IE 11 is not supported. For an optimal experience visit our site on another browser.

34 gifts for dogs and dog lovers that deserve a round of a-paws

From chewy toys to matching sweaters, you'll score major points with these fun, unexpected gifts.
Kara Birnbaum / TODAY
/ Source: TODAY

Dog lovers are a special breed. You know the type: They're forever finding a way to show you videos of their dog's adorable antics, they plan their days and vacations around their pet's playdates, and they're constantly buying new accessories for their pup.

But all with good reason: Dog owners know that showering their pets with amazingness is only fair. After all, there's nothing quite like a dog's comfort, company and unconditional love.

Finding dog gifts for humans for doting dog owners can be especially difficult, but we're here to help. Whether their canine companion is a frosty-faced senior or a brand-new puppy, we curated a group of functional, unique dog gifts that celebrate canines — and their compassionate, loving owners.

To quickly jump to the gift category you're looking for, click on the links below or keep scrolling to see all 34.

Dog toys and treats | Dog beds | Dog leashes, collars, clothes and accessories | Personalized gifts for dogs and dog lovers | Gifts for dog owners

Best dog toys and treats

Yummers Freeze-Dried Cheddar Cheese Gourmet Meal Mix-In

Created by Antoni Poworski and Jonathan Van Ness, these tasty cheese food mix-ins instantly punch up any bowl of kibble. Shop TODAY freelance writer Hannah Baker says her "dog goes crazy for this whenever we add it to her food."

Andy's Dandys Celebration Bone

If you're shopping for gifts for dog birthdays, end your search at Andy's Dandys, a Vermont-based dog treat company on a mission to develop human-grade dog treats in an environment that's inclusive. This sweet treat is topped with a delicious pup-friendly yogurt.

Haute Diggity Dog Chewy Vuitton Toy

The discerning pup with an eye for fashion will love carrying (err, chewing on) this squeaky toy around town.

Pet Zone IQ Treat Dispensing Ball

Ideal for high-energy dogs or those who get bored easily, this food-dispensing toy engages pets physically and mentally: They learn how to roll the ball to get treats out, and pet parents can change the difficulty level as Fido starts to catch on. Plus, it comes in two sizes.

Dr. Catch Dog Puzzle Toy

Not only does this slow feeder encourage dogs not to snarf down their kibble, but it also provides mental stimulation and fights boredom. It has eight moving parts to keep even the most genius of pups busy.

Kong Cute Seas Octopus Dog Toy

It squeaks, it’s durable and it has eight legs — so basically, it’s a trifecta of awesomeness in the eyes of dogs. Pet owners will love that it’s adorable and typically lasts longer than your average dog toy.

Outward Hound Invincibles Green Gecko Plush Dog Toy

Some dogs are relentless chewers who just won’t quit until they shred a toy to tiny little bits. For those who want their dog to feel the joy of ripping apart a toy — but not have that joy last a mere 36 seconds — this is for them. It has an inner Dura-Tuff lining and reinforced double-stitched seams, and it has multiple squeakers to keep the pup’s interest. It’s also stuffing-free, so they won’t have to worry about the pet ingesting fluff.

Hear Doggy Ultrasonic Squeaker Toys

For the dog that loves squeaky toys but whose human works from home and finds the squeaky distracting, look no further than Hear Doggy’s ultrasonic squeaky toys. The toys, available in several cute animal shapes (we’re partial to the purple elephant), makes a squeaky noise that dogs can hear but is virtually silent to the human ear. Happy squeaking.

Outward Hound Hide a Squirrel

You can’t put a price on happiness for man’s best friend, and this toy provides endless hours of fun. Just keep stuffing the squirrels back inside; it’ll never get old.

Barkbox Gift Subscription

This popular subscription box for pets also sends gift boxes filled with customized toys and treats. Your friend’s dog will be thrilled, your friend will be overjoyed — and you’ll be a hero.

Best beds for dogs

Fable Dog Bed

This gorgeous dog bed from pet brand Fable will look great anywhere you place it, and you'll feel at ease knowing it's water-resistant and super easy to clean (just toss the cover into the machine).

Yeti Trailhead 2-in-1 Dog Bed

The Yeti brand is known for rugged adventure gear, and reviewers say it doesn’t fall short when it comes to this bed. Notable features include a sturdy waterproof bottom, a washable cover and a comfy bolster for pups to rest their chin for a snooze. The center section is even removable and acts as a travel pad.

Casper Dog Bed

From the people who created the cult fave “mattress in a box,” this dog bed is thoughtfully engineered to meet a dog’s needs: It has pressure-relieving memory foam and strong support, along with a tough microfiber cover that’s removable for easy washing. Available in four colors: Blue, Eucalyptus, Gray and Sand.

Thermo Snuggly Sleeper Pet Bed

Everyone knows someone who has a hard time keeping their dog out of their human bed. But this electric heated dog bed may be just what it takes. It’s got a 6-watt thermostatically controlled heater that can keep pets warm all year round, or it can be removed so the bed can be used in all seasons. It’s ideal for elderly dogs or those who have trouble staying warm in winter. (And yes, it’s OK to want one for yourself.)

Best dog leashes, collars, clothes and accessories

WagWellies Dog Rubber Rain and Winter Booties

Protect their little paws from rain, snow and ice with these all-rubber slip-on boots. They're great for hot concrete, too, as one reviewer says their Goldendoodle "got used to them right away" and they no longer had to "worry about her paws getting burned walking in the Cali sun."

