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Toys

For when you need to find learning games for all ages, the newest toys for children and novelties.

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Target gift cards are 10% off — but only for one day

You won't need to roll the dice on these perfect gifts for game night

Experts share what you should actually be gifting 4-year-olds

Level up your 3-year-old's ABCs and 123s with 48 gifts that take playtime to the next level

Starting at $7, these fun and educational gifts will entertain your 2-year-old for hours

These Amazon spring sale deals under $25 are too good to pass up

This viral no-mess Easter egg kit is fun for kids — and our Shop editors

From onederful to threenager — gifts for toddlers at every stage

You're never too old for an Easter basket! Surprise your teen with one of these fun and trending gifts

Expecto Patronum! Dazzle your Harry Potter fan with 48 magic inspired gifts

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AMAZON

Friendship Bracelet Kit

$18.99

Amazon

AMAZON

16 Bit Handheld Game Console

$32.99

$39.99

Amazon

AMAZON

Pet School Pals 150 Piece Puzzles for Kids

$13.99

Amazon

$19.99

Walmart

AMAZON

Laser Tag Guns

$59.99

$69.99

Amazon

AMAZON

Large Dart Board for Kids

$15.99

$17.99

Amazon

TARGET

Gaming Headset PlayStation

$39.99

$59.99

Target

$27.49

Walmart

TARGET

Oversized Foam Baseballs

$10.99

Target

TARGET

Capture the Flag

$24.99

Target

LEGO Cherry Blossoms

$11.99

$14.99

Amazon

$11.99

Target

$11.99

$14.99

Walmart

AMAZON

Magnetic Dart Board Game for Kids

$12.99

Amazon

You don’t have to spend a fortune on high-quality gifts: These thoughtful presents are under $100 each

Affordable and creative gifts to wow every tween, starting at $6

Gifts perfect for any 12-year-old tween, from the beauty obsessed to the video gamer

Teenager alert! The must-have gifts for 13-year-olds at every price point

two little boys laughing and enjoying gifts for 8 year olds

Impress your 8-year-old with these fun gifts that spark creativity and encourage learning

Whether they're crafty or competitive, your 9-year-old will enjoy unwrapping one of these gifts

Three words. Eight letters. Say I love you to your long-distance sweetie with these thoughtful gifts for Valentine's Day

55 creative and interactive gifts five-year-olds won’t stop playing with in 2024

You get a gift! Spoil the loves of your life with these Oprah-approved Valentine’s Day gifts that’ll instantly make their hearts full

Love is in the air with all the best deals of February (so far)

From Legos to Magic Mixies, we found the best gifts for your 7-year-old that are both fun and educational

We’re celebrating Oprah’s 70th birthday with her Favorite Things

These must-have gifts and toys will have your 10-year-old calling you cool in no time

Stumped on what to gift your 6-year-old? These gifts fit the bill for the creative, curious and competitive kids

Add a layer of friendly competition to date night — 17 games for couples to shop

The Shop Report: 20 bestsellers Shop TODAY readers bought in December 2023

Hey Google, what are the best gifts to buy that are still on sale?

From in-store pickup to express shipping, beat Santa to the finish line with these last-minute gifts

Deliver birthday cheer right to their door with these baskets and boxes for everyone

It’s not too late to find the perfect gift! These top-rated toys will arrive before the sugarplums dance in their heads

If you build it, they will come — shop last-minute Lego gifts for children and adults, starting at $5

Shopping for a gamer? These gifts are sure to impress — and they start at $5

From pickleball to F1, score big with the sports lover on your list with these gifts

From Squishmallows to Jellycats, these plush toys are taking over this season

Child development experts share the best gifts for babies — plus, more of our top picks

Inspire their creativity and keep them busy with these expert-approved art gifts for kids

1 year old holding a stocking stuffer while sitting on his dad's lap.

Small in size but big on fun, these stocking stuffers for 1-year-olds will bring your toddler lots of joy on Christmas morning

The countdown is on! Escalate Christmas excitement with these 59 Advent calendars — starting at $8

34 practical and adorable gifts for baby's first Christmas, starting at $7

The Oppenheim Toy Portfolio winners are here — shop the 9 top toys of 2023, along with other highly-rated picks

little girl hugging a teddy bear

16 stocking stuffers for 3-year-olds that’ll keep your “threenager” entertained throughout the holiday season

The Shop Report: 20 bestsellers Shop TODAY readers bought in November 2023

These engaging stocking stuffers for 2-year-olds promote learning and encourage classic play

This is your last chance to grab your kiddo’s dream toys on sale — Score up to 79% off Barbie, Lego and more

We spent hours scouring through Macy's 100,000 Cyber Monday deals - Here are the top 26

Get ‘em before they’re gone — must-have Advent calendar deals of 2023, starting at $11

Stop scrolling! Here are the top trending deals for Cyber Monday you can add to cart

Amazon Cyber Monday deals under $50: Shop Levi's, Reebox and more

Swaddles, bottles and rockers, oh my! Save up to 61% off these Black Friday baby deals

One of the hottest (and most magical) toys of 2023 is on sale for Black Friday

Funko Pop!, Lego and more Advent calendars to grab on Amazon, starting at just $10

You don’t need a time machine to enjoy these 90s toys —they’re all available right now

The ‘90s toy you loved (or loved to hate) is about to be the hottest accessory

Kohl’s just dropped its early Black Friday sale — and deals start at $5!

These a-roar-able dinosaur toys for kids will keep them entertained (and learning)

These are the ‘most coveted’ holiday toys this season, according to Macy’s and Toys‘R’Us

Here’s how to save big on toys ahead of the holidays — up to 75% off on Amazon!

8 award-winning gifts that kids won't want to put down, according to Good Housekeeping

Score big smiles with the kids when you shop these Advent calendars

The Shop Report: 20 bestsellers Shop TODAY readers bought in September

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.