It’s the final stretch of Prime Day, a four-day event created by Amazon, but the steepest deals aren’t gone yet. In fact, plenty of the best deals we recommend shopping for are currently marked down by more than 50%.
The last day of the event is off to a strong start, bringing huge discounts on products across every category, from hot tech to beauty steals. To help you find the deepest discounts before the sale ends tonight, Shop TODAY executive editor Adrianna Brach stopped by the 3rd Hour of TODAY, bringing with her a sampling of Amazon Prime Day deals with discounts that are the highest they’ve been in 2026. But, hurry — these steep markdowns are already going quickly, so don’t delay on checking out.
Ready to shop for some of the biggest Amazon Prime Day discounts? Just keep scrolling to see the deepest deals, including those seen on TODAY.
Deepest Amazon Prime Day discounts, as seen on 3rd Hour of TODAY
For a “your skin but better” finish, Brach recommends this tinted moisturizer with SPF 30, which gives you hydration, extra sun protection and sheer coverage all in one.
“It’s great for summer because it feels light and breathable and you don’t need a full face,” Brach vouches. “Reviewers love this for mature skin because it won’t set into fine lines.”
With more than 37,000 reviews, the Pura D’Or Anti-Thinning Biotin Shampoo is one of Amazon’s top-rated shampoos. Coming in generous 16-ounce bottles that’ll last a while, the formula is designed specifically for thinning and fragile hair and is packed with ingredients like biotin and tea tree oil. If you end up loving it, the shampoo is also available in a bundle with its matching conditioner (which also happens to be on sale!).
“This viral beauty blush wand delivers a healthy rosy glow thanks to the cushion applicator and the blendable formula,” Brach says. “I used Pillow Talk with my hands and then a little brush to blend even more. I love that it doesn’t have glitter or shimmer like a lot of blushes do so it looks more natural... in just a few seconds, my face looks way more awake and skin more radiant!”
Plus, this is the first time Charlotte Tilbury has participated in Prime Day, so grab this deal before it’s gone for good.
Blueair Air Purifier & Sunrise Alarm Clock
Currently 60% off, Brach says this three-in-one device instantly upgraded her room. It’s an air purifier, sound machine and sunrise alarm clock all in one, removing over 99% of allergy culprits like dust, pollen and pet dander. Brach finds the the sunrise light to be really gradual, helping to brighten up the room before she wakes up so it’s less jarring than an alarm. Plus, it also has white noise and other sleep sounds.
“I have it by my nightstand and it has a small footprint so you can put it on a larger nightstand or dresser,” Brach reports.
It may not be glamorous, but Brach calls this “absolutely one of the smartest Prime Day buys.”
“These are things you never think about until a remote, a clock, a flashlight or a thermostat dies,” Brach warns. “You’re getting AA and AAA batteries in one pack and they can hold power in storage for up to 10 years. Energizer is a tried and true brand... they have a reputation for lasting longer than cheaper alternatives.”
This is the world’s first collapsible hard cooler, which solves the biggest cooler problem in Brach’s eyes: storage! When you’re done using it, it folds down to half the size, which is a total game changer. It holds 64 cans, keeps ice cold for up to 48 hours and has a lid that can support up to 200 pounds, so Brach thinks it can double as seating in a pinch.
“It’s great for all the beach trips, tailgates, camping, RV travel or small spaces,” Brach says.
A multi-tasking lotion$6.89$15.61
Editor-loved brand$11.00$26.00
Best Amazon Prime Day tech deals over 50% off
This limited-time offer gives Amazon Prime members the opportunity to get their hands on a a free three month trial of Audible’s standard membership, along with a $20 Audible credit, to access numerous audiobooks and podcasts.
Whether you have a baby or a pet, you can keep a watchful eye on them with this camera. It features two-way audio along with color night view and motion detection. It’s currently a whopping 67% off, bringing the price down to just $13 (its lowest price ever, according to price tracker Camelcamelcamel)
Amazon Fire TV Stick 4K
Writer Danielle Murphy tried a version of Amazon’s popular Fire TV Stick and shared that the overall responsiveness and voice control “is far superior” to that of her smart TV. This specific model allows you to stream your content in brilliant 4K Ultra HD.