Kurgo Quantum 6-in-1 Dog Leash

This multifunction leash converts to six different styles, including hands-free around the waist, over the shoulder in a courier style and even as a double dog leash. It’s made of strong nylon, it’s got a padded handle, and it’s reflective.

Illumiseen LED Dog Leash

Help dogs and their owners stay visible to passing cars with this light-up leash. The battery is USB-chargeable and offers five hours of illumination for every one-hour charge.

Whistle Go Explore Pet Tracker

You can’t put a price on peace of mind: This lightweight smart device — which affixes to a pet’s collar — monitors a pet’s health, sets fitness goals and acts as a GPS so you can track a dog’s location and receive alerts when they leave a designated safe place. The charge lasts a couple of weeks when linked to Wi-Fi.

Wild One Aspen Ski Sweater for Pups & People

If your friends like to wear Fair Isle sweaters in winter, they’ll probably like it if their pet does, too. Two percent of all sales of these cozy cotton-acrylic blend jumpers are donated to lifesaving animal rescues.

Foggy Dog Scrunchie And Bandana Set

Known for its preppy, floral and stylish accessories like bandanas, leashes and collars, the Foggy Dog has a cult following among dog lovers. The brand's scrunchie and bandana set is perfect for the dog lover in your life that wants to subtly match their best furry friend. Want to gift just the bandana? This one from Foggy Dog is available at Anthropologie.

Soggy Doggy Super Shammy Dog Towel

Perfect for post-bath or an impromptu dip in the pool, this super absorbent microfiber shammy holds up to seven times its weight in water. It’s even got easy-on hand pockets to help dry soaked pups. The wet dog smell, though? You can’t have everything.

Ouai Pet Shampoo

For the very good dog that deserves a spa day is Ouai's pet shampoo. With notes of floral and citrus, this vegan formulated pet shampoo leaves pups with soft, amazingly smelling fur that will have everyone wanting to snuggle up with them.

Puraclenz Surface and Air Purifier

You'll feel relieved knowing this air purifier is safe to use around pets (and children). The brand says the purifier is able to remove indoor pollutants without releasing harmful materials back into the air.

Personalized gifts for dogs and dog lovers

West and Willow Custom Pet Portrait

These sleek, minimalist pet portraits will blend seamlessly into pretty much anyone’s décor, and pet owners will want to hang it on their walls for years to come.

Take it from one of our Shop TODAY associate editor's dog mom friends: "It's cute and good quality! We received as a gift, and I like that it's more of an elevated portrait versus some you see that look super cheesy."

Custom Pet Phone Case

Think of this as a cooler variation on a pet photo mug. We love the sleek silhouette design, and the pet’s image will keep owners smiling even when they’re on hold for ages.

Personalized Animal Notecard Set

Both sentimental and pragmatic, these adorable handmade notecards can be personalized with the giftee’s name and one of many dog breeds.

Yappy Where's Dog's Name? Book

Get this adorable book for the young people in your life that love dogs. It’s basically Where’s Waldo but with a dog—and you can select from different dog breeds, customize it with any dog’s name and set the book in different cities and states. Perfect for a kid with a dog or even your niece or nephew that loves your pup.

Best gifts for dog owners

Dog Breed Candle

With a wide variety of dog breeds — and rescue dogs, of course — this checks the boxes on semi-personalized and super-thoughtful. These candles are 100 percent soy wax and are vegan, cruelty-free and additive-free.

Bokksu The Premium Dog Lover's Gift Box

An ideal gift pet parents and their pups, this adorable box holds a curated collection of dog toys and treats, including Japanese chocolate, tea and other snacks for humans, a dog-inspired tote bag to carry it all, and a Minoyaki Dog Yunomi Cup.

Embark Dog DNA Test

If your friend has a dog that’s a mystery breed, there’s nothing more fun than trying to uncover the DNA secrets behind a pet’s scruffy fluff or stand-up ears. They’ll love that this kit looks at more than 350 breeds and 210 genetic health risks. Chihuahua on the outside, Great Dane on the inside? You never know until you check.

Bonus: The online platform allows pet owners to see other dogs that are related to theirs.

Travel Pet First-Aid Kit

Most pet owners don’t have one of these, which makes it the perfect gift. The kit includes sterile gauze pads, scissors, adhesive bandages, one roll of medical tape, hand cleansing wipes, disposable gloves, a bottle of saline solution, sting relief pads and other supplies. Plus, a carabiner clip provides a convenient attachment for hikes or trips to the dog park.

Rechargeable Hand Warmer

From the snuggles to the wagging tail there are so many great things about having a dog, but getting outside for a walk on a chilly day can be a struggle. Make it better with this covetable rechargeable hand warmer that will have the dog lover in your life wanting to reach for the leash. Better buy several, though: I gifted one of these to my mom last year and my siblings keep stealing it.

Dog Mom Sweatshirt

For the woman in your life that proudly calls herself a Dog Mom, this cozy sweatshirt, available in a variety of sizes and eight colors, will be her new favorite thing to slip on for morning walks.

"Dog’s Best Friend: The Story of an Unbreakable Bond" by Simon Garfield

This heartwarming, witty book investigates our relationship with man’s best friend, calling upon history, art, science and personal experience.