Here at Shop TODAY, we know a thing or two about toys. We cover award winners, take a deep dive into what's trending and even research countless gifts to shop for kids of every age — from one to 21! But no matter how many hot holiday picks we throw your way, there's one thing we can't control: Their price.
So, we did even more digging just for you (and your kiddos, of course) and found a number of options that won't break the bank. Whether you want a few stocking stuffers or something extra to put under the tree, there's a toy here for every hobby and budget. See below for our favorites all under $25 — including winners of our 2024 Gifts We Love awards!
Gifts We Love toys under $25
Cra-Z Art Slimy Stitch Slime Toy
In addition to being one of Shop TODAY's top toy recommendations for this year, this slimey character was also named a Toy Insider 2024 winner. If your kiddo gets a kick out of exploring different textures, they'll love this ooey, gooey and glossy slime — that comes in the shape of everyone's favorite little alien!
Brass Monkey Poorly Explained Movies Game
Have you ever had a friend try to describe a movie to you, and it doesn't make any sense? Now, double the struggle, and you'll get this frustratingly amazing cinema guessing game. Each card has what the brand describes as "the worst descriptions humanly possible" of a popular film, and first to guess it wins!
Jellycat Amuseables Croissant
These soft-to-the-touch plushies have become a viral sensation this year, and it's very clear why when you get a look at all the cute stuffed characters available. Just look at this adorable croissant! Good thing it's too cute to try to eat ...
More toys under $25
Learning Resources Learn-A-Lot Avocados
These may look like cute toy versions of avocados, but what you can't see at first glance is how helpful they can be to your child's development. Their pop-apart design can encourage a strengthening in motor skills and their bright interiors offer a better understanding of color matching, per the brand.
Mattel Games Uno NFL Card Game
You know what's better than winning this classic card game? Getting to yell "Uno!" with your favorite football team! Featuring graphics inspired by all 32 NFL teams, this'll make a great gift for all your sport-loving friends and loved ones.
Ooly Shrink-Its! DIY Shrinking Art Bracelet Kit
Who can say the baked their jewelry? Well, your kiddo can, after using this cool DIY bracelet maker. It's as easy as coloring your pre-cut charms, popping them out of their sheet, putting them in the oven (with parent supervision, of course) and voila!, a perfectly sized accessory to add to your stack.
Skillmatics Card Game — Guess in 10 Junior Animals
Take 20 Questions, divide that by half, add animals to the mix and you'll get this kid-friendly guessing game! According to the brand, it's a popular choice for kids ages 3 to 6, and only takes about five minutes to learn how to play.
Song Survivor Card Game
Since being named one of Oprah's Favorite Things, this game already sold out on Amazon, and is now on high demand on its own page! So we suggest grabbing this song-themed competition game before you miss out on the fun.
VTech Pop-a-Balls Push & Pop
One five-star Amazon reviewer (out of 20,000), says their toddler loves this active toy and that it keeps them fully engaged. "This bright yellow bulldozer is durable, easy to use and endlessly entertaining," they say. "It develops fine motor skills, problem-solving abilities and encourages imaginative play."
Crayola Ultimate Light Board
Your artist-to-be will love finding this new, innovative canvas under the tree this holiday season. Not only can they create endless works of art, but they can also switch on an LED light board to make them shine.
Toyk Dinosaur World Road Race
We bet you've never seen a track play set quite like this one. Race back in time to the Mesozoic Era, and lead your dinosaur vehicle through sharp twists and turns to avoid the T-Rex headed your way! The set comes with over 200 pieces to help bring this Jurassic-inspired train track to life.
Fisher-Price Laugh and Learn Coffee Café
One hot latte coming up! Not really, but your little one will hardly notice the difference with this toy cafe set. It's got everything they need to bring the coffee break experience to life, including to-go cups and baskets, measuring tools and even some pretend baked goods!
Hogesa Jigsaw Puzzle Advent Calendar 2024
This toy is the gift that keeps on giving — at least for the full month of December. Each day, a small box awaits you, filled with puzzle pieces that you and your family can spend time putting together to create a truly festive scene.
Infantino Pop-Up Ball Pit
Can you name a single kid who didn't like a ball pit? We'd take that bet. With this find, you can bring the pit to your home! The brand promises an easy setup, and it also come with 50 balls to play with. Plus, it's foldable and comes with a storage bag, making it easy to bring with you while traveling.
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present at any budget, including gifts under $10, gifts under $25, gifts under $100 and more.
Shapermint Essentials Everyday Empower High-Waisted Shaper Shorts
Shapermint Essentials Everyday Empower High-Waisted Shaper Shorts