Shop TODAY editors might spend most of their days finding you the best products to shop, but our readers have a knack for discovering great finds, too.
Our readers especially shine during Amazon Prime Day, an event created by Amazon, so we took it upon ourselves to round up Shop TODAY bestsellers that they say are worth adding to cart during summer’s biggest shopping event. Here’s what you can expect: Award-winners, on-the-show favorites, and top-named brands like KitchenAid, Apple and Dove at major markdowns (up to 72% off!), from now until June 26.
Keep reading to discover the Prime Day deals on products most loved (and worth picking up) by our readers, and stay tuned to this page and our Prime Day coverage for frequent updates.
The best Shop TODAY bestsellers on sale for Prime Day
The viral Pink Stuff loved by our readers and editors alike recently launched in a squeez-y tube for direct and controlled application on stubborn stains. We even highlighted it on the show as one of the go-to spring cleaning products.
We, too, are guilty of not cleaning our shoes often. Shoe deodorizers are a handy solution for combating pesky odor, bacteria, and moisture that come with constant wear. The budget find above from Arm & Hammer was commerce writer Emma Stessman’s best overall pick for keeping her shoes fresh.
This versatile, BPA-free glass oil dispenser has two dispensing options for a clean, even pour each time. Use the spray nozzle for a fine mist, and the pour dispenser for a smooth stream.
For windy summer days, the flameless lighter above solves the concern of flames being blown away by bad weather. Plus, it has an automatic power-off chip protection and an external safety lock switch for extra safety.
For a deep clean that doesn’t strip the skin, senior editor Julie Ricvuto recommends Dove’s serum-based body wash for lasting moisture post-wash. “It also combines a 50% glycerin serum with other oils, so my skin feels super hydrated after use,” Ricevuto adds.
Spending time outdoors this summer? Consider adding these mosquito repellent bracelets to your kit. They might look like any other bracelet, but they’re essential oil-infused to conveniently keep pests away.
Durable and heat-resistant, the KitchenAid pot holder set above safely shields your hands and counter from hot pans up to 500 degrees Fahrenheit.
Low on packing space? Use these compression bags to compress bulky items and add extra space for essentials and souvenirs.
Want the best of TODAY? Explore recipes and tips from your favorite TODAY show anchors, including Savannah Guthrie, Craig Melvin, Al Roker and Jenna Bush Hager, plus celebrity chefs, inside the Today Loves Food cookbook. Grab it while it is currently over 70% off.
“This towel exceeded my expectations during a recent heat wave,” wrote SEO writer Jannely Espinal in her review of the best cooling towels. “This design wraps perfectly around my neck while providing a chilling sensation, and it didn’t irritate my skin. Though the towel is damp after activating it with water, the wetness doesn’t transfer to clothes, which makes it efficient to transport inside a bag.”
Espinal also highlighted that the towel is effective at offering cooled relief for a solid length of time in humid weather. “I tested the towel when it was 97.5 degrees outside. When measured, the temperature on the cooling towel was almost 20 degrees less than the outside temperature,” she said.
Anastasia Beverly Hills is the brow expert when it comes to achieving natural-looking brows, and their highly rated brow pencil is currently 30% off for Prime Day.
When it comes to beating the summer heat, a handheld fan can come in handy. We previously gave the Jisulife Handheld Mini Fan the award for “best cooling travel gadget” during our annual Travel Awards for its pocket-sized relief.
If you’re a fan of Miss Mouth’s stain-fighting spray, bring the benefits wherever you go to remove fresh and settled stains.
Did you hear? Capri pants are so back this summer for their flattering silhouette and versatile styling. Explore the trend by shopping the under $15 pick above.
“If you’re like me and don’t use heavy coverage on a daily basis, the sheer tint in CeraVe’s sunscreen offers just enough coverage to blur out major imperfections and give my skin a nice glowy finish,” raved freelance writer Tanya Edwards in her review. “When using on my skin tone, I don’t see any of the white cast that sometimes occurs with mineral sunscreens.”
Every traveler’s worst fear is misplacing their passport. This passport holder not only keeps your passport and cards secure, but it also has a small slot for an AirTag.
If you’re limited on space, this multi-purpose wall outlet extender solves multiple common household problems in one. For instance, it has nine ports, a built-in light sensor, and a small shelf to keep your items and plugs organized.
Eyeshadow sticks help deliver bold and blendable pigment in just a swipe, including the editor-favorite Julep Eyeshadow 101 Stick. It’s currently 22% off for a limited time.
Medicube is one brand our audience frequently picks up during Prime Day. The overnight peel-off mask is a favorite amongst readers and the team. Grab it while it is on sale!
