Are you ready for some March madness? No, we're not talking about basketball; we're referring to beauty deals you've only dreamt about. Because Ulta's 21 Days of Beauty event is back, but it's nearing the end!
For 21 days this month, you've been seeing deals on your favorite brands across all categories: makeup, hair, skin care, perfume and more. Each day, the retailer has been picking a range of products and cut prices entirely in half. That's right, a full 50% off. But here's the catch, the discount only lasts for 24 hours, so you need to act fast! You can get a peek of all the sales to come here, and we've already spotted a few brands we can't wait to shop, like Charlotte Tilbury, Redken and so. many. more.
So, mark your calendars with the products you want to save big on. Or better yet, just check back here every day to see which beauty must-haves you can grab for less before the entire sale ends this week on March 27.
Ulta Beauty 21 Days of Beauty deals
Tuesday, March 25
Bobbi Brown Extra Plump Hydrating Lip Oil
The secret to a plump pout might just be this hydrating lip oil from Bobbi Brown. According to the brand, it delivers instant fullness without the tingle.
Lancôme Genifique Ultimate Recovery Serum with Beta-Glucan
For half of its original cost, you can score this reparative serum from Lancôme. The formula's key ingredient, beta-glucan, should assist with tackling common aging concerns, such as wrinkles, loss of firmness and more. For extra perks, you can also pair it with the Advanced Genifique eye cream, which is also on sale during the 21 Days of Beauty.
Redken All Soft Heavy Cream Hair Mask
This deep treatment mask is a true treat for dry ends as it helps restore hair softness and elasticity with every use. The brand also has other masks on sale if you're looking to tackle other hair concerns.
Wednesday, March 26
Tocca Luxury Fragrance Wardrobe
If you're unsure about what scent from Tocca to buy, this fragrance wardrobe includes nine different travel-size perfumes to find the right one for you. The set also makes for a great gift for someone special — yourself included.
Living Proof Triple Bond Complex Leave-In Hair Treatment
According to the brand, this weekly leave-in treatment can leave hair 8x stronger with consistent use. Just leave in the product on for 10 minutes post-shower (no rinsing needed), and it should make your hair feel softer, appear shinier and more resilient to future damage.
KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner
No one wants smeared eyeliner. As a solution, KVD Beauty reformulated its Tattoo Liner so that it's water- and transfer-proof with long-lasting wear. You can also opt for mini version, which will also be on sale.
Friday, March 27
Charlotte Tilbury Airbrush Flawless Longwear Foundation
Charlotte Tilbury knows a thing or two about complexion, and her Airbrush Flawless Longwear Foundation is all about it. It's long-lasting, packed with skin care ingredients, comfortable to wear and so much more.
Grande Cosmetics Travel Size GrandeBROW Brow Enhancing Serum
Looking to achieve fuller brows? Grande Cosmetic's brow enhancing serum promises bolder brows and more brow growth in just six to eight weeks of consistent use.
Supergoop! (Re)setting 100% Mineral Powder Sunscreen SPF 35 PA+++
Sunscreen is important year-round, not just in the summer. To ensure you're getting optimal sun protection, this powder sunscreen from Supergoop! touches up makeup while shielding you from protects against UVA and UVB rays. It's a quick and easy way to reapplying your SPF all-day long.
Former Ulta Beauty 21 Days of Beauty deals
Bevel Moisturizing Body Wash
A moisturizer with notes of bourbon? I'd say this brand is pulling our legs, but they say this formula is not only deeply moisturizing but also made to balance the moisture barrier.
Nudestix Nudies All Over Face Color
Enhance your natural glow with a swipe of this all-over complexion balm. It comes in six shades and can work on the eyes, nose, cheeks and lips to give you a sultry "wet look."
Foreo Luna 4 Go Facial Cleansing & Massaging Device
I'm (commerce writer Danielle Murphy) a big fan of this cleansing device. I recently got the chance to try it and was impressed with how well it removed all the makeup and grime from my face. The silicone bristles also feel really nice on the skin.
Tarte Shape Tape Stay Spray
If this Shape Tape setting spray works as well as the concealer of the same name, you should expect great results. Key features include a micro-fine mist, 16-hour hold and a formula designed to make your skin look smoother.
Clairol Total Root Touch-Up
Not ready for your all-gray moment? You can use this root touch-up to cover up any area you please, without you having to step foot inside a salon.