These budget-friendly headphones promise an average battery life of 50 hours (how much of your favorite podcast can you listen to with that?). Alongside its impressive battery life, it promises high-quality sound and a lightweight and comfortable fit.
Ready to upgrade your earbuds? These popular wireless Bluetooth headphones, which have a helpful arm to keep them in place through any activities, are under $40 right now.
Not all Bluetooth earbuds have to cost over $100. In fact, you can get these now for less than $50. Not only do they have active noise cancellation technology, but they also have four microphones for crystal clear calling.
JBL Live 670NC
These noise-cancelling headphones are lightweight, compact, foldable and have an impressive battery life that lasts up to 65 hours, according to the brand. They even have speedy charging capabilities, where just five minutes of charging will give you four hours of playback time!
I [Stewart-Jackson] am a huge fan of these Bose headphones. Both the sound quality and battery life are excellent, and they truly are comfortable, like the name says! I love them so much that I even convinced my husband to buy a pair and now he won’t go back to any other headphones. Don’t miss your chance to score them now at their lowest price ever, according to CamelCamelCamel.
Best Amazon Prime Day home deals over 50% off
If it’s time to replace your old oven mitts, we recommend taking advantage of this deal from KitchenAid. The rubber mitts are heat-resistant up to 500 degrees F, the brand says, to keep your hands protected while you’re cooking or baking.
I [Stessman] am constantly craving big salads, especially on hot summer days. However, they often feel like a chore to make, since so much chopping is involved. But this handy tool makes it ten times easier. The all-in-one prep tool simplifies the process of dicing, spiralizing and so much more. Don’t miss your chance to grab it for over 50% off.
Whether it’s for yourself, a family member, or a friend this endlessly fascinating DNA test will amaze. From identifying origins and inheritance to locating relatives, this is one of the top-selling consumer DNA tests for a reason.
When was the last time you changed your pillows? If you can’t remember, it’s probably time to get new ones. These have a 4.4-star rating from more than 260,000 reviews and are on sale for 50% off!
An Instant Pot multicooker will quickly become the MVP of your kitchen. It has nine functions: pressure cook, slow cook, rice maker, steamer, saute, yogurt, warmer, sous vide and sterilize. It even has specific settings for types of foods including soup and broth, beans and grains and even cake!
Blueair Air Purifier & Sunrise Alarm Clock
I [Stewart-Jackson] have another model of a Blueair purifier in my living room and am constantly impressed at how well it’s actively working. The biggest difference I’ve noticed is how much lingering food smells in the air no longer stick around. This Prime Day, you can snag their air purifier/sunrise alarm clock 2-in-1 machine for under $100!
Tackle your floors and upholstery with this ultra-light vacuum from Shark. According to the brand, the powerful suction makes it ideal for homes with pets.
This best-selling coffee maker from Keurig makes a single serve of coffee in just a few minutes. Brew multiple cup sizes, whether over ice or hot as is.
This carry-on luggage with spinner wheels is now a massive 62% off! Samsung says the suitcases are built to last, though it also comes with a 10-year warranty, for added peace of mind.
Best Amazon Prime Day beauty deals over 50% off
Grab this summer multitasker while it’s on sale for less than $10 during the event. It not only features SPF 60 sun protection, but it also features moisturizing ingredients to help you tackle dry skin at the same time, Aveeno shares.
If you’ve got shorter-to-medium length hair and are looking for something to help quickly style it day to day, look no further. This wax from Bed Head was made for you! According to the brand, it’s “built for bold texture and long-lasting control, with a dry, matte finish.”
Perfect your slick-back style with this wax highly-rated wax stick. Pro tip: heat it up a bit with your blow dryer before using so it glides into your hair smoothly. It’ll help you get the ideal look every time.
Our editors love Laura Geller’s beauty products, and right now, you can get this popular brow pencil for just $11. According to the brand, the two-in-one formula fills, defines and sets your brows and helps them last all day, sans smudging.
