Amazon Prime Big Deal Days is coming to a close, so it's your last chance to score steep savings on all the hottest toys of 2025 —before Black Friday! So take these final moments to get a jump start on holiday shopping for your toddler or stock up on birthday gifts for your 1-year-old. We're here to help.
Our Shop TODAY team sorted through thousands of toys on sale to find the very best deals on Furby, Barbie, Lego and much more. From a Ms. Rachel blanket to nostalgic virtual pets, these Prime Day toy deals have something for everyone, from babies and kids to adults.
Keep scrolling to find the very best toy deals on affordable plushies, building blocks, educational kits and more. Also, be sure to check out more great Prime Day deals before they're gone on everything from fall fashion to beauty essentials.
Budget-friendly pick$5.99$14.99
Express your creativity$13.99$21.99
Prime Big Deal Days Lego deals
Vroom vroom! If you are a classic car lover, you'll have a blast building this green ford mustang which includes over 500 pieces. Also, be sure to download the LEGO Technic AR+ app to learn more about this popular race car.
Hosting Thanksgiving dinner this year? Put together this beautiful, dried flower centerpiece that'll look absolutely stunning on your table or mantel. Right now, it's 30% off.
These creative building blocks come in a variety of colors and are designed to help children develop sensory skills. Add to your shopping cart right now for 30% off.
Yes, adults can play with Lego kits. These mini bonsai trees are super relaxing to build and make a great accent to any home or office. Score now for under $45.
More Prime Big Deal Days toy deals
This Prime Day deal is dino-mite! For under $5 right now, Prime members can score this paint-by-stickers book, which makes a great gift for 4-7 year olds.
Ms. Rachel's friend Herbie is here to help your little one wind down. This cuddly and soft baby blanket is double sided and designed to promote healthy sleeping habits, according to the brand. Right now, it is an impressive 60% off.
If you didn't own a Furby in the '90s, now is your chance. This furry interactive mini pet plays over 45 tunes, phrases and more for hours of entertainment. Did we mention they also make a great stocking stuffer? Rock on!
Help your infant develop their hand-eye coordination with this budget-friendly stacking ring toy and baby blocks from Fisher-Price. Your little one will have tons of fun playing with these educational toys that come in four different styles, including a holiday-themed stack.
Don't have enough time to care for a real pet? Opt for a digital one like this Tamagotchi! This virtual toy allows you to feed it, check its health and much more. Right now, it is a steal at under $15.
Prime Day is the perfect time to stock up on playtime essentials like this 24-pack of Play-Doh. Your toddler will spend hours mixing and molding this modeling compound into shapes, creatures and more. Grab now for 36% off.
Believe it or not, this fidget cube transforms into over 70 shapes and comes in nine colorways. This shape-shifting toy is great for travel as it's super compact and is on sale for under $20.
Cruise with Barbie in this remote-controlled SUV that fits two dolls and includes a set of stickers to make the car your own. This stylish vehicle can used both indoors and outdoors and can reach speeds over 5 MPH, says the brand.
This remote control crawling gecko can scurry across the hall, up the walls and on furniture. Grab this Gifts We Love Winner for 22% off!
Abracadabra! I present to you... this Amazon's Choice magic set from National Geographic. Complete with a magic wand, this popular kit helps teach your children how to do various tricks and illusions for under $25. Beware, a magician never reveals his secrets.
This adorable camera was a 2024 Gifts We Love winner and comes in six vibrant hues. Whether your little one loves snapping selfies or taking pictures of her friends, this digital camera will certainly come in handy.
Featuring 32 geometric tiles, this educational set helps your child learn about shapes while building their own creative structures. This classic toy also has a near-perfect average Amazon rating of 4.9 stars based on 13,000+ customer reviews.
Get your glam on this Prime Day with this fabulous Furby that moves, sings, talks and much more. With over 600 responses and light-up features, this interactive plushie makes the perfect gift for children 6+ and is on sale right now for 35% off.
Save 30% off the popular Toniebox Starter Set. The bestselling toy offers interactive storytelling with character-favorites — sans screens.
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How we chose
We meticulously combed through over 350,000 products on sale during Prime Big Deal Days 2025 to determine the absolute best Prime Day deals on toys during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
