The hardest part about finding the perfect gift for Gen Z? The rapid trend cycle that can turn a popular product from “everything” to “over” in what feels like seconds. But if you’re on the hunt for the perfect gift for the “zoomer” in your life, don’t stress: We’ve rounded up gifts that are sure to leave them absolutely gagged. (“Gagged,” in this case, is Gen Z slang for being extremely impressed.)
After consulting our staffers — many of whom are Gen Z themselves — and doing some serious research, we found more than 60 Gen Z-approved gifts worth shopping. From a beanie with more than 100,000 five-star ratings to Lululemon’s Align No-Line leggings, Parke mockneck pullovers and even beauty tools, these picks are sure to make any Gen Zer’s day.
Gen Z apparel and accessory gifts
Over the past year, foldover leggings and yoga pants have taken Gen Z by storm. This cute pair comes in a variety of colors and at just $16, your recipient can start a collection.
Since Carolyn Bessette-Kenndey-core took over TikTok, tortoiseshell accessories have been having a moment. This ‘90s-inspired headband is CBK-coded and the perfect finishing touch to any look.
During the colder months, beanies are a closet staple. This Carhartt pick comes in multiple colors, making the styling possibilities endless.
These Lululemon scrunchies help to reduce hair breakage that’s often caused by traditional hair ties.
Emi Jay Lil Effing Clip in Cherry Kiss
I [Marrison] am a devoted Emi Jay claw clip user and can’t recommend them enough for an under-$50 gift. My hair is very thick and naturally curly, and most drug store clips just can’t keep it all up. When I had the chance to test Emi Jay, I was genuinely impressed by how well they work (and how comfortable they are to wear). The Big Effing Clip keeps all of my hair pulled up with ease, so now I’m eyeing this Lil Effing Clip for when I want a “half-up” look.
Gen Z is all about accessorizing even the most unexpected of items. Case in point: shoes! These delicate charms can be secured to laces, chains, zippers and more for a one-of-a-kind look.
Yes, you heard that right: ‘90s chunky bangles are so back. This gold clasp option is a statement piece worth adding to any bracelet stack.
With a knack for making casual yet eye-catching bags, Baggu has captured the hearts of Gen Z. This mini nylon shoulder bag has a slouchy yet structured look for the girl who wants to carry her phone, water and more during a “hot girl walk” or night out.
In 2025, Lululemon’s dual pouch wristlet took TikTok by storm — over 25 million people added it to their wish list! It’s perfect for carrying dorm keys, IDs, credit cards and more. Plus, it’s convenient to travel with, thanks to the easy-to-grab strap.
These initial necklaces come in a fun, youthful bubble letter font and a chic gold-tone metal.
Available in Flashing Red, Dew Blue and a slew of neutrals, this on-trend cashmere scarf makes for a great holiday gift.
Another tip from Lewis’ After School newsletter: Lululemon’s no-line leggings are the brand’s “only acceptable style” for Gen Z. Why? The front has no vertical seam, making them more flattering.
This spring, Parke founder Chelsea Parke Goles, spoke at our Shop TODAY Stages event at the University of Miami. She gifted each student in the crowd a free Parke sweatshirt and recipients were thrilled, to say the least. Inspire the same excitement in your giftee with this popular striped version of the pullover.
Small sunglasses are another Gen Z-loved accessory and Shop TODAY associate market editor Audrey Ekman owns and loves this pair.
“These sunglasses are so chic and make a great gift for the trendy young adult on your list this year. Unlike our large frame-favoring millennial elders, Gen Z loves a skinny frame! This style comes in tinted options you can rock as sunglasses and a clear-lensed iteration they can wear indoors or pop their prescription into.”
Gen Z tech gifts
Take their TikTok content up a notch with this mini microphone that can be used to improve sound quality on videos. With this phone attachment, they will be on their way to becoming a content creator in no time!
