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Amazon is having a secret sale on premium beauty — and favorites start at $13

Including favorites from Oribe, Bioderma, Grande Cosmetics and more
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Premium beauty often comes at a high price, and we know just how exciting it can be to find hidden gems at a discount. So, when we stumbled across an entire under-the-radar sale on some of Amazon's most luxurious finds in hair, makeup and skincare, we had to share the news.

Through Feb. 10, Amazon shoppers can score as much as 40% off popular products from viral and tried-and-true brands, such as BaBylissPRO, NuFace, Grande Cosmetics and more. Whether you're looking to refresh your winter beauty routine or searching for the perfect Valentine's Day gift for the beauty guru in your life, we rounded up some of the can't-miss deals you should know about below.

To make it even easier to shop the massive (but secret) sale, we organized everything by category. Keep reading to see all of our favorite finds before they're gone.

Amazon premium beauty hair sale

Paul Mitchell Pro Tools Express Curling Iron

Paul Mitchell's bright pink 1-inch barrel ceramic curling iron is just the right size for creating loose curls and waves. According to the brand, this professional tool is fast-acting and keeps locks looking smooth and shiny.

BaBylissPRO Nano Titanium Digital Straightener

This top-rated straightener with a 4.6-star rating is on sale for 20% off right now. It can heat up to 450 degrees Fahrenheit and can be adjusted using digital temperature control. One standout feature we're loving is the all-directional floating plates, which capture every single strand of hair as you pass the tool through it.

Sebastian Professional Dark Oil

Two things winter hair needs? Protection and moisture. Not only does this leave-in oil provide that, but it also adds shine and body while simultaneously smoothing hair for up to 48 hours, according to the brand. Plus, it only takes 1-2 pumps on damp hair to get to work.

T3 Micro T3 Fit Ionic Compact Hair Dryer

Both the white and graphite editions of T3's top-rated hair dryer are on sale right now for just $100. According to T3, the compact device is 30 percent smaller than traditional blow-dryers and features three heat settings and a cool shot function for impeccable styling.

Klorane Dry Shampoo with Oat Milk

Whether you hit the gym frequently or your hair can use the extra volume, a dry shampoo should probably be in your beauty rotation. Klorane's dry shampoo is formulated with oat milk to help protect and nourish your hair and scalp, but the brand says it won't leave behind any chalky residue.

Alterna Caviar Densifying Leave-in Scalp Treatment

While we haven't tried this treatment yet, the brand says it can help thicken fine and fragile hair. You can use it right after the shower to add some volume and give your locks a fuller appearance.

Mizani True Textures Moroccan Clay Steam Mask

Deep conditioning has its benefits, and Mizani says this mask can help nourish and refresh curly hair. Make sure to leave it on for up to 10 minutes to reap the rewards: softer coils and moisturized strands from root to tip.

Redken Quick Blowout Heat Protection Spray

If you style your hair with hot tools, a protective spray is a must. Redken's Quick Blowout spray is on sale for 15% off right now, so you can add it to your cart for less than $25.

Oribe Dry Styling Collection

Here's your chance to save 40% on some of Oribe's most buzzworthy products! This collection includes a full-size and travel-size texturizing spray as well as a travel-size finishing spray.

BaBylissPRO Porcelain Ceramic 2800 Hair Dryer

If you want a salon-worthy blowout, you can't go wrong with a salon-worthy hair dryer. This model from BaBylissPRO uses a combination of ceramic and ionic technologies to help you get a faster and gentler dry and is on sale right now for just $75.

BaBylissPRO Nano Titanium Spring Curling Iron

This bestselling curling iron can be used to create tight or loose waves, depending on your preferred style. During Amazon's secret beauty sale, you can snag it for under $50.

Alterna Caviar Anti-Aging Replenishing Moisture Trio Gift Set

The caviar extract in this formula is high in Omega-3 fatty acid, which the brand says helps restore moisture and elasticity to the hair. Each of the items in this trio includes the special ingredient in its formula, so they'll keep your locks nourished from the moment you wash to the time you're done styling.

Amazon premium beauty skin care sale

Perricone MD Smoothing & Brightening Under-Eye Cream

Perricone MD's brightening eye cream is on sale for 30% off right now, so you can save over $35 on the wrinkle-fighting formula. It can be used in the morning and at night to help reduce the appearance of dark circles and fine lines.

