Season's greetings! The holidays are right around the corner, which means it's the "most wonderful time of the year" to stock up on the best toys for all the little ones on your list. But why pay full price when there are plenty of plushies, digital pets, educational toys and more on sale right now for a fraction of the cost?
We scoured through hundreds of toys to find the steepest savings on buzzworthy items from popular brands like Tonies, Melissa & Doug, Tamagotchi and more — starting at $7. From a Ms. Rachel toy phone to a Wicked-themed Lego set, your child's imagination will run wild for hours once they get their hands on these trendy toys.
Continue scrolling for our complete list of toys on sale to help get a jump start on your holiday shopping. We've even added a few tried-and-true nostalgic toys to round out the list, which will have you reminiscing about childhood memories in no time.
The best toys on sale for under $25
Dance to the music with this interactive Furblet that is a steal right now at 35%. This mini Furby speaks over 45 sounds and plays "funky disco music," according to the brand. Did we mention he's also super cute and cuddly?
Snuggle up with this adorable Squishmallow bat that is super soft and affordable. This cuddly plushie is an Amazon's Choice toy and has an average rating of 4.8 stars based on 2,100+ reviews.
Host a family game night this season with Monopoly Junior! This modern edition of the classic board game features four game tokens and a truck-themed board which is perfect for car lovers.
Bring the popular game to life with this LEGO set that helps them with their mobility and thinking skills by having them figure out what piece goes where.
It's no surprise that this scented slime was on the Today Insider's Hot 20 Toy List as it's much prettier than the traditional green substance I played with in the 90s. Your tween will love unboxing their package to find out which of the 13 different scented slimes they received. They can also spruce up their slime with charms and sparkles to reveal the most bedazzled slime you've ever seen.
Get ready for endless giggles with these walkie-talkie toys. They have easy-to-use buttons so even toddlers as young as three can use them, and they can withstand drops from as high as five feet.
Make an obstacle course, a tail and more fun shapes and objects — the possibilities are endless with these tubes. Did we mention they also make a funny sound when stretched?
Quick, catch all the dinos! This game will have them hurrying to secure the dinosaurs on the loose and dig through dinosaur slime to get to the dinosaur eggs.
"Ring, Ring!" It's Ms. Rachel calling! No, really! With the simple push of a button, this educational toy plays popular phrases from Ms. Rachel herself and helps strengthen your child’s overall verbal abilities. Score now for under $13.
Countdown to Christmas with this Play-Doh Advent calendar that includes a new surprise each day leading up to the big celebration. This festive set includes 28 holiday tools, including stampers and other accessories, with a different theme for each week of the month.
You’re never too old for board games, especially this family-friendly option that is on Amazon’s Toys We Love list. Grab the kids and get ready to play this exciting game where the object is to make it to the end of the board without exploding.
Do your kids love watching you cook? Now they can too with this Amazon’s Choice playset that is also on Walmart’s 2025 Top Toys list. This affordable set is under $20 right now and features pretend food that changes colors, including vegetables, protein and much more.
This popular Montessori toy features 40 magnetic tiles in a variety of shapes and colors. These building blocks are easy to grip and come with a carrying case for easy cleanup. Right now, they are 40% off.
Sing your heart out with this portable karaoke machine that includes two wireless microphones and features four voice-changing options. It also comes in three fun colorways and is designed for kids ages 3 and up.
Who doesn't need a giant crawling gecko in their life? This remote-control robot climbs up the wall and glows in the dark with its LED light-up eyes. It also earned a Gifts We Love award and makes the ultimate Christmas or Hanukkah surprise for the kid who loves nature.
The best toys on sale for under $50
Another Gifts We Love winner; this super cute toy is ideal for the little explorer in your life. Your tiny tyke will love snapping selfies or capturing nature scenes with this adorable digital camera that features video recording, playback and much more.
Do they have a need for speed? Try this remote-controlled car that is able to flip and spin in all directions. One reviewer bought it for her son and says, "It’s fast, responsive, and handles different surfaces like grass, gravel, and hardwood floors with no problem."
Remote control cars are one toy that never goes out of style. This Amazon's Choice tractor set comes with realistic farm accessories and also features a dumpable trailer and working lights.
And they're off to the races in this toy car that has lights, sounds and steering options for your little one. It also has a handle so you can give them an extra boost if needed.
If they are always begging to play the claw machines at restaurants and movie theaters, you can bring the experience home with this claw machine game that comes with over 20 plushies.
Step into the wonderful world of Wicked with this stunning Lego dollhouse. You and your children will have a ball building Glinda and Elphaba's dormitory together which includes the two lead characters, two of Glinda's flowers and more.
Bring the arcade to you with this mini claw machine that includes 20 small plush toys and USB cable. This adorable toy is recommended for ages 3+ and will help strengthen your child's hand-eye coordination. It also features upbeat carnival music for hours of lighthearted fun!
Not only did this hot holiday toy win a 2025 Parents.com Toy Award, but it also is on sale right now for under $45. This light-up piano will help spark your child's imagination and introduce them to the many colors of the rainbow.
The best splurge toys on sale
Help get your kids excited about geology with this bestselling rock tumbler kit. Complete with LCD screen and timer controls, this popular product turns rocks into smooth gemstones. Add to your cart now for 20% off.
Calling all Peppa Pig fans! Made of wood, this Amazon's Choice deluxe playhouse is cuter than a button and includes two figurines and 29 accessories for loads of fun with your child. Right now, it's an impressive 52% off.
Hang out with Ariel, Moana and more with this Disney-themed Toniebox 2 that makes a great holiday gift for children 3+. Featuring a sleep timer and sunrise alarm, this interactive toy is great for helping your little one wake up or wind down at night.
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How we chose
We combed through hundreds of toys on sale to determine the absolute best deals by identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. Also, it's no secret that Wise is a kid at heart with an affinity for nostalgic toys.
