Amazon’s Prime Big Deal Days is officially here, giving you the chance to score major savings on everything from fall fashion to beauty staples and home upgrades.
To steer us through Amazon’s sale, Shop TODAY executive editor Adrianna Brach stopped by Studio 1A with a highlight of the can’t-miss deals. With discounts up to 62% off, you’re going to want to snag these top deals before they’re gone.
Below, find our expert curation of award-winning items, editor-tested products and more budget-friendly Amazon October Prime Day deals.
Amazon October Prime Day Deals seen on TODAY
This is one of the few times of year you can stock up on luxury skin care, like this pick from Sunday Riley, at a steep discount. The brand’s Good Genes Lactic Acid Treatment is a sensitive skin-friendly formulation that exfoliates to help reveal a brighter, more even complexion, making it a great option to incorporate into your skin care routine heading into fall.
If you want to simplify your makeup routine, these Laura Geller favorites will do the trick. You’re getting more than 45% off the brand’s favorites, including the Quench-n-Tint, which Brach calls “an easy everyday base for when you want hydration and a little coverage without doing a full face.”
If you prefer powder, Brach highlights two options: Balance-n-Brighten for buildable coverage and Balance-n-Glow if you want more of a luminous finish.
A cardigan is a bona fide fashion workhorse, since you can basically wear it year-round between chilly nights, the office and errands, but it truly shines when fall comes around.
“It’s the perfect transitional layer because it’s lightweight enough for those warmer fall afternoons but still cozy... It comes in 16 colors, it’s super soft and it has pockets, which is always a win.” Brach notes. “The fit is oversized, so I’d size down for a more polished everyday look or stay true to size if you want that slouchier duster feel.”
“These are under-$20 leggings you can wear way beyond the gym, which is why I love this category for fall,” Brach says. “Instead of spending a ton on leggings, you can grab an everyday pair while they’re marked down and actually get a ton of wear out of them... It’s my throw-on-and-go fall uniform with an oversized sweater, cardigan or quarter-zip.”
The ankle-skimming pair has pockets, so you always have somewhere to put your phone and keys whether you’re working out, walking the dog or running errands. Select colors and sizing start at $15 during this fall Prime Day.
This steam mop, an updated version of a Shop TODAY Ranked favorite, can tackle stuck-on messes and grime on sealed hard floors. Brach loves that the microfiber pads are washable and reusable, which means you’re not constantly buying disposable ones.
Best Amazon October Prime Day beauty deals
This award-winning mask can be worn overnight, offering deep hydration, minimizing pores and more skin benefits. It’s loved by our editors and shoppers, in fact, over 100,000 were bought in the last month, according to Amazon.
There’s a reason these toner pads have been purchased more than 100,000 times on Amazon in the past month alone. Reviewers rave that they can reduce the appearance of pores and help clear skin with continuous use.
We’re seeing K-Beauty deals aplenty during this Prime sale event, and one we suggest not to skip is this variety pack of sheet masks from Loops. To use, just apply with the textured side on clean skin and leave on for 10 minutes, patting in any excess serum after.
One writer pitted seven popular eyebrow pencils head-to-head (er, brow-to-brow?) to find the very best, and this one took the top spot for “long wear.” It didn’t smudge all day in her tests, and the spoolie is easy to use to blend lines and get a natural look.
Want to fake the look of eight hours of sleep? These eye patches do the trick, per one editor. This set contains 18 pairs, which come individually wrapped so you can even take them on-the-go.
This hair mask is kind of genius. Unlike the standard formulas you apply on wet hair and have to rinse off, this sprays onto dry hair and you can leave it on as long as you’d like. It’s especially smart for overnight use, since it has plenty of time to work its magic and won’t get your pillow all wet.
Stock up on your favorite mascaras this October Prime Day. We know we will be adding this Clinique option while it’s on sale for 27% off. Its long-lasting formula provides voluminous and clump-free results.
This bestselling kit from Olaplex comes with everything you need to cleanse and boost shine, both in and out of the shower, including the brand’s No. 4 Bond Maintenance Shampoo, No. 5 Bond Maintenance Conditioner and No. 7 Bonding Oil. Because who doesn’t want more good hair days?
Check out more Amazon Big Deal Days beauty deals here.
Best Amazon October Prime Day home deals
Our editors love using these shopping events to stock up on everyday household essentials, like toilet paper. This Scott set comes with 12 rolls and is under $5.
The “Spoonula” is your one-utensil-fits-all cooking gadget; it flips, it scrapes, it stirs. Score this bestseller now for under $10.
