If you're curious to know where people shopped this year, look no further than Amazon. There's a good chance the savviest shopper you know has a Prime order on the way right now. In fact, our editors shopped at the e-commerce giant more than any other retailer in 2024 — and so did our readers!
To round out the year, we looked back through dozens of segments, articles and sales we covered over the past 12 months to find the bestselling products readers like you shopped for. Shop TODAY contributor Chassie Post stopped by Studio 1A to share a few of the products that earned the Amazon customer seal of approval in 2024. Plus, we rounded up some more customer favorites from years prior, including Shop TODAY reader- and editor-loved products you'll keep in rotation for many seasons to come.
Keep reading to see all of the bestselling Amazon products to add to your cart heading into 2025.
Amazon bestsellers of 2024 seen on TODAY
Yacun Buffalo Plaid Vest
This festive vest comes in 16 color options and has a whopping 12,000 ratings on Amazon. The brushed fabric has a flannel feel to it and it's so easy to layer over a turtleneck, long sleeve t-shirt or other top of your choice, Post says. Plus, it's got a generous length that'll keep your backside covered.
Editors' note: Some sizes of our original vest pick have sold out, but we found a similar option here.
E.l.f. Cosmetics Monochromatic Multi-Stick
If you’re looking for new ways to simplify your makeup routine, Post loves this Shop TODAY 2023 Beauty Awards-winner that has multiple uses. Swipe it onto your eyes, lips or cheeks to add a subtle pop of color. Plus, it's just $5!
Lukymiro Rechargeable Travel Makeup Mirror with Lights
Editors’ note: Our original pick is no longer available, but we found a similar option below.
This practical and portable lighted makeup mirror is a bestseller for a reason. At just under 8 inches tall, it's large enough to see what you're doing, but lightweight and compact so it's not a hassle to bring with you. It can fold flat and even has a small magnifying compact that attaches magnetically to the center, making it easy to tweeze, apply makeup and tackle more detailed touch-ups on the go.
LukyMiro Lighted Travel Mirror
This lighted mirror is another compact, rechargeable option. It can last for up to 300 minutes on a single charge, per the brand. It also includes a 10x magnifying mirror that can be stored conveniently in the back of the larger mirror.
Kiehl's Ultra Facial Overnight Hydrating Face Mask
Winter dryness can be tough on our skin, but this overnight hydrating face mask is here to combat such seasonal side effects. According to the brand, it's formulated with squalane to deeply hydrate the skin and strengthen the moisture barrier, treating dryness and flakes for up to three days. To apply, Post says to gently massage onto skin until the texture transforms from balm to oil, then pat any excess into the neck and chest and allow it to work its magic overnight before rinsing off.
Dash Hot Air Popcorn Popper Maker
Next up is the gadget you didn't know your movie nights were missing. This genius popcorn maker uses hot air, not oil, and the included measuring cup doubles as a butter melting tray. To satisfy a family of hungry movie lovers, it can pop up to 16 cups of hot, fresh popcorn at the touch of a button.
Wet & Forget Shower Cleaner
Gone are the days of stressing over tough-to-clean shower scum, thanks to this handy cleaner. One Shop TODAY writer tried out this no-scrub, once-weekly cleaner and was seriously impressed with the elbow-grease-free results.
More Amazon bestsellers of 2024
Nail-Aid Keratin 3 Day Growth Nail Treatment & Strengthener
Who doesn’t want longer, stronger nails? This under-$5 treatment (which is a bestselling nail growth product on Amazon) is super easy to use — just apply two coats over clean nails and it’ll dry to an ultra-hard finish. It also doubles as a base and top coat if you like to have color on your nails!
Essence Lash Princess False Effect Mascara
For the price, this mascara can’t be beaten! It has amassed tens of thousands of five-star ratings from shoppers who say it actually lives up to its promises. Multiple Shop TODAY staffers have tried it and can vouch that it grants long and luscious lashes for under $5.
