It’s the last day of Prime Day to score the lowest prices on all things beauty and award-winning products from Shop TODAY’s Beauty Awards. From brightening serums to volumizing sprays and anti-aging tools, these award-winners are meant to enhance your beauty routine.
Our editors tested hundreds of products this summer to find the best in skincare, makeup and hair. Many products are starting as low as $10 and others on the higher-end promise real results. Whether you have dandruff issues or fine lines you want to tackle, we’ve got you.
The deals won’t last for long, though – at least until midnight, Amazon will discount these products that are worth the hype and bring your best skin forward this fall. Keep scrolling to discover the editor-approved beauty deals worth adding to your shopping cart now.
Amazon Prime Day Beauty Awards winners on sale
Editor Vivien Moon raves about this brightening powder which offers a subtle radiant complexion. ““It offers a little brightening and I would recommend it to somebody who is interested in a brightening powder that doesn’t feel cakey.”
This creamy formula sculpts your face and adds instant glow — an easy product for those who “struggle with doing their makeup.” “It blended in really easily and left behind bronzed lines along my cheek and jawlines. It’s buildable so you can make it as intense or as light as you want,” vouches writer Emma Stessman.
This award-winning hydrating body lotion is ideal for sensitive skins looking for a smooth feeling. “Nivea is a classic and they’ve delivered once again with this cocoa butter body lotion that is perfectly lightweight yet still moisturizing for the entire body,” says editor Kamari Stewart-Jackson.
Stay away from a chafing situation when you apply this hydrating balm. “Its uses are endless. Pop it in your purse and use it on dry elbows, chapped lips, under eyes, you name it. I got a tattoo and applied a thin layer of this balm on it twice a day to help it heal beautifully,” admits social editor Dani Musacchio.
A blend of hyaluronic acid and nourishing oils helped make this lipstick an award winner. One tester called it “a great drugstore lipstick” and praised its creamy, pigmented formula that glides smoothly across the lips. “I immediately loved how creamy and pigmented it felt as it glided across my lips. While some lipsticks can look chalky, this one has a beautiful shine that leaves my lips looking smooth and polished.” It’s currently 20% off.
This award-winning lipstick lasts all day and offers a neat blurring effect. It’s a matte formula that offers zero smudging or transfers — ideal for those dining and sweating throughout the day. “When Maybelline says “Super Stay,” they mean it. I recently applied this lip tint before several hours of talking, eating and drinking and was surprised to look in the mirror at the end of the night and still see every spec still in place,” shares Stewart-Jackson.
This vitamin C serum is formulated with glycolic acid, vitamin E and other antioxidants to brighten your skin. Anita Chomenko says she enjoyed adding this to her routine due to its light and non-goopy consistency. “The smell of this is seriously so good, and I notice a glow boost, especially when pairing it with a hydrating/glowing toner,” she adds.
Achieve long and eye-catching lashes with this tubing mascara. The best part? It will last 24 hours without weighing down your lashes. “It has a great applicator with a slender tip, but thicker end that allows for precision when it comes to general application, getting into your inner corner and coating your bottom lashes without smudging your lower lash line. And, the formula is the perfect mid-point between being too thin and super thick. This makes it great for evenly coating all your lashes and avoiding clumping when adding layers,” shares specials project associate Jordan Murray.
Want juicy lips? Partnerships editor Kara Quill has been has been using this brand for a while. “It feels so creamy and hydrating on and comes with an easy-to-use applicator, so I avoid getting a tint on the skin around my mouth,” she says.
“I’ve never used a peel-off mask before but have always seen videos of it, so I had high hopes but low expectations in case the internet was duping me,” says Stewart-Jackson. The satisfying peel-off was a plus for her, which is a non-stripping formula easy to use. “This is the type of mask that’s fun and easy enough to use that I would use it several times per week. Plus, my skin looks brighter after using it, which is exactly what it promises.”
