We Found Valentine's Day Gifts Your Hard-to-Shop-For Boyfriend will Love

From simple to luxurious, we've found the best gifts for every kind of guy.
Vivian Le / TODAY

Valentine’s Day is just a few weeks away, which means it’s nearing crunch time to find the perfect gift to say “I love you” (or for those newer relationships, "I like you"). Shopping for your boyfriend can be a challenge — especially finding something that will be meaningful and that he’ll be excited about.

Whether you want to splurge, keep it romantic or buy him something practical, we’ve found gifts your boyfriend actually wants for Valentine’s Day at every price point.

From gifts for coffee lovers to workout buffs, you’ll find something on this list for every type of guy.

What to get your boyfriend for Valentine’s Day

Bones Coffee Company Red Velvet-Flavored Coffee Beans

Help him bid boring coffee adieu with these specialty beans from Bones Coffee Company. With over 15,000 perfect five-star ratings on Amazon, the coffee is beloved for its fun flavor options.

Magnetic Wooden Chess Set

Make your BF feel like a king this Valentine’s Day when you gift him this handmade chess set. This wooden game features a folding board and magnetic pieces, so it’s easy to transport. Satisfied Amazon customers speak to the overall quality and portability of the board game.

OLsky Gun Deep Tissue Massager

Designed to help tight muscles, this portable handheld massager is a great gift for athletes and gym-loving boyfriends. The massager has 30 speed modes and comes with 9 customized heads to help you target each muscle.

SheaMoisture Beard Styling Set

Tame that unruly beard with this fun kit from Shea Moisture. Featuring a beard wash, full beard detangler (yes, that is a thing), beard conditioning oil and beard balm, this set will make any bearded boyfriend appreciative this Valentine’s Day.

Bombas Men's Gripper Slipper

If your boyfriend hasn’t heard of Bombas, he might actually be from Mars. These gripper slippers are available in five unique shades and made with a thicker footbed for added cushioning.

Messi Eau De Parfum Gift Set

If your boyfriend is a soccer fanatic (bonus points if he's a huge Messi fan) he'll love you forever for this gift. SEO writer Jannely Espinal says, "I gave this to a friend for his birthday, and it smells so, so, so good."

Porter Road Grilling Heroes Box

If your boyfriend is a meat connoisseur, he will surely appreciate this grilling heroes set from Porter Road. Each box includes a mouth-watering assortment of dry-aged steaks, dry-aged burger patties and bratwurst sausage links.

Amazon Kindle Paperwhite

For the bookworm boyfriend, this e-reader with a 6.8-inch display is sure to impress. With a glare-free display, adjustable warm light and up to 10 weeks of battery life, this Kindle is designed to read like real paper, says the brand. It can also store thousands of titles, so he can take his books with him wherever he goes.

Cozy Earth Bubble Cuddle Blanket

If there’s nothing he loves more than cozying up in bed or on the couch, this luxurious throw blanket is the best gift you could get him. It’s got a medium weight to it which feels extra comforting and a textured bubble design that’s ridiculously soft. It’s available in a larger “oversized throw” size, too, so you’ll never fight over the blanket again.

Google Pixel Buds Pro 2

Associate editor Kamari Stewart-Jackson says her husband (who was her boyfriend when he first got these) loves his Pixel earbuds. “He’s very picky about his headphones and these have impressed him. So much so that when he lost his first pair, he immediately replaced them!”

They offer active noise cancellation and even come in four different colors.

Valentine’s Day gifts for a new boyfriend

100 Movies Scratch-Off Poster

Grab some popcorn and a cozy blanket because this gift is not only perfect for movie buffs, but a great date idea, too. From “The Godfather” to “Mean Girls,” this bucket list has a wide variety of movies, and after you watch it, you get to scratch off the box and reveal the film-related art underneath.

Our Moments Couples Conversation Card Game

Needing a little more connection in your love life with your boo? Gift him this fun deck of conversation starters, specifically for couples. You’ll be surprised by what you both discover about one another.

