Amazon Prime Day 2026 is more of a Prime week than a day this year, with the event running from June 23 to 26.
But the first day of the event has kicked off with an absolute bang, bringing huge discounts on products across every category, from hot tech to beauty steals. And to help you find the deepest markdowns, we’re compiling all of our favorite finds that are marked down by more than 50%.
Keep reading to shop our top picks from Fitbit, Gap and more that are more than 50% off this Amazon Prime Day.
Best Amazon Prime Day tech deals over 50% off
Whether you have a baby or a pet, you can keep a watchful eye on them with this camera. It features two-way audio along with color night view and motion detection. It’s currently a whopping 67% off, bringing the price down to just $13 (its lowest price ever, according to price tracker Camelcamelcamel)
Amazon Fire TV Stick 4K
Writer Danielle Murphy tried a version of Amazon’s popular Fire TV Stick and shared that the overall responsiveness and voice control “is far superior” to that of her smart TV. This specific model allows you to stream your content in brilliant 4K Ultra HD.
These budget-friendly headphones promise an average battery life of 50 hours (how much of your favorite podcast can you listen to with that?). Alongside its impressive battery life, it promises high-quality sound and a lightweight and comfortable fit.
Not all Bluetooth earbuds have to cost over $100. In fact, you can get these now for less than $50. Not only do they have active noise cancellation technology, but they also have four microphones for crystal clear calling.
Google’s Fitbit Ace is made just for kids, and you can get it now for its lowest price ever. It has so many features parents will love, including a school-time focus mode, games that encourage kids to get up and move and location tracking that you can monitor.
I [Stewart-Jackson] am a huge fan of these Bose headphones. Both the sound quality and battery life are excellent, and they truly are comfortable like the name says! I love them so much that I even convinced my husband to buy a pair and now he won’t go back to any other headphones. Don’t miss your chance to score them now at their lowest price ever, according to CamelCamelCamel.
Best Amazon Prime Day home deals over 50% off
If it’s time to replace your old oven mitts, we recommend taking advantage of this deal from KitchenAid. The rubber mitts are heat-resistant up to 500 degrees F, the brand says, to keep your hands protected while you’re cooking or baking.
This colander features expandable handles, so you can drape it right over the top of your sink as you rinse berries or strain pasta. It’s dishwasher-safe, too, for easy cleanup afterward.
Tackle your floors and upholstery with this ultra-light vacuum from Shark. According to the brand, the powerful suction makes it ideal for homes with pets.
If the thing you look forward to most every morning is a cup of coffee, upgrade your morning ritual with a new Nespresso machine! It can brew six different cup sizes ranging from 5 to 18 ounces.
Samsonite Freeform 2-Piece Luggage Set
This two-piece luggage set is currently marked down to its lowest price ever! Thanks to the deal, you can score the carry-on and large checked bag for $112 — a 76% discount! Samsung says the suitcases are built to last, though it also comes with a 10-year warranty.
If you’ve been thinking of investing in a robot vacuum, this is the ultimate hands-free cleaning device. It’s both a vacuum and a mop. Plus, it has a self-emptying base, where it can store up to 60 days of debris, so you don’t even have to think about any aspect of floor cleaning for nearly two months — it will do it all for you.
Best Amazon Prime Day beauty deals over 50% off
Grab this summer multitasker while it’s on sale for less than $10 during the event. It not only features SPF 60 sun protection, but it also features moisturizing ingredients to help you tackle dry skin at the same time, Aveeno shares.
Our editors love Laura Geller’s beauty products, and right now, you can get this popular brow pencil for just $11. According to the brand, the two-in-one formula fills, defines and sets your brows and helps them last all day, sans smudging.
Mix in a few drops of these bronzing drops with your moisturizer to achieve an effortless glow. It promises to flatter every complexion and deliver the sunkissed look you want, minus the sun damage.
Best Amazon Prime Day fashion deals over 50% off
Summer is officially here, which means it’s the perfect time to refresh your shorts collection if you haven’t already. This pair from Levi’s is a No. 1 bestseller and comes in six different washes.
No uncomfortable wires here! This bra features targeted support exactly where you need it, Bali says, for a shaping effect without any digging or pinching.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Prime Big Deals Days typically occurs in October over the course of two days. In previous years, Prime Big Deal Days was hosted at the beginning of the month, but has yet to be confirmed.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals that are over 50% off during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
