A high-protein diet may be all the rage these days, but Jack Link's has been serving up beef sticks and jerky long before it became trendy to count your macros. Just in time for back-to-school season, the iconic meat snacks brand collaborated with YouTuber MrBeast to launch a handful of new products, and lifestyle expert Jenn Falik stopped by Studio 1A to walk us through the tasty drop.
Not only is Jimmy Donaldson (aka MrBeast) the number one YouTuber in the world with 439 million subscribers, but he's also now the face of his very own Jack Link's line. As a longtime fan himself, he teamed up with the brand to launch snack packs made to power you through the day. Falik's personal favorites? The mini beef, turkey and zero-sugar beef sticks that are super easy to toss in her kids' lunchboxes or tuck away in her car. TODAY viewers can find their own go-to flavor and use our exclusive code BEAST20 for 20% off select products from the collaboration on Amazon.
Looking for a pantry-friendly pick-me-up? Pack more protein into every day by shopping the new Jack Link's x MrBeast meat snacks below.
Jack Link's x MrBeast snacks seen on the 3rd hour of TODAY
Back to school means back to snacks, and Falik likes to keep her pantry stocked with grab-and-go options that can keep up with a busy routine. She calls these Jack Link’s x MrBeast meat sticks an "easy win for the whole family" since they're portable, high in protein, lower in sugar, full of flavor and kid-approved. While these sticks are a home run for parents, you’ll definitely want to keep a few on hand for yourself, too. Since protein allows you to feel fuller for longer, they're great to avoid that mid-day crash and keep you satiated until dinner is ready. Plus, for a limited time, you can take 20% off with code BEAST20 on any Jack Link's x MrBeast products on Amazon (for the first 13,000 units sold).
Need extra protein in a pinch? These mini sticks boast six grams per serving.
Not only do these mini beef sticks have zero sugar, but they're also made without any filler protein — just 100% beef, per the brand.
More Jack Link’s x MrBeast snacks
They say variety is the spice of life, and this pack lets you sample three different flavors from the new collection. Plus, you can enjoy both beef sticks and jerky for 20% off with code BEAST20.
For the jerky fanatics, stock up on this 10-pack that comes in two different flavors. Each snack pack contains 11 grams of protein, and you can take 20% off for a limited time with code BEAST20.
Shop more products to reboot your fall routine.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Jenn Falik.
- Jenn Falik is a lifestyle expert specializing in the latest tips, trends and must-have items that you need to know about.
How we chose products from the Jack Link's x MrBeast collab
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources like Jenn Falik, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the brand (in this case, Jack Link's). The brand does not review or approve the content. Learn more about Shop TODAY.
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