Missed Prime Day? These Deals Are Still Going Strong — Save up to 70% on Beauty, Fashion, Tech, More

You can still save on your favorite brands like Apple, Tarte, Ninja and more.
Vivian Le / TODAY

Amazon Prime Day 2025, an event created by Amazon, has officially come to a close. The four-day event kicked off on July 8, bringing double the days, along with even more chances for Prime members to save on everything, from beauty to tech and beyond.

If you missed the sale, don't fret! You can still score steep discounts on everything from your favorite beauty products and household essentials to tech and fashion upgrades.

Scroll on to find the best deals still available, organized by category.

Best Prime Day beauty deals

This viral Maybelline mascara is an editor favorite and award-winner. The waterproof version is perfect for summer, since it won’t smudge or run amid sweltering temps or splashes.

More Maybelline post-Prime Day deals:

Neutrogena Ultra Sheer Dry-Touch Water-Resistant Sunscreen Lotion

We’re well into summer, and your SPF supply is probably dwindling. Don’t risk a sunburn and grab this bestselling dry-touch sunscreen that is water-resistant while it’s on sale.

More Neutrogena post-Prime Day deals:

Cosrx Hydrocolloid Patches

The next time you wake up to a zit, don’t pick it — just stick on one of these patches, which are designed to protect the area and shrink the size of your blemish. There are three different sizes included.

Tarte Maracuja Juicy Lip Plump

A Shop TODAY-editor favorite for plumper lips and glossy color, this viral lip balm is still on sale for over 40% off!

Medix 5.5 Retinol Firming Body Lotion

One contributing writer, who’s in her 40s, names this anti-aging body moisturizer the best product she has tried in ages. It won the award for “best body moisturizer for crepey skin” in our Beauty Awards for its ability to hydrate the skin, improve texture, and promote firmness.

Bio-Oil Skincare Body Oil Serum

With an impressive 4.6-star average rating out of more than 170,000 Amazon reviews, this award-winning body oil boasts an impressive track record of helping to reduce the appearance of scars, uneven skin tone, stretch marks and more.

Grace & Stella Moisturizing Eye Masks

These award-winning eye masks contain hydrating ingredients such as glycerin and hyaluronic acid to refresh and revive tired under-eyes. This pack comes with 48 pairs of eye masks so you'll have enough to last you for a while!

More Grace & Stella post-Prime Day deals:

IT Cosmetics CC+ Cream Full Coverage Foundation with SPF 50

With more than 28,000 ratings on Amazon, this bestselling foundation is a Prime Day beauty deal we won’t be skipping. It’s formulated with SPF 50 to provide full coverage, a natural finish while nourishing the skin with anti-aging ingredients. It’s available in a full range of 30 shades.

More post-Prime Day beauty deals to shop:

Best Prime Day household essentials and more home deals

Even if you don’t have a huge budget, you can still make the most of Prime Day. This is one of our favorite under-$5 deals, and it’s also one of the most practical.

Ehznzie Clear Shower Curtain Liner

Be honest, when was the last time you cleaned your shower curtain? No matter the answer, experts told us that you should be replacing it entirely once per year, and this one’s under $5 right now.

Pulidiki Car Cleaning Gel

We spend a lot of time in our cars, so why let crumbs and debris tag along for the ride? This bestselling cleaning gel is so satisfying to use, since it can get into all of the nooks and crannies in your car interior to clean them out completely. It’s also great for keyboards and other tough-to-reach spots around the home.

Brita Premium Filtering Bottle

Never stress about the water quality wherever your travels take you again! This filtering water bottle won a Shop TODAY 2024 Travel Gear Award for being both affordable and high quality.

Glad Tall Kitchen Drawstring Trash Bags (110 Count)

While this might not be the most exciting deal you’ll come across in the sale, it’ll certainly come in handy on garbage day. These trash bags are designed with extra strength to protect against accidental tears.

Modern Threads 100% Combed Cotton Towel Set

Your towels are probably due for an upgrade. Experts say you should be swapping them out every two years! We suggest these 100% cotton ones, which are currently on sale and come in a set.

Bedsure Cooling Queen Sheet Set

Hot sleepers, rejoice! Whether your AC isn’t cutting it this summer or menopause is keeping you up at night, this deal is for you. These bestselling cooling sheets, which are crafted from bamboo-derived rayon, are moisture-wicking, breathable and available in sizes from twin to California king.

More Bedsure post-Prime Day deals:

Ninja Blast Portable Blenders (Set of 2)

Grab two of Ninja’s TikTok-viral portable blenders for more than 20% off!

Chefman Multifunctional Digital Air Fryer

Whether you’re hoping to speed up cooking times, perfectly crisp fries or avoid turning on the oven in summer, an air fryer will completely change the game.

Casper Sleep Element Queen Medium Firm Mattress

Did you know that the average mattress only lasts six to eight years before it needs to be replaced? If you’re due for an upgrade, this top-rated option from Casper might be the key to getting better sleep.

More post-Prime Day home deals:

Best Prime Day tech deals

Iniu Portable Charger

If you always seem to have a low phone battery, having a power bank on hand gives peace of mind. This bestselling charger is currently 27% off for Prime Day.