A hack for lasting lip color is a lip stain. And when opting for one that offers comfortable wear and zero to minimal touch-ups, Laneige’s JuicePop Box Lip Tint is a top choice.
Upgrade your summer wardrobe with this dressy blouse from Amazon brand Blooming Jelly, which currently boasts an average 4.5-rating from thousands of verified customers.
You can never go wrong with a basic tee in your wardrobe, which is why grabbing multiple shades (over 30!) in the sweater top above during the sale is a steal.
Another brand our readers shop every Prime Day is Laura Geller, which currently has markdowns up to 59% off on many customer favorites.
“Foundation will even your canvas out, could make you look smooth, can cover what ails you,” Geller herself previously told us in an interview. “We have different foundations. Balance-n-Brighten is our hero product; it’s baked in Italy and that is the easiest one to use. It’s great for mature skin.”
Charlotte Tilbury is making their Prime Day debut this summer, with up to 40% off bestsellers, including Pillow Talk lip liners, blushes and more. Run, don’t walk! (Please note only one shade of this lip gloss is on sale during the event.)
We’ve all relied on Mr. Clean for tackling everyday messes. Back in March, the brand released a bathroom cleaning kit featuring two of the iconic Magic Erasers and one scrubber handle to remove scum and stains in hard-to-reach places.
A current number one bestseller in its category, our team appreciated the comfortable cushion and effective noise reduction the Loop Quiet 2 provided during sleep, regardless if you’re a side or back sleeper. If you’re searching for quieter nights, look no further.
No sewing skills needed — this small sewing gun can repair seams, hem pants, and tweak patches with just a click. Although the stitch is temporary, it offers a quick solution to sudden wardrobe malfunctions.
Here’s your sign to ditch the bagged cheese and grate your own. Over 37,000 customers said this Amazon cheese grater is easy to use, quick at grating (both vegetables and cheese) and swift to clean.
Select colors of the Stanley Quencher are 50% off for Prime Day — yes, really! They’re highly loved by the Shop TODAY team, including social media video producer Anita Chomenko, who has shared that she appreciates “being able to sip it through the straw versus sipping from a cup” because it “is so convenient.”
From repairing furniture to unscrewing the remote, this screwdriver essentially does all the work for you via three electrical settings. Score it now for nearly 25% off.
These workout leggings have all of the appeal: Tummy-control, moisture-wicking fabric, no-dig waistband, among many others. And it’s on sale!
One of the Shop TODAY producers claimed these vacuum-seal bags helped her double-pack her luggage. The pack comes with 12 bags in varying sizes and one rechargeable pump.
Here’s your sign to replace your cutting board. Currently over 40% off, this cutting board has two different sides to reduce the risk of cross-contamination. Use the food-grade 99.9% Pure Titanium, per the brand, for raw meats and the PP side for fruits and vegetables.
Did you know that you’re supposed to replace your bedding every 18 to 24 months? Here’s your sign to: Mellanni’s sheet set is airy, lightweight, and cool for comfort year-round.
“I sound like a broken record because the reviews speak for themselves, but these are really great sheets,” boasts commerce editor Vivien Moon. I love how soft and cozy they are, and genuinely have zero notes because they keep me cool and comfortable no matter how hot I run or how cold it might get. They’re a treat to climb into each night.” And over 300,000 customers agree!
Even though they’re technically yoga pants, TODAY contributor Chassie Post said the pick above could easily pass for a dressier bottom. “From the office to the gym and back again, meet your new favorite pant,” Posts shared. “It’s a true two-in-one: It looks like a polished, wide-leg trouser, but feels like a yoga pant!”
Do water flossers really work? Our experts say so. Although water flossers can be costly, there are some affordable options out there that are just as effective as more expensive ones, such as the pick above from AquaSonic.
“Water flossers use a stream of water to clean between teeth, and are a good option if you have trouble with your grip, have braces or have had other treatments like implants or bridges,” Dr. Jasmin Henville, DMD, previously told us. So, you don’t always have to splurge for a good floss.
Cushionair’s Lane Cork Footbed Sandals are almost identical to one popular name-brand pair, and are at more than half the cost, even when not discounted!
Hunting for the best Prime Day vacuum deals? We have one for you. For a limited time, shop the two-in-one Shark Rocket Vacuum for 50% off.
Apple Watch Series 11
According to Camel, Camel, Camel, the Apple Watch Series 11 is at its lowest price ever during Prime Day. Save over $100 off this tech deal while it is live.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Prime Big Deals Days typically occurs in October over the course of two days. In previous years, Prime Big Deal Days was hosted at the beginning of the month, but has yet to be confirmed.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose the best Prime Day bestsellers deals
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day bestseller deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
