Amazon Prime Big Deal Days is here, and this year’s deals are not to be missed.
Our editors are working around the clock, combing through the hundreds of thousands of deals that are live right now to find you the very best ones. And we found so many that are over 50% off. And these aren’t just any deep discounts; they’re on products from sought-after brands like New Balance, Laura Geller, KitchenAid and plenty more.
Read on to see all of the steepest deals that our editors have seen so far.
Best beauty deals over 50% off
One shopper says that this product from editor-loved mature beauty brand, Laura Geller, has “become one of those ‘grab it every day without thinking’ products” in their routine. They add, “What I love most is the 2-in-1 design. The pencil side is super easy to use; it has just the right amount of firmness so I can create soft, natural strokes without it looking harsh or overdone.”
One writer shared that their skin “looked noticeably brighter” after the first time that she used this product. The brand says that the unique technology delivers the key ingredients directly to your pores.
“Maybe it was the fatty acids and vitamins found in the maracuja oil; maybe it was the 10 different fruits infused into the formula; I’m no cosmetologist, but I do know that this made my lips feel incredibly plush,” writer Danielle Murphy shared about Tarte’s Maracuja Juicy Lip Balm. “Not only that, but the color payoff was much more intense than expected.”
You can grab this popular flat iron for an impressive 64% off right now. The multipurpose tool can be used for straightening your hair, of course, but the brand says it can also be used to create curls, waves and more.
Best fashion deals over 50% off
A smaller version of this anti-theft bag previously won a Shop TODAY Travel Award. It’s a great option for those who are worried about safety when they’re traveling to a new place, as it features locking zippers, slash-resistant mesh and RFID-blocking slots, the brand says.
Don’t miss your chance to score a big discount on these popular sneakers from New Balance. They have an average 4.4-star rating from more than 45,000 shopper ratings. Multiple reviewers who say their jobs require them to stand all day swear by the sneakers. “If you want a sneaker that’s comfortable right out of the box, holds up for years, and works for both walking and workouts, these are a fantastic choice,” one person wrote.
Best home deals over 50% off
You can upgrade some of your most-used kitchen essentials all at once with this set. You’ll get an oven mitt, pot holder and two large kitchen towels, all for under $16.
According to experts, you should be replacing your bedding every two years or so. And if you can’t remember the last time you swapped yours out, it may be a good idea to take advantage of this deal on a four-piece sheet set. According to the brand, the sheets are deep enough to fit even tall mattresses.
Say hello to more hydrated days ahead. Stanley’s viral Quencher tumbler has a large capacity — 40 ounces — to help you meet your hydration goals.
There’s no limit to what you can whip up in this little machine. It has six different cooking settings, so you can air fry, bake, roast, broil, dehydrate or reheat foods with little preheating time, the brand says.
This single-serve coffee maker does it all. You can easily brew hot or iced coffee, as well as customize the strength of your morning cup of Joe with this machine. It has a 75-ounce water reservoir, so you can brew multiple cups before it’s time to refill.
The carry-on size of this suitcase previously won a Shop TODAY Travel Award. But we think the larger size is perfect for any long trips that you have coming up. According to the brand, the roomy interior allows you to pack all of your essentials and it has organization features to keep all your things exactly where they should be.
Best tech deals over 50% off
Upgrade your streaming experience with Amazon’s Fire TV Stick. It features the latest software, which the brand says gets you to your entertainment quickly, so you can start watching immediately and not deal with slow loading times.
Reviewers say that these earbuds offer “great” audio quality and “solid” battery life. They’re marked down to less than $40 during the sale, which is a 60% discount.
You can score a whopping 78% off this outdoor home monitoring set from Blink. You’ll get an outdoor camera and a battery doorbell, so you can monitor everything that’s happening around your home, including at your front door, even when you’re not home.
Whether you’re reading the latest Jenna’s Book Club novel, streaming your favorite TV show or just surfing the web, this tablet makes it easy with a vibrant, hiqh-quality display.
You can grab a pair of over-ear headphones for 53% off during the sales event. This pair from Bose features active noise cancellation and provides up to 24 hours of battery life on a single charge, the brand says.
Frequently asked questions
Amazon typically has two big Prime Day events: One in the summer and one in the fall, so this will likely be the last one for the year. However, the e-retailer often has another big sales event around Black Friday and Cyber Monday.
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
Many other major retailers are also having sales right now. Some of the biggest ones include Target Circle Deal Days and Walmart's October deal event.
How we chose
We meticulously combed through one million deals during Amazon Prime Big Deal Days 2026 to determine the absolute best Prime Day deals over 50% off during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