These popular pore pads are formulated to help exfoliate, tone, refine pores and reduce sebum production. They’re loaded with good-for-your-skin ingredients such as salicylic acid, hyaluronic acid and white willow bark.
One writer raved about how this powder foundation didn’t make her look overly made up. Rather, it simply helped her complexion look “like my skin on a really good day.”
She added, “Instead of sitting on top of my face or settling into fine lines, the powder blended with my skin, evening out my skin tone without masking it. While I appreciate the buildable coverage, a light layer was enough to even things out. My skin didn’t look matte or flat, just softly polished.”
Summer can get pretty sweaty. Thankfully, this deodorant is made for everywhere in your body, from your feet to your thighs and more, to help you stay dry and smelling good all day long.
This one-and-done blow-dry brush will help you achieve a salon-worthy blowout right at home. It has a large paddle design and detangling bristles to help cut down dry time.
Best Amazon Prime Day fashion deals over 50% off
The most valuable part of any summer wardrobe is a comfy pair of sandals. I [Stewart-Jackson] have owned a pair of Dream Pairs flats before and wore them almost every day (until my dog turned them into a chew toy). Plus, these are on sale for 55% off!
No uncomfortable wires here! This bra features targeted support exactly where you need it, Bali says, for a shaping effect without any digging or pinching.
It’s shorts season! If you prefer a more modest short, this option from Lee is a solid pick. Choose from over 10 colors, and enjoy its breezy cotton-spandex blend.
Nothing says summer like a hot pink sandal. This pair from Calvin Klein comes in six different colors and is on sale for a whopping 73% off this Prime Day.
A go-to watch is a staple accessory for me [Stewart-Jackson]. I feel like it makes any outfit immediately look more put together and is often the perfect finishing touch. This one from Nine West has a beautiful green face with contrasting gold everywhere else. It’s simple, yet elegant.
Summer is officially here, which means it’s the perfect time to refresh your shorts collection if you haven’t already. This pair from Levi’s is a No. 1 bestseller and comes in six different washes.
A Steve Madden dress for 74% off? Now, that’s what we call a good find! This mini dress is perfect for date nights or evenings out with your friends.
Baggy jeans are having a moment, and these cinch-waisted ones from Levi’s are perfect for nailing the look. With a flattering high rise and made of 100% cotton, these jeans are made to fit and form.
These top-rated sneakers are essential footwear for those serious about trail runs and workouts. The midsole is designed to absorb impact, making it perfect for dynamic runners.
All the classic details of an iconic Lacoste shirt combined with the performance features of a golf shirt. With built-in UV protection, this easy-to-care-for and easy-to-wear shirt is great for both on the course and at the bar.
Effortless elegance, this charming bracelet is a massive 50% off. With a one-size-fits-all design, the bracelet is sure to become an essential part of your daily outfit.
Yes, this Michael Kors leather tote is 65% off! The medium size and generous inside storage make it a perfect bag for daily wear. Practical, polished and structured.
Best Amazon Prime Day toy deals over 50% off
Feeling nostologic? Grab the Lite-Brite Classic before its over 55% off deal is almost fully claimed. It includes over 200 glowing pegs and six design templates to light up your imagination.
Whether you’re playing in the backyard or the living room, little ones will love hosting a pretend picnic. It’ll help them build fine motor skills, work on recognizing foods, encourage social interaction and more!
For your little artist, the Spirograph Jr. is a classic tool for creativity. Use the spiral pieces to draw colorful designs with the included markers and more.
Summer nights spent outdoors just got a lot more colorful with this flying disc that lights up. It has four brightness levels, four timer modes and even a lost mode for the toss gone awry.
The Amazon Echo Pop for kids is currently 52% off for Prime Day. From interactive topics, age-appropriate songs to kid-friendly audiobooks, the device is designed to support new responsibilities and create a worry-free environment for parents.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
When does Prime Day 2026 end? Amazon’s June Prime Day ends on June 26 at 11:59 p.m. PT/Saturday, June 27 at 2:59 a.m. ET. The four-day event started on June 23 and offered savings across home, beauty, tech and more.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals that are over 50% off, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners. We also considered factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-checked deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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