Shop TODAY is editorially independent. Our editors selected these deals and items because we think you will enjoy them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Black Friday is one of the biggest shopping days of the year, and it can get a little intense. Though it's changed a bit in recent years — lines wrapped around stores before sunrise and frantic races to product displays have now transitioned to online sales (and early deals) — Black Friday still requires some planning.
Below are the sales we've been keeping our eye on — plus the most popular deals to shop right now.
Update: 1:12 p.m. EST: We'll be refreshing our sales information to stay current with all the exciting new deals coming. Check back throughout the day for more of the best deals. For Cyber Monday deals, click here.
- Macy's Black Friday deals 2021
- Amazon Black Friday deals 2021
- Kohl's Black Friday deals 2021
- Walmart Black Friday deals 2021
- Target Black Friday deals 2021
- Best Buy Black Friday deals 2021
- Lowe's Black Friday deals 2021
- Dick's Sporting Goods Black Friday deals 2021
- Nordstrom Black Friday deals 2021
- JCPenney Black Friday deals 2021
- Bed Bath and Beyond Black Friday deals 2021
- More Black Friday sales to shop
Macy's Black Friday deals 2021
Macy’s started its Black Friday deal specials on Nov. 3 and they're running all the way through Nov. 27. You can shop deals like up to 70% off winter coats, 75% off sheets, 40% off wardrobe staples from Levi's and more.
This season, let him get in on the trendy fun, too! This quilted puffer jacket is not only available in 22 styles and sizes up to 2XL, it's also available at 64% off.
If you're looking for a gift for a special someone, Macy's has you covered with a huge 75% discount on these pearl drop earrings. Choose from rose gold, white gold or yellow gold while this deal lasts!
Accessorize in style with this Merlot handbag. It features a detachable (and adjustable) strap, multiple interior compartments and chic gold detailing.
Looking to upgrade your bedding? You can score an impressive 83% off a reversible comforter from the Martha Stewart Collection. It provides lightweight warmth and comes in more than a dozen different colors.
Cozy up in this crewneck sweater, which is currently 50% off during Macy's early Black Friday event.
Amazon Black Friday deals 2021
Amazon's Black Friday deals are still going strong! You can still find savings on everything from tech to home goods.
Give yourself the gift of ease of mind this holiday season. Amazon's video doorbell connects to your smartphone to keep tabs of your property while you're not home.
For fresh herbs year-round, this indoor planter with hydroponic grow light is perfect. It's compact enough to fit on your counter, but big enough to grow up to six plants.
The latest generation of Amazon's Fire Stick is currently marked down to just $20, its lowest recorded price, according to Camelcamelcamel. It plugs directly into your TV so you can easily access streaming apps like Netflix, Hulu, Spotify and more.
JBL's earbuds deliver eight hours of nonstop sound, so you can wear them all day or all night. These were also made with comfort in mind, offering a snug fit and three sizes of ear tips to choose from.
These noise-cancelling earbuds from Bose are also marked down by $80 during Amazon's Black Friday event. They have simple touch controls, so you can skip songs, pause your podcast and control noise cancellation settings without taking your phone out of your pocket.
Track your steps and daily activity with the Fitbit Inspire 2. When you buy the fitness tracker, you'll get a one year Fitbit Premium membership, so you can get personalized insights on how to improve your exercise routine, sleep habits and more.
Cut down on cleaning time with the help of this popular robot vacuum. It features a self-emptying base, voice command control and a multi-surface brush roll that can clean a variety of floor types, from carpet to hardwood.
The Instant Vortex 4-in-1 air fryer can air fry, broil, roast and reheat foods, and requires little to no preheating time.
It's almost time for holiday movie marathons. Upgrade your viewing experience with a new flat screen that's less than $250 right now.
Kohl's Black Friday deals 2021
Kohl’s may have officially pivoted to Cyber Deal Days on Nov. 27, but you can still find some incredible sales on bedding, coffee makers and more at the retailer.
