Cyber Monday Deals Start Now: Up to 71% on Apple, Hoka, Lego and More

Your ultimate Cyber Monday shopping guide is here.
Vivian Le / TODAY

Still shopping? Black Friday deals continue throughout the weekend as we head into Cyber Monday. Whether you’ve been loading your cart since the deals first went live or just now getting around to holiday shopping, we’ve got you covered with all the best finds up to 71% off.

From editor-favorite and award-winning beauty to stocking stuffers that are sure to leave them surprised, the items below start at just $5. Or, if you’re hoping to treat yourself to the latest Kindle or cozy pajamas to lounge in after hours of hosting, we found top deals on that, too.

Shop top brands like Lululemon, Tonies, Apple, Clinique and more for everyone on your list, including yourself! Plus, we’ve pulled deals from popular retailers like Target, Walmart and Amazon, so you can receive same-day delivery or opt for in-store pickup. Be sure to check back throughout the holiday shopping weekend for all of the best deals.

Best Cyber Monday deals at their lowest price ever

“I have three — one on the keys to my apartment, one on the keys to my mom’s house and one in my suitcase for travel,” says associate editor Kamari Stewart-Jackson, on her go-to travel accessory.

Best Cyber Monday tech deals

GE Cync A19 Smart LED Light Bulbs

When we tested the best smart light bulbs, the GE Cync A19 Smart LED Light Bulbs impressed associate editor Allie Wise the most. “These 60-watt bulbs were super easy to screw into my desk lamp and the instructions were very user-friendly,” she wrote in her review. “I’m definitely not the most tech-savvy individual on the planet, but the step-by-step prompts on how to set up the smart light bulbs in the app were so easy to follow that even my 92-year-old grandma could do it.”

Charmast Portable Charger with Built in Cables

So you’ll never run out of battery on the go, this portable charger has built-in cables to support a variety of devices, from the iPhone to Android.

More Cyber Monday Apple deals to shop:

Apple Pencil Pro

This iPad accessory allows users to draw, take notes and more. Score it now across retailers for 26% off.

Google Nest Thermostat

Control the temperature in your home with just the sound of your voice with the Google Nest Thermostat. Per the brand, the thermostat can help save and use energy wisely, such as when the device turns off automatically whenever you leave your home.

More Cyber Monday Google deals to shop:

Amazon Kindle Paperwhite

Gifting to the avid reader in your life? Score the newest model of the Amazon Kindle Paperwhite for over 20% off this Cyber Monday.

More Cyber Monday Kindle deals to shop:

Bose Ultra Open Earbuds

Now through Jan. 4, you can save over 30% off this Shop TODAY award-winning tech find. We love how comfortable these earbuds fit, while delivering quality audio, no matter if you’re catching up on your favorite podcasts or catching up with Mom on your weekend plans.

Step into another world once you put on the Meta Quest 3S. The virtual reality headset gives users the opportunity to play, explore and interact with immersive worlds, all with a wire-free experience.

More Cyber Monday gaming deals:

Amazon Fire TV Stick HD

Right now, you can save nearly 50% on Amazon devices, including the brand’s popular streaming stick. According to reviewers, it’s simple to set up and even easier to use. Simply plug it in and you’ll be able to access all your favorite streaming services and plenty of additional content.

Ring Battery Doorbell

If you’ve been waiting to make a security upgrade for your home or apartment, let this 50% discount convince you to take the leap. This model boasts 66% more vertical coverage than previous ones and also includes a rechargeable, built-in battery. Plus, you can control it completely, straight from your phone.

With 4K HDR picture quality, enhanced color and built-in smart Fire TV capabilities, this TV will be the ultimate upgrade. It even works with your Amazon Alexa device, so you can control what you’re watching using your voice.

Oura Ring 4

Our editors love the Oura Ring, thanks to its sleek and stylish design and its ability to track a range of health metrics. During Oura’s Black Friday sale, you can score up to $100 off one of the brand’s chic and discreet health trackers.

“My favorite feature is probably the sleep and the period tracking abilities,” shares production coordinator Camryn Privette. “It’s super interesting to get a look at your whole sleep chart and get pointers on what to improve on."

