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Makeup

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

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Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

TODAY earns a commission on purchases through these links.

Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$23.83

$29.99

Amazon

$23.99

$29.99

Ulta

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$30.40

$38.00

Amazon

$38.00

Sephora

$30.40

$38.00

Nécessaire

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.24

$11.99

Amazon

$6.74

$8.99

Target

$8.39

$11.99

Ulta

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$22.40

$28.00

Amazon

$22.40

$28.00

Prime Prometics

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks And Award Winners, Starting at $7

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

See More
TODAY earns a commission on purchases through these links.

Essence Lash Princess Mascara

$4.99

Amazon

$4.99

Ulta

$4.99

Target

AMAZON

Laneige Neo Blurring Powder

$25.00

Amazon

AMAZON

E.l.f. Glow Reviver Slipstick

$10.00

Amazon

$10.00

Ulta

$10.00

e.l.f. Cosmetics

DIFFBOT

Kylie Cosmetics Powder Blush Stick

$26.00

Ulta

$19.50

$26.00

Kylie Cosmetics

The Flat Lay Co. Marshmallow Open Flat Box Bag

$44.00

ASOS

DIFFBOT

Tarte Sweet Indulgences Maracuja Juicy Lip Vault

$29.40

$49.00

Tarte

DIFFBOT

Chanel Gloss Up Lip Set

$138.00

Chanel

$138.00

Ulta

$138.00

Bloomingdale's

Chanel Miroir Double Facettes

$45.00

Chanel

$46.00

Harrods

DIFFBOT

Tarte Tartelette Tubing Mascara and Fake Awake Duo

$39.00

Tarte

AMAZON

Laura Geller RSVP-Ready Big Night Out Makeup Palette

$24.50

$49.00

Amazon

$37.00

$147.00

Laura Geller

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