Amazon has announced that its Prime Big Deal Days 2026 event will take place on October 6 and 7.
The October Prime Day event is following a similar timeline to previous years, with the sale kicking off just one day later last year. And if the previous Amazon fall Prime Day is any indication, we bet that this one will be filled with deep discounts and can’t-miss savings.
Keep reading for everything you need to know.
When is October Prime Day 2026?
Amazon’s fall Prime Big Deal Days event will be held from Oct. 6 to 7. The event starts at 12 a.m. PT on Tuesday, Oct. 6, and ends at 11:59 p.m. on Wednesday, Oct. 7.
However, if you’re itching to start shopping, we rounded up some deals that you can shop today.
Amazon Prime Big Deal Days early deals to shop now
Don’t miss your chance to get this set of pillowcases for under $8 right now. They’re made from a bamboo-derived silky material, which the brand says is both cooling and breathable, making it great for hot sleepers.
You’ll stay cozy, no matter the weather in this oversized hoodie. It’s made from a plush fleece material and has a hoodie with a drawstring, so you can keep out the wind and cold.
You can score this award-winning find for a discount right now. It can be clipped onto things like books or tables or stand on its own, so it’s perfect for late-night readers and crafters.
“What stood out to me was how natural my skin looked once the product was applied,” one freelance writer shares about this foundation. “Instead of sitting on top of my face or settling into fine lines, the powder blended with my skin, evening out my skin tone without masking it. While I appreciate the buildable coverage, a light layer was enough to even things out. My skin didn’t look matte or flat, just softly polished ... like my skin on a really good day.”
Meal prepping for the week can be a great way to save time and money in the long run. However, all the chopping that it often requires can be enough to make you want to skip the process altogether and order takeout. Thankfully, this gadget can make quick work of all that prep. With it, you can easily chop, dice, slice and spiralize fruits, veggies, cheeses and more.
The chilly fall weather will be here before we know it! And this sweater is the perfect way to cozy up for the season. You can get it in a range of chic colors, all of which are on sale right now.
“The Anker Nano 3-in-1 is all about convenience, built for anyone who’d rather carry one item than three,” says a freelancer who deemed this the best all-in-one travel charger. It has a built-in plug for easy storage and fast charging.
In need of a new toothbrush? This bestseller is currently 20% off. According to the brand, it features an ultra-powerful motor to help you get a deeper clean. It also comes with a travel case and eight brush heads.
Tired eyes? Soothe them with this heated massage mask. It combines gentle compression with rhythmic vibration and soothing heat to help reduce screen-related eye fatigue and relieve tension in the area, the brand says.
Skip the salon and give yourself a better blowout at home with this brush. “I love how easy this heated brush is to use and how quickly it heats up,” social media producer Dani Musacchio says. “I was worried that this product would make my hair shed a ton, but I actually didn’t notice much fallout while using it...I have pin-straight hair, so I love how this product gave my hair a little more bounce.”
“The Wonderboom 4 makes outdoor listening feel effortless,” one writer shared about this device. “Between the compact size, waterproof floating design and surprisingly full sound, it became one of the most carefree speakers in the group to throw into a tote or backpack and take anywhere. If portability was my top priority, this was one of my favorite speakers to carry and use during testing.”
When does October Prime Day start?
This year’s Amazon Prime Big Deal Days event will begin on Oct. 6 at 12 a.m. PT.
When does October Prime Day end?
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
How long is October Prime Day?
Like previous years, this fall Prime Day event will last 48 hours.
When was October Prime Day in previous years?
In years past, the timing has been similar, falling somewhere between early to mid-October. In 2025, the event was held on Oct. 7 and 8.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