Cosmedix Bakuchiol Complete Retinol Alternative Serum

Bakuchiol is a retinol alternative that can help tighten the skin and reduce photodamage, Dr. Jordan C. Carqueville, a board-certified dermatologist and founder of The Derm Institute of Chicago, previously told Shop TODAY. This serum is also formulated with squalane, jojoba seed and moringa seed oil, which help to further nourish the skin.

Foreo Luna 3

Every part of your beauty routine should feel luxurious, so why not make cleansing your face feel like a massage? Once you connect Foreo's massage device to your phone, you can take advantage of its cleansing and skin-smoothing benefits — according to the brand, the device can diminish the appearance of wrinkles and clear skin of dirt and excess sebum in just 60 seconds.

Bioderma Sensibio H2O Micellar Water

If you're shifting away from harsh makeup wipes, micellar water is a convenient swap when it comes to removing waterproof makeup. This bestselling formula from Bioderma is on sale for 15% off.

NuFace Fix Line Smoothing Device

Perhaps you've heard about the social media buzz over microcurrent devices and want to get in on the hype. Right now, you can score NuFace's Line Smoothing device for 15% off and save more than $20.

Foreo UFO 2

This facial device might look otherworldly, but over 180 verified reviewers have tried it and awarded it a five-star rating, including one reviewer who says it makes them feel "pampered." According to Foreo, the UFO 2 uses a combination of warming and cooling T-Sonic pulsations to "boost absorption" of the skin care products you already use. It also features eight different LED lights to maximize the benefits of your treatments, masks and other regulars in your routine.

Eau Thermale Avène Revitalizing Nourishing Cream

This revitalizing cream will help nourish dull and dry skin thanks to its antioxidant-rich formula. It can be used in the morning and at night on your face and neck for a boost of hydration.

Mamonde Red Energy Recovery Serum

This serum from K-beauty brand Mamonde is formulated with vitamin C, an important ingredient that keeps your skin glowing. According to the brand, this anti-aging treatment can also enhance the benefits of your moisturizer and provide antioxidant protection.

Perricone MD High Potency Classics: Face Firming Serum

This highly rated serum would typically cost you $100, but a 15% discount brings it down to just under $85. One verified reviewer, who has been using the high potency serum for years, says it's "amazing" and "works wonders."

Neostrata Skin Active Triple Firming Neck Cream

Neostrata's firming neck cream is on sale for 30% off right now, which means that you can save over $25 on the professional beauty product. According to the brand, it can help reduce the appearance of deep creases and crepey texture on the décolletage.

Amazon premium beauty makeup sale

PÜR Minerals Blushing Act Skin Perfecting Powder

These stunning skin-perfecting powders are on sale for 20% off in the shades Berry Beautiful and Pretty in Peach. Both formulas are buildable, so you can easily create — and perfect — a natural, flushed look to your liking.

OPI Nail and Cuticle Oil

If the combination of hand washing and dry winter air is wreaking havoc on your nails, it might help to consider a cuticle oil. OPI's top-rated formula is one you can grab for just $14.

Grande Cosmetics GrandeMascara

Bigger, more voluminous lashes are what we dream of — and some reviewers have found that this mascara delivers. "I’ve used this for over a year now, and my lashes are long, thick and lush. It took a few weeks before I noticed a change but gradually they got awesome," wrote one verified reviewer. "I’ll keep using this forever."

Grande Cosmetics GrandePOP Plumping Liquid Blush

Liquid blush is all the rage on TikTok right now, so don't miss out on this affordable find. It comes in five different shades that are all less than $18, thanks to the 30% discount.

Grande Cosmetics GrandeLips Hydrating Lip Plumper

A plumper pout doesn't always require lip liner. One verified (and very happy) reviewer found that this premium gloss delivered natural-looking results over time (in just about three weeks).

Jane Iredale PlayOn Lip Crayon

If plumping products aren't your thing, Jane Iredale's creamy lip crayons can offer a more shimmery and colorful result. They contain castor seed oil and vitamin E to soften your pout — and are currently on sale for as little as $18.

Deborah Lippmann Lip and Nail Duets Set

Matching lipstick and nail polish duos? Yes, please! This set makes a great gift for yourself or for a Galentine — and you can snag it for 20% off right now.

Montblanc Individuel Eau de Toilette

MontBlanc's highly rated cologne has notes of sandalwood, amber, raspberry and more. As part of Amazon's sale, you can save 40% on the fragrance — a good Valentine's Day gift for him, perhaps?

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