Today marks the Fourth of July, and the Shop TODAY team is celebrating accordingly — by sharing and shopping our favorite products that are made right here in the U.S.
With Google searches for 'made in USA brands' hitting an all-time high in the last few months, there's never been a better time to shop local. Tariffs are poised to potentially raise the price of foreign goods significantly, drawing increased attention to domestically-produced goods.
Whether you live on the East Coast, West Coast or somewhere in between, you can shop and support these businesses right from your couch. Keep reading to shop beauty, food, fashion and more American-made products from brands both big and small.
Made in the USA fashion brands
"Several members of the Shop TODAY team have raved about how Darn Tough makes some of the best socks they’ve ever worn, so obviously I had to hail myself a ride on that bandwagon," says senior editor Jess Bender. "Right off the bat, I can’t get over how soft and breathable the merino wool material is! Even when I was wearing this pair during a 90-degree day outside, my feet remained comfortable and sweat-free. While they’re thinner in consistency, you could tell the construction is well-made and won’t drastically degrade over time compared to other similar styles. All of that said, I’m officially a Darn Tough convert."
L.L. Bean’s popular tote bag is made in Maine. According to the brand, it can hold up to 500 pounds and comes in four different sizes: small, medium, large and extra-large.
Woven details are always in style for summer. These timeless, lightweight earrings can be paired with practically anything in your wardrobe this season. The brand is based out of Charleston, South Carolina, where pieces like this one are made by hand at their creative office.
Back Beat Co. is a California-born and bred brand that specializes in sustainably sourced materials. This dress was previously available to rent from Nuuly, and now it's available for purchase at a major discount through Free People's website.
Every time I (Ekman) wear these earrings, they attract praise and inquiries from friends and strangers alike — I’ve even convinced fellow Shop TODAY fashionista Jannely Espinal to snag a pair! For a summery vibe, I love pairing them with a basic breezy dress or jeans and a tee. Handmade in New York, they’re the cherry on top of a perfect outfit (literally!).
Keep it cool with this classic accessory, which also makes for a great gift. The styles are unisex and you can order by size, or opt for an adjustable style.
Introducing the perfect lightweight layer to toss on for chilly nights, summer boat rides and more. This cozy knit is from a Los Angeles-based brand and is also available in a bright blue shade if a pop of color is more your speed.
I [Ekman] have been obsessed with polka dots lately and can't stop wearing this baby tee from Los Angeles-based brand Campbell & Kramer. It's made from a deadstock fabric that's so soft and breathable, and I love pairing it with the matching shorts for an on-trend, no-brainer outfit.
Did you know that New Balance has a Made in USA collection? The brand has an American manufacturing history spanning over 75 years and continues to produce select products domestically today. These sneakers became an instant classic from the moment they hit the market over 40 years ago, offering superior comfort and performance as running shoes.
Frye has a long history of manufacturing in the USA, and right now, select styles of the brand's classic leather boots are still made right here in the U.S.
"I snagged a pair of short Frye cowboy boots at an outlet store years ago — they’re one of my proudest shopping finds," says senior partnerships editor Francesca Cocchi Zabloudil. "I’m always impressed with Frye for quality leather and construction."
Made in the USA beauty brands
Function of Beauty designs hair care solutions tailored to your hair type and goals, and their products are all formulated and produced in Pennsylvania. With just one use, the brand claims users of this leave-in can expect smoother hair, less breakage, frizz control for 24 hours and heat protection up to 450°F.
In the summer months, taming frizz is of utmost importance. This conditioner from Lather conditions and detangles with a hydrating blend of oils — sans synthetic fragrance, colors, sulfates and parabens.
Your beauty products can multitask, too! This stick can be used on your lips and cheeks to add just a little bit of color or shimmer, so you can step out the door and still feel put-together on the days when you don’t feel like wearing a lot of makeup. We should note that while a majority of Ilia’s products are made in the U.S., some are also made in Italy, China, Germany, Canada and Korea.
