As a beauty writer, Black Friday is the one time a year I request my loved ones to take away my credit card. Why? Many retailers are discounting thousands of beauty products at their lowest price this year (or ever) — and that also includes Amazon.
Does Amazon do a Black Friday sale?
Amazon participates in Black Friday each year. For 2025, the retailer is hosting their Black Friday event from November 20 to Cyber Monday, December 1. Fortunately, you won't need a Prime membership to access the thousands of beauty products on sale. But to receive free two-day shipping on your order(s), you still have time to register for one.
When it comes to the beauty deals, we're already seeing Amazon bestsellers, TODAY award winners and more at impressive price points — some of which are up to 65% off. To help you find the best beauty deals on Amazon, we rounded up the picks we think you should be shopping this Black Friday. Discover them below, and stay tuned to this page for frequent updates.
Best Amazon Black Friday skin care deals
Don’t miss this one-day deal while it’s live! Score the travel-sized Ultra Facial Cleanser while it is just 50% off — but for today only. Run, don’t walk!
Garnier's SkinActive Micellar Water has an average 4.8 rating from 59,000 Amazon customers for its affordable price point, effective makeup removal and gentle formula. It's no wonder the product is rated No. 1 in its category.
Hero Cosmetics is discounting almost their entire catalogue at 20% off, including the Mighty Patch Micropoint. We love it as a quick, non-irritating for treating and fading dark spots.
For 65% off, you can try Medicube's Collagen Jelly Cream for a limited time. Niacinamide and collagen give it a 'glass skin' effect post-application that all skin types will love.
If you’ve been on TikTok these past few months, you might be aware that salmon PDRN is all of the rave for hydration and an extra collagen boost. Now, you can join the hype for yourself with this Black Friday deal from Medicube.
Another Shop TODAY Mature Beauty Award winner, this hydration lotion soothes and firms aging skin. Per the brand, results are visible within four weeks of consistent use. Be sure to click the coupon code to receive the discount.
The holidays will welcome tons of smiles, so make sure to show yours off! Use this peroxide-free teeth whitening kit from Lumineux to brighten teeth without the sensitivity.
This serum claims to be more hydrating than hyaluronic acid by 20%. So if you're dealing with dry skin from the cold, the blend of ceramides and fatty acids should lock in moisture all-day.
Ideal for removing makeup, SPF and grime, you'll want to start and end your day with the Superfood Cleanser from Youth to the People. The bestselling face wash effectively cleanses without stripping moisture from the skin, per the brand.
Clinique’s Take The Day Off Cleansing Balm is gentle on the skin, yet, tough at removing stubborn eye and face makeup. You should be left with zero traces of makeup and SPF after the first wash.
Cold weather brings dry skin, especially in our hands. We loved this award-winning hand cream to repair, hydrate and treat the skin in one. Click the coupon code before checkout to receive the discount.
Best Amazon Black Friday makeup deals
Your perfect everyday lip is just one click away. Grab one of the 18 colors or even shop all of them. After all, it is just under $1!
This $1 bestselling lipstick has over 57,000 reviews from customers raving about its quality and value. Black Friday is the perfect excuse to understand the hype.
Want bolder lashes? You won't need to splurge with this award winner. Each swipe delivers more lifted and thicker lashes, from root to tip.
This award-winning eyeshadow stick can be applied as an all-over color or as a primer. It's so easy to use, you won't need a brush to blend.
Add a bit of summer bronze with No7’s Pro Artist Soft Glow Cream Bronzer. Available in three colors to add to your cheeks, temples and more for a sun-kissed glow.
This foundation is skin care-infused for a 'your skin but better' feel. If you prefer lightweight coverage, this is the pick for you.
Bold brows are just a click away! This award-winning brow pencil from Anastasia Beverly Hills sculpts, defines and fills brows with ease.
According to the brand, this mascara lifts, lengthens and enhances volume for a 'lash lift' effect. And based on the thousands of positive reviews, the rumors are true.
This makeup brush kit includes all of the essentials to create an entire makeup look. From powders to creams, there's a tool for every kind of formula.
If there's one brand we think our audience is shopping during Black Friday, it'd be Laura Geller. For shopping inspo, we suggest grabbing their award-winning Spackle Primer during the sale. Be sure to click the coupon box before checkout.
Although mini, the Urban Decay Naked 3 mini eyeshadow palette has enough shades to complete an everyday makeup look. From multiuse mattes to bold shimmers, you'll never run out of ideas.
You won’t want to skip out on this deal. Whether you’re in need of a restock or want to try something new, this IT Cosmetics CC cream is 30% off for a limited time.
The best of Charlotte Tilbury is all included in this bundle. For a discounted price, you'll receive a lip combo, a setting powder and the fan-favorite setting spray.
Best Amazon Black Friday hair deals
This highly-rated heat protectant has a 4.5 rating from over 65,000 reviews. And it happens to be 61% off for Black Friday!
This year we had our first ever Hair Awards, and one winner that is one sale during Black Friday is the OGX Renewing + Argan Oil. It checked all of our boxes when it comes to restoring and smoothing dry, damaged hair.
Whether you're looking to tame frizz or achieve a 'slick-back' look, the Style + Treat Hair Styling Stick from Briogeo smoothes styles with moisturizing B vitamins, yuzu extract and plum oil.
Need a refresh? A hair perfume can help mask smell and revive strands with just a spritz, including this Kitsch Hair Perfume, which is on sale for Black Friday.
From prepping styles to enhances curls, the 3-in-1 styling cream from Dae is a true multi-tasker. Ideal for those looking to address frizz, shine and definition.
For frizz-free hair styling, spritz on IGK's Good Behavior spray before using heat to lock in its high-shine benefits. Plus, you can use it as a heat protectant.
Use in-between washes to absorb excess oil, sweat and odor to re-freshen second (or even third) day hair. According to the brand, the top-rated dry shampoo is silicone-, paraben- and phthalate-free.
This all-in-one leave-in mist protects, hydrates, smoothes and detangles in one. You won't need another product!
While reviewing for our Hair Awards, WavyTalk's Turblow Pro really stood out out to our team. From its frizz-smoothing perks and quick drying time, we had to give it the award as the 'best overall hair dryer.'
This limited-edition color of the FlexStyle from Shark Beauty is nearly 40% off for Black Friday. So you can enjoy salon-worthy styles at-home (and at a decent cost).
Whether you or them has been eyeing the Dyson Corrale Hair Straightener, now is the time to buy. Currently, it is on sale for $100 off!
How we chose the best Amazon Black Friday beauty deals
Our Shop TODAY editors and staffers combed through thousands of products on Amazon ahead and during Black Friday and Cyber Monday to determine the absolute best beauty deals during the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.
The goal of our content is to provide a service and inform readers who are seeking the latest products to enhance their lives. Items are sold by the retailer, not TODAY. Pricing and availability are accurate as of publish time.
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