Ferrero Rocher Chocolate Hazelnut Gift Box

The perfect gift doesn’t have to be the most extravagant. Deputy managing editor Jess Bender says her boyfriend “absolutely lights up whenever he’s given a Ferrero Rocher gift box. I’ve given it to him, my mom’s given it to him, it never fails to delight.”

Scratch The World Travel Map

If your boyfriend has been infected with the wanderlust bug, you might want to consider getting him this scratch-off travel map for Valentine’s Day. It can help you both keep track of all the places you’ve been together, and it's a fun item to display on his wall.

City Tins 2026 Dallas Edition

Looking for date-night spots doesn't have to be hard. Associate editor Sierra Hoeger says, "This is very city-specific, but I just saw this pop up on my TikTok and I’m planning on gifting it to my boyfriend this Valentine's Day! It’s a tin filled with a spinner wheel full of local restaurants, than a coaster of each restaurant where you can redeem a discount! It’s a fun way to check out new to you spots!”

These tins also come in different cities, such as Milwaukee, Madison, Rockford and more.

Mark & Graham BBQ Apron

Does he take pride in his grilling skills? Can he be found flipping burgers and skewering various meats all summer? Get him this sturdy canvas apron with adjustable straps and personalization of your choice!

Perry Ellis Sky Eau de Toilette Spray

This multi-purpose toilette spray is a favorite of Shop TODAY associate editor Allie Wise’s brother, who wears it both to the office and also out at night. According to the brand, the scent is a combination of zesty citrus, icy aquatics and rich, woody undertones.

Mark & Graham BattleChip Golf Game Set

This bestselling game is a mix of a putting green and cornhole, making it great for backyard get-together when the weather is nice. Plus, you can get it monogrammed for an extra personalized touch!

Romantic Valentine’s Day gifts for your boyfriend

Knock Knock "What I Love about You" Fill in the Love Journal

I’ll admit that I totally bought this little book for my boyfriend for our first Valentine’s Day together and he absolutely loved it. So much so, that he ended up buying one for me for my birthday that year. It’s a great way of showing him why you love him, with easy prompts through the little booklet.

Custom Pokémon Valentine's Day Card

Show the Pokémon lover in your life that he’s the best catch of all with these custom Pokémon-inspired trading cards. You can personalize the design to look just like the two of you, even including any pets and crafting a sweet message.

Bath and Body Works Mahogany Teakwood Candle

Men like candles, too! This woodsy scent is perfect to help him to unwind post-work. Sophisticated scent under $25 with a long burn time? Yes, please!

Gold Rush Vinyl Recycled Vinyl Flower Bouquet

If he’s an audiophile, he’ll love this “forever” bouquet made of old scraps of vinyl records. You can even buy single stems for $12!

Custom Vinyl Mixtape

Shop TODAY editorial assistant Madison San Miguel bought her boyfriend a custom vinyl mixtape like this one for their anniversary last year complete with “all the songs that remind me of him,” she says.

Create a playlist of up to 40 minutes with songs that are special to your relationship or songs that remind you of him, like San Miguel did. And to top it all off, you can customize the cover art with your favorite photo.

Practical Valentine’s Day gifts he’ll actually use

Waitiee 3-in-1 Wireless Charger

If you have a boyfriend whose phone is always dead, consider gifting this wireless charger for Valentine’s Day. It can sit on his desk or bedside table, and makes it super easy to just place your phone on the charger and charge it up throughout the day or at night (no more excuses!). Plus, it can easily charge your Apple Watch and AirPods simultaneously.

Uncommon Goods Booze-Infused Hot Sauce Trio

Looking to spice things up this Valentine’s Day? Each of these three hot sauces is made with a different chili pepper and alcohol pairing to enhance the aroma and flavor of each sauce. The pairings included are chipotle bourbon, habanero moonshine and jalapeño tequila.

