Shampoo and Conditioner is one of Amazon’s bestselling sets. Coming in generous 16-ounce bottles that’ll last a while, the formula is designed specifically for thinning and fragile hair and is packed with ingredients like biotin and tea tree oil. It leaves hair feeling soft, shiny and healthy without weighing it down, Garcia says.
Struggling with hair thinning? This leave-in treatment from Nioxin may help. One editor previously incorporated anti-thinning products from the brand into her approach when combatting some stress-induced hair loss and saw impressive results.
More Nioxin deals to shop:
- Nioxin Hair Fall Defense Shampoo, $32.90 (30% off)
- Nioxin Hair Fall Defense Intensive Daily Leave-In Hair Treatment, $26.60 (47% off)
- Nioxin Night Density Rescue Serum, $27.75 (45% off)
- Nioxin Scalp + Hair Thickening System Kit, $34.20 (40% off)
An award winner, this best-for-your-budget blow dry brush allows you to save time by styling and drying your hair at once. We love how much volume it adds and how easy it is to use (even if you don’t normally style your hair with tools).
More Revlon deals to shop:
- Revlon Easy Heat 1 1/4” Precision Curling Iron, $24.46 (30% off)
- Revlon 3-in-1 Multi-Styler Hair Dryer Brush, $76.49 (15% off)
One writer put Solawave’s red light wand to the test to see if it’s really worth the hype. Spoiler alert: she thinks it is! The device is currently 35% off for Prime Day, so now’s the time to buy ($109 is one of the lowest price tags we’ve seen for editor-tested red light devices).
More skin care deals to shop:
- Sunday Riley Good Genes All-in-One Lactic Acid Treatment, $51 (40% off)
- CeraVe Hydrating Facial Cleanser, $13 (35% off)
- Aveeno Stress Relief Moisturizing Body Lotion, $13.29 (22% off)
See all of our favorite Prime Day beauty deals here.
Best Amazon Prime Day K-beauty deals
Apply this collagen-infused mask before bed, let it dry and peel it off in the morning to reveal glowing skin. Formulated with ceramides and collagen extract, it’s said to help plump and firm the skin. You can also grab the brand’s discounted jelly brush, linked below, for just $4 to get mess-free application.
More Medicube deals to shop:
- Medicube Jelly Brush, $3.99 (50% off)
- Medicube Zero Pore Pads, $14.90 (52% off)
- Medicube PDRN Pink Peptide Serum, $14.90 (32% off)
- Medicube Collagen Jelly Cream, $14.90 (25% off)
Espinal is a fan of these caviar sheet masks for their hydrating results. “I love the gel texture and how cooling it feels when you put it on your face. My skin feels more nourished after each application. I wear it before bed and leave it for hours to maximize results,” she adds.
Woke up with tired eyes? These eye patches are formulated with PDRN to relax tired eyes and a dose of retinal to rejuvenate your skin. Target those dark circles instantly with a daily application of this gel-textured product.
Snail mucin is one of the most coveted ingredients in skin care today. This serum is filled with 96.3% snail secretion filtrate and designed to hydrate the skin, leaving you with a natural glow. It is especially good for those with damaged and dry skin.
The combination of hyaluronic acid, PDRN and collagen is designed to boost hydration on dry skin. This serum offers a soothing respite to your complexion whenever it feels extra dry. Also, it comes in a spray format that makes application even easier.
Best Amazon Prime Day fashion deals
This is your sign to toss out those worn-down socks and restock your basics drawer. This cushioned silhouette from Hanes is a versatile ankle-length option that isn’t quite as high as a crew sock but provides more coverage than a no-show style.
The sunniest season is upon us! Accessorize with these editor-loved sunglasses that offer generous coverage and don’t break the bank.
More Sojos deals to shop:
- Sojos Aviator Polarized Sunglasses, $12.91 (19% off)
- Sojos Slim Rectangle Polarized Sunglasses, $14.44 (28% off)
- Sojos Retro Oval Polarized Sunglasses, $13.29 (17% off)
- Sojos Slim Aviator Polarized Sunglasses, $12.91 (35% off)
Stay cool and dry this season with Bali’s bestselling wireless bra. According to the brand, the t-shirt bra’s fabric is designed to wick away moisture and help keep you stay cool and comfortable throughout the day.
More Bali deals to shop:
- Bali Underwear Briefs (Pack of 3), $13.86 (58% off)
- Bali Everyday One Smooth U Underwire Bra, $19.72 (63% off)
- Bali Breathe Wireless Lace T-Shirt Bra, $22.79 (58% off)
- Bali Breathe Lace-Trim Nightgown, $26.04 (30% off)
These enamel earrings scream summertime and are 20% off now. They add a classic yet trendy vibe to any outfit and even look more luxurious than their price tag.
Shorts season is here, and this deal is one of the best we’re seeing in the fashion category. Lee’s Bermuda shorts, which come in nine colors, are currently up to 51% off. The longer length offers some extra coverage and the breathable, 98% cotton material will keep you comfortable.
More Lee deals to shop:
By the time June hits, flowy dresses are basically all we want to wear. This bestselling breezy midi dress comes in over a dozen colors and is heavily discounted right now. It hits just below the knee and features a tiered shape that doesn’t cling to the body, so it’s super breathable.
More dress deals to shop:
- Anrabess Summer Short Sleeve T-Shirt Midi Dress with Pockets, $18.98 (37% off)
- Prettygarden Boho Short Sleeve Wrap Maxi Dress, $33.91 (32% off)
These aren’t your average T-shirts. They’re constructed with a cooling fabric that’s designed to wick sweat, dry fast and keep you cool. We found this set for the guys, which includes five shades to wear throughout the week.
For women, we like these V-neck tees. According to the brand, these offer UPF 40+ protection and even employ a special innovation to keep odors at bay. They come in a pack of five, so you’ll have plenty of options between laundry days.
Our editors are always schlepping things around, but not in any regular bag. The Lands’ End tote bag is an editor-favorite for its zipper closure, spacious interior and durable material that can hold infinite essentials and goods. “I have this in blue and love! It’s currently holding all my needlepoint projects and has really nice pockets inside,” shares social media video producer Anita Chomenko.
Put your best foot forward with these award-winning sandals. Our testers found them comfortable enough to walk thousands of steps in, thanks to the thoughtfully designed footbed and adjustable straps.
More sandal deals to shop:
- KuaiLu Yoga Mat Flip Flops with Arch Support, $13.29 (42% off)
- Project Cloud Leather Flat Sandals, $28.18 (19% off)
Need a new pair of sneakers for summer? These are an on-trend style that reviewers say are really comfortable, thanks to a memory foam midsole.
More sneaker deals to shop:
- Reebok Princess Sneakers, $39.43 (34% off)
- Dr. Scholl’s Time Off Win Sneaker, $49.23 (55% off)
- Kate Spade New York K as in Kate Runner Sneakers, $99 (50% off)
This soft, vegan leather tote bag has a spacious interior to fit all of your belongings. The purse comes in more than a dozen chic colors, all of which are currently on sale for Prime Day.
More bag deals to shop:
- Omystyle Purse Organizer Insert, $8.99 (25% off)
- Bagsmart Puffy Tote Bag, $21.13 (34% off)
- JW Pei Gabbi Ruched Hobo Handbag, $63.99 (20% off)
Best Amazon Prime Day tech deals
Amazon Fire TV Stick HD
If you’re on the hunt for Amazon Prime Day TV deals, now is the time to buy Amazon-branded devices, because the retailer tends to offer steep discounts across its own offerings. Case in point: The newest model of the Fire TV Stick, which was released earlier this year, is currently 54% off.
More Amazon device deals to shop:
- Amazon Echo Dot, $29.99 (40% off)
- Amazon Echo Show 11, $149.99 (32% off)
When you have this neck fan on, you’ll get immediate relief hands-free, thanks to an air flow design that offers 360-degree cooling. It’s exactly what you need when going out for long walks, spending the day in theme parks or lounging on the beach.
More cooling deals to shop:
- Jisulife 3-in-1 Handheld Mini Fan, $11.70 (15% off)
- Mission Cooling Performance Hat, $16.99 (43% off)
This little camera bundle previously earned a spot in our coveted lineup of Gifts We Love. The nostalgic, two-in-one camera and printer is easy to use with one hand to snap, print and stick photos wherever you want. It’s great for beginners, kids and anyone who wants to capture memories this season.
Fitbit Inspire 3
“The Fitbit Inspire 3 has basically everything you could want from a fitness tracker at a more budget-friendly price than most popular models,” writer Emma Stessman says after testing the device for a month straight. “It does a great job at tracking all the basics, from steps to heart rate, sleep and workouts.”
Upgrading your headphones? These are a great candidate for your next pair, since they boast noise-cancelling capabilities and up to 35 hours of battery life. Plus, they can charge enough in three minutes to give you up to an hour of playback, per the brand.