Stewart-Jackson says she really loves this eyeshadow sticks for its buildable formula, which only takes one or two swipes. “I use the thicker side to swipe some product onto my eyelid and was successfully able to blend it out with both my fingers and a brush. It dries into a powder at the perfect rate so I’m never rushing to blend it out,” she raves.
Whether you are traveling or always on the road, this makeup brush set will keep you ready. It comes with an LED light mirror and 14 mini makeup brushes to help you blend, conceal, contour and more.
“This is a Shop TODAY bestseller we’ve been singing the praises of for years,” shares executive editor Adrianna Brach. “I personally own and love these.”
“I was pleasantly surprised that this sunscreen managed to balance the line between leaving no white cast, being hydrating and being lightweight,” shares Stewart-Jackson. The sunscreen provides that glowy texture with extra protection courtesy of its non-sticky, and lightweight formula.
This hydrating formula protects your lips while leaving a supple feel. “I love the ease of application and the recommendation to wear overnight as a sleep oil due to it having no color,” shares tester Susan Cocchi.
Upgrade your makeup tools with this award-winning brush featuring a contoured head for easy blends. “This was great when I was in a rush and wanted to blend tinted moisturizer or foundation quickly,” shares deals editor Rebecca Brown. “I didn’t have to worry about how I applied it because I knew the brush would take care of my sloppiness.”
Editor Shannon Garlin says this was a fun product to test. The viral peel-off stain offers a long-lasting effect with waterproof results. “I was a bit scared when applying it because it’s such an electric blue but when you wipe it away a pretty rosy color is left behind. It lasts pretty long, too. I even ate a snack after applying it and it stayed,” quips Garlin.
Want fuller-looking lips without the mess of lip filler? This creamy lip liner helps define and enhance your natural lip shape while delivering a hydrated, comfortable feel. “This product is super easy to use,” Andre mentions during her testing. “The lip liner glides on super smooth and the formula is very creamy.”
Looking for clear skin this fall? Associate producer Cassidy McKenna says she really enjoyed using these pads. “You’re instructed to use it after cleansing, and the combo of a cleanse and face wipe leaves your face feeling so clean and fresh. My face really felt nice after using. It left my face with a dewy look and feel.”
This lightweight and blendable formula is designed to give you that sun-kissed glow. “I was a little intimated by this liquid bronzer when I first tried it,” shares commerce insights associate Lauren Andre. “However, it was just creamy enough that it stayed in place and didn’t go everywhere. It really helped to snatch my face and bronze my complexion.”
This palette offers all the fall-inspired shades of the season. “If you love the basics and want them in one spot, this is is a one and done that can give you a perfect smokey eye. I love that each shade is one I’d reach for on any basis which isn’t the case for all makeup palettes so that is a huge win for this. I don’t have a lot I don’t love about it,” says Moon.
Andre also likes this bronzing tool because, “It was buildable, which was nice because I didn’t end up too bronzed! I was able to mix these with my foundations and moisturizers, and had no issues with pilling or changing the texture.”
Protect your makeup from smudging with this award-winning setting spray. One tester said, “I loved how this really sealed in my makeup for the night. I thought that my makeup lasted so long and did not smudge at all. The great reviews really are there for a reason.”
If your hair craves some hydration, this formula is designed to repair dry and brittle strands. “I’ve been using it once a week, leaving it on for about five minutes and rinsing it out to feel incredibly silky strands. It’s been a godsend for summer, when I’ve been putting my dyed hair through the wringer between dips in the pool, beach time and extra showers,” shares associate market editor Audrey Ekman.
“So, my mom has owned this mask for ages and I stole it from her a couple years ago and still have so much product,” confesses photo editor Kara Birnbaum. I don’t blame her as I also own this mask and keep it hidden in my cabinet for any snatchers. “You will have enough product to last you years and this mask feels so nice on your skin, plus the packaging is great at keeping moisture in without drying out,” she shares.
