It’s hard to believe it, but fall is almost here. And along with breaking out our transitional jackets and sipping pumpkin spice lattes, we have something else to look forward to: Amazon’s Prime Big Deal Days event.
Each fall, Amazon hosts a big Prime Day sale, filled with deals on bestsellers, shopper favorites and holiday gifts. But when will the event take place this year? We’re sharing everything we know so far below.
When is October Prime Day 2026?
Amazon Prime Day is technically in July. However, ‘October Prime Day,’ labeled officially by the retailer as Prime Big Deal Days, has been hosted in early to mid-Oct. in previous years. In 2025, the two-day sale event was held on Oct. 7 and 8.
Although Amazon hasn’t confirmed if there will be an Oct. Prime Day in 2026, we predict the sale event, if it returns, will be held during the same time frame. Like July Prime Day, Amazon’s fall sale event has traditionally offered major discounts across multiple popular categories, from home to beauty.
While we wait for Amazon to announce the return of Prime Day in Oct., you can shop these early deals now.
Best Amazon Prime deals to shop now
Stock up on this fall basic while it’s on sale! You can score the No.1 bestselling fitted long-sleeve shirt for under $10.
The brand claims that this mascara provides volume and length with its infused bamboo extract ingredients.
It’s almost that time again to start switching your wardrobe for the next season. These vacuum storage bags will keep your off-season garments tucked away without taking up space.
L’Oreal Paris’ Infallible Skin Ink Concealer has a lot of ‘proofs’: It’s water-proof, sweat-proof, and even humidity-proof. That might be a mouthful, but we aren’t complaining!
Struggle with puffy eyes and dark circles? These under-eye patches feature ingredients like caffeine, collagen and retinol, so the brand says they help reduce fine lines and under-eye bags.
Shop TODAY associate editor Annie Shigo has these and loves them for their great smell and how they are better for the environment. She says, “ I was shocked at how much smaller they are than other detergents I have used, but I love how they work even better than traditional pods.”
Apple AirTag
It’s always a good idea to get an AirTag, especially if you have luggage, pets, or any important items you want to keep track of. From passports to kids’ backpacks, there are so many options for what you can attach an AirTag to for peace of mind and to make sure nothing is lost or stolen.
There’s never a bad time to have good batteries at the ready. This set has both AAA and AA batteries so you can stay fully charged and secure.
Save on one of the biggest shoe trends of the fall with these nostalgic suede clogs, featuring a cork footbed for a customized fit.
You can get Amazon’s popular Fire TV Stick 4K Plus for more than 40% off right now. The latest model of the streaming device features a new modern setup that lets you access your favorite services quickly and more easily, the brand says.
It might not feel like it, but the fall weather will be here before we know it. Prep for the season with a classic denim jacket to layer when the weather is brisk, such as this discounted pick from Levi’s.
Frequently asked questions
As of late, anyone can join Prime for $14.99 or $139 for an annual membership, per Amazon. However, eligible customers can sign up for a free 30-day trial here.
If you're a young adult and/or higher education student (regardless of age), you can experience Prime for a six month trial at amazon.com/joinstudent. Qualifying government assistance recipients can also get Prime at a discounted rate of $6.99 per month when they sign up.
During Prime Big Deal Days last year, the Amazon sales event saw similar discounts as July Prime Day, with deals across luxury beauty, popular tech (Kindles, Apple AirPods) and more. So far, we're seeing major deals on over 350,000 products across the retailer.
The history of Prime Day goes back to July 2015. That year marked Amazon's 20th birthday. In celebration of the retailer's anniversary, Prime Day was born to honor Prime members, per Amazon.
When the global shopping event first launched, it was held over 24 hours. Traditionally, Prime Day has evolved to a two-day sale, but July 2025 marked the first time Amazon hosted the event over four days.
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Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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