Good Molecules Yerba Mate Wake Up Eye Gel
Topping Amazon’s bestsellers list in the eye gel category right now is this under-$10 option. It’s really hydrating, which Shop TODAY editorial director Adrianna Brach says is key since the skin under the eyes is thinner than any other area on the body.
“It’s also packed with ingredients that make this gel stand out,” Brach notes. “Yerba mate is packed with antioxidants and caffeine to help reduce puffiness.”
Hagibis Cleaning Kits for Airpods
Be honest, when was the last time you cleaned your AirPods? If it’s been a while, fear not — one Shop TODAY editor said this handy tool worked perfectly to clean all the dirt and built-up wax from her AirPods and the charging case. According to the brand, this 3-in-1 tool features a flocking sponge, a dense brush and a metal pen tip to get into the tiny crevices of the earbuds.
Elizavecca Hair Protein Treatment
This transformative hair treatment with collagen has earned over 50,000 ratings on Amazon. According to the brand, it minimizes frizz, protects the hair and defines curls (if you have them) in just 15 minutes.
Zulay Kitchen Milk Frother
This small but mighty product makes your morning coffee something to look forward to even more, helping you create a cafe shop-like creation at home.
“I know it doesn’t look impressive, but it really has changed how I make coffee at home,” says deputy editorial director Alexandra Deabler. “I use it to whip up what I call my version of Cold Foam — just vanilla syrup and milk, and then I froth it. I’ve also used it to mix in powder so it’s not so grainy. I will say the one drawback is that it is battery operated, so just make sure you grab some batteries as well.”
Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil
It’s no secret that winter is tough on our hair. In fact, we can be more prone to hair loss and dryness this time of year. Dermatologist Dr. Michelle Henry told us that rosemary oil might actually help with hair loss. This is a bestseller in hair treatment oils, with over 100,000 ratings. It’s from a Black-owned brand, Mielle Organics, that went viral a couple of years ago. A little goes a long way — you only need a few drops to get the benefits.
Qinlianf Wall Charger Surge Protector
There never seem to be enough plugs, but this surge protector and outlet expender solves that problem. It can charge up to nine devices at once!
Cuccio Naturale Revitalizing Hydrating Cuticle Oil
This popular nail oil is a Shop TODAY editor favorite (not to mention a Beauty Award-winner!) and one little bottle lasts all season. Brach says she uses it each night to maintain healthy nails and cuticles, adding that it’s a perfect complement to your hand cream. It’s garnered over 125,000 ratings on Amazon and is under $10 right now.
Spatty Daddy Makeup Spatula Set
Meet the “Spatty” — a genius makeup spatula designed to help you get every last drop of face cream, foundation or other cosmetics stuck at the bottom of the jar or bottle. The brand says it can scrape up to 25% more product — that’s 1/4 of each of your favorite products that you’d otherwise be tossing out. For under $10, this set comes with both a 6-inch and a 12-inch spatula.
Valitic Kojic Acid Dark Spot Remover Soap Bars with Vitamin C
This do-it-all bar soap doesn’t just clean from head to toe — it’s packed with active ingredients to help brighten the skin. Lather up for 20-30 seconds and use it all over — from your face and neck to thighs, underarms, bikini line, feet and more.
Dermora Golden Glow Under Eye Patches
For under-eye patches that won’t break the bank, these will help brighten and smooth under your eyes, whether you have dry, oily or combination skin. Formulated with vitamin C, E, A and hyaluronic acid, you'll look like you got 8+ hours of sleep even if that isn't the case.
Suprus Electric Lighter
This electric candle lighter is another find that can be recharged and used over and over again — no fuel required. The long shape makes it perfect for lighting candles, but it’s also great for starting campfires to enjoy a s'more or two during the colder months.
Body Restore Shower Steamers Aromatherapy (6 Pack)
Releasing aromatherapy essential oils for maximum relaxation during showers or baths, this pack of steamers will instantly transport you to the spa. Not to mention, they’re individually wrapped, so you can gift the whole set or split them up among the stockings!
Beauty of Joseon Revive Eye Serum
Currently reigning as Amazon’s No. 1 bestseller in eye treatment serums, customers love how this product brightens the under-eye area and reduces the appearance of fine lines and wrinkles. Formulated with ginseng, retinol and niacinamide, this pick is good for all skin types and is super hydrating too.
Skylarlife Grout Silicone Caulk Whitener
"I’ve since applied it to a few areas around my sink and the rest of my shower and remain impressed with how effortless and easy it is to use," said one Shop TODAY writer about this grout cleaner. "I’ve also gone back to my regular cleaning habits and haven’t had any other problems with mold or mildew regrowing."
eufy Security by Anker SmartTrack Link
Ideal for those who lose their wallets or keys often, this easy-to-use tracking device can help locate misplaced items in mere seconds. With it's can't-miss alarm system, you can now avoid tearing up your apartment when you run out the door.
Hate Stain Co. Miss Mouth’s Messy Eater Stain Treater Spray
Holiday messes are an inevitable part of the season — so you might as well be prepared with this bestselling stain treatment spray. According to the brand, this concoction can be used on fresh or dried messes and claims to do the trick on the gamut of stain culprits, including coffee and even blood.
Clean Skin Club Clean Towels
“I was skeptical at first, but they’re the real deal,” swears Brach about these single-use bacteria-removing towelettes. “No wonder they have over 20,000 reviews and went viral on TikTok — the brand says one is sold every seven seconds!”
EloBeth Retractable Fast Car Charger
This handy gadget beat out the competition for “best road trip essential” in the summer edition of our TODAY Bestsellers: Viewers’ Choice poll. It features built-in, retractable cables and plugs right into the cigarette lighter. According to the brand, it can charge your phone battery up to 80% in as little as 35 minutes.
Dr. Dennis Gross Alpha Beta Universal Daily Peel
A winner from our 2024 Beauty Awards, these peel pads really impressed our testers. They loved the gentle but effective exfoliating properties of the AHA/BHAs, antioxidants and vitamins. 'Small but mighty' may as well be the tagline for these.
Laneige Midnight Minis Lip Sleeping Mask Set
Who can possibly resist Laneige's coveted lip sleeping masks? After going viral in recent years, this beauty favorite has stood the test of time in terms of popularity. This set includes all of the bestselling flavors including berry, sweet candy and classic vanilla.
Dream Master LED Magnetic Pickup Tool
For the handy person or DIY enthusiast in your life, this tool is a must-have. If they're constantly fixing things around the house, this extendable, magnetic tool holder will earn you a brownie point or two.
Clinique Almost Lipstick in Black Honey
Many editors on our team are obsessed with this Clinique lipstick. Taking home the gold during Shop TODAY Beauty Awards for Best Cream Lipstick, our editors love how it adds a perfect kiss of sheer color that’s both buildable and flattering on everyone.
Feiqiaosh Winter Leather Gloves
These stylish, lined gloves will come in handy this time of year — wear them on walks or stash them in the glovebox of the car to keep your fingers toasty during cold drives. Plus, they’re made with touchscreen tech, per the brand, so you can stay connected and warm this season.
Kmm Handheld Car Vacuum Cleaner
Dust be gone! Whether you need to tackle messes in the car or kitchen, this mini vacuum will come in handy. With its many attachments, no mess is too messy for this tool.
Amazon bestsellers of 2023
OxiClean Washing Machine Cleaner with Odor Blasters
While you might not think about it, you should be washing your washer. Luckily, these pouches simplify the process, since all you have to do is throw one in on its own about once a month and wash on the clean washer cycle.
Educational Insights Kanoodle 3D Brain Teaser Puzzle Game
This fun brain teaser comes with 200 2D and 3D puzzles ranging from beginner to “deviously difficult,” plus 12 puzzle pieces, a 48-page illustrated puzzle book and a carrying case.
Sealegend Dryer Vent Cleaner Vacuum Attachment
Similar to your washer, cleaning out your dryer vent is essential to getting clean, fresh clothes. With over 35,000 ratings, this home hack helps tackle lint build-up, which can help your dryer run more efficiently and minimize fire hazards.
Cleverfy Shower Steamers (Set of 6)
This 2023 Gifts We Love award-winner is also a bestseller among Shop TODAY readers, and it’s not hard to see why. These aromatherapy shower steamers are so easy to use, smell amazing and make a great buy for anyone who could use a little self-care and relaxation.
Crep Protect Shoe Protector Spray
According to the brand, the spray is a hydrophobic coating that repels water and keeps dirt from sticking to your shoes. The brand says it works on most materials like leather, suede and even canvas.
Vrurc Portable Charger with Built-In Cables
This bestselling charger features three charging cables and can charge up to five devices at once, according to the brand. And if you're looking to have a little fun, this device even comes in a variety of vibrant colors like bubblegum pink and banana yellow.
Glocusent LED Neck Reading Light
Staying up late because your book is just that good? One Shop TODAY contributor tried this neck light and it ended up being an essential part of her nightly routine. This gadget is lightweight, easy to use and even on sale right now.
Amazon bestsellers of 2022
Pulidiki Cleaning Gel for Car
Designed to quickly pick up dust and dirt from all of those hard-to-clean places in your car and home, we weren't surprised this was a bestseller among our readers. You can also use this on air vents, console panels, keyboards and more.
Neutrogena Makeup Remover Cleansing Face Wipes
Neutrogena’s bestselling makeup wipes are a tried-and-true beauty staple with a near-perfect rating from more than 112,000 reviewers. Waterproof mascara or eyeliner is no match for these ultra-soft yet effective wipes.
Hero Cosmetics Mighty Patch
Ever wake up with an uninvited visitor on your face? These bestselling patches will absorb any gunk from unwanted acne spots in just six to eight hours, according to the brand. And don't just take it from us — these hydrocolloid acne patches have an impressive Amazon rating count: nearly 170,000!
Pavoi 14-Karat Gold-Plated Huggie Earrings
Editorial operations manager Jillian Ortiz had nothing but praise for these trendy huggie earrings. She went on to say, "After wearing this hypoallergenic pair since they first arrived at my doorstep, I can confidently agree with all the positive reviews from people who found them safe for sensitive ears."
M Mooham Layered Initial Necklaces
This 14-karat gold-plated necklace and can be worn as a layering piece or on its own. The pendant is also double-sided with an initial and a heart — so you’re really getting four necklaces in one, if you think about it.
Bronax Cloud Slippers
Ever wonder what it feels like to walk on a cloud? If so, now is your chance to experience comfort like never before with these slippers. With over 46,000 Amazon ratings, these feature shock absorption and can even mold to your feet with the help of a hair dryer.
Fullstar Vegetable Chopper
Perfect for soup season, you need this to add this bestselling vegetable chopper to your kitchen collection. The handy gadget has four interchangeable blades that allow you to easily julienne, chop and slice large quantities of your favorite veggies.
Asgard Chelsea Rain Boots
SEO writer Jannely Espinal loves the comfort and sturdy rubber outsole of these fashionable rain boots. And most importantly, she says this pair protected her from the wet and slippery ground.
Lillusory Oversized Turtleneck Sweater
This bestselling sweater is as comfy as a sweatshirt and will go with practically anything in your closet. Available in 25 colors, this pick has a generous length that provides enough coverage for your backside.
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Meet the experts
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best Amazon products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. To make this list of the top Amazon bestsellers in 2024, we used data from all articles published this year to identify the most popular products our readers cared about the most. We also looked through past articles to determine their top purchases for 2023 and 2022.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
