Amazon's Prime Big Deal Days — also known as October Prime Day — is back this season with thousands of deals, especially on shoes. From comfortable ballet flats to cozy knee-high boots, fall is the perfect time to update your wardrobe and save some bucks without ruining your budget.
We're currently in the second day of Amazon's 2-day sales event, and the retailer is slashing prices on thousands of fashion favorites. Do you need a new pair of Adidas sneakers for your next trip? We found some on sale. Or maybe you're in the market for a pair of work-appropriate shoes for that new job. There's a great discount on comfortable loafers (for both men and women!) We have compiled a list of the most coveted styles along with shoppers' favorites, including popular brands like Dr. Scholl's, Reebok, New Balance, Koolaburra by Ugg, Kate Spade, Crocs and more.
Whether you're shopping for the holidays or need to upgrade your shoe collection in anticipation of the new season, there are hundreds of Amazon Prime Day shoe deals worth the spend. Scroll below to discover an array of footwear picks — some even recommended by Shop TODAY editors.
Comfy and supportive sandals$30.56$80.00
Amazon Prime Day sneaker deals for women
The cushioned material, trendy aesthetic and comfortable design earn this shoe a thumbs up from us. This platform sneaker features modern striped detailing, a design element commonly seen in other trending athletic brands. Plus, it combines ultimate support to keep you standing for hours for less than $30.
Here’s a slip-on design worth adding to your collection. With a flexible, lightweight and minimalist design, these Sperry shoes are meant for walking. Also called boat shoes, they feature a moccasin-like aesthetic with the rubber outsole and barrel-tied lacing — an old school and timeless classic that will elevate any outfit.
Ready to put your best foot forward? These sneakers earned a place in the Start TODAY x Shop TODAY Wellness Awards a couple years back for their excellent performance as walking shoes that are actually stylish. They combine the slim design and lower profile look that has been trending in 2025 with the brand’s superior comfort.
Put some pep in your step on your next fall walk with these comfortable and highly-rated sneakers. According to the brand, they feature a lightweight and responsive midsole cushioning, breathable mesh upper and an “EZ Fit elastic lace closure” that essentially turns them into slip-on sneakers!
You can’t go wrong with a pair of kicks from Adidas, especially when select colors of this top-rated model are on sale. Whether you wear them for work or walking, they will keep your feet safe from blisters.
Reebok kicks are classy and a must-have in your wardrobe. With a thick outer sole and comfortable interior, these shoes will take you miles and miles without foot pain.
In need of a new everyday sneaker? This option from Adidas is a colorful departure from your usual neutral shoe. They're extra comfortable, thanks to their breathable uppers and rubber outsoles that give them extra grip.
According to the brand, the Fresh Foam sneaker is one of the most popular running shoes New Balance has to offer. The Shop TODAY team contains many fans of the brand for its shoes that deliver on both function and fashion, so we’re running to snag this deal.
Dr. Scholl's is known for offering superior comfort, and this option from the brand doesn't disappoint. The popular sneaker features a platform footbed and elastic laces, so you can just slip it on and go.
Veja’s popular sneakers are marked down right now in select colors! This bestselling silhouette features a genuine leather upper and make a great option to upgrade your staple white sneakers, if your old pair is looking a little worse for wear.
Our Shop TODAY writers are fans of Brooks, and this pair is one of their go-tos. These sneakers will take you from strenuous strength training to the finish line of a marathon with comfort, due to their uncompromising interior support.
“For me, one of the things that set Brooks’s Ghost Max 2 sneakers apart was the added stability features,” says writer Emma Stessman. “As compared to the Hokas, they have a slightly wider base under the heel and raised side walls along the sole.”
Amazon Prime Day boot deals for women
Just in time for colder, drearier days ahead, these faux fur-lined Chelsea boots are perfect for the transitional season. The non-slip outsole guarantees sturdier treads, so you won't need to fret about slipping or sliding on wetter surfaces.
With a memory foam insole and luxurious plush lining, these on-trend ankle boots couldn’t be more comfortable. They’re crafted from a genuine suede, per the brand, and they look way more expensive than they actually, are in our opinion.
Featuring a chunky lug sole and comfortable stretchy upper, these shoes blend fashion and function. The 2.3-inch heel is just high enough to give you a boost without sacrificing any comfort.
These knee-high campus boots come in six shades, from a trendy banana color to classic black. Amazon reviewers say they look just like a similar pair of boots from a much higher-end brand, but at a fraction of the price.
More Dream Pairs deals:
- Dream Pairs Foldable Bow Ballet Flats, $21.59 (38% off)
- Dream Pairs Low Wedge Ankle Strap Dress Shoes, $24.29 (39% off)
- Dream Pairs Faux Fur-Lined Knee High Suede Boots, $43.19 (20% off)
A pair of versatile ankle boots can take your outfit from “meh” to “wow!” This dressy design has insole technology that adds cushioning, comfort and support. Plus, the tiny perforated texture across the boots gives this pair a unique touch.
Calling all hikers! We spotted a deal on a top-rated pair of hiking shoes from Merrell. The hiking boots come up just enough around the ankle to add support without sacrificing mobility.
Are you ready for fall? These wide-calf boots are stretchy (thanks to the hidden stretch gore), comfortable (praise the anatomical cushioning) and stylish. It’s a boot that doesn’t compromise quality or style and will look classy with anything you wear.
We’re eager for fall days and any color scheme that resembles the impending foliage. These Vince Camuto boots feature thick heels and sturdy construction that will keep your feet secure at every stride.
These harness boots from Durango are tough all around. From their moto-style frame to 100% leather material, they’re full of the attitude you’ll want to step into fall with.
More Amazon Prime Day shoe deals for women
If you haven't already hopped on the water shoe bandwagon, we couldn't think of a better time to snag a pair — this bestselling pick with over 20,000 ratings on Amazon is currently discounted to less than $6! The quick-drying "aqua socks" feature a thick rubber sole that protects the bottom of your feet from sharp shells, hot sand and more while helping you to get better traction on slippery rocks and other surfaces.
These fluffy slippers are every bit as comfy as they look, per thousands of Amazon customer ratings. They're currently the top-selling slipper across the site, and today they're under $10 for Prime Day.
These flip flop sandals are made with a memory foam yoga mat footbed for ultimate comfort. The knotted fabric straps add a durable touch and come in a bunch of different colors and patterns.
Got a vacation coming up? These flip flops are beach- and pool-ready, cushioned with a 0.75-inch platform and super easy to pack.
You've let your feet hurt in uncomfortable sandals for the last time. These feature stretchy, wide straps to lock your foot in place with added arch support, and they make great travel-friendly shoes to walk for hours without pain and blisters.
These slip-on loafers are lightweight and comfortable, with elastic laces you don’t need to mess with each time you take them on and off. Plus, the brand offers a 90-day money back guarantee for peace of mind.
Behold: the perfect transitional shoe. As we ease into fall (and wait for the weather to catch up to us), these top-rated suede clogs keep things breathable with their slip-on, open-back design, all while introducing a cozy suede texture to your outfits that feels seasonally appropriate. Bonus points for feeling as comfy as your favorite slippers!
Ballet flats are a must-have shoe for those who need flexibility in their outfits and daily routine. These easy slip-on shoes come in different neutral hues that feel effortless yet classy. This is a great pair to mix with your skirts, dresses and jeans.
Treat yourself to these oh-so-cozy Koolaburra by Ugg slippers for fall, which are fully lined with a plush faux shearling. They're available in neutral tones from sandy tan to black and have over 10,000 ratings on Amazon.
More Koolaburra by Ugg deals:
- Koolaburra by Ugg Burree Platform Slipper, $55.93 (38% off)
Crocs always seem to be on Amazon's bestsellers list, and they're sure to stay there through the sale, since they're currently on sale in select colors.
Summer might be over, but if your goal is to save big, the best time to stock up on sandals is just getting started! Case in point: We spotted these popular Teva strappy sandals on sale upwards of 47% off in a few colors.
Have your slippers run their course? This Shop TODAY Sleep Awards winner will make your tootsies feel luxurious, thanks to the sheepskin lining. They come in multiple colors and sizes to keep your feet warm during the fall.
