Protein is a hot topic right now. The ingredient is suddenly abuzz, and you can now opt to add it to your morning coffee or sprinkle it over popcorn — the opportunities feel endless!
Amazon Prime Day serves as the perfect chance to stock up on protein must-haves, including smoothies, bars, beef jerky and more while they're on sale. The sale ends later tonight, so add these items to cart while they're still discounted.
Shop familiar, household names that are most likely already mainstays in your pantry, such as CLIF bar and Jack Link's, KIND bar and more, starting at $12.
Protein deals to shop during Amazon Prime Day
Described as a "zesty delight" by reviewers, this gluten-free option has a "refreshing" flavor and serves as an "ideal choice" for those with dietary restrictions.
Experts we previously interviewed highlighted the importance of "opting for lean, nutrient-dense options” that will keep you fuller, longer. These look like: “fish, beans, lentils, eggs, tofu and poultry, that deliver much more than just protein."
Simply unwrap this tuna to enjoy with your favorite sleeve of crackers, plate of veggies or within a sandwich.
These “snack packs” are easy to stash in any lunch box or soccer bag for a quick protein fix.
Made with a mixture of organic oats and creamy peanut butter, CLIF aims to provide you with a boost of energy you may be seeking before a workout or as a midday pick-me-up.
You may recognize these from their appearance on the show this morning! Pure Protein bars come in 14 different flavors, ranging from birthday cake to caramel churro.
Reviewers rave about the bold flavor of these bars, which they describe as "satisfying and delicious." This 12-pack makes it easy to stock up for school lunches, road trips, or if you're in charge of the after-practice snack this week.
There’s so much noise surrounding the world of protein bars, so we took it upon ourselves to try 10 brands and rank them based on factors such as taste, chalkiness and texture.
Clif Builders Protein Bars were our best overall pick, earning an overall average score of 4.05/5 from five editors and producers. Its unique flavor (we tried the chocolate peanut butter) helped mask the dull protein flavor these bars are often associated with.
This gluten-free bar utilizes organic honey to bind ingredients together and help it have a taste that strikes the balance between nutty and sweet.
It packs a large amount of protein in a small-sized bar, with 15 grams per bar, helping you remain full between meals.
These protein bars are formulated to help you recover after a tough workout. Each bar contains 20 grams of protein. It comes in several flavors, including peanut butter chocolate, s'mores, chocolate caramel, chocolate chip, chocolate pretzel, mint chocolate crunch and cookies and cream.
I [Stewart] have been loving this protein powder as a way to give my morning smoothies a boost. The flavor isn't heavy or chalky at all, so it blends in really well. Plus, according to the brand, each serving has less than 1 gram of sugar.
These protein shakes are a personal favorite of mine [Stewart]. I like that these taste good enough to drink on their own, so I can grab on my way out the door when I’m in a rush. I also like to use it as a creamer for my coffee! These shakes come in a variety of flavors, including cafe latte, cake batter, cookies and cream, caramel and more.
These plant-based protein bars come in a variety of flavors and styles. Instead of your traditional bar, this peanut butter-flavored option is in the style of chocolate peanut butter cups! Each "bar" contains 14 grams of protein, according to the brand.
This isn't your average, run-of-the-mill protein shake. Rather, it includes 32 (yes, 32!) grams of protein, just one gram of sugar, five grams of fiber and to top it all off, a whopping 16 minerals and vitamins, helping you to start each day off with a little nutrition.
This protein shake also sneakily provides you with the daily vitamins and minerals you need, with an ingredient list that includes vitamins B12, C and D, as well as calcium, zinc and iron.
How we chose
We meticulously combed through thousands of products on sale during Prime Big Deal Days 2025 to determine the absolute best Prime Day protein deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
