The year's biggest savings event is here, and if you haven't taken advantage of Black Friday deals yet, now's your last chance to save.
Black Friday may have started early, but we're seeing even bigger markdowns that you won't want to sleep on. From the lowest price ever on Apple AirPods 4 to hot holiday toys, we found up to 76% off across categories and major retailers like Best Buy, Amazon and Target. To make shopping easier, we're rounding up deals under $100, including Ugg slippers, Tatcha skin care, American Girl dolls and more must-haves.
So, don't wait any longer to get a head start on your holiday shopping. Like every Black Friday, these deals are bound to go fast.
Best Black Friday tech deals under $100
"Dare I say, the overall responsiveness and voice control offered by the Fire TV Stick is far superior to my actual smart TV?" commerce writer Danielle Murphy previously told us. "I do dare, especially since my pricey smart TV doesn’t even have voice control. Besides that, the Fire TV Stick is actually far speedier when it comes to app installation and general scrolling."
This waterproof and palm-sized speaker is perfect for travel, the pool and shower time. The brand says it has 360-degree sound and up to 14 hours of playtime.
Another Apple discount you’ll want to grab during Black Friday is this pack of four AirTags. They make the perfect stocking stuffer for teens, young adults and spouses.
A new pair of Apple AirPods is at the top of many holiday wish lists, and right now, this pair is at its lowest price ever, according to the price tracker CamelCamelCamel.
For those with a long TBR list, a Kindle will hold all of your must-reads, making reading easier while traveling and commuting. Plus, it's compatible with the Libby app, so you can download library books right at home.
This nostalgic camera instantly prints your pictures on classic Polaroid film, for a fun keepsake. Score it now while it's nearly 30% off during Black Friday sales.
Best Black Friday beauty deals under $100
Snag this Shop TODAY Beauty Awards-winning face wash for up to 50% off! It contains hydrating ingredients that remove dirt and oil, without leaving your skin feeling stripped, per the brand.
Tatcha is offering 25% off with code CYBER25 sitewide, so don't hesitate and stock up on this luxury Japanese beauty brand. This cleanser is infused with Matcha to cleanse and clarify, which the brand says is ideal for combination to oily skin.
Cliniques' bestselling and editor-loved cleansing balm is marked down during this shopping event. Editorial assistant Madison San Miguel says, "I find the cleansing balm highly moisturizing and non-stripping, so after I dry my face, my skin never feels tight. You also don’t get any ‘burning’ around your eyes, even when removing tough eye makeup."
This gift set of the bestselling Glossier fragrance comes with a full-sized bottle and a travel size.
A Shop TODAY Hair Awards winner, this high-speed hair dryer comes with two attachments and is extremely lightweight. One Shop TODAY editor said it dried her hair in half the time.
Now this is a Black Friday deal! Save 65% off this highly-rated electric toothbrush. Not only does it remove 100 times more plaque, but it also tracks your brushing habits via app.
This Charlotte Tilbury holiday kit comes with four bestsellers, making it a perfect gift for beauty lovers. You'll save 24% off during Amazon's Black Friday sale.
Best Black Friday fashion deals under $100
If you're looking for a gift to help them start a charm collection, this previous Gifts We Love winner is now 30% off. The classic Pandora chain bracelet can hold a variety of different charms, be worn alone or layered.
This is a Black Friday steal for Kate Spade. Coming in cream or lavender, this chic crossbody holds all the essentials, including credit card (there's slots to organize!) and an iPhone.
Save 40% off sitewide during NYDJ's Black Friday sale. These relaxed, straight-leg jeans are designed with soft cotton and stretchy elastane.
This stylish and oversized hoodie is a must-have for lounging, chilly classrooms and traveling. Score the cozy fleece-lined sweatshirt for under $100.
Ugg is having holiday deals you won't want to miss, including a deal on this cozy clog slipper. But grab them fast, Ugg's are another top gift for the season.
"My sister and I have a tradition of wearing matching pajamas on Christmas Eve into Christmas morning and these seemed like the perfect ones for 2025," says associate editor Sierra Hoeger. Score these 100% cotton holiday pajamas for 25% off.
This 120-liter duffel bag is extremely durable and made with water-repelling fabric. Reviewers say it's perfect for longer trips and hauling heavy equipment.
Best Black Friday home deals under $100
Looking to upgrade your bedding? Macy's is offering 60% off this luxury and hypoallergenic pillow.
According to the brand, this steam mop effectively cleans and sanitizes your floors without the use of chemicals, making it a great option for homes with pets and kids.
Busy mornings? Upgrade your routine with this Keurig Express. It features a 42-ounce reservoir, eliminating the need for frequent refills after each brew cycle.
Whether you're traveling or live in a small space, this portable iron de-wrinkles and steams your clothes, without an ironing board. The Gifts We Love winner is under $100 during Black Friday.
Why buy store ice cream when you can make your own? This kitchen gadget makes up to two quarts of sorbet, gelato, ice cream and more frozen treats in under 25 minutes.
Hoeger says this air fryer gave potatoes the "right amount of crunch while maintaining a soft interior" during her testing for Shop TODAY's Ranked series.
Our Place is offering the bestselling and editor-approved Always pan for under $100. Associate editor Lauren Witonsky says it's easy to clean up and nothing sticks to the pan. "I was even able to sauté spinach after cooking steak without washing it out first, and still nothing stuck to the bottom of the pan," she says.
Best Black Friday toy deals under $100
This bestselling Ms. Rachel doll plays 16+ phrases and four songs from the popular "Ms. Rachel" show. Right now, this super soft plushie is on sale for under $20.
Furbies have officially made a comeback and are now topping many wish lists again. The new and improved Furby has 600 responses, sings, dances and can talk to other Furbies.
Think of this highland cow as a weighted blanket, but in a stuffed-animal form. According to the brand, these microwaveable plushies weigh nearly four pounds and mimic a hug to soothe anxiety. Hugz is offering one for 15% off, two for 20% off and three or more for 25% off.
The No.1 bestselling toy allows kids to engage in story time without screens. Grab the starter set for 30% off, which includes the Playtime Puppy Tonie.
American Girl's Truly Me dolls allow kids to match their style to their doll. Select options are marked down on sale by 30%, and we imagine they're going to go fast.
How we chose
To find the best deals for Black Friday and Cyber Monday, we combed through thousands of products across retailers. We consider factors like high average ratings, markdown price of over 25% off and verified shopper ratings.
We also choose products based on expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