Add some flair to your fall outfits with these faux leather loafers. We love the tassel details and the chunky, 1.5-inch platform lug sole.
Looking for a new pair of shoes for work? This classic style from Naturalizer is an elegant and comfortable choice for long hours on duty. It features a soft padded collar, arch support and a spacious interior that lends room for your toes to move with comfort.
This is not a drill: We just found Kate Spade on sale for 70% off! Sizes are flying out of stock as we type, so act fast if you want to snag these adorable and trendy ballet flats for less than $60.
More Kate Spade deals:
- Kate Spade New York Fashion Espadrille Ballet Flat, $71.20 (60% off)
- Kate Spade New York Fashion Kitten Heel Sandal, $79.20 (60% off)
These breathable, low height hiking shoes are a great choice for your next adventure. If you're in the market, now's the time to buy while they're 25% off.
Amazon Prime Day sneaker deals for men
For those who want to save time or need an adaptive option, these sneakers are easy to slip on and off. These walking shoes from Sketchers require no loops or ‘bunny ears’ for a secure, comfortable fit.
Prepping for a marathon? These Puma sneakers have shock absorption and supportive padding for comfortable wear while you run or train.
We rated the Nortiv 8 ActiveFloat Men’s Running Shoes as the Best Budget-Friendly Sneaker during our Sneaker Awards for their comfort and performance. Grab them while they’re 20% off!
We picture pairing these Adidas sneakers with athleisure or your everyday gym attire. They’re that versatile and practical for during and post-gym activities.
The Under Armour Charged Assert 10 are currently the top-selling sneaker in Amazon’s Men’s Road Running Shoes category. So if you’re an avid runner, you might want to pick these up during the sale.
Designer options are worth shopping during Prime Day. Whether you’re shopping for yourself or to gift to a special someone, these Lacoste sneakers are 40% off for the sale.
While we are out of peak pickleball season, you can still practice to stay on your A-game for next summer by shopping Sketchers Viper Court Pro Pickleball Shoe. We even gave it an award for the Best Pickleball Shoe during our Sneaker Awards!
We found a men’s version of the Fresh Foam sneaker on sale, and we’re not hesitating to add this to cart for the men in our lives. After all, chunky sneakers are “in,” and is there a more iconic “dad shoe” than a thick pair of New Balance kicks? We think not.
More Amazon Prime Day shoe deals for men:
- Cole Haan Men’s Pinch Penny Slip-On Loafer, $86.76 (48% off)
- Columbia Men’s Newton Ridge Plus II Waterproof Hiking Boot, $69.99 (30% off)
- Rockport Men’s Eureka Walking Shoe, $61.55 (44% off)
- Crocs Unisex Adult Classic Clog, $39.98 (20% off)
- Bronax Pillow Slippers, $20.35 (43% off)
- adidas Unisex Adilette Slip On Slides, $14.99 (50% off)
Amazon Prime Day shoe accessory deals
If pilates is part of your weekly workout regimen, these socks will help to provide a little extra grip — no matter if you're on the mat or a reformer.
Reviewers compliment their durability, and how well they hold up after each wash.
Stinky shoes? These deodorizers are Stessman's top pick for combating odor.
"While others [tested] left a strong smell behind, once I took the balls out all I smelled was a light, pleasant scent, similar to fresh laundry," she says.
Over 96,000 5-star reviewers agree: these socks check all the boxes when it comes to comfort, fit and support while working out.
Now, they’re even more affordable — a 6-pack is less than $12 during Amazon’s Big Deal Days.
These compression socks earned the award for 'best value compression socks' during Shop TODAY's 2025 Travel Gear Awards.
They're made out of a nylon and spandex fabric blend that help them to remain comfortable and stretchy, no matter if you're wearing them on a long run or an overnight flight.
We previously interviewed experts who rave about the arch support provided by these insoles. The brand says these insoles were designed to fit into "wider, high-volume shoes."
They're made with an EVA material that aims to prevent fatigue, making them ideal for those who are on their feet for long periods of time.
How we chose the best Amazon Prime Day shoe deals
We meticulously combed through over thousands of products on sale during Prime Big Deal Days 2025 to determine the absolute best Prime Day deals in the shoe category during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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