Black Friday 2025 has officially begun! The biggest sale day of the year is here and there are thousands of great deals floating across the internet as we speak (well, as you read).
From fashion and beauty to tech and travel, the opportunities to save money are everywhere! We know it can be a bit overwhelming, that's why Shop TODAY is here to help guide you to the best of the best. If you're shopping on a budget this year (and let's be real, who isn't?), we found some of the best deals under $50 from brands and retailers like Old Navy, Kate Spade and Lands' End. Up ahead, gifts that are sure to delight you, your wallet and any recipients of potential gifts.
Best Black Friday jewelry and fashion deals under $50
This sleek birthstone necklace will complement any outfit. It's on sale for nearly 80% off, a deal so good, several Shop TODAY editors have already added to their carts.
With holiday parties on the horizon, don't wait until the last minute to stress-shop for something. Grab something cute and trendy like this dress from Old Navy's upscale line, The Occasion, for 50% off!
Temperatures are dropping quickly as winter rapidly approaches. Be sure to secure all of your outerwear while it's on sale this Black Friday. This jacket has a bit of a cropped fit and comes in six colors.
The stylish Lauren Conrad booties are perfect for throwing on with a pair of jeans, a skirt or your favorite everyday dress! They strike the balance between western and modern style, and have a heel height of just more than 2.5 inches.
A simple pair of gold huggie hoops are a staple accessory you should always have on hand. Now, you can grab these from Kendra Scott for less than $40.
Kate Spade is one of those brands that you can always trust, so when there’s a deal like this one, you don’t want to miss out. This slim wallet has four card slots and a center pouch.
This bracelet would make a great gift for the woman in your life (or yourself). You can choose their favorite color or their birthstone.
If he's trading in his Nike tech jacket for quarter-zips (IYKYK), you'll want to snag a few from Lands' End while they're on sale. According to the brand, it's both lightweight yet warm enough to wear during transitional weather or as a lower layer when temps drop.
It's always a good time to snag a pair of quality jeans on sale. Deputy managing editor Jess Bender agrees, because she's already bought these! "I couldn't resist," she says.
Whether you're gifting that special someone or gifting yourself, this necklace is too good of a deal to pass up. It's on sale for a whopping 75% off!
Whether you're looking for some new shapewear to go under your new holiday outfit, or you just need some new everyday wear, now's your chance to score a few Spanx pieces at a discount!
Best Black Friday beauty deals under $50
Rizos is an editor favorite brand for curly hair. Snag this spray for nearly 50% off that's meant to help make detangling a bit easier, and to help give your hair a refresh between wash days!
If your pout is feeling dull and deflated, re-energize it with this hydrating lip jelly made from Japanese peach extract (which soothes damaged lips), Japanese camellia oil (chock-full of vitamins and omegas) and squalane.
Hair health starts at the root — literally. Provide your scalp a little TLC with this serum that Bender has been using for two months and says, "The amount of baby hairs I have is crazy."
Indulge in one of the latest iterations of body cream from Sol de Janeiro. It has notes of caramelized vanilla, toasted macadamia nut and coconut blossom, among others. Plus, it'll even leave behind a gentle shimmer.
Who doesn't love the smell of freshly baked croissant in the air? With this perfume, that could be you! According to its description, that's the exact scent this perfume is formulated for, plus a side of berry jam.
Don’t miss your chance to save 30% on this anti-aging face moisturizer that was a winner in our Mature Beauty Awards earlier this year.
Achieve the perfect blowout right at home with this highly-rated blowout brush that's on sale for 30% off this Black Friday. It has five temperature settings and an LED digital display so you'll easily know where it's set at all times.
Grab this full face palette from mature beauty icon Laura Geller for 30% off! It comes with a blush, bronzer, two highlighters and three eye shadow shades.
If you struggle with puffiness more than dark circles, opt for this eye cream from fan favorite Sunday Riley. It’s recommended to apply 2-3 pumps in the morning and evening, and you can reapply throughout the day, as well.
Best Black Friday toy deals under $50
Future archaeologists will love this set filled with a dozen dinosaur eggs where they can manually dig out dinos!
Ms. Rachel is always a hit with the kids! They'll love singing along with her to four different songs and interacting with the 16+ phrases she says.
The little Bluey fan in your life will love whipping up their favorite meals at this play kitchen where they'll find Bluey and Bingo staring back at them.
Babies will be entertained for hours in this seat with a piano positioned at their feet. Their kicks will light up the keys and make music!
Best Black Friday home and kitchen deals under $50
Owala is the trendy new bottle everyone has. If you've been waiting for your chance to join the wave, now's your time! This SmoothSip model is perfect for both hot and cold coffee.
I have high hopes and low expectations for almost every canned coffee I drink, and I usually end up being disappointed. One sip of this one and I wasn't only surprised, I was delighted at how good it was! I couldn't help but spread the word and share them with my husband and friends, all of whom immediately were obsessed. Within less than a week, we crushed a variety pack of the mocha, vanilla and classic flavors. Now that they're on sale, I'm looking forward to restocking.
If you need a sturdy water bottle, look no further than a Hydro Flask! Made with insulated stainless steel, this leakproof bottle comes in six different colors and sizes ranging from 20-64 ounces.
Grab this highly-rated water flosser from Aquasonic for 40% off! It comes with five different jet tips so you can get in all those hard to reach places between your teeth. You'll feel like you just left the dentist each time.
While most people associate Black Friday with consumable goods, The Bouqs Co. is offering 30% off sitewide on beautiful bouquets like this combination of pink and red roses and carnations! It makes for a great host gift if you're attending a holiday gathering or it can be your own centerpiece.
Bender says it’s rare to see Flamingo Estate on sale, so she’s grabbing all of the items she’s been eyeing, including this garlic olive oil.
Set the mood in your space with this juniper birch reed diffuser from Apotheke. It has notes of juniper berry, white pepper, fir balsam, cedarwood, amber and sandalwood, among others.
How we chose the best Black Friday deals under $50
We meticulously combed through thousands of products on sale during Black Friday 2025 to determine the absolute best Black Friday deals under $50, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