USB Lighter Co. Motli Arc Lighter

This nifty lighter is rechargeable and cute to boot (and was one of Oprah’s favorite things!). Get it for the boyfriend who likes all of his belongings to be pared down so he can toss all those spare lighters and books of matches. It also has a handy flashlight on it for lighting hard-to-see candles and dark grills.

Williams Sonoma Rabbit Freezable Beer Glasses

His beer will never get warm again thanks to these nifty freezable glasses! Just pop ‘em in the freezer for at least an hour and his beer will stay frosty and ice cold.

Trade Coffee Gift Subscription

This gift is perfect as a one-time Valentine’s Day gift, but you can also extend your subscription to surprise your boyfriend for months to come. Hoeger says, “I gifted [my boyfriend] with a subscription and it’s been so fun to taste test our way through different coffees!”

Momofuku Chili Crunch Variety Pack

Is he addicted to spice? Get him this three-pack of the fan-favorite Chili Crunch so he can add delicious heat to pretty much anything: from scrambled eggs, to rice bowls to grilled fish.

Chemex Pour-Over Glass Coffeemaker

It doesn’t get more classic than the Chemex Pour-Over Glass Coffeemaker. This is a great Valentine’s gift for the boyfriend who loves the ritual of making coffee every morning, and is made with high-quality glass that will last a long time.

Bevel Men's Shave Kit

For those who perfect a clean shave, this kit from Bevel features everything you need for your closest shave ever, including a safety razor, shave brush, pre-shave oil, shave cream, post-shave balm and, of course, razor blades.

Levoit Air Purifier

For the clean freak boyfriend, this air purifier will be a nice addition to his office or gaming room. It can purify air in very large spaces, offers true HEPA filtration, and can be controlled through your phone.

Valentine’s Day gifts for your boyfriend under $25

Custom Face Socks

Upload a photo of you, you and your boyfriend or a fur baby and they’ll be turned into a pair of silly socks. Plus, this Etsy shop has a nearly perfect five-star rating based on over 13,000 reviews.

"100 Cars That Changed the World" Hardcover Book

Is your boyfriend a total gearhead? If so, this bestselling book about cars is the ideal Valentine’s Day gift for him. From the Ford Model T to the Ford Explorer, he’ll love learning all about the world’s most famous models.

Carhartt Mens Knit Cuffed Beanie Hat

Sometimes a simple gift can mean the most — especially with frigid temperatures outside. A classic beanie to help keep his head and ears warm, while looking fly and fashionable — need we say more?

Uncommon Goods Cold Beer Coats

He can keep his beers cold and his hands warm thanks to these adorable coat koozies. The arms double as convenient comfort handles, and there are six colorways to choose from.

Uncommon Goods Murder Mystery Jigsaw Puzzle

This murder mystery game (gasp!) is also a fun interactive puzzle. Read the story and clues and figure it out as you fit pieces (literally) together.

Uncommon Goods Urban Map Glass

Consider gifting him one of these glasses that feature a super cool, etched map of your chosen city. It’s perfect for his bar cart or anywhere he likes to enjoy his whiskey.

Manmade The Boxer Brief

Do you have a boyfriend who still wears his ratty boxers from 10 years ago? (Raises hand.) It might be time to upgrade his underwear drawer with some new boxer briefs. These were made by men, for men, with an innovative anti-chafe design, increased ventilation and 3D contouring support for extra comfort.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there that would make great Valentine's Day gifts for your boyfriend. We use our own personal experiences with products and brands to make shopping easier for our readers.

Don’t forget to check out Shop TODAY’s other gift guides to find the perfect Valentine’s Day gifts on Amazon, for long-distance relationships, for new couples and more.

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Deal of The Day
Deal of the Day

Laura Geller The Baked Starter Kit

$55.20
$190.00
Laura Geller
Now 71% off
USE PROMO CODE
Code Copied!
through 1/23 for an additional 20% off at checkout.