Briogeo Scalp Revival Micro-Exfoliating Scrub Shampoo
One beauty expert previously told Shop TODAY that this exfoliating shampoo is a great choice for anyone looking for a gentle scalp detox. They add that it “helps reduce flakes, soothes itchiness, and leaves the scalp feeling refreshed, all while being microplastic-free.”
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Who has time for clumpy mascara? (The answer is absolutely no one.) Give your lashes a fanned-out, lengthened lift with this gel formula. It’s made to last up to 24 hours and has a curved wand that’s designed to grab and coat each hair from root to tip.
Bumble and bumble Thickening Dryspun Texture Spray
With one spritz of this texture spray, you can give your hair 40% more volume in an instant. Reviewers love it, with many saying it works wonders on making their thinner strands appear fuller.
BareMinerals Original Loose Powder Foundation
When 95% of users notice a reduction in the appearance of imperfections, we tend to listen up. Although this is a powder foundation, it’s made to give the complexion a more luminous look — without making it dry out in the process. It comes in 30 shades and is talc-free.
Slip Pure Silk Skinny Scrunchies
If you’re using a silk pillowcase at night to avoid hair damage, don’t you think you should put the same care into your hair tie choices? These scrunchies avoid the breakage that comes with tugging strands and can even help you avoid creasing.
BeautyBio The Eyelighter Concentrate Serum & Depuffing Tool
Part de-puffing tool, part serum, this multi-use product is all you need to prep your eyes for the day. It works to smooth undereye lines and brighten dark circles, but it also creates a smooth base for concealer.
Ouai Anti-Frizz Styling Crème
Preventing frizz can be as easy as distributing a pump or two of this styling cream through your hair before it dries. Not only will you achieve a smoother style, but the formula will also work on repairing split ends and protecting strands from heated tools.
Benefit Cosmetics Pore Minimizing Primer
Many beauty gurus might consider this popular product an OG in the primer category. It's been a go-to for years because of its reliable formula, which minimizes the look of pores. It offers a blurring matte finish and makes makeup stay put.
IT Cosmetics CC+ Cream with SPF 50+
Senior editor Francesca Cocchi Zabloudil says she reaches for this CC cream when she wants to even out her skin tone but doesn't want to use a heavy foundation. "Rather than cover up my skin, [this] evens out any redness or dullness, leaving my face looking natural yet refreshed," she said. "I also love that it has SPF, especially for the summer when I'm wearing less makeup."
Maëlys B-FLAT Belly Firming Cream
According to the brand, this firming treatment is clinically proven to fade stretch marks and target loose skin. After 56 days, 93 % of users said their belly fat felt smoother while 93% said the cream improved the quality of their skin.
Lancôme Idôle Eau de Parfum
Nothing says you're ready for spring quite like a floral-forward fragrance. This scent mixes notes of rose, jasmine, pear, sweet vanilla and much more.
Morphe Bake & Set Soft Focus Setting Powder
Associate editor Kamari Stewart said this Morphe setting powder helped with oil control throughout a particularly hot day and was impressed that she only had to touch up once. She just had one warning: "The powder gets everywhere when you shake it to bring some product to the top, and it can be a little messy when you first open it."
Anastasia Beverly Hills Brow Wiz Precision Eyebrow Pencil
Contributing writer Katie Jackson says the results she gets from this eyebrow pencil are so natural, she can't tell where the hair ends and the product begins. "I want glossy lips, not glossy brows. Fortunately, even though the Brow Wiz has a waxy texture (which is probably what makes it go on so easily), it has a matte finish," she says. "And thanks to the teardrop-shaped tip, the strokes are angled so they taper off like hair naturally does."
Peace Out Redness Reducing + Clarifying Facial Mist
You may know Peace Out for its acne healing dots, but the brand has other products you'll want to consider for calming irritated skin, like this clarifying mist. Give your face a few spritzes to minimize excess oil, reduce redness and cleanse deep pores.
Osea Hyaluronic Acid Body Serum
Pick this serum up if your skin is still feeling the effects of dry, winter temperatures. According to the brand, it boosts hydration by 161% is packed with vegan peptides, green microalgae, blue-green algae and aloe to help replenish your natural moisture barrier.
Clinique Clinique Happy Eau de Parfum Spray
"I have been using this perfume since I was a teenager!" raves associate editor Allison Wise. "As someone with a sensitive sense of smell, many traditional perfumes give me a major headache. Clinique's Happy has a fruity scent that smells delicious and stays on for hours."