Best Cyber Monday home and kitchen deals

You’ll be able to easily whip up one-pot, slow cooker meals for the whole family with this gadget. While it’s normally $172, you can get it now for under $70.

Chirp Wheel+ 2" Foot Roller

Gift the marathoner or half-marathoner (or routine mall walker!) in your life this combination massage wheel and foot roller, which gently massages areas of the legs and feet to alleviate pain.

Le Creuset Mini Round Cocotte

Because presentation is everything during the holidays, the Le Creuset Mini Round Cocotte sets the tone with an elevated dish for sides, desserts and more.

More Le Creuset Cyber Monday deals:

Yeti Rambler 42 oz. Straw Mug

Yeti is a Shop TODAY editor-favorite brand, for their durable water bottles that keep our coffee warm past our morning meetings, and our water ice cold for day-long hydration. Save up to 30% off select products during Black Friday and Cyber Monday.

Ancestry DNA Activation Kit

Discover your roots with AncestryDNA’s activation kit, which is now up to 71% off at the retailer.

Staub Ceramic Rectangular Baking Dish Set (2-Piece)

Oh my Staub! Save nearly 60% off this brand-name dishware set, for serving up casseroles galore over Christmas.

Cuisinart Air Fryer

Whether for the apartment owner or college student, an Air Fryer always comes in handy in a small kitchen space. We even called it the most ‘no-fuss air fryer‘ when we tested top brands.

Immerse yourself in pure sound with these noise-cancelling headphones. Enjoy up to 35 hours of battery life and premium audio quality for an exceptional listening experience. Smart features like adjustable ambient sound and dual noise sensor technology let you control your environment and focus on what matters — your music.

Ninja CREAMi Deluxe Ice Cream Machine

There’s a reason the Internet can’t stop raving about the Ninja Creami. From milkshakes to sorbets, this machine makes the simplest treats a deluxe experience.

Caraway Nonstick Ceramic Cookware Set

The Caraway Nonstick Ceramic Cookware Set comes with various non-stick pots, pans, and lids for effortless cooking and clean-up. The brand says the set is made with a non-toxic coating, free from PTFE, PFOA, PFAS, lead and cadmium.

More Cyber Monday Caraway deals to shop:

Best Cyber Monday toy deals

Searching for the perfect under-$10 gift for kids? Little fans of “Bluey” will love this card deck, which features all the characters they love from the show. The cards can be used to play classic games like war, go fish, old maid and more. They’re larger than average cards, so they’re easy for little hands to hold.

Lego Minecraft The Warden Encounter Building Set

This Lego set will make the perfect stocking stuffer for little Minecraft fans. The best part? It’s just $16 right now.

Amazon Echo Pop Kids

With the Amazon Echo Pop just for kids, they’ll be able to connect with Alexa to discover new topics, play interactive games and test their knowledge, among other features. It’s all designed to help them build their independence.

The creators of Play-Doh and Barbie collaborated to make a one-of-a-kind doll. Instead of Barbie’s typical wardrobe, little ones can use the included Play-Doh and tools to make Barbie ready for strutting the stage.

Tonies released a new version of its beloved Toniebox earlier this year, but you can get the original version on sale right now. The toy brings hours of screen-free fun for kids, and you can collect the additional figurines to keep the play going.

Best Cyber Monday fashion and accessory deals

Old Navy Cozy Snug Long-Sleeve V-Neck T-Shirt

You can never have too many long-sleeve T-shirts this time of the year. This one has a snug fit, plenty of color options and is currently just $10.

More Cyber Monday Old Navy deals

ANRABESS Women Long Sleeve Shirts Rib Knit Tee

Save big on basics this Cyber Monday with 60% off tops you can layer under outerwear, thick sweaters and more.

UGG Women's Cozy Chenille Sock

This Cyber Monday deal is a Shop TODAY Gift We Love, for the person on your list who’s always cozying up for a night in.

Intimissimi Lara Cotton Triangle Bra

According to our experts, you should replace your bra every six to 12 months. If your bra has reached its lifespan, Intimissimi is offering up to 50% off select bras, underwear and intimates for its Black Friday sale.