Keep your smile intact and bright with this electric toothbrush which features a smart pressure sensor to protect your gums. “I honestly loved using this toothbrush from the first time I tried it. It has a lot of power, but it still feels gentle enough to use every day, and my teeth always felt super clean afterward,” says commerce insights manager Donna Pilikyan.
Improve your skin texture with this 3-in-1 LED mask. With only 10 minutes of your time, you can target skin concerns without having to leave the device connected. “The design is really well thought out — it’s not too heavy on and the charge lasts a long time, so it’s not too clunky to move around in if you want to wear this as you do the dishes or chores,” Brach says. Plus, it also offers enhanced light delivery to target oiliness, breakouts and fine lines. “These light masks are such an investment, so the fact that this does all of these things in one makes it a smart buy for the beauty lover who wants to get the most bang for their buck.”
If you’re testing the waters with microcurrent devices, this is a great tool to start with. The tool offers targeted treatment between your eyes, crow’s feet and mouth wrinkles. Whether you need to depuff the under-eyes or plump your lips, this device is designed to target hard-to-reach areas. “It’s low effort, but the payoff is so good. This is nice to smooth out fine lines around the eyes but I also use on the 11s in between my eyes and around my mouth. The key is to be consistent, though,” shares Brach.
Amazon Prime Day Hair Awards winners on sale
One editor found this wand to be the holy grail of hair products which helps to finally tame her baby hairs. “My hair still feels soft to the touch after application, and I can confidently use it for several days in a row before I need to wash my hair,” confirms Stewart-Jackson. I [Espinal] also use this formula when I need to control those flyaways. The formula is gentle without making your hair sticky or flaky — a plus in my hair routine.
Tester Jody Ricevuto, the mother of senior editor Julie Ricevuto likes the glossy and smooth finish this formula provides. “I have super frizzy hair, and nothing seems to make the frizz go away, but this turned my hair into more of a soft wave rather than a frizz. It worked so well, I even brought it on vacation to Jamaica where it’s humid, and it still had my hair looking smooth,” she says.
Editor Shannon Garlin says this shampoo gives her colored hair a much-needed boost. “This conditioner leaves my hair so soft and is easy to wash out, it doesn’t leave any residue behind and make your hair look greasy or feel heavy. When I dyed my hair it was a double processes, meaning it was technically bleached beforehand, and this has helped my hair stay and feel healthy,” she adds.
“I love how easy this heated brush is to use and how quickly it heats up,” raves associate social media editor Dani Musacchio. She says the tool helped add volume to her “pin-straight” hair thanks to the fast heat and negative-ion thermal brush, which aids in reducing frizz.
This award-winning hair tool also won a Ranked favorite by writer Danielle Murphy. She says the 6-inch barrel left a longer-lasting curl and perfectly coiled hair. “I am a big fan of this tool’s design and how easy it is to catch and release sections of hair. When I use this tool, I always get a defined curl, without having to leave my hair on the heat for long,” she shares.
Frequently asked questions
Amazon typically has two big Prime Day events: One in the summer and one in the fall, so this will likely be the last one for the year. However, the e-retailer often has another big sales event around Black Friday and Cyber Monday.
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
Many other major retailers are also having sales right now. Some of the biggest ones include Target Circle Deal Days and Walmart's October deal event.
When is Amazon’s fall Prime Day?
Prime Big Deal Days will begin on Tuesday, Oct. 6 at 12:01 a.m. PT. and it will end Wednesday, Oct. 7 at 11:59 p.m. PT.
What deals will be available during Amazon Prime Big Deal Days?
During the two-day event, you can expect to find deals on plenty of trending finds and giftable items, from top brands like Sony, Tarte, Caraway, Play-Doh, Lego, Dyson and plenty more, Amazon says.
Amazon will be dropping new deals three times daily throughout the event, at midnight, 8 a.m. and 1 p.m. PDT. And, according to the brand, you can find over one million items at their lowest Amazon price of the year so far.
How we chose
The Shop TODAY editors and writers search the internet to find the best products, sales and collections out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
