In case you missed the memo, Amazon Prime Day is well underway and will be running through Friday, July 11. Get ready for a few more days of jaw-dropping deals on everything from beauty and fashion to tech and home goods.
From noise-canceling earbuds to durable hardshell luggage, we curated a list of the best items that are currently 50% off or more. No need to spend hours sorting through thousands of deals to find the best offers available. We've taken care of all the heavy lifting!
Scroll down to score steep savings up to 71% off on popular brands like Samsonite, Vera Bradley, L'Oreal and more — starting at only $4. These deals are so impressive that they won't last long (we mean it; several items already sold out since the last time we updated this story!), so be sure to act fast.
Amazon Prime Day beauty deals over 50% off
These travel-friendly nail filers are made from tempered glass and come in a pack of two. Available in two colorways, these durable manicure tools are a great find at only $4.
You can never have enough sunscreen during the dog days of summer. Since this TSA-friendly SPF 70 Neutrogena option is less than $7 during Prime Day, you'll have a little extra coin to stock up on a few bottles.
Featuring a stainless-steel blade, these toe clippers for seniors are ergonomically designed for more precise cutting. These budget-friendly clippers are especially ideal for individuals with limited mobility and are currently 50% off.
This tinted serum foundation is enriched with hyaluronic acid and is dermatologist-tested. Suitable for most skin types, this hydrating formula provides lightweight coverage and leaves skin feeling smoother.
Only certain shades are on sale and they're selling out quickly — so act fast!
This highly-rated foundation is on sale in multiple shades for 60% off. It promises full, breathable coverage and a satin glow.
These eye patches are at nearly 50% off, but it's a deal so good, it's worth mentioning. Host an at-home spa day with these under-eye patches from Grace & Stella. Formulated with retinol and hyaluronic acid, these budget-friendly patches help with eye puffiness and dark circles.
This medicube cream is loaded up with collagen to keep your skin hydrated and glowing. It's formulated to target and treat uneven skin tones.
Score these No. 1 bestselling facial pads for over 50% off this Prime Day. They contain AHAs, BHAs, hyaluronic acid and several other skin-friendly ingredients. Each container has 70 pads, so you’ll be set for a while.
Laura Geller is a Shop TODAY-approved brand and this particular foundation is a No. 1 bestseller on Amazon. According to the brand, it's perfect for people with mature skin, uneven complexions and fine lines and wrinkles.
Gone are the days of needing three completely different tools to achieve your desired curls. This Conair curling wand has three interchangeable barrels ranging from 1/2 to 1 1/4 inch.
Achieve the perfect blowout at home with this all-in-one blow dry brush. This latest model touts 50% less heat exposure and 75% more shine than other methods, according to the brand. When compared to the previous model, its said to have a 30% smaller barrel and slimmer handle along with an improved motor.
Amazon Prime Day fashion deals over 50% off
If you're the sort to constantly switch out purses, this removable organizer that's available in four sizes and over a dozen colorways is the sort of thing that'll save you a headache or two.
When was the last time you've found a pair of jeans for $14 outside of a thrift store? We'll wait...
A quality bra can be expensive, but thankfully, this lightweight option is currently on sale for 56% off. Available in over a dozen shades, this underwire bra features a soft inner sling for added support and has over 5,000 five-star customer ratings.
Shapermint is a Shop TODAY editor-approved brand and right now, you can snag this wireless push-up bra for 55% off. It comes in a variety of colors and has already garnered more than 42,000 reviews.
Spruce up any outfit with these adorable ballet flats from Madden Girl. These comfy shoes come in eight unique hues and feature an adjustable buckle closure on the foot strap for a more ideal fit.
Jean shorts are an essential when it comes to a proper summer uniform. This pair from Levi's (available in straight and plus sizes) is not only on trend, but also heavily discounted.
Between spit-ups, burps and runny noses, this 10-pack of baby T-shirts is a must-have for any new mom. Available in sizes preemie up to seven years, these 100% cotton shirts are super comfy and won't pill in the wash.
A pair of white sneakers is a wardrobe staple. They go with everything from jeans and shorts to summer dresses. Don't miss your chance to snag this pair for 50% off!