Now that the sun is setting earlier, we could all use a little extra lighting. This award-winning gadget allows you to read in bed without disturbing your partner, thanks to the targeted beam.
Speed up meal prep with this chopper, which the brand says dices veggies in just 30 seconds. Plus, cleanup couldn’t be easier, since it’s safe to throw in the top rack of your dishwasher.
Upgrade your sleep with these bestselling pillows. The brand says they’re filled with down-alternative materials that won’t sag during the night.
Cozy season is upon us and if you’re looking to upgrade your bedding, Ugg is offering 44% off on this faux-fur, ultra-soft blanket. The brand offers it in multiple sizes, from throw blanket to king bed sizing.
This handy gadget does it all: it vacuums, blows, inflates and even vacuum seals. Plus, it comes with all the attachments you need to get into every nook and cranny, from keyboards to car interiors.
No more extra holes and marks! With this kit, you can nail perfectly hung photos on the first try, with endless use cases including painting, home renovations and beyond.
Check out more Amazon Prime Big Deal Days home deals here.
Best Amazon October Prime Day tech deals
This sale is a perfect opportunity to stock up on household essentials, like AA batteries. These boast a 10-year shelf life and have been purchased more than 100,000 times on Amazon in the last month alone.
During Prime Day, you can expect massive deals on Amazon devices. Such as this bestselling streaming stick that’s over 60% off. It provides fast load times and is compatible with thousands of streaming platforms, per the brand.
This screen protector does more than just safeguard from scratches. It also acts as a privacy screen, shielding your screen from anyone stealing sidelong glances on public transportation and beyond. Plus, it even claims to convert the dreaded blue light into beneficial red light!
If you’re like us, you may be guilty of losing an earbud or two over time. This popular wireless pair with thousands of ratings happens to be majorly discounted right now, so it’s a smart idea to snag a pair to have handy down the line.
We’ve learned that you can almost always count on Amazon devices to be some of the biggest discounts during the retailer’s sales events. The Echo Show 5 is one such example, as it’s marked down to less than $50 right now.
Voracious readers, travelers and night owls alike will appreciate the triumph that is Amazon’s Kindle Paperwhite Signature Edition. With the device in hand, you can access thousands of titles, magazines and more, no matter where you are.
Due to upgrade your old AirPods? The third generation of Apple’s AirPods Pro are equipped with active noise cancellation, live translation, heart rate sensing and more impressive features.
Check out more Amazon Prime Big Deal Days tech deals here.
Best Amazon Prime Day fashion deals
Fresh kicks for fall don’t have to cost a fortune. This kit from Pink Miracle contains everything you need to breathe new life into your most-worn sneakers, boots and more footwear staples, so they’ll look their best all season.
Fall lovers, rejoice! Sweater weather is here. We love to throw on this cozy knit, which is available in a few cute stripe options, with jeans, leggings and skirts alike.
If you’re looking to load your cart with cardigans, scarves and more fall styles, you’re in luck. This “coatigan” is currently on sale for under $35 and complements a variety of fall styles, from jeans to dresses.
This small crossbody bag is ideal for stowing your essentials, whether you’re traveling or running everyday errands. It features quick-access pockets and is easy to keep clean, per the brand.
Select colors and sizing of these trendy New Balance sneakers are on sale for over 50% off during Prime Big Deal Days.
Level up your outfits with this iconic Kendra Scott necklace, which looks great on its own or layered. It’s available in a ton of different gemstone options, so there’s sure to be something for everyone.
Put your best foot forward with these editor-approved sneakers from Dr. Scholl’s. They’re made with a supportive footbed, anti-odor insoles and go with just about anything in your closet.
Check out more Amazon Prime Big Deal Days fashion deals here.
Frequently asked questions
Prime Day Deals are applicable across multiple product categories, from appliances to beauty. However, during the event it is best to shop for Amazon-branded everyday essentials, toys, or kitchen gadgets ahead of the holiday season, according to retail expert, Trae Bodge.
Amazon typically has two big Prime Day events: One in the summer and one in the fall, so this will likely be the last one for the year. However, the e-retailer often has another big sales event around Black Friday and Cyber Monday.
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
Many other major retailers are also having sales right now. Some of the biggest ones include Target Circle Deal Days and Walmart's October deal event.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
We meticulously combed through thousands of deals during Amazon Prime Big Deal Days 2026 to determine the absolute best Prime Day deals during the two-day event. We’ve identified expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. We also fact-check standout deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