Fresh Lotus Youth Preserve Moisturizer
The dry skin guys and girlies are going to love this moisturizer, which is formulated to deliver 24 hours of hydration, per the brand. It can also do wonders on your makeup prep and even smooth out fine lines and texture.
Virtue Thickening & Volumizing Mousse
If you've been traumatized by mousse that left your hair feeling like a crunchy mess, we found a formula you can trust again. Use this Virtue product to achieve bounce, strength and thickness — without ever worrying about anything less than a smooth finish.
Clinique Moisture Surge Sheertint Moisturizer
SEO editor Amanda Fama flew through this moisturizer, saying it offers the "perfect amount of color" and also boosts hydration. "I usually apply it to my skin after a moisturizer, and it leaves my skin feeling super smooth," she says. "However, in the wintertime, I like to add an additional moisturizer below it because my skin dries out pretty quickly."
Kiehl’s Since 1851 Creme de Corps Soy Milk & Honey Whipped Body Butter
Soy milk, honey and a range of butters — sounds like the beginning of a delicious baked good recipe. Except, it's everything packed inside a moisturizer that's made to hydrate, soften and boost the suppleness of skin.
IT Brushes For ULTA Complexion Deluxe Brush Set
Even if you're consistent with cleaning your makeup brushes, there comes a time when an upgrade is due. This set is a great option for refreshing your complexion routine, containing three tools (and a case) that can handle your powder, foundation and concealer formulas.
dpHUE Apple Cider Vinegar Hair Rinse
One contributing writer found that using this hair rinse in place of shampoo for a couple times a week massively improved her dandruff issues. "My flakes went away, I stopped itching and my hair felt noticeably shinier," she said. "It also felt easier to go more days without shampooing since it helps to clear out excess product buildup. My hair now seems to retain curls better and it’s much less frizzy."
Ellis Brooklyn SWEET Eau de Parfum
Is the search for the perfect scent ever really over? Consider it back on because this fragrance will make for a lovely choice this spring, especially with its sweet notes of pear, marshmallow, ambrette and more.
R.e.m. Beauty Essential Drip Glossy Balm
When you want a hint of color but an overdose of shine, this lip treatment is bound to deliver. The brand promises a "sheer flush" with a major emphasis on its formula, which is designed to deliver hydration and protect the skin barrier.
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Love a little eye drama? Use this liner to create any look you desire. The brand promises a creamy "one-stroke" formula that is easy to blur but sets into a no-budge, matte finish. All 10 shades offer a waterline-safe formula that are made to last for up to 12 hours.
Bed Head Hair Wax Stick
Whether you want to keep your hair in place, add some texture and definition or keep frizz at bay, this wax stick will give you the control you need. It's formulated so that applying it feels gentle and leaves your hair feeling smooth.
Innersense Organic Beauty Detox Hair Mask Treatment
When was the last time you detoxed your scalp? Use this treatment to purify the hair and rid your roots of excess oil, dirt and product buildup.
Tula Blurring & Moisturizing Filter Primer
We're loving the skincare powerhouses packed inside this formula: licorice for evening skin tone, rosemary and chamomile for soothing, chia seeds for nourishment and butterfly bush (in select shades) for tackling dark spots.
Kate Somerville ExfoliKate Intensive Exfoliating Treatment
This is the brand's No. 1 bestselling facial treatment — and for good reason. It's formulated with three types of exfoliants (chemical, physical and enzymatic) that gently remove dead skin cells, improve the look of pores and reveal brighter skin.
Kitsch Satin Pillowcase
According to experts, sleeping on satin pillowcases can prevent hair breakage and splitting. We have our eyes on this luxurious option from Kitsch, which is also designed to reduce breakouts and tame frizz.
Benefit Cosmetics Tinted Volumizing Eyebrow Gel
Deputy editorial director Alexandra Deabler describes this eyebrow gel to be like a "mascara for your brows." But in terms of how well the formula works, she also raves about how well it helps to add pigment and volume.
Tarte Platinum Volumizing Mascara
It's no secret that Tarte's mascara is one of the best on the market — not to mention, it's a brand favorite of Shop TODAY editors. This "platinum" version promises fuller and more voluminous lashes with up to 16-hour wear.
Olaplex No.8 Bond Intense Moisture Mask
Half-off deals on Olaplex products isn't something you see every day. So, you might want to grab this popular reparative hair mask before it sells out!