Treat yourself or someone else on your list to some extra relaxation with this faux-mink weighted blanket. It comes in six different designs that all weigh 12 pounds, which provides a light amount of pressure. Use the code GOSHOP20 at checkout to save an extra 20%.
Make cappuccinos, lattes or just a cup of coffee with this specialty coffee maker from Ninja, now currently $20 off.
Looking for an affordable yet personal gift to give this year? This sterling silver necklace is one that is sure to make your giftee smile.
Ready to pack your bags for a trip in 2022? Take advantage of huge discounts on this bestselling suitcase from Samsonite ahead of Cyber Monday.
Get in on the puffer jacket trend with this affordable pick. It comes in seven different colors that can suit any wardrobe, and you can find it in sizes up to XXL.
Walmart Black Friday deals 2021
Walmart released its final round of Black Friday savings online and in stores, so there are still plenty of exciting discounts to shop. You can find deals robot vacuums, Samsung earbuds, electric scooters and more giftable items.
You can save more than $70 on these wireless headphones. They boast a long-lasting battery life and have a woofer and tweeter in each bud to deliver premium sound.
Another top-rated robot vacuum on sale right now is this version from Ionvac. You can connect it to an app on your phone to control cleaning modes and routes, so it knows exactly which spots to hit in your home.
This multitasking appliance can brew an entire pot of coffee or a single cup in minutes — it's up to you. It's a great pick for anyone entertaining guests this holiday season.
Any little kid will love unwrapping this fast scooter this year. It can ride at 10 MPH for up to 40 minutes and features a thumb-activated throttle.
This deluxe wooden stamp set is on sale right now for just $20. It's a fun pick that inspires creativity for endless hours of play.
Target Black Friday deals 2021
Target unveiled its early Black Friday savings on Oct. 31 and has been dropping new deals every Sunday since. This week's deals are some of the retailer's biggest yet, with savings on all things beauty, tech, home and more.
Still haven't added an air fryer to your kitchen counter? You can grab this popular option for 40% off. The five-in-one tool can be used as an air fryer, dehydrator, roaster and more.
You can finally score Apple's AirPods Pro for less than $200! Unlike the original version of AirPods, these feature silicone ear tips that allow you to customize your fit.
Save $100 on the Beats Studio3 Over-Ear Headphones. They feature comfortable, cushioned ear cups and boast up to 40 hours of battery life.
The Ninja Foodi Power Blender & Processor System comes with multiple blades and accessories that you can use to make smoothies, frozen mixed drinks, sauces and more.
Target is marking down the Apple Watch SE by 21%. The water-resistant smartwatch comes in four colors (all of which are on sale) and has plenty of cool features, including an always-on display and a built-in GPS and speaker.
Best Buy Black Friday deals 2021
Best Buy is a Black Friday fan favorite and consistently has great deals on top electronics. The retailer's official Black Friday sale started on Nov. 19 and is still going strong, bringing deals on tech, home essentials and more.
You can grab this highly rated air fryer for less than $30. According to the brand, it heats up to 50% faster than a conventional oven.
Take the guesswork out of holiday cooking with this smart thermometer. You can choose your preferred doneness and track cooking via an app on your smartphone, and it will send you notifications when it's ready to be flipped or taken out of the oven.
You can add this 65-inch flat screen to your cart and save $100 while doing it.
Thanks to a massive markdown, you can save $230 on this Chromebook from Lenovo. It's an affordable option for anyone working or learning from home right now.
Already thinking about your New Year's resolutions? This bike, which is currently marked down by $600, will help you kickstart your fitness journey.
Lowe's Black Friday deals 2021
Lowe's was one of the first retailers to start offering holiday deals — its Season of Savings Event kicked off on Oct. 28. Right now, you can find discounts on seasonal decor, smart home appliances and more.
This small speaker will make the perfect gift for friends and family members. Not only can they use it to play music, but they can also ask their Google Assistant to set reminders and alarms or check the news.
If you're looking to make a major update to your home, you can find discounts on all kinds of large appliances right now at Lowe's. For example, this heavy-duty washing machine is currently marked down by $220.