AirPods are absolutely precious to zoomers, so this case that offers all-around protection against bumps and drops is a worthwhile buy. According to the brand, the outer waterproof surface will keep their earbuds dust- and scratch-free.
No Gen Z phone is complete without a unique phone accessory like these phone charms. This one is customizable and reviews say it can hold the weight of an iPhone 14 Pro Max.
Know a Gen Z-er who likes to film selfie videos? This silicone piece sticks to the back of any phone case and can grip to surfaces, making it a great portable and light phone mount for hands-free recording (or viewing!).
This reusable Rocketbook is the perfect match for the sustainable Gen Z-er. Despite providing the feel of a traditional notebook, it lets you digitize your notes when connected to the cloud service of your choice, then you can erase the book and use it again.
For any social media-addicted young people in your life, The Brick is likely to come in handy. Once you download and setup the corresponding app on your phone, users can just tap their phone onto The Brick to lock them out of time-sucking apps. The only way to get back into them is to “un-Brick!”
These phone cases are all of the rage right now, not only because they’re protective, but because their customization options allow young people to express themselves creatively, even on their devices.
For Gen Z-ers who are striving for better sleep, this Hatch alarm clock is a game changer. According to the brand, it tracks your sleep routine, offers personalized insights and wakes you up with gentle sounds rather than a harsh alarm. Lewis also reported that this was a popular Gen Z holiday gift in 2025.
Gen Z shoe gifts
Give them the gift of comfort with these “pillow-like” cloud slides. Various celebs have been seen sporting the trendy shoe as part of an “off-duty” model look. Plus, with several thousand verified five-star ratings, you can trust that they’re good. One customer raved that it’s “like walking on a cloud from the moment I put them on!”
Talk to any Gen Z-er and there’s a high chance they have a pair of Sambas in their closet. They’re comfortable, sleek and match any outfit.
These Puma sneakers are one of the trendiest shoes right now — and for all the right reasons. They’re simple yet stylish and super comfortable.
Birkenstock’s Boston Clogs are a beloved Gen Z shoe. They’re easy to slip on and off, and make any casual outfit look instantly cooler.
Without a doubt, Ugg is a top brand when it comes to fall and winter staples. The Classic Ultra Mini Boot was the “it” shoe when it came out a few years ago and it’s stayed trendy ever since.
Gen Z beauty and self-care gifts
This affordable scalp massager can transform their at-home hair care regimen into a salon-like visit. According to the brand, it deep cleans and exfoliates the scalp while stimulating blood flow to the oil glands.
For the person in your life who is adamant about hair protection, gift them this satin pillowcase, which is a previous Shop TODAY Sleep Awards winner. It’s said to support clearer skin, too!
Gen Z beauty mavens will adore these, which keep hair out of the way while you do your makeup.
Another award-winning beauty pick? This set of brushes, which is surprisingly high quality for the affordable price.
A salt lamp is a stellar gift to set the mood after a long day of school or work. This one is crafted from 100% pink Himalayan salt rocks and offers five levels of brightness to create the ideal ambiance, according to the brand.
These shower steamers are infused with natural oils that aim to reduce stress with scents of lavender and lemon.
Sometimes the best gift to give is gratitude. This guided journal encourages daily reflection and, according to the brand, they’ve sold over 1.3 million copies.
An aroma diffuser is a wonderful token of your affection. They are believed to promote calmness, relaxation and boost your overall mood. Pair it with an essential oil in their favorite scent to encourage them to chill out after a long day of work or school.
Heard of the “everything shower?” It’s a trendy self-care routine and this body wash is perfect for it. Not only does it work well, it looks great in the bathroom.
Chances are, if they’ve gotten on #perfumetok, they’ve been stocking up on vanilla scents. This one from viral brand Phlur is great for the hair and body, and layers well with other gourmand fragrances.
Eadem makes my [Marrison’s] favorite lip balms, so I’m planning to gift this set once or twice this holiday season. I love that the minis let your recipient try a few different colors to see which they like best before purchasing the full size.