Our team is full of book lovers, and most of us have some version of an e-reader. We particularly love this model, which is currently one of the best of the Amazon Prime Day Kindle deals.
“The glare-free screen is impressive,” shares editor Shannon Garlin. “I love the nighttime mode for when I’m trying to go to sleep without too much light stimulation.”
More Kindle deals to shop:
- Kindle 16 GB, $84.99 (23% off)
- Kindle Colorsoft, $159.99 (36% off)
- Kindle Scribe, $379.99 (24% off)
Apple AirPods and accessories are on sale during Amazon Prime Day. These boast an 8-hour battery life, noise cancellation and live translation.
More Apple deals to shop:
- Apple Watch Series 11, $279 (30% off)
- Apple AirTag 2nd Generation (4-Pack), $89 (10% off)
- Apple Magic Mouse, $59.99 (24% off)
Oura Ring 4
Yes, the Oura ring is currently on sale for Amazon Prime Day! If you’ve had your eye on the popular tracker, now is the time to buy, since we’re seeing the brand’s Oura Ring 4 models marked down by up to 48%, depending on the size and color you select.
Booklover? Amazon Prime Members can choose from endless audiobooks with this Audible membership trial. The first three months are free, plus a $20 Audible credit.
See more Prime Day tech deals we’re loving.
Best Amazon Prime Day home deals
Save 20% off on select Legos, such as this mini orchid set. It’s a great conversation piece and makes the perfect addition to your home decor.
More Prime Day Lego deals to shop:
- Lego Botanicals Flower Bouquet Building Set, $33.59 (44% off)
- Lego City Car Transporter Truck, $69.99 (30% off)
- Lego City Construction Trucks and Wrecking Ball Crane, $41.99 (30% off)
You’re going to need to stock up on paper towels at some point anyway, so you might as well do it while they’re on sale. On Amazon Prime Day, $25 will get you eight of these triple-sized rolls. The top pick, with over 230,000 ratings, allows you to choose your sheet size, so you always rip exactly the right amount for the job.
PSA: You should be replacing your bedding every 18 to 24 months. With 370,000 ratings and counting on Amazon, these sheets are a stellar contender for your next bedding upgrade. Editor Vivien Moon tested these for our Sleep Awards and says she loves how soft and cozy they are. She attests that they keep her cool and comfortable no matter how hot she runs or how cold it gets, even calling them “a treat to climb into each night.”
Is there anything worse than going for some toilet paper only to hit the cardboard roll? Never suffer that fate when you stock up on this set of 24 rolls, which is currently $10 off, since you’ll have plenty of extra toilet paper at the ready.
Experts previously told TODAY that weighted vests increase the resistance of your walks, so you can burn more calories in a shorter amount of time, while still keeping your exercise low-impact. We found options with adjustable straps, reflective details and even a pocket, and they’re on sale in a range of weights, from six pounds all the way up to 30 pounds.
“I got the eight-pound version, and I love using it when I walk my dog,” senior editor Julie Ricevuto says. “And now that the weather is getting warmer, I’ll be using it all season long.”
Pouring your morning cup just got easier. With the touch of a few buttons, this bestselling Keurig coffee maker brews up a fresh serving in minutes.
This genius home find won the title of best overall smart trash can after one writer put it to the test against a bunch of other popular models. “I had it packed to the brim with old food, cat food and kitchen scraps for days, and I couldn’t smell anything — even after the can had been opened for a few seconds,” she shares.
Shop more Prime Day home deals our editors love.
Frequently asked questions
With deals across many categories, we suggest stocking up on big-ticket items and everyday essentials while they’re on sale, as well as award-winning products. You can follow our Prime Day coverage for the best deals to shop during the event.
Technically, Prime Day occurs just once a year, usually during the summer. So, you'll want to shop the deals now before they're gone. However, Amazon has historically hosted other sale events during the year, including the Big Spring Sale and Prime Big Deal Days.
If you're looking to make purchases across categories from tech to beauty, home essentials, fashion staples and more, our editors say that Prime Day is worth shopping. Because Prime Day occurs only once a year, this is your best chance to score savings this summer before the deals are gone.
Amazon Prime Day 2026 is slated to last from Tuesday, June 23, through Friday, 26. While Prime Day was previously a two-day sale, last year, the retailer expanded it to four days and is continuing on that schedule this year, giving customers even more time to shop.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners. We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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