The mother figures in our lives should be celebrated every day of the year, but Mother's Day is one of those days when we can make them feel extra special — which is partially why searching for the right gift can feel overwhelming.
But don't fret. Editor-in-Chief of Woman's Day Meaghan Murphy recently stopped by TODAY to share some of her top suggested picks for gifting. From affordable finds to splurge picks, there's something on this list for every kind of mom. Plus, our Shop TODAY editors also shared the tried-and-true products they've gifted their leading lady over the years.
Keep reading or click the options below to find some gifting inspiration.
As seen on TODAY | Seen on the 3rd hour | Bestselling gifts | Editor-approved gifts | How we chose
If she loves her morning brew$59.00$79.00
To capture memories$9.99$12.95
Mother’s Day gifts seen on TODAY
Giftzza Mother’s Day Package
There are few things that are better than a box of pizza, and one is this gift package from Giftzza. When you open the pizza-style box, the giftee will be welcomed by sweet treats (depending on the pack) and other goodies from small businesses, which are paired alongside a personalized photo and message.
You receive this personalized option once you place your order to make your Giftzza unique to them. “Once drawn, you get a digital copy too and a bonus printed copy with your Giftzza for framing,” says Murphy.
Giftzza Self-Care Package
If Mom doesn’t have a sweet tooth or simply deserves some well-deserved “me-time” (or both!), the brand offers a pack full of essentials for a relaxing at-home spa day, too. Every mom deserves some extra relaxation, don't you think?
Juju + Stitch Cool Mom Sweatshirt
You might recognize the famous movie quote: “I’m not a regular Mom; I’m a cool Mom.” (IYKYK.) For the mom who might relate, this cozy sweatshirt is the perfect opportunity to subtly declare her cool Mom title. The text is lightly embroidered on the left of the chest with a dainty pink heart right next to it. To receive it on time for Mother’s Day, be sure to order as soon as possible.
"My Mom: A Keepsake Interview Journal" book
This interview-style journal is one way to keep all of your memories and sentimental moments in a single location. Whether it be an adventure you had with Mom or some advice received from grandma, the book captures it all so you can get to know her in a different light.
Mark & Graham Ceramic Wave Vase
“Mom gets so many flowers on Mother’s Day, [so] she needs a pretty and personalized place to show them off,” notes Murphy. This vase comes in three colors and patterns and is lined with a gold rim. They can also each be personalized with a monogram or single initials for an additional $12.50. Although this is meant for flowers, Murphy suggests that Mom can use it as a wine chiller, too!
Rocksbox Jewelry Delivery
If Mom loves decorating herself with new jewels, consider gifting her this Rocksbox jewelry subscription. Each month, she’ll have the opportunity to pick three pieces of jewelry (with unlimited swaps!) from designers like Kendra Scott and Kate Spade — all for just $24 a month. Although the pieces are meant to be traded after the month, if she falls in love with one, she can buy it! Price per single piece of jewelry (outside of subscription) varies.
Harry & David Spring Brunch Hat Box Gift
“A special breakfast is a Mother’s Day must, but let Harry & David do the cooking!” exclaims Murphy. The brand says this easy-to-prep brunch deal consists of Wolferman’s English Muffins, Marionberry seedless preserves, easy-bake triple cheese quiche, sliced Canadian bacon and lemon poppyseed cake. Yum!
Mother's Day gifts seen on the 3rd hour
TODAY contributor Chassie Post previously stopped by the 3rd Hour of TODAY to share some of her Mother's Day picks.
For the Mom who loves fashion:
BFFs & Babes Love on the Cuff Sweatshirt
Add a personalized touch to her closet with BFFs and Babes' bestselling Love on the Cuff Sweatshirt. "They are called the 'Love on the Cuff' sweatshirts because not only can you customize the front, but you can customize the cuff on the sleeve with all Mom’s loved one’s names," explains Post. In fact, you can add up to 15 lines on the sleeve to include everyone in the family and include Mom's name along the chest. Styles vary in cost and start at $45.