Bed rotting is a TikTok self-care trend that has been popularized by Gen Z. It involves spending the entire day in bed, relaxing and taking a break from everyday life. This nearly-seven-foot pillow can help take the relaxation to the next level, especially since its covered in a cooling fabric.
Lola Blanket
If you know someone who’s dying to get in on the Lola Blanket craze, make their day (or year?) with this one. Reviewers call it the softest blanket you’ll ever own and I [Marrison] can attest to it’s cozy feel: it’s my favorite blanket to watch TV with!
More Gen Z gifts
You can’t go wrong with this popular hand sanitizer. According to the brand, the award-winning mist kills up to 99% of most common germs and bacteria, all while hydrating and softening the hands. It comes in a variety of different aromas including aloe vera, velvet peach, berry bliss and more.
Commonly known as “Gen Z’s Martha Stewart,” Meredith Hayden became well-known when she began vlogging her days as a private chef on TikTok. Now, she’s also the writer of this New York Times bestselling cookbook, which is perfect for the amateur chef in your life.
If they love to prioritize their hair care routine, this overnight beauty hack may be one that they can’t live without. This satin curling set produces effortless curls without the use of heat.
Another foodie item on the list is this slushy cup that turns your favorite beverages into a cool sip before your eyes. All you have to do is freeze the slushy maker a few hours in advance, add your choice of beverage, squeeze the slushy cup for three to five minutes and you have a frozen drink!
Is it just us or does drinking out of a cute glass makes the drink taste 10 times better? For the iced coffee enthusiast in your life, gift them this set to take their fave drink with them on the move. The set includes four glass cups with matching bamboo lids, four reusable glass straws and two cleaning brushes.
Among Gen Z, there’s a high chance you’ll be asked about your astrological sign (or better yet, your “big three”). This astrology book is a guide for beginners and enthusiasts alike, walking you through rising signs, planets and other astrology basics.
If there’s one thing Gen Z is unanimously obsessed with, it’s matcha, but most of us work part-time jobs and can’t afford getting it at a cafe. Treat the Gen Zer in your life to this at-home matcha kit that allows them to sip their new favorite drink, every day.
Jellycats are suitable for kids and adults alike, but they’re particularly popular with Gen Z for their nostalgic appeal. This croissant “Amuseable” is too cute! Bonus points if you wrap it up with a gift card to their favorite café.
For Gen Z students, these little illustration books are great source of much-needed stress relief, self expression and a little extra joy. They come in a variety of themes, all of which take about 3-5 minutes to complete, per the brand.
As of late, the Owala has taken the throne for the most hyped-up water bottle. With its leak-proof design, handle and double wall insulation, who could blame anybody? This trendy bottle isn’t just popular for being cute, but being a good quality product, something Gen Z appreciates in their purchases.
Tate McRae is a true Gen Z icon and this album is full of some of her most viral songs. It’ll inspire confidence and self-love for listeners.
Frequently asked questions
The Gen Z generation are classified as being born between the mid-to-late 1990s to the early 2010s. This means that they are currently in the approximate age range of 14-29 years old, according to the Pew Research Center.
Gen Z enjoys gifts that are trendy but useful.
Gifts like Stanley water bottles, record players or trendy sneakers will be sure to wow the Gen Z girl in your life.
Gen Z boys enjoy playing video games, watching TV or movies and listening to music.
How we chose the best Gen Z gifts
The Shop TODAY editors and writers search the internet to find the best Gen Z gifts out there. We comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present for the tween, teen and young adult on your list including 11-year-olds, 12-year-olds, 13-year-olds, 14-year-olds, 15-year-olds, 16-year-olds, 17-year-olds, 18-year-olds, 19-year-olds and 20-year-olds.
Illy Whole Bean Coffee Classico (Medium Roast)
Illy Whole Bean Coffee Classico (Medium Roast)
