Bestselling Prime Day Deals Still on Sale — Up to 55% Off Color Wow, Furby and More

We combed through more than 350,000 October Prime Day deals to find these top sellers.
April Blum / TODAY
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Prime Big Deal Days, an event created by Amazon, may have ended, but we're still bringing some of the biggest discounts our team of sale-obsessed shopping editors has seen all year. While the epic two-day sale wrapped up last night at midnight, there's still time to save big on many of those major deals you've been eyeing.

To spotlight some of our favorite finds, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with an array of the sale’s bestsellers. From a viral K-beauty skin care product to the latest wellness trends to get in on, we found a ton of deals you’re going to want to add to cart before they’re gone.

The Prime-exclusive perks extend beyond Prime Day, though. Right now, Prime members have a chance to purchase tickets to see an early screening of “Wicked: For Good” on Nov. 17 in select theaters across the U.S. through Fandango — four days earlier than its theatrical release on Nov. 21.

Before we get into the deals, we should note: If there’s one thing we’ve learned from our years of covering Amazon’s major sales events, it’s that the most popular deals won’t stay in stock for long. Be sure to add your favorite finds to cart and head to check out before they sell out! So, without further ado, keep scrolling to shop the bestselling Prime deals still available.

Prime Day bestsellers seen on TODAY

Remember Furby? The iconic toys are back and cuter than ever — and selling out fast! According to the brand, Furblets are mini Furby friends with their own unique musical personalities. Brach says the toys are a favorite of her toddler, vouching that they make great gifts for little ones or stocking stuffers.

Editor's note: The Amazon Prime deal on the two-pack is selling fast, but we found more discounts on these Furby Furblets (plus even more on deal up to 60% off).

Elegant Comfort 4-Piece Bed Sheet Set

Did you know that you’re supposed to replace your sheets every 18 to 24 months? If you’re due for an upgrade, these super soft microfiber ones come in more than 30 colors, have over 14,000 ratings on Amazon and are luxuriously silky to the touch.

Ragebby Weighted Vest

October Prime Day is a great excuse to try out the latest wellness trends, like weighted vests, which are an easy add-on that builds muscle, burns calories and boosts metabolism. We've been spotting them everywhere — on our social media feeds, Amazon's bestsellers lists and even on the shoulders of our neighbors.

“Start with a weighted vest under 10% of your body weight,” Brach recommends. “This one comes in ranges from six to 30 pounds.”

JBL Tune Flex Earbuds

If you’re anything like us, you might be guilty of losing or misplacing an earbud every now and then... which is why we’re taking advantage of the deal JBL is offering and picking up high quality Bluetooth earbuds while they’re under $50. These have up to 32 hours of play time between charges (with an additional 18 hours in the case), and they have an active noise-cancelling option. Brach says they make a great gift, too!

More Prime Day JBL deals:

Tree Hut Shea Sugar Scrub

Fall is here, bringing drier air and skin. Exfoliate during your next “everything shower“ with this award-winning scrub, which is a staple for softer, smoother skin. We’re seeing select scents marked down for Prime Day, including:

Medicube Zero Pore Pads 2.0

These K-beauty pore pads have been going viral, with more than 10 million sold worldwide, per the brand. Marked down by over 50% right now, the pads claim to refine pores, control oil production and smooth texture.

“After cleansing, just sweep on the embossed side, then the silky side, and pat in any excess,” Brach instructs. “Follow with your moisturizer and get ready to see smoother skin within weeks!”

More Prime Day Medicube deals:

Madison Park Windom Down Alternative Blanket

To complete your bedding refresh, nab this deal on a down-alternative blanket, which is great on its own now or layered when the colder months come around. The brand says it is crafted with a stain-resistant material and is perfect for hot sleepers.

More Prime Day Madison Park deals:

Pure Protein Bars (Pack of 12)

It seems like everyone's talking about protein lately. And for good reason — you’re probably not getting enough! That's why bars like these are a great hack to up your intake and help you feel more full in between meals. Multiple different flavors of the bars are currently on sale, including Cookies and Cream, Chocolate Peanut Butter, Chocolate Peanut Caramel and more.

More Prime Day protein bar deals:

Prime Day deals Shop TODAY readers are shopping

Make all of your outlets smart with these plugs, which let you control anything you plug into them hands-free with your voice or through an app on your phone. According to the brand, they are compatible with Apple Home, Alexa and Google Home.

KitchenAid Ribbed Soft Silicone Oven Mitt 2-Pack Set

With the holiday baking season around the corner, we don’t have time for small oven burns. These waterproof and slip-resistant mitts will protect your hands from hot spills and even hotter pans.

This is your $15 sign to swap out that old (and potentially dangerously dull) can opener with this razor-sharp option from one of our favorite kitchen brands: KitchenAid. It’s made from high-quality stainless steel that makes it perfect fro everyday use.

More Prime Day kitchen essentials deals:

“As someone with low night vision, I appreciate any extra lighting I can get,” says Brach. “You can use this to brighten up any areas that need a little extra light — under cabinets, in closets, dark laundry rooms, basements, kids’ rooms and more.”

More home decor Prime Day deals:

You can count on this shampoo to offer the best clean no matter your hair type. No joke: color-treated, frizzy, thinning, dehydrated and every other kind of strand.

Wet & Forget Shower Cleaner Spray Multi-Surface

Do you dread cleaning your shower? Join the club. Thankfully, this no-scrub, Shop TODAY favorite removes buildup and stains practically overnight. One writer put it head-to-head against other top-rated shower cleaners as part of our Ranked series and was thoroughly impressed with the results.

Champion Men's Joggers

Champion is well known for its cozy and perfectly snug sweatpants, but we certainly didn’t expect such a steep discount on one of its most popular pairs! These flattering joggers are available in more than a dozen colors and sizes up to 4XL.

Save 40% on this must-have gadget — a portable charger for your phone! It’s built with two ways to charge the power bank and can even charge up to four devices at once.

More Prime Day tech deals:

Having extra batteries on hand is always a good idea. You can grab this 48-pack for 23% off right now (and finally get your TV remote to function properly).

More home essentials on deal:

Anrabess Oversized Quarter Zip Pullover Sweater

We're finding a ton of discounts on in-season fashion, and shoppers are stocking up accordingly. This cute ribbed pullover has a trendy oversized fit, a front zip feature and plenty of colors to choose from. It's the perfect outer layer to throw on with jeans or leggings in the cooler months.

More Prime Day Anrabess deals:

Black+Decker DustBuster Cordless Handheld Vacuum

This Prime Day, get yourself a vacuum that can do it all, like this one from Black+Decker. It can be used on multiple surfaces to pick up everything from hair to dirt and debris. Plus, it has a compact design, making it easy to use and even easier to stow away.

More bestsellers from Shop TODAY on deal

The driest time of the year is upon us, and our hands are one of the first places we notice it. Indulge in a 10-minute treatment with these moisturizing gloves, which are designed to heal extra-dry skin, to combat any peeling and cracks.

Neutrogena Ultra Sheer Dry-Touch Water Resistant Sunscreen Lotion

Given the title "best budget sunscreen" in one of our latest Ranked write-ups, this sheer formula offers a lightweight feel and water resistance for up to 80 minutes.

Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray

A few spritzes of this bestselling spray and you can ensure your blowout remains frizz-free and high in shine.

Neutrogena Makeup Remover Wipes

Each of these facial wipes is packed with a triple emollient blend and micellar technology that effectively work to dissolve makeup and capture impurities on the skin.

Maybelline Sky-High Mascara

One former contributing writer said this 2024 Shop TODAY Beauty Award winner was essential to completing her makeup look. “This beauty must-have is my go-to mascara since I know it won’t budge no matter how often I wipe my face, rub my eyes or take my sunglasses on and off,” she says.

Onsen Nail & Cuticle Cream Treatment

When it comes to nail care, you don’t want to skip out on your cuticles. This one promises to nourish, strengthen and moisturize them with a non-oily and travel-friendly formula.

MainBasics Dry Brushing Body Brush

Shop TODAY contributor Chassie Post said she saw many skin benefits after using this body brush. “I started using this to exfoliate my dry skin and was happy to also see improvement in skin tone and a reduction in the appearance of cellulite and swelling.”

Mosquito Repellent Bracelets (Pack of 10)

Whenever you find yourself in hot, humid climates — where mosquitoes thrive — make sure you have a few of these repellent bracelets on hand. The DEET-free accessories are one-size-fits-all and protect with non-irritating natural essential oils.

Just in time for holiday cooking season, these air fryer paper liners promise non-stick performance and easy clean-up.

Medicube Collagen Jelly Cream

Don’t let the color scare you off! This viral K-beauty face cream is packed with all the ingredients you need to achieve glowier, more hydrated skin.

More Prime Day skin care deals:

Use this hair "reconstructing" treatment to prevent split ends, reduce breakage and nourish brittle ends.

Apple AirTag

Pack one of these bestselling trackers into your luggage, wallet, backpack or other essentials you happen to regularly misplace. That way, you can find them with a single tap.

Leather Honey Leather Conditioner

Use this conditioning formula to revive old leather and protect new luxuries. According to the brand, it works on everything from upholstery and saddles to shoes and purses.

You don’t need to spend hundreds on new tech or expensive speakers when you have this compact phone stand. It allows you to view your screen hands-free and can make your phone sound louder through the built-in microphone speakers.

More Prime Day gadget and tool deals:

Learn the genius cooking ways of TODAY guests’ past, who have made such an impact on the food world. It also features a number of yummy recipes for making easy and delicious meals.

This tool can help you stay on top of your fitness and wellness goals. It features high-responsive sensors for more accurate measurements, has a user-friendly app and even tracks calories.

Peter Thomas Roth Instant FIRMx Eye Tightener

Want to turn the clock back for a day? This quick fix is a firming formula that's designed to provide instant results but also has long-term anti-aging benefits, per the brand.

Osteo Cervical Pillow

Commerce writer Emma Stessman says she noticed an immediate difference after trying this pillow. "From the first night that I lay my head down on this pillow, I could immediately tell a difference in the level of comfort and support," she says. "Instead of making my neck bend in odd ways (which would sometimes lead to morning kinks and discomfort), thanks to the hollow center, this pillow allowed me to lie comfortably on my side without putting my head at an odd angle."

Wavytalk Turblow Pro

Associate editor Shannon Garlin says this hair dryer was more powerful than expected. "There are three speeds, and the lowest speed is similar to a standard hair dryer, while the highest speed feels like a Category 5 hurricane," she says. But in the end, it left her hair looking smooth and shiny.

Frequently asked questions

The discounts offered during Amazon's Prime Big Deal Days ended 11:59 p.m. PDT on Wednesday, Oct. 8, 2025.

Prime Big Deal Days is the second Prime shopping event of 2025. Amazon has not confirmed any additional upcoming shopping events for 2025. The next on our radar is Black Friday, which is Friday, Nov. 28.

While not everything is guaranteed to be on sale, you can expect to see steep savings across categories during Amazon's Prime Day deals events. We often find that products are at their lowest prices of the year during these sales.

Yes, Prime Big Deal Days is offering discounts exclusively to Prime members. For access to the deals, anyone can join Prime for $14.99 or $139 for an annual membership, per Amazon. Eligible customers can sign up for a free 30-day trial here.

Meet the experts

Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach and Chassie Post.

  • Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
  • Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.

How we chose

To find the best discounts for Prime Big Deal Days 2025, the Shop TODAY team combs through over 350,000 products expected to be on sale. We identify the best absolute best deals by identifying recommendations from previous expert reporting, award-winners, and editor-loved and tested products.

For this story, we also pulled the top 1,000 most-purchased Amazon products from all of our content this year, cross-referencing it with a list of embargoed deals. When choosing products, we also prioritize factors such as a shopping rating of over four stars and more than 1,000 verified customer ratings.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

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