Hanna Andersson Adult Holiday Long John Pajama Pants

Now through Dec. 2, you can save over 50% on pajamas for the entire family at Hanna Andersson. Choose festive footie pajamas for little ones, long-sleeve sets for the adults, and even a slip-on sweater for four-legged family members.

Mint & Lily Thin Paperclip Necklace

This necklace is simple, yet elegant, making it easy to pair with other pieces in your collection. Plus, the brand says that it’s both waterproof and sweatproof.

If you have an anniversary or big occasion coming up, the Elisa Pendant Necklace from Kendra Scott can be a sentimental gift for that special someone.

Skims Long Sleeve T-Shirt

It’s almost time to layer up for winter, and Skims is offering 30% off sitewide to shop long sleeves, tees and more to wear under your warmest sweater or coat. Some colors and sizes are already running low, so run for this deal!

More Cyber Monday Skims deals:

Macy's Diamond Cluster 19" Pendant Necklace

Gifting someone special this holiday season? Surprising them doesn’t have to break the bank. This necklace is 70% off right now, making it less than $50 to leave them speechless Christmas morning.

A cashmere sweater for under $50? This is one deal you won’t want to miss. It comes in a range of colors — most of which are on sale now.

Lululemon Softstreme High-Rise Straight-Leg Pant Regular

These super soft pants have a chic vibe with a sleek, wide leg design. You can wear it while traveling, running errands or for brunch plans.

Lululemon Align High-Rise Pant with Pockets

There’s a good reason why Lululemon’s Align leggings are so popular! They’re stretchy, have a wide waistband and are made with the brand’s “buttery soft” Nulu fabric.

More Cyber Monday Lululemon deals to shop:

Lake Pima Crew Wide Leg Pajama Set

In the years I’ve [Hoeger] owned Lake pajamas, their quality has yet to deteriorate. No matter how many times I wear and wash them, they’re just as soft as the first time I put them on. My sister and I have a tradition of wearing matching pajamas on Christmas Eve into Christmas morning and these seemed like the perfect ones for 2025.

Hill House Home The Ellie Nap Dress

“I firmly believe this dress works for just about every occasion: work, brunch with girlfriends, date night, holidays and Valentine’s Day,” says social video producer, Anita Chomenko. “Wear it during the day and then head to dinner plans! Bonus! Great for Christmas too.”

Hill House is currently offering 25% off sitewide through Dec. 1, and their popular ‘nap dress’ is available in holiday-ready patterns and prints like cherry tartan, metallic brocade and more.

Alo Yoga Sweatshirt Puffer

Hitting the slopes? Gear up for your next trip (or to prepare for a long winter) with Alo Yoga’s 30% off sale. Plus, the brand is offering free shipping and an extended return policy until Jan. 10, so you can gift and shop with ease.

It’s not every day we see Coach on sale. Select handbags and shoes are discounted up to 45% across multiple retailers, including Amazon. So you can receive that bag you’ve been eyeing in just two days.

More Cyber Monday Coach deals to shop:

Best Cyber Monday sneaker and shoe deals

Oofos Ooahh Slide Sandal

“This job has taught me many things, including how crucial it is to include proper recovery in your workout routine,” says Bender. “The first time I slid my feet into these slides, my arches instantly felt a wave of relief, being cradled by the cushiony yet supportive footbed. Within about 30 minutes of wearing around my hardwood apartment, my stressed soles and calves felt right back in fighting shape. To summarize, I totally get why these are called Ooahh, because that’s exactly how my body reacts in them.”

Fireside by Dearfoams Shearling Clog Slipper

Dearfoams is a Shop TODAY award-winning brand, for its affordable and comfortable product offerings. These slippers are a Gift We Love, for their fuzzy interior, shearling exterior and outsoles that make it easy to step outside to check the mail or let the dog out.

Rothy's The Point II Pointed Toe Flats

Now through Dec. 1, save 30% off every single style — yes, every single style — of Rothy’s footwear. Take over $40 off these editor-loved flats, which have cushioned soles for comfort and have lasted Garlin years of commuting to the office.

