Women of all ages and stages came together on May 15 at Rolling Greens in Downtown Los Angeles for Shop TODAY Stages: The Mom Edit. The event featured candid conversations with celebrity moms (including Hilary Swank and the moms of “The Valley” on Bravo) and an epic brand bazaar with aura readings, massages and more.
Missed the in-person event? You can still get in on the fun from home! Shop TODAY contributor Melissa Garcia stopped by Studio 1A to share picks from the brands that sponsored the event and others that were gifting sponsors. Score shapewear finds from Shapermint, beauty essentials from John Frieda and Tubby Todd and jewelry must-haves from Anna Zuckerman. Plus, Garcia shares Frida Mom products that are perfect for new and expecting mothers. Shop along below!
Shop TODAY Stages products seen on 3rd hour of TODAY
Our Shop TODAY team loves Shapermint’s shapewear because of its breathability and lightweight feel, and Garcia says the essential cami is a perfect example. Not only is it versatile, as the built-in bra allows you to wear it on its own or as a base layer, but she says the smoothing effects are noticeable without feeling tight.
The sweetheart wireless contour bra is one of the brand’s bestsellers and, without those uncomfortable metal wires that might often pinch or poke, Garcia says it feels like you aren’t wearing one at all. She loves the flattering neckline and finds that it gives her a full-coverage fit, with padded cups that offer just the right amount of shaping.
The everyday empower high-waisted shaper shorts are another bestseller and Shop TODAY favorite to help make the tummy and waist look more shaped. Offered in sizes small through 4XL and in several neutral colors, Garcia recommends them for everyday wear. They’re soft, stretchy and even have a silicone strip which she found helps prevent them from rolling down or riding up.
John Frieda is a Shop TODAY favorite hair care brand, and Garcia is especially a fan of the Ultra Filler+ line. Specifically designed for fine, flat or thinning hair, per the brand, these products are infused with biotin and hyaluronic acid to make hair appear thicker when used with the spray below.
Garcia found that this spray made her hair feel stronger without looking heavy or coated. Not to mention, it can also be used as a heat protectant if you’re looking for a low maintenance routine.
Our Shop TODAY moms love this brand! While Tubby Todd is geared towards babies, toddlers and kids, Garcia says their products designed for sensitive skin are great for anyone in the family. This duo includes an SPF 30 stick for covering the face or a quick touch up, and either a SPF 50 lotion or mineral mist starting at just over $30. Both sunscreens are great for tossing in your bag as we kick off summer, and now’s the time to stock up.
Frida Mom is another Shop TODAY mom-approved brand with a lineup of products designed to help mothers in their pregnancy and postpartum journeys. Garcia was especially impressed with this breast pump that can switch between two modes: a manual pump and a passive-suction milk collector that can be used hands-free while nursing. Plus it’s wireless, so no cords or batteries are needed.
Wish it was easier to store and portion milk at each age and stage? Garcia spotted these double-zipper sealed breast milk storage bags with a push pop design so that you can thaw two ounces now and two ounces later. Not to mention, the brand says that the spout makes it easy to transfer milk from bag to bottle.
This breast milk cooler has two ice pucks and a stainless steel cover to help keep the milk cold for when you’re on-the-go. Perhaps Garcia’s favorite feature? It’s TSA-friendly for travel.
These diamond alternative studs are the perfect pair of earrings if you want to add some sparkle to your outfit without the higher price tag. Garcia says they’re surprisingly lightweight considering how big they are, and likes that they sit flat on the ear with a special no-droop backing so they won’t pull forward. Score the gold plated or platinum plated sterling silver jewelry on sale for under $50 right now.
Shop TODAY Stages products previously seen on TODAY
Shop TODAY executive editor Adrianna Brach previously stopped by Studio 1A to share picks from the brands that sponsored the event and others that activated on site.
This three-piece kit from Shop TODAY-loved brand Laura Geller includes a fine line blurring primer, a baked color correction foundation and a retractable angled brush for easy application — essentially everything you need for a quick full face routine. Brach is a fan of the set too, noting how it provides good coverage and makes her skin look more even.
With all the different drink mixes on the market, these packets from True Citrus stood out to Brach for several reasons. First, the Shop TODAY teams approves of them for their delicious taste — even this “Curb” version (designed to support hydration in between meals) comes in strawberry, blueberry and peach fusion flavors. Second, the brand says all of them have zero grams of sugar and no artificial sweeteners. And finally, each pack comes with 12 servings that can easily be thrown in your bag when you’re on the go.