Nars Afterglow Liquid Blush
“This NARS blush is one of few formulas that genuinely lasts through it all without me needing to reapply,” says editorial assistant Madison San Miguel. The transfer-proof formula comes in a range of stunning shades, with the brand promising a natural-looking finish without streaking.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
Senior SEO editor Jess Bender says this skin tint has such good coverage, it could easily replace her concealer on good skin days. She adds that it offered a great color match and feels "practically weightless" on her skin.
Clarins Double Serum Eye Firming & Hydrating Concentrate
Want to know how powerful this eye serum is? According to the brand, it can give you "more youthful looking eyes in just seven days." It's formulated with 13 plant extracts that work to visibly reduce signs of aging and dark circles.
St. Tropez Self Tan Express Bronzing Mousse
This self tanner is a Shop TODAY editor top favorite. The formula allows you to pick your color intensity (light, medium and dark), with results lasting for up to an entire week. The brand also promises a "mood-boosting" scent — not that fake tan smell you can never get out of clothes.
Pureology Color Fanatic Multi-Tasking Leave-In Conditioner
Did we just read that correctly? Does that bottle really say "21 essential benefits?" The brand says our eyes aren't playing tricks on us, with this leave-in conditioner working to detangle, protect hair from heat, add shine, preserve color and so much more.
Vacation Classic Whip SPF 30 Sunscreen Mousse
No, this isn't a sweet treat you add on top of other sweet treats. It's actually a sunscreen that provides UVA and UVB protection and a soothing feel to your skin.
Clinique Take The Day Off Cleansing Balm Makeup Remover
There's nothing better than washing your makeup off after a long day. This silky cleansing balm is made to remove over 95% of product and pollutants, including eye makeup.
Drybar The Roller Club Curling Hot Rollers
Hot rollers are making a comeback! If you really want to improve your hair fullness game, these curlers from Drybar know how to give va- va- volume!
Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper
"Fenty's Gloss Bomb is everything you'll want in a gloss," raves San Miguel. "It's pigmented, leaves a gorgeous shine, [is] long-lasting AND doesn't feel sticky on." She also adds that the shade range is incredibly adaptable for a variety of skin tones.
Urban Decay Cosmetics All Nighter Waterproof Makeup Setting Spray
This setting spray is a cult-favorite for a reason. It's been highly relied on by many makeup wearers for keeping their look on for hours and hours, without sacrificing its vibrancy or impeccable finish.
Too Faced Born This Way Super Coverage Concealer
We love a concealer that can hide the visible consequences of no sleep, but this Too Faced formula can do so much more, including, brightening, contouring and correcting.
Peach & Lily Retinal For All Renewing Serum
If you worry about trying retinol because you have sensitive skin, this serum was made for you. No, really. It's formulated to refine texture, improve deep wrinkles and restore elasticity, even on skin types that need a gentler touch.
Orebella WINDOW2SOUL Parfum
If you haven't been able to try Bella Hadid's new fragrances, now's your chance! For today only, this rose- and jasmine-forward scent is only $50. It might just become your new go-to spring perfume.
OPI xPRESS/On Short Solid Color Press On Nails
Whether you don't have the time, patience or extra cash to get weekly manicures, OPI has an easy solution for your nail woes. Try these press-ons to achieve a cute look for up to 14 days.
CosRX Advanced Snail 96 Mucin Power Essence
Yes, snail mucin is a real ingredient in skin care, and you might be surprised that experts say it can actually benefit the skin. One board-certified dermatologist told us she recommends this CosRX essence because it's “great for moisturizing and healing.”
Redken Root Lifter Volumizing Spray Foam
Adding this volumizing foam to your blow-dry routine could mean the difference between a good style and an intensely voluminous one. This Redken product promises fuller and thicker hair (with brush-through flexibility) after styling.
Kopari Beauty Kaanapali Coast Hair & Body Mist
Commerce writer Danielle Murphy had the pleasure of trying Kopari's refreshing hair and body mists, and was not disappointed. "I love keeping a bottle of this at my desk and giving myself a quick spritz before heading out for a work event," she says. It has notes of coconut and vanilla, which I love, but I also like how it's not overwhelming."
Bobbi Brown Long-Wear Cream Eyeliner Stick
For an effortless look without the bells and whistles of eyeshadow palettes and brushes, you'll want to get your hands on these eyeliners. Their creamy formula makes them easy to blend, but once they stick, they're on for up to 24 hours without creasing or smudging, per the brand.
Seen Shampoo, Fragrance Free
Use this sulfate-free shampoo if you prefer a fragrance-free hair-washing experience. The formula is designed to promote scalp health and doesn't include silicones, phthalates, parabens or dyes.
The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag