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Every kid will be asking for these hot toys this year — shop Barbie, Squishmallows and more

Christmas season is almost here!
Nathan Congleton / TODAY

Just because tanning, beach days and frozen treats are at the top of everyone's minds right now doesn't mean that it's too early to start thinking about the holidays. After all, the term "Christmas in July" does exist for a reason.

Last year, some of the hottest (and hardest to score) toys included the Magic Mixies Magical Misting Cauldron and Squishmallows plushies. But you don't have to wait until the holiday season to catch a glimpse of what the most popular toys in 2023 will be.

Laurie Schacht, Chief Toy Officer at The Toy Insider, previously stopped by the 3rd Hour of TODAY to give us a sneak peak of the toys she predicts will be at the top of everyone's wish list this holiday season. Plus, Walmart just released its own hot toy list that's filled with exciting new picks. From Barbie's Dreamhouse to a real cotton candy maker, these toys are trendy and packed with fun.

Keep reading to see the hottest toys of 2023.

Hot holiday toys seen on TODAY

Barbie: The Movie Collectible Doll

If you haven't seen the Barbie movie yet, it's likely because someone beat you to that last ticket in the theater. By the time holiday season rolls around, though, you will have (hopefully!) seen the film and gushed over Barbie's three-piece plaid outfit. Mattel made a doll that wears the same fit!

Barbie The Movie Ken Doll

Though some refer to the pair as "Barbie and Ken," Barbie wants you to say, "It's Barbie and it's Ken." And Ken is enough.

Barbie Dreamhouse 2023

Schacht's next pick is the newest Barbie Dreamhouse. Made with pet lovers in mind, the Dreamhouse includes a puppy slide and pool, pet elevator and pet palace complete with a puppy figure, pet bed and doggie door. It also includes more than 75 accessories and the tallest slide in the Barbie Dreamhouse ever.

Barbie Fashionistas Doll with Brunette Hair

This doll is one of more than 30 Barbie Fashionistas. The doll line is designed "to reflect the world kids see today." They all wear bright and trendy styles.

Hot Wheels RC Barbie Corvette

Keeping on the Barbiecore trend, Schacht thinks Barbie's 1956 Corvette Stingray will be a hot toy this holiday season. The ride can hold two Barbie dolls and has room in the trunk for Barbie's favorite accessories. After the car is all loaded, use the remote control to speed up to five miles per hour.

Make It Real™ Mini Pottery Studio

Schacht's next pick is for kiddos and parents who love no mess, no noise toys. With crafts ranging from beginner to master, the mini pottery studio includes 10 projects for your little one to tackle.

Cra-Z-Art The Real Cotton Candy Maker

By the time snow starts falling to the ground, popsicles and ice cream will have fallen out of style. That's why Schacht is recommending this kid-friendly cotton candy maker that makes fluffy cotton candy in minutes. Schacht says this fast-acting toy works "like magic."

Bitzee Interactive Toy Digital Pet and Case

Even though Schacht's next pick is digital, your kiddo will still be able to touch and feel this hot holiday toy. As your little one swipes, tilts, shakes and touches this little pet, it will grow from a baby to an adult. It will be love at first pet!

The Toy Insider Hot 20 List

Air Hogs Zero Gravity Sprint RC Car

This isn't your average remote control car! While kids can send it zooming across floors like they would a regular race car, they can also extend their range and drive it up the walls or even on the ceiling.

CoComelon Peek-a-Boo JJ Plush

The Toy Insider's editor-in-chief, Marissa Silva, told us that TV and movie characters are a big trend in the toy world this year. And little Cocomelon fans will love having their own mini JJ to play with. Not only does he play peek-a-boo, but he also sings the hit "Peek a Boo" song from the show.

Tamagotchi Uni

Silva told us that this new version of the classic Tamagotchi toy has "more interactivity than ever before." Kids can raise their one-of-a-kind UniTama, play new games and even connect with other devices to go on playdates, exchange gifts or even get married.

Sesame Street Elmo Slide Plush

If you played with Tickle Me Elmo as a kid, you'll love watching your little one have a blast with their own plushy pal. Not only does this new Elmo toy sing and speak (in both English and Spanish), but he also dances to the "The Elmo Slide" and encourages kids to move with him!

Amazon 2023 Toys We Love

Squishmallows Original Harry Potter 10-Inch Gryffindor Lion Plush

Amazon recently released its 2023 Toys We Love list, showcasing some of the most innovative and fun toys this year. Squishmallows are always a hit, and this year there are tons of fun new characters to choose from, including this cute Gryffindor Lion Plush.

LeapFrog Number Lovin' Oven

Your little chef can pretend to cook up some tasty treats and learn counting and vocabulary skills at the same time with this toy. It features more than 30 phrases and songs to make play time more fun.

Clue Conspiracy Board Game

Adults and teens will get a kick out of this new version of Clue. Players will take on the roles of different classic Clue characters as they conspire, gather clues, share info (and tell a few lies) and call each other out to try and discover the "who," "what" and "where" of the plot — or get away with murder!

Educational Insights GeoSafari Jr. Kidnoculars

From the backyard to the park, kids will be able to get a new view of the world around them with these kid-sized binoculars. They're designed with comfortable, large eyepieces and provide two times magnification, the brand says.

Walmart 2023 Top Toys

Paw Patrol: The Mighty Movie, Skye 12-inch Tall Premium Plush Toy

Walmart's 2023 Top Toys list includes 55 different toys, ranging from options under $20 to STEAM learning toys. This affordable pick is perfect for "Paw Patrol" fans. The Skye plush toy is ready to take on any adventure in her pink Mighty Pups uniform.

Magic Mixies Magic Genie Lamp

Magic Mixies' magical surprise toys have repeatedly topped hot toy lists over the last two years. And this year is no different, with the brand's new Magic Genie Lamp popping up on Walmart's list. Kids will follow the instructions, which include rubbing the lamp, revealing a magical ring and watching the mist rise to reveal their new Mixie friend. The process can be done again and again and the Mixie itself is the perfect play companion. It can speak and balance on the lamp!

Furby Coral Plush Toy

Remember Furby? Well, the little creature is back! This new version responds to five commands — dance party, copy cat, tell my fortune, let's chill and light show — and it reacts to petting it on the head and giving it a hug.

Melissa & Doug Super Smile Dentist Kit

One of Walmart's STEAM toy picks this year is a kit that will teach kids proper dental care and even help relieve some anxiety that they may have around trips to the dentist, the brand says. It comes with a set of pretend teeth, "cavity" stickers, examination tools, toothbrush, toothpaste tube and more.