According to the brand, each “Defend” drink mix is packed with 300mg of antioxidants from cherries, pomegranates, citrus peels and green tea. How do you soak up these benefits? Brach says all you need to do is pour one into cold water, stir and sip away.
The brand’s “Elevate” drink mix is packed with magnesium along with 120mg of caffeine from green tea extract. Brach is a fan of reaching for these packets when she needs a boost of energy and wants an alternative to those sugary energy drinks on the market.
Zenni Optical is known for affordable glasses, and Brach shared a few frames from the brand that range from just $10 to $40 — including these that come in five different colors. The best part? You can choose from a variety of lenses at an additional cost to customize your perfect pair for the sunny summer days ahead.
Brach explains that you’ll choose your lenses when you select your frames, but all of the glasses on set featured the brand’s new “Blokz” blue light filtering lenses. That means that they not only offer UV protection, but also help reflect blue light from devices, sunlight and artificial light, per the brand.
These unisex glasses are a great option for anyone, whether you spend all day outside under the sun or inside staring at a screen. The clear color is ideal if you want your frames to blend in, while the buff color is perfect if you like glasses to look a bit more bold.
This full-rim rectangle pair of glasses is right on trend, and we love both the tortoiseshell and light brown frame color options — especially for men and women who prefer neutral accessories.
Bissell makes some of our team’s favorite vacuums, and we have deals on two models from the brand’s DualBrush line. This upright vacuum, now 17% off, is perfect for those with pets at home. The brand says its HEPA filtration system traps dust and dander for allergen control.
No need to worry about finding a close enough outlet or getting all tangled up as you clean with Brach’s cordless pick. This stick vacuum is also made to remove both large and small debris, and right now you can take 28% off this highly-rated household appliance.
Babies will go through thousands of diapers in their first few years of life, and Healthy Baby made the first diaper to receive a “verified” designation from the Environmental Working Group, meaning they provide full transparency of ingredients and avoid using any from EWG’s “unacceptable list.” The diapers (available for newborns through size six) are meant to help with leaks, and Brach notes that they even have a flap inside that’s meant to help with blowouts. Chief innovation officer Hilary Swank spoke about the importance of using non-toxic baby products during her panel at Stages. Choose from the one-time diaper bundle above, or try the brand’s most popular diaper and wipe bundle, which includes six packs of diapers, plus four packs of wet wipes.
VIP and General Admission gift bag products
Shop TODAY Stages: The Mom Edit attendees received gift bags with more than $900 worth of products, which were provided to us for free by participating brands. Shop featured products and brands below!
To get everyone ready for warm-weather hair styling, guests got to walk away with one of several products John Frieda. From the Volume Lift line, guests received either hairspray or blowout spray.
There were also goodies from John Frieda’s Frizz Ease collection, including a styling cream for straight hair, an air-dry foam for waves and the firm hold hairspray to lock in all styles above.
Looking for some new trousers to sport this season? Guests scored $150 gift cards to shop jeans and more from NYDJ — and you bet we’re adding this high-rise, wide-leg pair to cart first.
These wraparound sunnies are ideal for those with an active lifestyle wanting extra sun protection. This pair has adjustable nose pads and temples, plus added ventilation.
Extend the life of your delicates with this compact wash bag. Washing intimates in a mesh covering helps ensure cleanliness while preventing snagging or changes to shape, per the brand — and this one gives you lasting quality at a low price point!
These unscented wet wipes are meant to help keep babies clean and comfortable — but you can use them for yourself too! The brand says they’re made with water, plant and mineral-derived ingredients, so they can be used on sensitive skin types.
In addition to the three different True Citrus drink packets seen on TODAY, guests went home with both lemonade and limeade mixes, plus samples of the brand’s crystallized citrus powder.
Frida made infant congestion relief a breeze. According to the brand, this “booger buster” allows you to gently suck snot from your child’s nose into a disposable filter for quick relief.
Guests also left with this important postpartum self-care tool that helps provides extra care down there. Acting as a bidet, it helps you stay clean while you’re still sensitive to irritation and pain.
The marble surface of this blush creates a blend of complementary shades that add color and shine to your cheeks. Guests received the Pink Buttercream colorway, but you can choose from 13 different options from the brand.
Love a glowy makeup base? This Glow Gel by EpicLight makes your foundation look dewy and helps create a filter-like finish that smooths over pores, per the brand.
The Kosas DreamBeam provides SPF coverage and glowy skin in one product. It’s also hydrating and has brightening qualities, according to the brand.
Your armpits aren’t the only place you sweat! Guests also got the chance to try this whole body deodorant stick by Lume. The product’s mandelic acid helps lower your body’s pH to prevent odor before it starts, per the brand.
The Pixi Dream-Y mist is a two-in-one skin care and sleep-assisting mist. Per the brand, it secures your skin care before bed to wake up hyrdrated, and you can spray it on your pillow to promote better rest.
Guests also got to check out the brand’s Glow-Y Lip Oil at the Sunrise Social Cub activation. This formula smooths over dryness, enhances hydration and adds a shine comparable to lip gloss.
Can’t find a makeup remover you love? The MakeUp eraser is designed to remove the toughest of products using just water.
Guests also scored Bonduelle’s simple-to-make lunch bowls. With four flavor options, you can easily heat these up for lunch on the go.
Guests received the Ocean Wave Cleanser by Osea — a favorite for skin care lovers! Per the brand, this formula removes makeup and dirt without leaving the skin dry and dehydrated.
Versatile for everyday wear and special occasions, these daisy stud earrings are a great addition to any spring jewelry lineup.
Additionally, guests received the perfect addition to a luxury travel experience — a mini candle. This tin candle is easy to pack and can bring a bit of home to your hotel room.
You bet we sent guests home with some light bites in their gift bag, and now you can enjoy these better-for-you probiotic fruit snacks anytime. Can’t decide on a flavor? Opt for this mixed pack!
The swag bags also included a can of the La Colombe Everyday Draft Latte. A delicious coffee in the portability of a can? Win-win!
Guests were also given a major self-care tool with these Patchology Cool Crush eye patches. Pro tip: Apply them in the morning to relieve tired, puffy eyes.
Need help nailing down your makeup routine? This stick set gives you bronzer, contour, blush and highlighter in one kit for an easy-to-follow product lineup.
Cinephiles can now wind down with a cup of tea from their favorite movies and TV shows! Guests went home with either a Wicked canister or one from the Downton Abbey collection.
Treat Eczema gently and sensitively with this natural-made ointment. The creamy formula features ingredients like Jojoba Esters and Camellia leaf for top-tier hydration.
Hair care fans can try the Wen by Chaz Dean Sweet Almond Mint Re-Most Hydrating Hair Mask. Per the brand, the mask will leave your hair silky, soft and nourished.
They also received the coordinating body cream that’s intended to leave your skin with the same supple, smooth finish.
Sheet masks are all the rage, so of course guests got to take home the Ilona Beauty Advanced Conduction Foil Mask. The brand says this mask results in glowing skin for days.
Tanqueray gin helped stocked the bar at Stages, but now you can enjoy a hand-crafted cocktail at home. Next time you’re hosting, save yourself a trip to the store and get a bottle delivered instead.
To kick off the season right, guests could sip on some of Samuel Adams’ limited-edition beers at the event, including the brand’s Summer Ale, Porch Rocker, American Light and Blueberry Lager.
VIP-only gift bag products
Laura Geller is known for making makeup application simple, so guests got to experience the ease of her products with the Best of the Best Cream Full Face Basics palette.
Finding a water bottle you love is serious work, so Shop TODAY made it easier for our guests by gifting them a TAL two-in-one Straw and Chug Water Bottle.
Looking for a new perfume? VIP guests took home a sample of this floral woody fragrance or the brand’s Splendor Grandeur scent — both worth the splurge for a full size bottle if you ask us.
Red light therapy has been a huge beauty trend this year, so guests received the Lumina NRG Mini Glow Pro. This user-friendly device brings professional skin care to your fingertips by activating your skin cells for renewal, per the brand.
To round-out their jewelry collections, guests were also gifted these blue sapphire studs. These earrings are fit for everything from date night to formal events to the office.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach and Melissa Garcia.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Melissa Garcia is a Shop TODAY lifestyle and fashion contributor. She has experience working on national brand campaigns, appearing on major television broadcasts and hosting fashion events for commerce destinations. With a relatable approach and her own eye-catching personal style, Garcia has become a go-to fashion resource in American media.
How we chose products from Shop TODAY Stages
The Shop TODAY editors and writers search the internet to find the best products out there. For this article, we selected products from brand sponsors featured at Shop TODAY Stages The Mom Edit.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the brand. The brand does not review or approve the content. Learn more about Shop TODAY.
How do you add Shop TODAY as a Preferred Source on Google?
Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.
The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed.
