Shoppers, we are just days away from Amazon’s October Prime Day sale.
Amazon’s Prime Big Deal Days event will fall on Oct. 6 and 7, following a similar timeline to previous years’ sales. And based on those other sales, we bet that this sale will have plenty of deep discounts and can’t-miss savings. But our team of editors has already seen plenty of deals on everything from hot tech to beauty essentials.
That’s why Shop TODAY contributor Chassie Post joins TODAY to break down early October Prime Day deals that are worth grabbing right now. Ahead of the shopping event, you can snag markdowns on a Dyson vacuum, nearly 50% off on an electric toothbrush and more top deals.
Below, we’re sharing everything you need to know and how you can save ahead of Amazon’s Prime Big Deal Days.
Amazon Prime Big Deal Days early deals seen on TODAY
Post calls these Crest Whitestrips a “mega-Amazon bestseller,” and they’re currently on sale for 24% off. According to the brand, you can expect your teeth to be whitened up to 19 levels in 22 days. Editors and shoppers love that each strip has a non-slip grip to keep them in place for the entire duration of use.
Dermatologists previously told Shop TODAY that electric toothbrushes are “designed to do all the work,” promoting overall oral health. If you’re looking to make the change from a manual one, score this one for 47% off, which Post loves for its bristle movements and ultra-clean feeling. According to the brand, the Philips Sonicare has three intensity settings and comes with a travel case.
If you’re looking to score deals on pricey household items, you’re in luck because the Dyson V8 cordless vacuum is 31% off. Post says she’s a “major” fan of this option and has been using it for years. “It cleans all floor and carpet types and is great for sucking up pet hair,” explains Post. “And, I love that it converts to a handheld and comes with a crevice tool and wall charging dock for easy storage — and so you never run out of battery!
It’s the season to make warm comfort meals, and a Dutch oven is a versatile tool to cook up cozy soups, roast chicken and more fall recipes. This option, in collaboration with legendary chef Bobby Flay, is made of durable cast iron with a double enamel finish, and Post says it looks gorgeous displayed on your stove or table, too.
Whether you’re hosting for the holidays or looking for a gift, Post says this electric wine opener, which is on deal for $20, is a must-have for gatherings. According to the brand, it quickly opens a wine bottle in a matter of seconds, with very minimal effort. Plus, it’s compact so it won’t take up precious counter space.
Fall weather is finally here, which means it’s the perfect time to revamp your favorite cozy styles. These joggers from the Amazon Essentials line are extremely comfortable and versatile enough to wear to the gym, running errands or just lounging around. For under $10, you’ll want to grab multiple colors —there are 17!
More Amazon Prime Big Deal Days early deals to shop now
This formula was named the best vitamin C serum during our most recent Shop TODAY Beauty Awards. According to the brand, it can help brighten and even skin tone, fade rough spots and improve skin texture overall.
“If you want maximum amplification of your lashes, this is the one I’d recommend,” associate market editor Audrey Ekman shares about this mascara. “On a hot, sunny day, I wore this mascara through an afternoon of sunbathing and soaking in an outdoor pool. To be expected, my lashes fell just a bit flatter and clustered slightly after getting completely drenched in the pool, but there was no running whatsoever. I even kept swiping under my eyes with my fingers, expecting to see black residue or flakes come off on my fingertips, but my fears were unfounded — the mascara hardly even transferred.”
“Dare I say, the overall responsiveness and voice control offered by the Fire TV Stick is far superior to my actual smart TV? I do dare, especially since my pricey smart TV doesn’t even have voice control,” writer Danielle Murphy shares about Amazon’s Fire TV Stick, which is currently a whopping 60% off. “Besides that, the Fire TV Stick is actually far speedier when it comes to app installation and general scrolling.”
You can score this award-winning find for a discount right now. It can be clipped onto things like books or tables or stand on its own, so it’s perfect for late-night readers and crafters.
You’ll stay cozy, no matter the weather in this oversized hoodie. It’s made from a plush fleece material and has a drawstring hood, so you can keep out the wind and cold.
Meal prepping for the week can be a great way to save time and money in the long run. However, all the chopping that it often requires can be enough to make you want to skip the process altogether and order takeout. Thankfully, this gadget can make quick work of all that prep. With it, you can easily chop, dice, slice and spiralize fruits, veggies, cheeses and more.
The chilly fall weather will be here before we know it! And this sweater is the perfect way to cozy up for the season. You can get it in a range of chic colors, all of which are on sale right now.
With transitional weather almost upon us, it’s time to think about layers that will work with any outfit or any activity. A cardigan is just the solve and this one is nearly 30% off. It has that comfortable oversized fit and comes in an array of colors so you can find the right one for you.
In need of a new toothbrush? This bestseller is currently 20% off. According to the brand, it features an ultra-powerful motor to help you get a deeper clean. It also comes with a travel case and eight brush heads.
We love a good pair of reliable jeans and we love them even more when they’re more than half off! This pair from Levi’s are high-waisted and come in a variety of sizes so you’ll be able to find the right fit.
If a straightener is what you’ve been looking for, this affordable one might be it. It has ceramic floating plates to distribute heat evenly and an easy on/off switch with fast heating, according to the brand.
Skip the salon and give yourself a better blowout at home with this brush. “I love how easy this heated brush is to use and how quickly it heats up,” social media producer Dani Musacchio says. “I was worried that this product would make my hair shed a ton, but I actually didn’t notice much fallout while using it.”
It’s officially clog season. These cushioned slip-on shoes feature a memory foam footbed, an adjustable strap and a flexible outsole.
This hand mixer allows you to whip up your favorite fall treats and recipes easier than ever. It’s has a cordless design, so you don’t have to worry about a cord, is lightweight and has four speeds. Score it for 30% off — just in time for holiday hosting.
Dental care doesn’t stop at just brushing your teeth. This water flosser will take your oral care to the next level by getting in the nooks and crannies that a toothbrush or regular floss can’t, according to the brand. Right now, it’s 40% off!
“It’s rare for me to find a sneaker that I don’t have to break in, but these kicks delivered supportive strides almost immediately,” says deputy managing editor Jess Bender. These are lightweight, comfortable and supportive, according to the brand.
“The Wonderboom 4 makes outdoor listening feel effortless,” one writer shared about this device. “Between the compact size, waterproof floating design and surprisingly full sound, it became one of the most carefree speakers in the group to throw into a tote or backpack and take anywhere. If portability was my top priority, this was one of my favorite speakers to carry and use during testing.”
Writer Danielle Murphy deemed this curling iron the best for defined curls after testing a handful of options. “The 6-inch barrel is designed with 24K Gold Technology, which helps with getting a faster heat up time, even heat distribution and creating a longer-lasting curl,” notes Murphy.
“This little kitchen miracle makes life so much easier,” says Post. “It’s got seven cooking functions in one appliance. It pressure cooks, slow cooks, sautés, steams and makes rice, yogurt or just keeps your food warm.”
According to the brand, it can cook up to six servings at a time and 70% faster than a slow cooker.
“I bought this a couple years ago when I lived in a house that was covered in very old carpet like everywhere,” editor Kamari Stewart-Jackson shares about Bissell’s popular Little Green Machine. “I used it to breathe new life not just in the carpets but into our couch that had seen better days. I love that you can see the dirty water accumulate in the separate container.”
After testing multiple blenders for our Ranked series, I found this one to be the best option for those making large quantities of food. Even though it only has three speed settings, it delivers a serious amount of power.
When is October Prime Day 2026?
Amazon’s fall Prime Big Deal Days event will start at 12:01 a.m. PT on Tuesday, Oct. 6, and end at 11:59 p.m. on Wednesday, Oct. 7.
However, if you’re itching to start shopping, we rounded up some deals that you can shop today.
How long is October Prime Day?
Like previous years, this fall Prime Day event will last 48 hours.
When was October Prime Day in previous years?
In years past, the timing has been similar, falling somewhere between early to mid-October. In 2025, the event was held on Oct. 7 and 8.
Do I need a Prime membership to shop Amazon Prime Day?
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
What will be on sale during Amazon’s fall Prime Day?
According to Amazon, the two-day sales event will feature Prime-exclusive deals across more than 35 categories, from fall entertaining essentials to hot holiday gifts.
Throughout the event, at midnight, 8 a.m., and 1 p.m. PT each day, Amazon will be dropping limited-time Big Deals, on some of the seasons’ “newest models and brands,” including picks from Shark, Princess Polly and more.
Meet our experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Chassie Post.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