For the Mom that has a sweet tooth:
Magnolia Bakery Banana Pudding Variety Pack
You might recognize Magnolia Bakery for their cupcakes and cakes, but their banana pudding is one to drool over, too — it even happens to be an all-time fan-favorite. "In fact, the brand told us that in 2023, Magnolia Bakery sold 2.2 million cups of banana pudding, which is equal to 275 tons of bananas!," says Post. "That’s enough bananas to go around the earth 55 times!"
If that doesn't convince you enough, the set comes with three of their top-rated flavors, including two Classic Banana Pudding cups, two Red Velvet Banana Pudding cups and two Chocolate Hazelnut Banana Pudding cups. Yum!
For the Mom who loves being cozy:
Glory Haus The Big Hug Blanket
There's nothing better than a hug from a loved one. Now, Mom can always be reminded of and wrapped around your affection with this Big Hug blanket. Each one comes with 12 soft, writeable tags that you can attach to the blanket to make this gift extra sentimental. "You can write notes of love and gratitude, or be as elaborate as you like and use iron-ons, paint, rhinestones, glitter and more," says Post. That way, Mom is always covered with love!
The blanket is also available in a sage green version.
For the Mom who loves all things beauty:
Wavytalk Ionic Thermal Brush
The Wavytalk round brush has been all over social media because of all that it does for an affordable price point. "What fans love so much about this brush is that it’s a shortcut — it gives you that gorgeous, smooth and voluminous blow-out look and fast," Post highlights. "And the best part — with minimal effort — no blow dryer required!"
Over 10,000 have been sold on Amazon every month, according to the brand, so you might want to grab one of the three colors (it's also available in black or pink) while you still can.
For the Mom who loves beach days:
The Monogram Corner Beachcomber Straw Hat
Mom will be extra fabulous on your next tropical vacation with the Beachcomber Straw Hat. "It’s that super-stylish lifeguard style hat that has been such a big trend," says Post. But what makes this hat extra special is that you can monogram it with her initials. Add two or three initials from 25 drop shadow colors to make this unique to her, no matter if she wears it onshore or poolside. And if you order this hat by the end of day 4/30, you can receive by Mother's Day (with free shipping!).
For the Mom who loves her morning brew:
Keurig K-Iced and Hot Coffee Maker
Moms will receive the best of both worlds with this Keurig coffee maker: It serves hot and iced coffee! It does this with just one push, as the machine can adjust the brewing temperature "for any craving in minutes," notes Post. For instance, your coffee will start off hot so you get the full flavor, but the coffee maker will cool down to minimize ice melt if you opt for an iced version. Talk about useful!
Mother's Day bestseller gifts
Little Words Project Mama Bracelet
These friendship-style bracelets are very on-trend this season — and we can definitely see why. They're stackable, can be paired with any bracelet or watch and there are tons of options. You can opt for pre-made picks like "Mama" or "Grandma," or try one of their completely customizable options. Use her name, inspiring words or phrases to create something that'll make her feel extra special.
Golden State Art Kid Art Frames
This option comes in a pack of two and has a variety of colors to choose from, including blue, walnut and black. The brand says these frames can hold up to 50 pieces of artwork, which is great for storage and organization.
Easy Plant Self-Watering Plants
According to the brand, these plants have a self-watering reservoir, making them a perfect option for beginners, too. The vase comes with a lid that allows you to check if it's time to refill the reservoir, and you'll only have to refill it about once a month. The retailer offers a variety of plant options, from small snake plants to ZZ plants.
Mother's Day editor-approved gifts
BaubleBar East West Initial Pisa Bracelet
This is a deal our editors can't stop talking about. Gift mom a stack-able bracelet with her or your initial for just $10 until 5/6. Other stack-able bracelets are available for the same deal so you can mix-and-match Mom's new everyday jewels. Plus, you can receive 20% all other items, such as custom and fine jewelry, as a part of the promotion.