Exposure to sun, salt and sand can dry out the skin in summer, but a good moisturizer can restore hydration. This face and body cream is formulated in Jackson Hole, Wyoming (one of the driest climates in the country) and is plant-based.
“Such a gorgeous color and formula,” raves commerce partnerships coordinator Aidan Bradley of this Beauty Award-winning highlighter from LA-based brand Smashbox. “The shimmer adds a nice dewy glow to any makeup look. The rose gold hue pairs nicely with both warm and cool-toned looks.”
"It’s so lovely when you find out a brand you love is made close to you," editor Vivien Moon says. "I’ve been wearing their scents for years and especially love Cowboy Grass for the summer because of its musky and no-nonsense approach to a herb-driven scent. While it’s a men's scent, I still love it for myself for days when I want to feel empowered, as it can be layered with more floral scents to give me the feeling of walking through a prairie. It’s also fitting that this scent is inspired by the American West."
Made in the USA home brands
We spend a lot of time in our cars, but we don’t want any funky odors tagging along for the ride. This made-in-the-USA, natural wood car freshener is designed to clip right onto your sun visor and uses refillable scent blocks to eliminate unpleasant odors. It’s a top seller on Amazon with over 11,000 ratings from customers, and comes in luxe scents like teak, amber, pine, open air and more.
These little blue apples can help extend the life of your produce. Fruits and veggies emit ethylene gas that accelerates ripening, and the ingredients in these produce savers work to help slow the process. You can throw them in the crisper drawer of your fridge, fruit bowl or anywhere else you keep produce, and the brand says that the packets inside the reusable apples only need to be replaced every three months.
This U.S.-made stainless steel pan came out on top in former Shop TODAY recipe editor Kelly Vaughan‘s past tests, in which she crowned it ‘best overall.’ Vaughan’s salmon flipped nicely and evenly without sticking to the pan, onions caramelized evenly without getting burnt and a steak took just seven minutes to cook medium rare with “nice color,” per her testing notes.
Did you know that you’re supposed to replace your pillow every couple of years? The unique, patented gel grid technology on this bestseller is so satisfying to the touch and doesn’t trap any heat. Given that we spend a third of our lives in bed, it’s worth every penny in our book.
KitchenAid's cult-loved stand mixer is made in the USA! It can function at 10 speeds and has even more attachments to help you whip up your greatest kitchen confections yet.
Made in the USA food and beverage brands
Made with seven natural ingredients, the soft serve from LA-based CVT (which stands for “Chocolate Vanilla Twist”) is every bit as delicious in these single-serve pouches as it is straight from the brand’s trucks. The Shop TODAY team is hooked, especially now that they’ve added a twist flavor to their assortment of mouth-watering soft serves.
Fans of Blake Lively might already have heard about the actor’s line of non-alcoholic sparkling beverages, which you can use as a mixer for cocktails or enjoy as an alternative to sodas or seltzers. According to the brand, all of their mixers are made with real juice, clean ingredients and without artificial flavors or sweeteners.
According to the brand, Josh Cellars makes well-balanced and delicious wines sourced from California’s best growing regions. This red wine is one of their bestsellers, and pairs brilliantly with everything from pasta dishes to chocolate desserts.
Production coordinator Camryn Privette recently took a trip out East to tour Tate's Bakeshop's New York-based operations. It's the place of origin of many delicious sweet treats, including these bite-sized versions of the brand's Signature Chocolate Chip Cookies.
Uncommon Goods has an entire section dedicated to products made in America, but this peanut butter sampler set caught our eye. It makes for the perfect gift (and previously won in Shop TODAY’s Gifts We Love Awards)!
Truff's cult-loved hot sauces and oils are made in Southern California and available all over the country. Ask any hot sauce aficionados and they'll let you know that this is the good stuff.
How we chose
To find the best products made in the USA, we used our own experience to identify items that are editor-approved. To round out the list, we also considered popular items from well-known brands with high customer ratings.