Apple AirTag

Through Find My App, this tracking device will keep track of your essentials, such as keys, luggage and even pets. Score it now for under $20.

Glocusent LED Neck Reading Light

This reading neck light has three light levels and temperatures, so you can comfortably read your favorite books in bed.

Ikismet Digital Picture Frame

It’s hard choosing one photo to frame! Thankfully, this digital frame allows you to showcase a number of your memories through an SD card, Wi-Fi or an app.

Renpho Smart Scale

This isn’t your typical scale; it can also read your BMI, metabolic age and bone mass. Score the smart health device now for 38% off.

Kasa Smart Plug Power Strip HS300 Surge Protector

Similar to smart plugs, this smart power strip allows you to control even more household devices. It has its own voice control, which is great news for those without an Alexa.

Chamberlain myQ Smart Garage Door Video Keypad

Never worry that you left the garage door open again! These smart home upgrades will help you monitor your garage, as well as indoor and outdoor areas, while you’re away.

Apple AirPods 4

Apple’s newest AirPods were a top pick in our 2024 Gifts We Love Awards for a reason. One Shop TODAY writer says that they offer impressive sound quality and appreciates the adaptive audio features.

Apple AirPods Pro 2 Wireless Earbuds

Talk about a Prime Day deal! The Apple AirPods Pro 2 is at its lowest price ever, according to CamelCamelCamel. You can expect up to six hours of constant play on a single charge.

More Apple post-Prime Day deals:

Insignia 50-inch Class F50 Series LED 4K UHD Smart Fire TV

Save 43% off this bestselling 50-inch Fire TV. It has built-in streaming apps with an Alexa voice control remote, says the brand.

More post-Prime Day tech deals:

Best Prime Day fashion deals

Ztujo Purse Organizer Insert

Tote bags are cute, but many don’t have pockets. That’s when this handy bag organizer comes in. It has ample pockets to hold your laptop, phone, cords, makeup and more. Plus, it’s nearly 70% off!

Charmking Compression Socks (3 Pairs)

A Travel Awards winner, these compression socks are beloved by multiple editors on the team for long-haul flights. Per the brand, they work to promote blood circulation and oxygen flow.

Adoyi Gold Hoop Earrings Set

This earring set is made with 14-karat or 18-karat gold plating and. comes with a variety of options of hoops to wear for any occasion. You’ll get nine for just over $12!

Gloria Vanderbilt Amanda Classic High Rise Tapered Jean

Jeans for $14? Rarely do you see bestselling jeans at this price. Reviewers love this pair for its durability and quality fabric.

Bali Comfort Revolution Wireless Bra

This wireless bra offers full coverage and flexible support, says the brand. During Prime Day, it’s on sale for 55% off.

Lee Relaxed Fit Capri Jean

Capris have been making a comeback and this highly-rated pair is under $20. Reviewers say the fabric is stretchy, comfortable and very soft.

Furtalk Panama Wide Brim Straw Hat

This sun hat offers UPF 80-plus protection to shield your face from harmful rays. Score the bestselling hat for just $27.

Ewedoos Tennis Dress with Built-in Shorts and Bra

This tennis dress is perfect for everything from hitting the courts to running errands.

Puma Women's Carina L Sneaker

You can't go wrong with a white sneaker; from dresses to athleisure, they complement almost anything. Reviewers love this option for the style and all-day comfort.

adidas Prime Backpack

Whether you’re heading back to school or back to the office, this spacious backpack from Adidas will help keep all of your items organized.

New Balance 608 V5 Casual Comfort Cross Trainer

New Balance sneakers are a Shop TODAY tried-and-true brand, and this trendy “dad shoe” style is on sale during Prime Day. Reviewers say they offer “excellent support” for all-day walking.

More post-Prime Day fashion and accessory deals:

Frequently asked questions

This year, Amazon Prime Day is running for four days, making it the longest Prime-exclusive event to date. It started on July 8 and ends on July 11 at 11:59 p.m. PST.

Historically, Amazon Prime Day has been held during the summer months, mainly in July. However, in recent years, Amazon has held a second Prime-exclusive sale in October. The retailer has not announced a fall Prime Day, yet.

Amazon Prime Day is a membership-exclusive shopping event for Amazon Prime customers. It originally launched in July 2015 in honor as a two-day sale and has been honored annually since then. The July 2025 Prime Day is the first time it's been held over four days.

Essentially, yes. Prime Day is an exclusive sale event for Prime members only.

If you don't have a Prime membership, you can join before the sale ends. Some customers may qualify for a 30-day free trial, and the retailer also offers discounts for students and those who need government assistance, such as SNAP EBT and Medicaid.

How we chose the best Amazon Prime Day deals for 2025

We searched through over 300,000 products in fashion, tech, beauty, home and more categories to determine the absolute best Amazon Prime Day 2025 deals, leading up and during the four-day event. We also identify items based on expert recommendations from previous reporting on Shop TODAY and staff-reviewed award winners.

We consider factors such as a high average rating (four stars or more), the number of verified shopper ratings (over 1,000) and specific user feedback. From there, we use the price tracker CamelCamelCamel to fact-check each deal to ensure that they’re at their lowest price in at least three months (or, in some instances, the lowest price ever).