Zazzle Custom Citrus Lemon Pattern Recipe Binder
Page Laura Millar just bought this recipe binder to give to her mom for Mother’s Day this year. "Her mother (my grandma) has a ton of great Italian recipes she makes for us all the time. She’s talked about writing them all out, so she has them in one place," she explains.
Millar jumped at the opportunity to personalize this binder. "I customized it so it says 'Nonna’s Recipes' on the front! It’s really cute and holds a lot."
Owala FreeSip Stainless Steel Water Bottle
“My mom is a school teacher, so she is always on her feet and hardly has a moment to rest,” says editorial assistant Madison San Miguel. “But she always has a water bottle on hand to keep her hydrated and attentive all day — and this Owala one happens to be her favorite.” San Miguel also notes that the bottle has kept her mother’s drinks cool and leak-proof all-day, so it is perfect for moms who are constantly moving.
Beaulasting Preserved Roses
Associate editor Allie Wise gifted her mom these preserved flowers last year, mainly because they require little-to-no maintenance. “I figured my mom has enough to do, so this way she could enjoy an arrangement of gorgeous roses without having to take care of them daily...like she does with all her kids!” jokes Wise.
These long-lasting flowers are designed to live up to a year and make a stunning addition to any coffee table or windowsill. Each box contains seven roses and you can pick from vibrant shades like yellow and hot pink.
Intelligent Change Becoming a Warrior Journal
The Shop TODAY team appreciates nothing more than a guided journal. It's a new way to tackle self-care, and will promote Mom into dive in and take the time to indulge in some. The journal consists of multiple prompts that promise to encourage reflection and personal growth.
LAFCO New York Champagne Candle
Social editorial assistant Annie Shigo is planning to get her mom one of these LAFCO candles for Mother's Day this year. "She is always buying candles and these scents are so universal that I know she will love them."
This champagne candle has notes of ginger, grapefruit and raspberry for a rich, luxurious scent. Featuring hand-blown glass vessels, each candle is exquisitely unique in its own way to surely make mama feel special.
Amtrak Digital Gift Card
It's no secret that traveling can be expensive, so help mom get to you with this digital gift card from Amtrak. "I’m always looking for ways for her to save some extra money when it comes to making trips back to New York, so I will surprise my mom with this in her email on Mother’s Day morning," says senior editor Jess Bender.
Brooklyn Bagel Par-Baked Bagels & Cream Cheese
"My mom (a lifelong New Yorker) recently moved out of state to a place that’s void of quality carbs," says Bender. "In an effort to give her a taste of home, I’ll probably ship her a dozen bagels from one of my favorite haunts, along with plenty of schmear to hold her over until she makes her way back to the Big Apple."
Choose from her favorite flavors like cinnamon raisin, everything and blueberry to curate her own mouth-watering bag of bagels. It's a great gift for the mom who is a total foodie. Plus, it means she won't have to cook breakfast on her special day.
Sperry Sandy Leather Metallic Sneaker
Mom deserves to shine with every step. These Sperry sneakers are one opportunity for her to do just that. San Miguel’s mom is a major sneaker head since she's constantly on her feet, so she had her eye on gifting this pair. The everyday sneaker is made with smooth and flexible leather that has a unique wet/dry traction. Not only that, it has a metallic wave pattern on its side that prove you can have style and comfort in a single shoe.
Maison Margiela Replica Jazz Club
One thing San Miguel’s mom always requests for Mother’s Day? Fragrance. “She especially loves unisex and layerable scents, which this one is.”
Maison Margiela’s Replica Jazz Club is one of the brand’s most popular fragrances because of its delicious notes of clove oil, chestnut accord and vanilla accord. Any mom who is into warm and spicy scents will surely enjoy everything this one has to offer.
Andine Soleil Tuscany Pant
Who said you can’t wear pajamas in public? Have your mom stay cozy while she’s running errands or conducting meetings in Andine’s Soleil Tuscany Pant. “These are so soft, and make the perfect gift for a mom who is on-the-go, but still wants to wear something cute,” remarks Shigo. “You can wear them to bed and out-and-about.”
