Spooky season may be here, but the only thing we're scared of is not being up to speed on what's trending this month. Are knits still in for fall? What should my next lip shade be? What's the sitch on the latest product launches?
Luckily, we were able to tap Shop TODAY contributor Makho Ndlovu, who has a pulse on all things trending, for our latest Trend Report for October. She's up to speed on what fashion to look out for (think knit tees and pullovers from Target), how to stay organized in Q4 (innovative planners with reusable pages) and how we're breathing easier this season (this under-$40 humidifier hates to see dry, fall air coming!).
Plus, we went even further and asked the editors on our team to also share their favorite fashion, beauty and home picks — many of which are even currently on deal. Keep reading to discover some trending products for fall that you'll use all season long.
Trending editor picks seen on TODAY
Got a thing for scrapbooking? Does your world revolve around impeccable organization. Use this label maker to make your hobbies and daily life a little easier (and more fun!). This compact device uses thermal technology to print quality labels. That’s right, no ink! It also comes with several templates, icons and texts to choose from, so you can personalize anything exactly how you want.
Before you light that pumpkin spice or apple cider candle you’ve been saving all year, you should know there’s a chic and functional tool you can use to help your candle last longer — without having to light a single flame. Social media editor Kara Quill said she used to spend a ton of money on replacing her candles before using this warming lamp.
“Since buying this warmer, I haven’t needed to replace the candle in over a year — and it’s still going strong!” she says. She also adds that it puts her mind at ease, saying, “I no longer have that overwhelming anxiety that I could burn down my apartment building.”
We're not quite ready for our thick, chunky knits, but this lighter cropped style is perfect for early fall days. Designed to fit like a T-shirt but offer the softness you'd expect from a sweater, this top oozes versatility and the opportunity to create so many cute looks this season.
Summer introduced our hair to heat damage and dehydration, and fall will most certainly lead us into dry, dull strands territory. We suggest turning to this deep conditioning mask to restore your hair’s moisture levels and protect it from future damage. Using this treatment can also prevent frizz and target split ends.
If the man in your life loves a tailored top, this pullover is just what the fashion doctor ordered. It's textured all over, with vertical seams running from top to bottom (hello, sleek silhouette!) and a cuffed design on the hem and sleeves. The icing on the cake is the collared V-neck.
Prefer a more minimalist design? You can grab the same polo without the textured pattern — plus, this style comes in two different, more neutral colorways.
When are glossy lips ever not on trend? If that's the case, we prefer not to know. Because we'll choose these high-shine, pigmented lip tints every time. According to the brand, they not only offer a juicy pop of color, but the formula can also visibly plump lips over time and lock in moisture.
This is the type of planners that can keep up with the Type A's of the world. It comes with 48 reusable pages and several templates to choose from, including daily dashboards, monthly calendars and yearly overviews. Plus, there are a number of customization features you can use, from title bars and tags for smarter organization to app compatibility for sharing notes and plans across digital platforms.
Trending editor picks seen on The 3rd hour of TODAY
If there's one thing our editors can guarantee you'll see everywhere this fall, it's faux suede. On bags, on shoes and, especially, on jackets. The latter makes for the perfect transitional piece to take with you into the colder months. Ndlovu found the perfect cropped style that features a material that is both soft and stretchy. Plus, it's so easy to dress up or down, since it can easily work with pants, skirts or even over dresses.
The guys can hop on this trend, too! This option from Old Navy offers a timeless look with a spread collar and full zip front. Our editors describe the style as simple, cool and sharp, as well as the perfect piece for layering over a tee.
Our research stats don't lie! These Croc slippers are popping off on Google — and it's easy to see why. You'll want to slip these on as soon as you wake up, as well as the moment you arrive back home. The look? Heel-to-toe faux shearling that is as cozy as it sounds. The footbed? It will feel like you're walking on a cloud. The fit? The built-in backstrap will keep these shoes snug — no more losing a slipper mid-step!
This may not seem like a "trendy" product at first glance, but our editors have first-hand experience to justify why this wall charger is not only a must-have in the home, but also an absolute life-saver. We all have more devices that need powering up than actual outlets to use on them, but this tool maximizes that outlet space (without risking a power surge). It doesn't require any additional adapters to function and only needs a standard outlet to start working.
