Parents and caregivers, lend us your ears. Amazon's October Prime Day (also called Prime Big Deal Days) is quickly coming to a close. The two-day shopping event created by the retailer is your opportunity to stock up on baby essential bestsellers (think diaper cream, wipes, ointments and more), big ticket items and even top-rated clothing for pending growth spurts. And the sale ends in under an hour!
Raising kids is no easy feat, and shopping for them can be costly. We're here to help you utilize this big sale to find the best deals on products for your growing baby. We found major sales on strollers, car seats, diapers, baby wash and even some of the hottest toys your little one will be asking for come gift giving season. Get shopping before the sale ends.
Up to 60% off on Ms. Rachel$5.99$14.99
Wipes galore!$33.75$44.99
Best Amazon Prime Day diaper and diapering deals
Calm an irritated tush with this thick cream (it's made with 40% zinc oxide) that works fast to relieve itch and irritation. Parents like it because it "goes on smoothly and doesn’t have a harsh smell."
Whether you want to prevent diaper rash or heal a red and irritated bottom, this maximum strength cream can offer relief at any stage. If you prefer a more travel-friendly version, the tube is also available for under $8!
More diaper rash creams on sale during Prime Day:
- Balmex Zinc Oxide Diaper Rash Cream, $15.07 (was $18.99)
- Triple Paste Diaper Rash Cream, $27.04 (was $39.99)
Whether you’re a new parent or a seasoned pro, you fly through wipes and diapers fast. Now’s the time to stock up on both, available in sizes one through six.
More diaper deals during Prime Day:
- Huggies Little Snugglers, 96-Count, $21.45 (was $31.99)
- The Honest Company Clean Conscious Diapers, 120-Count, $39.99 (was $49.99)
You can never have too many wipes! These gentle, hypoallergenic ones from Pampers are available for 29% off during the rest of Prime Day. We did the math for you; each wipe pack is just $2 with this deal!
More baby wipes on sale during Prime Day:
- The Honest Company Clean Conscious Multiuse Wipes 10-Pack, $31.49 (was $44.99)
- Huggies Skin Essentials Baby Wipes 15-Pack, $29.39 (was $41.99)
- WaterWipes Sensitive+ Newborn & Baby Wipes 12-Pack, $34.49 (was $45.99)
Best Amazon Prime Day deals on baby essentials
Aquaphor is a brand that comes parent- and dermatologist-recommended for tons of reasons. For starters, according to dermatologist Dr. Blair Murphy-Rose, it helps “with dry, cracked, or irritated skin,” along with eczema flare-ups. Grab a bottle (or several!) while it's 43% off.
We're fast approaching sneezy and runny nose season, so that gives you a good excuse to stock up on these soothing wipes while they're 46% off.
Pumping breast milk might be the hardest job there is. Don't let a a drop of liquid gold go to waste by storing your milk in these trusted Medela bags. Each one holds 7 ounces (you can obviously hold less) and it's a safe way to store and transport milk for your baby.
You can never have too many burp cloths when you have a newborn. This highly-rated muslin cloth option has been purchased over 10,000 times in the last month, and we can only imagine 10,000 more being snatched up over the next two days since they're 37% off!
I think it's the law of babies and toddlers that they spike fevers at night. The Frida Baby thermometer takes a reading super fast and even displays the temperature in color (green, yellow and red) to help indicate how warm my son is. This is a must product for any caregiver.
More Frida Baby deals during Prime Day:
- Windi Gas Passer, $9.07 (was $12.99)
- NoseFrida SnotSucker, $13.97 (was $19.99)
- Electric Nail Buffer, $24.92 (was $39.99)
- Postpartum Recovery Essentials Kit, $29.98 (was $49.99)
- 10-Piece Ultimate Baby Kit, $69.97 (was $99.99)
This whole-milk based formula is made with organic, certified-clean ingredients and a patented protein blend that is said to lessen the amount of spit-ups and help your baby with easier digestion.
More baby formula on sale during Prime Day:
- Similac 360 Total Care Infant Formula 12-Pack, $9.97 (was $15.79)
- Enfamil NeuroPro Gentlease 6-Pack, $54.59 (was $77.94)
Nothing annoys a calm and happy baby like a freezing cold wipe. Use this warming tool to keep your wipes at a comfortable temperature; it promises fast and even heating with a customizable temperature settings. Plus, it also features a night light!
More Momcozy deals during Prime Day:
- Bottle Brush Set, $13.89 (was $19.99)
- White Noise Machine, $19.99 (was $29.99)
- Portable Stroller Fan, $23.99 (was $29.99)
- Full Body Maternity Pillow, $35.99 (was $44.99)
- Portable Milk Warmer, $63.98 (was $109.99)
Use the products in this set to fight, heal and prevent cradle cap. You'll receive a soothing gel formulated to reduce flaking, a gentle silicone brush and the brand's viral All-Over Ointment.