Dick's Sporting Goods Black Friday deals 2021
Save up to 50% off on outdoor goods and sporting essentials during the Dick's Sporting Goods Black Friday event, running through Nov. 27.
Your feet will feel cozy all winter long, thanks to the inner sheepskin and wool blend lining in these boots.
Upgrade your home gym with this treadmill from Sunny Health & Fitness. Once you're done with your workout, you can fold it up for easy storage.
This indoor table tennis table will inspire hours of family fun and friendly competition. It's already half assembled when you get it, so setting it up is a breeze.
Nordstrom Black Friday deals 2021
Nordstrom kicked off its Black Friday sale on Nov. 4, dropping big discounts on fashion, accessories and home essentials. And now, the retailer has added even more deals to its lineup.
Yes, even wireless bras can give you ample support. This TODAY-loved bra from True & Co. definitely does the trick — plus how can you resist a 50% off deal?
If you’re planning on getting a pair of these stretchy figure-sculpting leggings to gift to a friend, you may as well grab another for yourself while they’re 56% off. They feature a moisture-wicking fabric and a comfortable no-slip waistband.
This chic peacoat deserves a spot in your winter wardrobe. Available in three neutral colors, it's easy to pair with almost anything in your closet.
You can rock the chunky shoe trend with this pair of lug sole Chelsea boots. According to the brand, they run small so you should order in a half size up.
JCPenney Black Friday deals 2021
You don't want to miss JCPenney's Black Friday deals! All month long, the company is offering savings across home, beauty and fashion.
Upgrade your cookware with this deal from JCPenney. The set includes almost every nonstick pot and pan that a home cook could need, including a griddle pan and Dutch oven.
You can get up to 60% off mattresses during JCPenney’s early Black Friday sale. This option from Sealy combines the support of an innerspring mattress with the comfort of memory foam. It has a MoistureProtect cover, which will help you stay cool throughout the night.
On warmer days when you don’t want to bring out your bulky puffer, wear this lightweight overcoat instead. It comes in grey and tan and is currently just $37.
Bed Bath and Beyond Black Friday deals 2021
Bed Bath and Beyond is offering Black Friday deals across most major categories. You can save up to 60% on kitchen essentials, beauty tools, holiday decorations and more through Nov. 27.
This pillow, which is made for back and stomach sleepers, has a gel fiber fill and synthetic down to cradle your head in soft comfort while you snooze.
Cleaning your floors is just got a whole lot easier. This Wet and Dry Robot will both vacuum and mop your floors for you, so all you have to do is schedule a time for it to clean. It has a soft surface avoidance sensor that will keep it off your carpets and rugs while it's in mopping mode.
More Black Friday sales to shop
- Dyson Black Friday: Save up to $120 on select Dyson vacuums, air purifiers and more.
- Etsy Cyber Week deals: Get up to 60% off unique gifts for the whole family.
- Ulta Black Friday: Save up to 50% on beauty favorites from brands like Tarte, Redken, Hot Tools and more.
- Sur La Table Black Friday sale: Score up to 55% picks from Staub, Le Creuset and more.
- Our Place’s Biggest Sale of the Year: Get more than 30% off the viral Always Pan and up to $125 off other kitchen essentials.
- BJ's Black Friday: Up to 50% off TVs, furniture and other big-ticket items.
- Wayfair Extended Black Friday deals: Up to 80% off furniture, decor, Christmas trees and more.
- Overstock Black Friday deals: Get up to 70% off thousands of home upgrades.
- Chewy Early Cyber deals: Save on toys, treats and more pet must-haves.
- Casper Black Friday Sale: Save up to 20% on bundles and mattresses.
- Dermstore Black Friday Event: Use the code BLACK to get up to 30% off top-rated beauty products from Sunday Riley, R+Co, Peter Thomas Roth and more.
- Levi's Indigo Friday Sale: Score a 40% sitewide discount at Levi's.
- Gap Black Friday: Get 40% off almost everything on the Gap site.
- Baublebar Black Friday: Get 30% off product across the Baublebar site with the code BB30 through Nov. 27.
