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Prime Day 2021 is June 21 - 22: What to expect and how to save

The biggest sale of the year is coming soon — here's how to prepare.
Hands typing on computer with Prime Day up on the screen
Hadrian / Shutterstock

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Amazon Prime Day 2021 will be taking place June 21 and 22 this year, Amazon has confirmed.

“We’re excited for the return of Prime Day and look forward to providing our members with incredible savings, while investing in opportunities for our small business selling partners and continuing to ensure the safety of our employees," a spokesperson with Amazon previously shared with TODAY.com via email.

When is Prime Day?

Prime Day will last for 48 hours, beginning Monday, June 21 at 12 a.m. PDT and ending Tuesday, June 22 at 11:59 p.m. PDT.

What is Prime Day?

Prime Day is an annual shopping event created by Amazon, and has been compared to Black Friday in July. The event began in July 2015 to coincide with Amazon's birthday celebration and ran for one day of deals. In 2019, the event increased to a full two days and offered sales on everything from tech to fashion. During the pandemic, shoppers shifted to mostly e-commerce, drawing in a record-breaking number of sales for Prime Day 2020. According to Amazon, last year, it saw a nearly 60 percent increase in sales over Prime Day 2019.

Do I need to be a Prime member?

Yes. The discounts are exclusive to Amazon Prime members — if you are not already a Prime member, you can sign up for a free trial, which will allow you to shop the sales and get free two-day shipping. A yearly membership costs $13 a month. Students can get a Prime membership for only $7 per month.

How do I save on Prime Day?

In addition to Amazon’s Lightning Deals, which last only a few hours and require buyers to react quickly, there are also sales that last all day or the entire event.

  • Have an Amazon Prime account.
  • Download the Amazon Prime app and allow notifications.
  • Spend $10 and get $10 by shopping at one of the select small businesses on the platform.
  • Use your Alexa. Beginning June 18, Amazon customers can ask Alexa, "What are my deals?" for exclusive early access to Prime Day deals.
  • If you have an Amazon Prime credit card, you can receive an additional 1 percent reward back on top of its already 5 percent back from Amazon purchases. To really amp up the savings, those with an Amazon Prime credit card who use it to shop small businesses can receive 10 percent back on purchases made.

What are the best deals on Prime Day?

For Prime event, shoppers can expect to see deals similar to 2020, like half-off the Amazon Echo and Kindle, as well as discounts on other Amazon products like Prime Wardrobe and Amazon Music. Members will also see deals on fashion, tech and brands like Apple AirPods and popular home and kitchen tools like Shark vacuums and the Instant Pot.

Are there any deals live now?

Some Prime Day deals — like televisions starting at $99 — have already launched. See below for some of the best sales on everything from travel basics to fashion to home and tech you can get right now.

Amazon Basics Hardside Carry-On Suitcase

Lark & Ro Women's Classic Cap Sleeve

Amazon Echo (4th Gen)

iRobot Roomba Robot Vacuum

Apple AirPods Pro

Le Creuset Enameled Cast Iron Dutch Oven

Check back with Shop TODAY for the best Prime Day deals once the event is live. If you’re looking for more ways to save right now, check out our coverage of Amazon's bestselling products we can't get enough of.

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