Once baby is eating solids, the Lalo high chair is a fantastic place to sit them. The tray slides on and off easily, and wipe down is a breeze. When they outgrow it, you can swap out the legs and make it a play chair.
More high chair deals during Prime Day:
- Baby Trend Sit Right 2.0, $58.39 (was $94.99)
- Ingenuity SmartClean Trio Elite, $87.99 (was $109.99)
We purchased the Nanit system with my second child and it was a game-changer when it came to middle-of-the-night peace of mind. The bundle comes with a breathing band that attaches with velcro and goes around the torso, and the camera monitors breathing for you, alerting you if you need to come in and check on things. I found this additional feature incredibly helpful at night.
More baby monitors on sale during October Prime Day:
- Philips Avent Premium Connected Baby Monitor, $199.99 (was $349.99)
- Owlet Dream Sock, $224.99 (was $299)
You can't put a price on a quality wearable breast pump — but we can appreciate the 25% Prime Day discount on this top-tier wearable option. It promises leak-proof functionality, hospital-grade performance and a stress-free user experience so that you don't have to be tethered to the wall while you pump.
More baby essentials on sale during Prime Day:
- Little Remedies Gas Relief Drops, $5.94 (was $8.49)
- Johnson’s Head-to-Toe Wash & Shampoo, $7.23 (was $10.72)
- Diaper Genie Bag Refills 3-Pack, $13.18 (was $20.97)
- Extra Heavy Absorbency Washable Underpads 4-Pack, $27.98 (was $34.99)
- Dr. Noze Best NozeBot Nasal Aspirator Bundle, $95.98 (was $134.98)
The Boppy nursing pillow is a helpful tool for moms to get their babies in the right position for nursing. It's designed with a long surface area to support your baby as they grow, and is angled up so that the baby can be closer to you when being fed.
Best Amazon Prime Day toy deals for babies and toddlers
Ms. Rachel is practically part of the family in many households with young children, so it's no surprise that her toys quickly sell out when they're on sale. We're sure that this cuddly baby blanket in her friend Herbie's likeness will also go quickly knowing that it's 60% off during Prime Day.
This water toy was specifically designed to promote your baby’s sensory development. Additional benefits include improving crawling muscles and strengthening neck and shoulder muscles.
Wrap these colorful and charming rattle toys around baby’s wrists and ankles for constant fun and giggles. The goal is to stimulate their vision and interaction skills — and, of course, to have fun!
Stacking rings and building blocks are quintessential kids’ toys for building essential skills like hand-eye coordination and problem-solving at an early age. Grab this classic set from Fisher-Price while it’s on deal for 32% off during Prime Day!
Worried your little one isn’t getting enough tummy time? This fun crawling crab will have them trying to chase it down — in-between giggles, of course!
Give them the tools to mimic the adults’ (least?) favorite activity! This toy set includes a mop, broom, dustpan and duster so they can combine pretend play with a little bit of tidying.
Other Melissa & Doug toys on sale during October Prime Day:
- Whose Feet? Soft Activity Baby Book, $10.49 (was $15.99)
- Flip Fish Stuffed Animal, $17.49 (was $26.99)
- Pull-Back Town Vehicle Set, $18.89 (was $35.99)
This sturdy and seemingly indestructible (though not recommended, my almost-2-year-old throws it around regularly) record player keeps my kids entertained, and they love being in control of what they listen to next.
More Fisher-Price toys on sale during Prime Day:
- Level-Up Little Gamer Gift Set, $6.99 (was $10.79)
- Sing & Go Purple Monkey Musical Sensory Plush, $12.99 (was $17.97)
- Laugh & Learn Light-Up Learning Vacuum, $18.49 (was $26.99)
Grab the newest model of this Amazon Fire Kids Tablet for half off during Prime Day. It comes with one year of Amazon Kids+ subscription, parental controls and the guarantee that if it breaks, the brand will replace it.
There’s a new children’s audio player on the block, and if you’re looking for a screen-free addition to your kid’s room, this is it. It plays content through physical cards, and it even functions as a nightlight, clock and alarm.
Best Amazon Prime Day baby food deals
Who knew a teething cracker could be so satiating? Each wafer features ingredients that you’ll actually recognize in a number of flavors that’ll be appealing to baby (and maybe you if you’re in a time crunch).
Perfect for stage two snacking, this is the perfect morsel for tots with growing teeth (and appetites). Snag this popular seller while it’s 25% off!
