For Shop TODAY’s first-ever Hair Awards, editors and staffers across TODAY tried and reviewed more than 140 products to find the best hair products on the market. We started with a list of over 350 new launches, editor recommendations, trending and tried-and-true products to narrow down a final list of 52 winners.
To reach the final curation, we incorporated products into our everyday, regular beauty routines over the course of over six months to see if they meet requirements when it comes to value, satisfaction and quality for hair products and tools. Finally, our panel of experts reviewed some of our winners to give their sign-off based on ingredients and other factors.
From thickening serums to hair masks and beyond, our testers left no stone unturned. Everything below has earned the Shop TODAY stamp of approval.
Ready for some good hair days? Just keep scrolling to shop all of our our editor-tested and approved hair favorites.
Shop TODAY Hair Awards treatment winners
Aveda Rosemary Mint Purifying Shampoo
Best Purifying Shampoo
$21.00
Amazon
$21.00
Aveda
$25.51
$42.60
Target
Eva NYC Take Care Healthy Hair Conditioner
Best Conditioner for Color-Treated Hair
$12.74
$14.00
Amazon
$14.00
Eva NYC
$14.00
Ulta
InnerSense Organic Beauty Hair Renew Soothing Conditioner
Best Smoothing Conditioner
$32.00
Amazon
$32.00
Innersense Beauty
$32.00
Ulta
Luseta Rice Water Shampoo and Conditioner Set
Best Strengthening Set
$26.39
$32.99
Amazon
$61.00
$72.00
Luseta Beauty
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
Gisou Honey Gloss Ceramide Therapy Hair Mask
Best Lightweight Hair Mask
$44.00
Amazon
$44.00
Gisou
$44.00
Sephora
Kérastase Nutritive Masquintense Riche Hair Mask
Best Hair Mask for Damaged Hair
$65.00
Amazon
$65.00
Kerastase
$65.00
Sephora
Eva NYC Take Care Healthy Hair Conditioner
Best Conditioner for Color-Treated Hair
$12.74
$14.00
Amazon
$14.00
Eva NYC
$14.00
Ulta
Redken Acidic Bonding Concentrate Leave-in Treatment
Best Treatment for Damaged Hair
$36.00
Amazon
$36.00
Redken
$36.00
Ulta
Dr. Groot Scalp Revitalizing Solution Hair Thickening Roll On Serum
Most Accessible Hair Growth Serum
$26.00
LG Beauty
$26.00
Amazon
Shop TODAY Hair Awards styling winners
Rizos Curls Deep Conditioner
Best Overall Curl Conditioner
$15.39
$22.00
Amazon
$17.60
$22.00
Rizos Curls
$22.00
Ulta
Olaplex No.10 Curl Defining Frizz Reducing Hair Gel
Best Splurge Curl Gel
$30.00
Olaplex
$30.00
Sephora
$30.00
Ulta
Lottabody Coconut Oil and Shea Wrap Me Foaming Curl Mousse
Best Overall Curl Mousse
$4.22
$6.29
Amazon
$4.22
Walmart
$5.49
CVS Photo
Shop TODAY Hair Awards tools and accessories winners
Revlon One-Step Root Booster Round Brush Dryer and Styler
Best value Multistyler
$24.53
$44.99
Amazon
$54.99
Ulta
Drybar The Triple Shot Interchangeable Blow-Dryer Brush
Best 3-in-1 Multistyler
$190.00
Amazon
$190.00
Ulta
$190.00
Drybar
