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Cowgirls unite! This viral trend combines 2 beloved styles — a stylist gives their take

Yeehaw! This Western-inspired style has been all over social media.
Simon Marcus Taplin / Getty Images

You may remember the coastal grandmother trend that took the internet by storm. And it wasn't hard to see why — from crisp linen pants to classic white button-downs, the trend was defined by cool and easy-to-style staples that create that casual yet, put-together look that you'd see in an upscale beach town.

However, trends come and go and there's a new kid on the block called the coastal cowgirl that's taken TikTok by storm. Not to mention, Google searches for Western wear have shot through the roof with more musicians dipping into the country music genre.

Keep reading to learn everything you need to know about the latest and greatest and of course, shop our favorite picks that will help you try out the trend. Feel free to add multiple pieces to your cart to really embrace the style or choose just one to help dip your toe in the water.

What is the coastal cowgirl trend? | Coastal cowgirl fashion picks | Meet our expert | How we choose

What is the coastal cowgirl trend?

To get an expert opinion, we caught up with Samantha Brown, a stylist in New York City, who’s all about this new trend that combines the beloved beachy aesthetic with a subtle Western twist. "I feel like there’s something about those hints of Western flair that make things feel a little bit more personal to the person wearing it [as compared to the coastal grandmother trend].”

While it’s still made up of stylish basics, instead of skewing towards a preppy vibe, this one focuses on adding Western-leaning styles into your rotation. “There are those cool Western details, like cowboy boots, suede, quilted and patchwork jackets or vests, denim vests,” Brown says. “Fringe is one of the hallmarks, cowboy hats in both felt or even woven straw as the weather gets warmer, turquoise and silver jewelry … and denim jackets in a casual, loose, relaxed denim.”

While the style seems to be resonating with young women on TikTok, in particular, Brown says that women of all ages can embrace the trend. “What I tell a lot of my clients when they're interested in a trend is that you can dip your toe in it, you don't have to go full-on cowgirl,” she says. “It's incorporating these elements into your day-to-day style so that they feel unique to the person wearing them.”

For example, she says, instead of doing a full wardrobe overhaul in one day, you can start by adding a turquoise necklace or bracelet to a casual outfit or swapping your standard boots for something more Western-inspired.

Coastal cowgirl fashion picks

Chesky Sterling Silver Necklace

Elevated, yet still laidback, these necklaces are the perfect way to dress up any outfit. The simple design makes them easy to pair with any necklaces you already have in your collection.

Women Boho Chain Belt

This chain belt will add a little bit of spice to your favorite pair of jeans or dress. To ensure you find the perfect match, the brand offers multiple variations of this piece ranging from turquoise-infused bulls to golden embellished suns.

Einskey Straw Cowboy Hat

From the beach to concerts, this hat is bound to be a staple accessory in your spring and summer wardrobe. It has the classic design of a cowboy hat but the straw material makes it feel a little more versatile.

Pernnla Pearl Natural Turquoise Endless Necklace

Make any outfit feel a little more on-trend by throwing on this turquoise necklace. The long necklace can be worn in different ways, as a long single loop, as a double-wrapped necklace or even as a bracelet.

Old Navy Waist-Defined Smocked

This darling smocked top is great for the rodeo, dinner and everything in between. One reviewer wrote, “I LOVE this shirt. I just got it and have only worn it once, but I can tell that it is going to become one of my favorite shirts I own!”

Lucky Brand Silver-Tone and Faux Turquoise Hoop Earrings

Every outfit needs a good hoop earring from time to time and this pick from Lucky couldn't be more coastal cowgirl if they tried. Not to mention, the brand has a matching necklace and bracelet set if matching is your thing.

Jolt Women's Lace Trim Long Sleeve Shirt

This flowy ivory blouse with lace trim details gives a subtle nod to the Western-inspired trend without going overboard.

Denim Western Shirt

Coming in at 60% off right now, Gap is doing us all a favor with this denim Western-inspired button-up top. One happy customer wrote, "This is the PERFECT denim shirt, fabric, color, weight. It’s everything I ever wanted in a denim shirt! The small puff on the sleeve is icing on the cake!"

Wrangler Braided Stretch Belt in Black

Some jeans just need a belt and associate producer Audrey Ekman couldn't love this one more. "I’ve been rocking this belt from cowboy-approved brand Wrangler and thanks to the smart woven design, it can be buckled at any length, which makes it really versatile — I can cinch it on my natural waist over a dress and give myself a little wiggle room after a meal (a girl’s gotta eat!)."

Fondeur Turquoise Ring

With this trend, it's all in the details. And this bestselling ring is the perfect way to accessorize your coastal cowgirl 'fit. It's made to order and is available in ring sizes ranging from two to 13 to fit your hands.

luvamia Denim Shirt Long Sleeve

This button-down shirt is perfect for the season. Wear it to the office with a pair of slacks, throw it over a tee and shorts or tuck it into a skirt — the styling options are practically endless. It comes in multiple colors, including light blue denim and white.

Free People Hurley Choker Necklace

Shells and a copper-defined pendant detail? This choker is a great way to participate in the trend in a very under-the-radar manner. We also love how versatile chokers are since they're lovely for layering up or simply styling solo.

"This Is My Cowboy Hat" Vintage Trucker Hat

TikTok can't get enough of the Raw & Rebellious brand and neither can we to be honest. You truly can never go wrong with a classic trucker hat and the embroidery on this piece is great for those who want to cleverly take part in the Western trend.

MEROKEETY Women's White Dress

This dress has the perfect mix of that laidback coastal feel and southern charm on its own, but we love the idea of pairing it with one of the above accessories or jackets to complete the look.

Levi's Carinna Blouse

Established all the way back in 1873, can't go wrong with Levi's. This ruffled blouse walks the line between Western and beachy chic effortlessly. Plus, 30% is automatically applied to this pick at checkout!

HISEA Rollda Cowboy Boots

With nearly 3,800 five-star ratings on Amazon, these cowboy boots are a tried-and-true favorite. They have a synthetic lining that wicks away moisture and a cushioned insole, so the brand says that they provide all-day comfort.

J.Crew Factory Classic Jean Jacket

You can never go wrong with a jean jacket. And while this one is normally more than $100, you can get it for less than $60 right now at J.Crew Factory. It has a nearly five-star rating, and shoppers say that it has the perfect mix of structure and stretch.

Shyanne Women's Oversized Faux Fur Trim Cardigan

While temperatures might be rising, now is the time to buy outerwear for a steep discount and this oversized cardigan is no exception. With a chic faux fur collar, you can hit the beach or the ranch in style.

Free People Women's Bardot Western Shirt

If those white puffy sleeves don't scream coastal cowgirl, we aren't sure what will. Offered at nearly 31% off, make sure to scoop up this pick from Free People before it's gone.

Wrangler x Yellow Rose by Kendra Scott Elle Vintage Variegated Turquoise Magnesite Earrings

Crafted with quality vintage silver over brass and styled in the customer-loved drop earrings that Kendra Scott is famous for, these earrings add a pop of color to any Western look.

Abercrombie & Fitch Ruffle Sleeve Slip Maxi Dress

Part of the new A&F Wedding Shop, this dress is the perfect balance of elegant and casual. To stay true to the trend, grab your favorite cowgirl boots and turquoise accessories and you've got yourself the perfect getup.

Wrangler Retro Suede Fringe Jacket in Black

While this jacket is a splurge, it's made with 100% suede cowhide leather that is buttery soft and will last for many years to come.

Idyllwind Women's Outlaw Performance Western Boots

Another notable boot brand, these boots from Idyllwind have that worn-in look and feature boot straps, a cushioned footbed and leather lining, according to the brand.

Tecovas The Annie Cowgirl Boots

If you're willing to splurge, Brown says that Tecovas is one of her favorite for cowboy boots. This new design from the brand's festival line is a variation of the brand's bestselling boots and made my heart skip a beat. They feature a detailed stitched pattern and are designed to "age beautifully" over time, the brand says.

Meet our expert

  • Samantha Brown is a personal and celebrity stylist in New York City. Having worked over 1,000 fashion shows throughout her career, Samantha uses her industry knowledge to translate fashion trends season to season.

How we choose

The Shop TODAY editors and writers search the internet to find the best products and sales out there. We use our own personal experiences with products and brands to make shopping easier for our readers.