You fancy, huh? This fashionable crescent bag from Vera Bradley will perfectly complement any sundress you wear with this summer. Featuring three interior slip pockets, this reliable crossbody is great for storing all your everyday essentials.
Only certain styles of the bag are on sale, so be sure to double check before adding to cart!
Treat yourself to these oversized sunglasses from Michael Kors. According to the brand, they offer 100% UV protection.
This adorable Kate Spade shoulder bag is definitely considered a “run, don’t walk” deal. The lilac color is perfect for summer and it’s on sale for a whopping 60% off.
Other Kate Spade deals over 50% off:
- Cosmos Star Fringe Earrings, $78.99 (was $168)
Amazon Prime Day tech deals over 50% off
Are you always misplacing your chargers? Now is a great time to stock up on smart plugs while they are on sale! This three-pack of mini plugs is not only an Amazon's Choice product but also has over 1,600 five-star customer ratings. Right now, you can bag these for under $20.
These Amazon's Choice headphones come in a dozen hues and offer up to 90 hours of battery life. Right now, these are an unbeatable 50% off.
Always losing your earbuds? No problem! Snag these Amazon Echo buds for half price. According to the brand, they have a 20-hour battery life, charge quickly and are sweat-resistant.
Never worry about leaving your dog home again with this indoor security camera that features two-way audio capabilities. Compatible with Amazon's Alexa, this modern smart home device comes with a USB charging cable, wall mount and screw kit and a quick start guide.
Over here at Shop, we practice the mantra of ABC (that is, Always Be Charging). Kasa is a brand we swear by for all of our smart home needs, including in the charging department with this voice-enabled power strip.
I [Stewart] bought a Ring video doorbell as soon as I moved in to my first apartment and it's come with me to every apartment since. The rechargeable battery version pictured here is apartment-friendly and doesn't require any hardwiring.
Upgrade your headphones with these Beats that are on sale for its lowest price ever, according to CamelCamelCamel. According to the brand, they offer up to 50 hours of playtime on a full charge and, if you're in a rush, a quick 10-minute charge provides 5 hours of playtime.
The Skullcandy headphones promise immersive and adjustable bass from whatever you're listening to. According to the brand, it'll give you 40 hours of total battery life on a full charge and has rapid charging capabilities that will give you four hours of listening on just a 10-minute charge.
Upgrade your smartwatch with the Google Pixel Watch 2. It can track your physical activity, heart rate, stress management and more.
Amazon Prime Day home deals over 50% off
We hate to break it to you, but you should probably add cleaning your Keurig to your weekly to-do list if you're not already doing it. This highly-rated maintenance kit fortunately makes the task much easier by aiding in removing lingering mineral buildup.
Legos are a favorite of kids and adults alike. Right now, you can score this box of 484 assorted pieces while it's at its lowest price ever! It's great for keeping kids entertained (without screens) throughout summer break.
Popular luggage brand Away recently launched on Amazon, so the entire Shop team was beyond eager to see their Prime Day deals pop up on our radar. Even better, some of their items are 50% off! Half-off finds include this lightweight fanny pack and plush sleep mask.
Easily check in on your furry friends when you're away from home with the Furbo — a rotating camera, two-way speaker and treat dispenser. It also provides instant alerts via the app for any barking, unusual activity, emergencies and more.
Start every morning off on the right foot with this high-tech espresso maker. Featuring easy-to-use touch control capabilities, this modern machine is fully automatic and makes top-notch java in no time. It’s basically a steal right now at 64% off.
If your air fryer is looking a little worse for wear, replace it (or upgrade it) with this one from Ninja. It has a five-quart basket that, according to the brand, is dishwasher-safe.
A Keurig is a staple for any coffee lover. This one can not only brew a hot cup of joe, but also has iced coffee capabilities!
Ready for a summer getaway? This lightweight luggage from Samsonite features a scratch-resistant hard shell and has a divider, making it easier to keep your items safe and secure. Score this set that comes with a carry-on and checked bag for 50% off right now.
How we chose
We meticulously combed through over 100,000 products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals that are 50% off or more during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