More Rothy’s Cyber Monday deals to shop:

Ugg Women's Classic Micro

They most likely have Ugg already on their list, so we’d suggest checking a pair off their list with Ugg’s Cyber Monday sale. Enjoy up to 50% off select items and new markdowns, plus free ground shipping on all orders.

More Cyber Monday Ugg deals to shop:

Hoka Kawana 2

You can save nearly 30% on this editor-loved sneaker. According to the brand, the versatile shoe can be worn for everything from runs to HIIT workout classes. But hurry and grab them while they're in stock, colorways are flying off the virtual shelves!

Asics Glideride Max Road-Running Shoes

The sneakers from Asics are made for long runs. According to the brand, they offer cloud-like cushioning and bouncy energy return.

Best Cyber Monday beauty deals

At just $5, stock up on multiples of this viral hydrating lip balm from Naturium to stuff the beauty-lovers’ stockings with.

More Cyber Monday Naturium deals to shop:

Kiehl's Ultra Facial Cleanser

You can score the Kiehl’s Ultra Facial Cleanser, in both travel- and full-size, for a limited time across multiple retailers. Plus, Kiehl’s is offering 30% off sitewide during Black Friday and Cyber Monday, as well as ‘daily deals’ up to 50% off on select bestsellers.

Laura Geller Beauty Spackle Skin Perfecting Primer with SPF

One brand our audience is surely shopping for during Cyber Monday is Laura Geller. Score the award-winning Spackle Skin Perfecting Primer for over 50% off while the deal is live.

Our editors put this viral hair mask to the test, reviewing its claims for themselves and asking dermatologists if it’s actually beneficial for your hair.

Clinique Take The Day Off Cleansing Balm

Remove traces of makeup, SPF and impurities with Clinique’s Take The Day Off Cleansing Balm. The gentle yet effective formula becomes a milky oil upon contact with water.

More Cyber Monday Clinique deals to shop:

Medicube Zero Pore Pads

This editor-favorite is on discount for 50% off! The exfoliating pads are easy to incorporate into your beauty routine. Just use one of the saturated pads after cleansing to target blackheads and sebum buildup.

More Cyber Monday Medicube deals to shop

COSRX Snail Mucin Repairing Serum

ICYMI, snail mucin is the latest ingredient everyone is utilizing to reduce fine lines, improve hydration and “promote healing,” according to experts we previously interviewed.

grace & stella Energizing Under Eye Mask

Social video producer Anita Chomenko relies on these eye masks for adding “a touch of zen to your getting-ready routine.” Not only do they work to reduce dark circles and brighten the under-eye area, but they do so while providing a refreshing, energizing feeling.

Pura d'Or Anti-Thinning Biotin Shampoo and Conditioner Set

This popular shampoo and conditioner set has thousands of five-star ratings from shoppers who say that it helped reduce hair shedding and improve fullness. Plus, many people say that it smells great, too.

Crest 3D Whitestrips Professional Effects (22 Count Pack)

You’ll be ready to flash those pearly whites in holiday photos, thanks to these teeth whitening strips. According to the brand, they’re enamel-safe and can whiten your teeth by up to 20 levels.

K18 HeatBounce Conditioning Heat Protectant

K18 is offering a 20% off sitewide save with code SAVE20. This hair award winner acts as a heat protectant and leave-in conditioner. You can use it on towel-dried or dry hair, per the brand.

More Cyber Monday K18 deals to shop:

Dyson Limited Edition Airstrait in Amber Silk

Score this limited edition color of the Dyson Airstrait for nearly $150 off at Sephora. The styling tool straightens hair from wet to dry with no heat damage, per the brand.

Best Cyber Monday travel deals

Loop Quiet 2

Shop TODAY associate editor Shannon Garlin is a routine user of Loop earplugs — for drowning out noisy neighbors, plane passengers and the sounds of the city.

“What I love most about Loop Dream (and Quiet!) is how easy and comfortable they are to wear,” she says. “After a couple of uses, I noticed they were consistently comfortable to wear throughout the night while staying put!”

More Cyber Monday Loop deals to shop:

Bagsmart Crush Hanging Toiletry Bag

This hanging toiletry bag gives you a full view of all of your essentials for easy access while on the go.

Away Travel Wallet

Away’s Travel Wallet gives you a safe space to keep track of your passport, credit cards, boarding pass and more, including room for the whole family’s travel essentials.

More Cyber Monday Away deals to shop:

Dagne Dover Landon Neoprene Carryall Bag

We love this former Gifts We Love pick for being a reliable travel companion for those who are chronic overpackers. It’s available in four, carry-on compatible sizes: small, medium, large and extra-large.

The small size is ideal for most essentials: a tablet, phone, wallet, keys and more, while the extra large can fit everything you need for a long weekend. Dagne Dover is offering 30% off sitewide starting now through Dec. 3.

Béis The Carry-On Roller

Béis is offering 30% off sitewide on luggage, weekend bags and travel accessories for a limited time only. Complete your luggage set or gift it to the world traveler in your life.

More Cyber Monday sales to shop

  • Aerie: Shop up to 50% off all leggings and more holiday deals at Aerie.
  • Brooklinen: Get 25% sitewide, including bedding, bath essentials and more.
  • Catbird: Catbird’s biggest sale of the year is here! Save big on jewelry across the brand’s site.
  • Cozy Earth: Grab some sheets and new bedding during Cozy Earth’s Black Friday sale — you can save up to 25% sitewide.
  • DSW: Score 30% off in stores and online on almost everything. Use the code BLACKFRIDAY at checkout.
  • Kohl’s: You can score up to 50% off Cyber Monday deals on top brands, including Tonies, Shark, Fitbit and more.
  • Land’s End: Save up to 55% off sitewide. For even more savings, get up to 80% off sale items when you use code DREAMING.
  • Macy's: Macy's Cyber Monday deals have up to 70% off on jewelry, coats, toys and more.
  • Madewell: Use the code LETSGO to get 40% off your purchase.
  • Naturepedic: Looking for a mattress or bedding upgrade? Editor-loved Naturepedic is offering 20% off organic mattresses and bedding.
  • Our Place: This Shop TODAY-loved cookware brand is having Black Friday deals for your next kitchen upgrade. Save up to 35% off sitewide.
  • Spanx: Select up to 50% off on SPANXsupersmooth PerfectFit styles.
  • The Ordinary: Affordable skin care just got better (and cheaper). The Ordinary is offering 23% off their site for a limited time only.
  • True Botanicals: This celeb-loved beauty brand kicked off its Black Friday Sale, so you can save up to 50% across the site.
  • Urban Outfitters: Save 40% off on women’s and men’s clothing during Black Friday. From 70s-inspired coats to everyday layering tops.

When are Black Friday and Cyber Monday 2025?

This year, Black Friday falls on Nov. 28, 2025. However, many brands have deals that extend beyond one day, even starting in early November. Historically, Cyber Monday follows the Monday after Black Friday; this year, it falls on Dec. 1.

What will be on sale for Black Friday and Cyber Monday?

In previous years, we’ve seen major discounts on classic items such as electronics and hundreds of dollars off on TVs. We’ve already started to see deals of this caliber across retailers. During these sales holidays, we also typically see rare deals on brands that don’t often go on sale, like Sunday Riley, Dyson and more.

Will brands price-match on Black Friday and Cyber Monday?

Many sites, including Best Buy, Target and Walmart have price-matching policies, though they vary by retailer, so be sure to click each of the links to see their individual policies.

Target, specifically, has announced a holiday price-matching policy, so if you buy a product between now and Dec. 24 and see the price drop lower in that time period, you can request a price match.

What’s better: Black Friday or Cyber Monday?

While there used to be a big difference between the deals you could find on Black Friday vs. Cyber Monday, in the last few years, the lines have blurred. Some brands will offer better deals in-store for Black Friday and others will save their deepest online discounts for Cyber Monday, but for the most part, you will find similar (and equally impressive) deals on both days.

How we chose

Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead of Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.