Duluth Trading Co. Heirloom Gardening Bib Overalls
If your mom is known for having a green thumb, this is the ultimate gift for her this Mother’s Day. Bender plans to give her mom a pair of these overalls after a fellow editor told her about them. Available in six unique shades and sizes XXS-XXL, these gardening overalls are designed to fit women of many shapes and sizes.
Petite Plume Pima Wide Leg Pajama Set
Shigo is a big fan of these wide-leg pajamas from Petite Plume that are available in five hues. "I think these are so personal with a monogram and a great gift. The fabric is really cooling and makes you feel so put together to go to sleep," she says.
These comfortable pajamas are made of 100% Peruvian Pima cotton and come in sizes XS-XL.
Dolce & Gabbana Light Blue Eau de Toilette Spray
“This is my mom’s absolute favorite scent, and I’ve gotten it for her multiple times,” says commerce editor Amanda Fama. “It’s so fresh, and over the years, it’s become my favorite, too,” she admits.
This luxe fragrance features key notes of citrus, apple and bamboo for a fresh citrusy, floral scent.
Hand and Stone Wellness Gift Card
“My mom loves a spa day together, and we’ve done facials/massages here a few times,” says associate editor Lauren Witonsky. Choose from relaxing services such as hot stone massages and facials in order to give back to the one woman who has given you so much over the years. Every woman deserves a little pampering, right?
Zales 4.0mm Opal and Polished Heart Open Wrap Ring in 10K Gold
San Miguel wants to remind her Mom how much she is adored. As she looks down at her hand, the dainty gold heart and opal (which you can swap for one that matches her or your birthstone!) will signal that to her. Plus, select items are up to 50% off online until May 12th (and up to 40% off in-store), if you're wanting to spoil Mom with new staples this Mother's Day.
Dior J'adore Eau de Parfum & Body Milk Set
Associate editor Kamari Stewart is no stranger to this Dior fragrance as her mom asks for a restock of it every year for Mother’s Day. "I usually take it one step further and buy a gift set like this one or one that has a travel-sized version of the fragrance if it’s available, so she has more than enough to last her through the year. She knows it’s coming but gets just as excited every single year."
This elegant set features J’adore Eau de Parfum and J’adore Lait Sublime body milk. It is also the perfect scent for spring as it has fruity floral notes of ylang-ylang and jasmine.
Amazon Kindle Paperwhite
Associate editor Sierra Hoeger chipped in with her sister last year to buy her mom this Kindle for Mother’s Day. “I swear I got my love of reading from her, so it was an obvious choice in terms of gifts!” she says. This Kindle features an adjustable warm light for nighttime reading and comes in three hues.
“While she loves a physical book, she’s constantly traveling to my sister’s basketball games and the Kindle just makes sense for reading when my parents are driving at night,” Hoeger says.
Jolie The Filtered Showerhead
“I’m very practical when it comes to gifts. At the top of my wish list this year is the Jolie filter showerhead," explains deals editor and (mother of two) Rebecca Brown. "Mother’s Day is a day I block off for uninterrupted self-care, and if that means I get to install a new showerhead that’ll not only give me softer hair but remove harmful chemicals from the water, I’ll be the happiest mom in town.”
Camplux Propane Fire Pit Table
Wise's mother Cindy notes that her favorite summer accessory isn't sandals or a pair of sunglasses. Rather, it's this gas fire pit table, because it brings her family together during both warm and cold months, which is the best gift of all.
Inside Then Out Calm Calm Candle
Infused with the scent of gardenia, this candle will instantly have mom relaxed. One inhale she'll be imaging herself walking through a luscious garden — what's better than that?
How we chose
The Shop TODAY team spoke with TODAY contributor Chassie Post to gain insight into choosing the right gift for Mother's Day, including this season's most trending products and styles.
We then scoured the internet and chose shopper-loved items that met the guidelines provided by the expert. We also shared a few of our personal favorites.
