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Ulta's offering 50% off select beauty products — but the deals won't last long

Welcome some new additions to your skin care routine without breaking the bank.
Illustration of beauty products on sale from Ulta and a women putting it on her face while looking in mirror
Ulta's Love Your Skin Event is bringing 50% markdowns on beauty favorites through Jan. 23. Getty; Ulta

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If your New Year's resolutions involve prioritizing self-care, your beauty routine will likely play a larger role in your day-to-day routine. Whether you want to invest in your skin care regimen or find new beauty tools to help you feel your best in 2021, now might just be the best time to get started.

If you're looking to treat yourself without going over any budgeting goals for the new year, consider your search over — Ulta is offering 50% off markdowns on select beauty products every day through Jan. 23, with beauty steals just as good as those seen during its biannual 21 Days of Beauty Event. As part of the beauty retailer's Love Your Skin Event, you can save on everything from moisturizers and creams to foundation from brands such as CoverFX, Murad, It Cosmetics and more. The event officially kicked off on Jan. 3, but there is still plenty of time left to grab beauty favorites worth incorporating into your routine.

While some deals are exclusive to online shoppers, you can also take advantage of these deals in store or buy online and pick-up in store using curbside pickup if you don't want to wait for shipping. Diamond and Platinum Ulta members, however, can score free shipping with any beauty steal purchase made during the event. Each beauty deal will end at 11:59 pm CT and will last for one day only, so act quickly if you don't want to miss out.

As part of today's deals, you can save $34.50 on StriVectin's popular eye concentrate, which typically costs $69.

Tuesday, Jan. 19

StriVectin Intensive Eye Concentrate for Wrinkles

Premium beauty doesn't have to break the bank — you can save more than $30 on this eye concentrate from StriVectin on Jan. 19. Not only does it feature powerful ingredients, but it's also formulated with light-reflecting particles that make dark shadows appear lighter.

You can also grab these picks for 50% off:

Keep reading for all of the deals you can take advantage of throughout the rest of the event.

Wednesday, Jan. 20

Dermablend Flawless Creator Liquid Foundation Drops

With 20 different shades, Dermablend's oil- and water-free formula "can easily be layered for additional coverage," according to one reviewer. It can be used alone or mixed with moisturizers, sunscreen or serums for comfortable coverage and since it is only made with 10 ingredients, it is suitable for all skin types.

You can snag these beauty favorites for 50% off, too:

Thursday, Jan. 21

Elemis Pro-Collagen Cleansing Balm

Free of parabens, mineral oils or any artificial colors, this cleansing balm can be applied to the face using your hands and then removed by using a damp cloth. It cleanses by removing makeup and dirt while also nourishing the skin thanks to ingredients such as elderberry oil and starflower oil.

You can also get 50% off the following products:

Friday, Jan. 22

Tarte Maracuja Oil

Maracuja oil is a versatile oil derived from passion fruit seeds. It can help revitalize the skin since it is packed with vitamin C and essential fatty acids that help your complexion appear more radiant. Tarte's Maracuja oil will be on sale for just $24 during the Love Your Skin Event, so make sure to mark your calendar if you don't want to miss out!

The following products will also be 50% off:

Saturday, Jan. 23

Philosophy Renewed Hope In A Jar Moisturizer

If you've been waiting to give this popular moisturizer a try, now is your chance to do so for less than $20. With over 1,200 five-star reviews from Ulta customers, this anti-aging moisturizer won't disappoint with its lightweight formula.

You can also score 50% off on:

Previous Deals

Monday, Jan. 18

Skyn Iceland Hydro Cool Firming Eye Gels

Want to be kinder to your under eyes this year? Eye gels might be a good place to start. These particular gels from Skyn Iceland are a celebrity favorite, and they get to work in just 10 minutes.

The following products were also 50% off:

Sunday, Jan. 17

It Cosmetics Confidence in a Cleanser Gentle Face Wash

Don't miss the chance to save on this popular face wash from It Cosmetics! Over 90% of reviewers indicated that they would recommend this wash to a friend, and one reviewer with sensitive skin even called it a "holy grail" product.

The following products were also 50% off:

Saturday, Jan. 16

Crepe Erase Overnight Facial Plumping Treatment

If you prefer to let your skin care products get to work overnight, this facial plumping treatment can be applied like a moisturizer right before bed. It's formulated with Crepe Erase's TruFirm Complex and nine super hydrators that work to deliver moisture and restore the skin each night.

The following products were also 50% off:

Friday, Jan. 15

Lancôme Bi-Facil Double-Action Eye Makeup Remover

This makeup remover is celebrity makeup artist-approved. All you'll need is a cotton round or reusable makeup remover pad to swipe off any stubborn eye makeup. It's amassed more than 1,900 reviews from Ulta shoppers, giving it a 4.8-star overall rating.

You could have also grabbed these picks for 50% off:

Thursday, Jan. 14

Murad AHA/BHA Exfoliating Cleanser

Exfoliating is a key part of any skin care routine, and this cleanser from Murad utilizes Jojoba beads that help alleviate dry and rough skin. Thanks to a 50% discount, you can add this powerful cleanser to your cart for less than $25.

The following products were also 50% off:

Wednesday, Jan. 13

Perricone MD Vitamin C Ester Brightening Serum

This vitamin C serum can be used both in the morning and at night to help brighten the skin and revitalize skin texture. The key ingredients in the formula also target fine lines around the eyes and lips.

The following products were also 50% off:

Tuesday, Jan. 12

Exuviance Age Reverse Eye Cream

The eye cream is formulated with peptides, caffeine, botanicals and other skin-loving ingredients that work to target fine lines and dark circles. It's earned over 130 five-star ratings from Ulta shoppers, with many noting its lightweight and non-greasy feel.

"It really does erase those fine lines around your eyes," one recent reviewer wrote. "I have been using for about 2 months and look great. It goes on easy and you only have to use a very small amount."

The following products were also 50% off:

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