- Avocado Cyber Sale: Up to $300 off mattresses.
- Home Depot Black Friday deals: Save on appliances, furniture and more.
- Buybuybaby Black Friday deals: Score up to 40% off clothing and toys for the littlest members of your family.
- Brooklinen Black Friday: Save 20% on items across the Brooklinen site, including sheet sets, loungewear and more.
- Tuft & Needle Black Friday Event: Get up to 20% off mattresses, bedding, furniture and more through Nov. 28.
- Lululemon Black Friday deals: Save big on select women's and men's athleisure and accessories
- Glossier Black Friday deals: Score 20% off all Glossier products through Nov. 29.
Why is the shopping holiday called Black Friday?
The Friday after Thanksgiving has been known as the unofficial start to the holiday shopping season since the first modern Thanksgiving Day Parade in 1924. The term "Black Friday," however, did not arise until the 1960s when police officers in Philadelphia complained about the traffic and congestion caused by holiday shoppers.
Retailers, however, did not appreciate the negative connotation associated with the name "Black Friday," so they changed the meaning of the name to reflect the financial successes of that day. Traditionally, accountants used red ink to show negative amounts and black ink to show positive amounts, so retailers used this habit to rebrand Black Friday. The new meaning behind the name is that Black Friday is the day when retailers finally begin to turn a profit for the year.
What time do Black Friday sales usually end?
Despite the holiday being named Black Friday, many retailers, such as Amazon and Walmart, started rolling out deals way before Thanksgiving Day — some of them started a full month early. Many of these sales will run all the way through Cyber Monday, but keep tabs on our coverage for any updates.
Black Friday 2021 tips
1. Do research beforehand
Before jumping headfirst into Black Friday, doing some research on which products you are interested in buying can go a long way. Waiting until the last minute to score the best Black Friday sales begin is a recipe for disaster, so craft a strategy ahead of time to ensure you do not miss out on a deal.
Start by identifying stores you want to shop at and products you want, deciding on your ideal price and the maximum you are willing to pay.
2. Compare and review prices
With so many deals, it can often be challenging to find the right store to buy the products you have in mind. ShopSavvy, Rakuten, Shopbrain and store-specific apps are great ways to compare prices between stores, get coupons and monitor how prices fluctuate leading up to Black Friday. According to The Wall Street Journal, it is not uncommon for retailers to increase prices leading up to Black Friday to make discounts look that much more impressive, so keep an eye out for changes.
Some stores also offer a price-match system, so do your research ahead of time and come prepared with Black Friday ads ready.
3. Act fast
When it comes to Black Friday, the early bird really does get the worm. Often, the best deals are only available for a limited time and in limited quantities, and if the discount is good, supplies won't last long. If you see a good deal on a product you want, jump on it before it is too late!
4. Use a different browser
“A website can detect previous visits and browsing patterns from your cookies and couple those data points against internal records to determine how much it thinks you're willing to pay,” Mike Catania, chief technology officer of coupon website PromotionCode.org, previously told TODAY.
So, when it comes time to buy on Black Friday, Catania recommends using Chrome and an incognito window to privately browse and avoid those price adjustments.
5. Read return policies
While Black Friday can come with big savings, it can also mean small fine print with details many tend to skim over. During Black Friday sales, refunds and returns, especially with coronavirus as we saw in 2020, is a special case. Before you make a purchase, take your time and check to see if it is returnable and refundable.
6. Sign up for email lists
One of the best ways to get access to coupons, sales and promotions is to sign up for Black Friday shopping alerts. Consumer Reports also recommends signing up for store loyalty programs to get deals and rewards only available to members. Along the same lines, social media is a great way to find out about exclusive deals and promotions, so actively check Instagram, Facebook and Twitter for updates.
For more of the best Black Friday 2021 deals and coverage, check out:
- Sephora just dropped new Black Friday beauty deals and the savings are huge
- Lululemon's Black Friday deals are quickly selling out — 38 items to add to your cart ASAP
- Mark your calendars! The 2021 holiday shipping deadlines you should know