If they’re craving something a bit more savory, these flavor pouches (available in flavors like creamy vegetable / chicken, butternut squash / quinoa / chickpea / dates and root vegetables / apple / beef) should hit the spot. Each pouch is filled with nourishing, good-for-you whole ingredients and contains a hearty portion of protein.
Prime Day sales are always a good opportunity to stock up on healthy baby food. These pouches from Happy Tot pack not only a ton of organic fruits, veggies and overall flavor for your growing child, but they’re also filled with ample fiber and protein.
Best Amazon Prime Day children's clothing deals
Keep your little one’s tiny toes nice and warm with these cute booties! They are made with a fleece material that is said to be oh so cozy, but they’re also made with sole grippers to keep new walkers from slipping.
More baby booties on sale during Prime Day:
- Zutano Organic Baby Booties, $14.50 (was $20.89)
A denim jacket is quintessential to every fall wardrobe. Who says that doesn't apply to kids' closets? Keep them on trend, and more importantly, nice and warm this season with jean jacket from The Children's Place.
Dress up Baby Girl in these cute onesie packs, which come in a variety of colors and designs like "Princess Arrival," "Happy Veggies," "Elephant Dream" and more.
If there's one piece of baby clothing that you need multiples of, it's socks. This assortment of ankle socks from Burt's Bees Baby has earned ample raves for its quality, softness, grip and overall comfort. With this deal, each pair costs only $1.67!
Now that cooler temperatures are around the corner, consider upgrading your kid's fall wardrobe with warm, cozy layers.
You know as the saying goes: "They grow up so fast!" They're not kidding! When your little one needs to size up, grab these adorable onesies for them!
If your little girl loves to dress up, we found a charming style they'll want to wear all fall long.
Don't let your little one's growth spurt catch you off guard! Score a three-pack of these No. 1 bestselling bootcut jeans for him to rock to school, playdates and more.
Best Amazon Prime Day crib deals
Take this portable playpen wherever your little one needs some safe playtime (and when Mom and Dad need a tiny break from carrying them on their hips).
With 4-in-1 convertibility, this crib can grow with your little one (and help you save a pretty penny in the long run). When the time is right, adjust the bed's height and design to turn into a toddler bed, kid's daybed and "big kid" sofa.
This stunning crib is made with 100% wood, which makes this extra durable and sturdy. You can rest assured knowing that it has also been tested for over 10,000 chemicals and VOCs that might otherwise release into the air. It grows with your child, converting into a toddler bed and daybed when they're ready.
From vacations to naps at home, the SlumberPod will keep your baby sleeping sound at any time of day. With this, you'll be able to reduce the light around their crib. Its thin fabric and ventilation panels allow for constant airflow into the tent, and it even includes pockets to store the baby monitor.
Best Amazon Prime Day stroller deals
Score a 22% off discount on this Amazon's Choice travel stroller during Prime Day. It features one-hand fold functionality (to become the perfect size for overhead airplane binds), a reclinable seat, a ventilated cover and more.
For the active parent who's ready to take on the town with baby in tow, this lightweight jogger stroller is equipped for the great outdoors with a UPF 50+ canopy and light weight. Verified reviewers also note it's easy to pack up for travel with its accompanying travel bag.
If you're in the market for a parenting-favorite stroller that's on the smaller size (and can be used for travel), consider the Ergobaby Metro+, which weighs 17 pounds when folded down. The storage basket expands, so you can move it out of the way when you're not using it, and the canopy is huge.
The Colugo compact stroller is lightweight and easy to transport, making it perfect for travel days and convenient for your everyday life. Now 25% off this Prime Day, this foldable stroller will fit easily in your trunk and is designed to support your little one with recline and shade features.
Best Amazon Prime Day car seat deals
This convertible car seat works in the three most common positions (rear-facing, front-facing and as a booster), and is known for having super plush padding, making for a comfortable ride.
You'll be able to use this car seat in three modes, including rear-facing, forward-facing even as a booster seat (the headrest even rises). It's easy to clean, the cover slips on and off (you can toss it right into the washing machine and dryer) and it features double cup holders.
How we chose
We meticulously combed through over 350,000 products on sale during Prime Big Deal Days 2025 to determine the absolute best Prime Day baby deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
- Our top picks
- Best Amazon Prime Day diaper and diapering deals
- Best Amazon Prime Day deals on baby essentials
- Best Amazon Prime Day toy deals for babies and toddlers
- Best Amazon Prime Day baby food deals
- Best Amazon Prime Day children's clothing deals
- Best Amazon Prime Day crib deals
- Best Amazon Prime Day stroller deals
- Best Amazon Prime Day car seat deals
- How we chose