Our editors saw nearly 900,000 Google searches for humidifiers in only the last month — a giant clue for "dry season is coming." Grabbing one now might not be a bad idea, especially since experts say they can alleviate congestion and actually prevent skin, lips and the throat from experiencing dryness. By welcoming this Dreo model into your home, you're doing more than just creating a healthier space. It has built-in ambient lighting to set your preferred mood and even supports essential oils to make your own aromatherapy session.
If you consider yourself knowledgeable in the makeup and skin care space, you won't be shocked to learn that Korean Beauty is essentially taking over on Google and across social media. We suggest adding these repairing gloves to your list of must-try products, since they are said to repair dry, cracked skin in just 15 minutes. Available for both hands and feet, each mask is made with built-in adhesives to keep them in place around the wrist and ankles, so you can go about your day without greasing up every doorknob, handle and surface in your home.
Body scrubs are probably something you should be using regularly, no matter the season, but they can be especially useful during the colder months, when dryness is at its worst. When your skin can use some serious exfoliation, this 3-in-1 scrub can clear away dirt, oil and impurity buildup in a single use. The secret? The formula is packed with volcanic sand that works to polish the surface and leave nothing but smooth skin behind. One Shop TODAY producer has been using this product 2-3 times a week and says it's helped with rough patches and has even prevented in-grown hairs.
More trendy products to shop
This hair oil is a 2025 Shop TODAY Hair Awards winner! This pick — which is on sale for less than $8 right now — contains argan oil to help minimize frizz and provide smoother strands.
Attack large pores and greasy skin with these toner pads. They’re formulated with actives and soothing botanical extracts that target extra sebum and rough texture.
It may not be layering season just yet, but there’s nothing wrong with getting a jumpstart on refreshing some basics. This long-sleeve tee from Uniqlo is great for wearing with jeans during slightly brisk fall days, but will also come in handy when winter comes around and you need an extra something-something underneath those chunky knits.
With the weather cooling off, it's time to slip into this pullover sweater. Not only is it super cozy and feels more elevated that a hoodie or crewneck, it's also currently on sale for 35% off!
Commerce editor and producer, Julie Ricevuto, loves this new launch, saying it gives her strands that "glass hair" look. Featuring Amazonian butters and hyaluronic acid, the formula is designed to repair damaged hair and protect it from UV rays and styling tools. "My hair is so shiny after use, and it feels super silky," she says.
Perfect for this transitional period of somewhat sunny weather, accompanied by a surprise fall chill, this sweater dress offers an oh-so-comfy feel for all-day wear. But it's also sleeveless, which you'll be thankful for when that late-late summer sun peeks through.
A faux fur blanket is a luxury we can enjoy all year-round, but it’s especially trendy during the fall, aka, cozy season. Because who wouldn’t love being wrapped up in this plush throw?
Accepted by the National Eczema Association, this hypochlorous acid spray is the on-the-go relief your skin will be begging for this season. It can help to alleviate itchy and irritated skin no matter where you are, while also fighting bacteria and promoting healing.
A thick wrap skirt is something every woman needs in their closet. Why? It makes for the perfect pairing with cropped cardigans, fitted tees and pretty much any top during the fall. Plus, you can even style it with various types of shoes, from heels to sneakers.
Every fall wardrobe should include a slouchy bag. The laidback style is great for pairing with more casual 'fits, but it also offers a good amount of space for carrying around the essentials.
Glossier new launch alert! If you love the brand's beloved Cloud Paint products, you might want to prepare yourself for its plushy powder counterpart. It's formulated to offer a soft-matte finish and comes in a range of stunning shades.
Could you use a daily reminder to hydrate yourself? (I know I can.) Not only is this water bottle compatible with its own app to help set up reminders based on your needs, but it is also triple-wall vacuum insulated to keep your drinks hot or cold for longer.
It's official, Vera Bradley duffels have made their comeback. To get in on their resurgence, try this XL travel duffel bag. Not only is it super durable, but its over half off at Target for Target Circle Week!
Late last month, Oofos introduced the first-ever leather shoe to its lineup, and we’re in love with its classic yet comfortable style. According to the brand, it features a lightweight design and a patented footbed design that absorbs more impact, plus the no-lace look helps with pairing them with more dressed-up looks.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Makho Ndlovu.
- Makho Ndlovu is a Shop TODAY contributor and on-air expert.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. Products were chosen by Ndlovu and members of the Shop TODAY team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag