The first day of Prime Day, the annual shopping event created by Amazon, kicked off with a bang yesterday. We saw tons of impressive deals across all categories, from beauty to fashion. And day two of the 48-hour event is proving to be just as exciting.
In case you’re in need of some shopping inspiration, we’re highlighting the 12 deals that TODAY shoppers couldn’t stop buying during the first half of Amazon Prime Day. And to really excite you about all the amazing deals to be had right now, we also included everything our TODAY editors are shopping, too! Shop the great finds below.
From an air fryer to an anti-frizz hair treatment, here are the deals that you’ll want to add to your cart now — if you haven’t already.
Amazon Prime Day beauty deals
With a concealer brush, eye shadow brush and more, this bestselling 14-piece set will help you perfect any makeup look. And it’s easy to see why this Prime Day deal is so popular: The pack is nearly 70% off, bringing the price down to just $11.
This serum is infused with nourishing peptides, vitamins and amino acids that help your lashes look thicker and longer. The applicator has a soft brush tip that mimics that of a liquid eyeliner, so you can seamlessly apply it to your lash line.
The Essence Lash Princess False Lash Effect Mascara is already a TODAY shopper favorite, so it’s not surprising that people were eager to add the beauty favorite to their carts while it’s on sale for Prime Day. The mascara adds volume and separates lashes for a bold lash look.
Amazon Prime Day home deals
Cleaning the house doesn’t have to be stressful. At least, not when you have this robot vacuum that does all the hard work for you. That way, you can sit back and relax as it clears dirt, pet hair and more from your floors. It’s compatible with Alexa or Google Assistant, so you can start a cleaning session with just your voice.
Many people will tell you that an air fryer is a must-have kitchen gadget. And if you don’t already have one in your arsenal, you can get this smart option for 34% off during Prime Day. It has 13 one-touch preset cooking functions, so you can perfectly cook seafood, chicken, vegetables, French fries and more with the push of a button. You can also control the gadget and monitor cooking progress via the corresponding app on your phone.
Casper is known for its super comfortable sleep essentials and the brand’s signature Sleep Pillow is 20% off for Prime Day. It features an innovative pillow-within-a-pillow design — the inner pillow provides support while the fluffy outer pillow keeps you comfortable all night long. The entire thing is wrapped in a breathable cover that increases airflow, so you’ll never have to flip your pillow over in the middle of the night to find the cool side.
This versatile cleaning paste can be used to tackle everything from hard water stains to car scratches. Plus, it’s a TikTok favorite — the #thepinkstuff hashtag has more than 164 million collective views.
Amazon Prime Day tech deals
Turn your TV into a smart TV with this Amazon 4K Fire Stick. It’s Alexa-enabled, so you can use your voice to search for your favorite TV show, movie or streaming network. The best part? It’s 50% off for Prime Day.
Heading back into the office means leaving your furry friend at home alone for the first time in a long time. Thankfully, you can still keep an eye on them with this dog camera from Furbo. It has two-way audio, in case you want to remind your pup that he or she is a “good dog,” or offer a stern warning when you get a barking notification. You can also use the app to toss treats to your dog throughout the day.
If you’re making the switch to wireless headphone, AirPods are one of the most popular options out there. And right now, you can get the AirPods Pro for 24% off. They feature active noise cancellation and are sweat- and water-resistant.
Amazon Prime Day deals on summer essentials
This foldable hat can easily be rolled up and packed in your suitcase or bag to bring along for your next vacation or beach day.The super stylish hat comes in 10 colors, which are all marked down for Prime Day.
This extra large blanket is waterproof and windproof, so you’ll want to bring it along for all of your summer adventures, whether you’re headed to the beach or the park. It’s portable and easily folds down to fit into its small storage bag. Plus, it’s machine washable, which makes cleaning a breeze.
Prime Day sale: TODAY editor bestsellers
Avid reader, social media editor Kara Quill, swears by her Kindle Oasis. She loves the easy page-turning buttons and ergonomic style. And right now you can grab the e-reader for $70 off.
But Quill isn’t just shopping for herself this Prime Day. “I’ve been meaning to get my mom a Kindle, so she stops stealing mine!” And right now you can score this version of the Amazon Kindle for 31% off.
Another one Quill has her eye on are these cute kicks now that she's getting back into walking as the weather gets better. Plus, the lightweight shoes boast a slip-on style and memory foam sole — and “you can’t beat memory foam,” she said.
Jess Bender, SEO commerce editor, can’t get enough of bike shorts this season. With two side pockets and a hidden interior pocket, these bestselling athletic shorts are perfect whether you’re running or just running errands.
Bender is also ready to replace her milk frother after admitting she’s “overworked” her current one. This handheld option is 38% off, battery operated and comes in three different colors.
In an effort to replace another staple — Bender has “worn out” her go-to workout sneakers — she is looking at these functional Reeboks currently 36% off. Plus, she’s “loving the mix of black and mint.”
And no upgrade to your fitness gear would be complete without a foam roller to help you relax after a long workout. Bender is grabbing one of these to treat her sore muscles after lots of hilly walks over the last year.
Vacuums are one of the best deals you can get on prime and Shop TODAY production coordinator Cassidy McKenna said she and her mom are eyeing this one in particular. It’s perfect for houses with a lot of pet hair or dust and the stick design helps maneuvering easier.
“I'm eyeing the SodaStream, because I drink at least one can of sparkling water a day and I've spent far too much money (and have created way too much waste) buying packs of La Croix every week,” editorial assistant Emma Stessman said.
Adrianna Brach, Shop TODAY’s editorial director, is scoping out these mirrored sunglasses just in time for summer. The round frames are unisex and flattering on a variety of face types. "And they're polarized!" Brach said.
A custom shirt for less than $20? That’s exactly what you get with this comfy (and machine-washable) top. “It's so easy: you just answer a few questions, take a couple of photos and in a few days you have the perfect T-shirt!” Brach said.
As the summer starts heating up, we’re all interested in finding ways to stay cool while sleeping. This body pillow is made with a cooling fabric and can be used in a variety of positions. Though it is made specifically for pregnancy, Brach says it’s just an overall great body pillow.
Even though it’s after Memorial Day, there are still mattress deals to be had. And perhaps none better than this Casper mattress TODAY's director of e-commerce Jen Birkhofer loves. “It’s not too soft, which is great for my husband’s back but it’s still really supportive and comfortable,” she said.
It’s probably time to upgrade your sports bras. And this one Birkhofer has added to her cart is perfect for working out in, or just lounging around in. It has a breathable mesh cutout in the back and sweat-wicking fabric to keep you comfortable regardless of your activity.
This anti-thinning shampoo is a No. 1 bestseller on Amazon and has more than 13,000 verified five-star reviews. Among those fans is Birkhofer. "I got the shampoo and conditioner bundle and I actually love them both," Birkhofer said.
“I am a huge fan of dry shampoo, but I always hated when I used it and it turned my scalp white. I have very dark hair and white powder really shows up, even if the bottle says it’s ‘invisible,’” Birkhofer said. "But this one with oat milk and a natural tint doesn’t leave behind any residue. “I put it in my bag and carry it with me all summer long.”
Color Wow is definitely a brand that lives up to the hype. Birkhofer bought the Dream Coat Supernatural Spray, which was on sale for under $20 but is currently out of stock. But if you have curly hair, you can try another top-rated option from the brand. This mist is designed to keep curls soft, hydrated and shiny.
Whether you’re an avid camper or just like to be prepared, this LifeStraw personal water filter is a must-have. Editorial assistant Kamari Stewart snatched one up on Prime Day because she “couldn’t pass up $20!”
Making your home a little smarter doesn’t have to cost a ton. This smart garage door opener is a great budget-buy and allows you to open and close your garage door from wherever. It works with virtually any garage door. Birkhofer liked it so much she bought it for her mom.
For more of the best Amazon Prime Day 2021 deals and coverage, check out:
- Here are the absolute best Amazon Prime deals under $25 from Adidas, Levi’s and more
- Not a Prime member? You can still save up to 75% on these non-Amazon deals
- Prep for vacation with these can’t-miss Amazon deals on travel essentials