Target's limited-edition collections and designer partnerships always leave us wanting more. So when the Shop TODAY team heard that the retailer was serving up not just one but four lifestyle collections with author, actress and TikTok sensation Tabitha Brown, we were practically giddy with excitement.
The first drop in Brown's series of Target collections hit the physical and virtual Target shelves on June 11. It quickly caught the eyes of shoppers — many items are on their way to selling out or have already completely sold out! Here, we chatted with the social media personality to learn more about the inspiration behind the collection, her style philosophy and more.
Target sent members of the Shop TODAY team some items from the collection ahead of its release. While some of the items that we tried are already sold out, you can still shop a number of the picks along with a handful of other shopper-favorite items from the line, below.
For weddings, outdoor dinner parties and other summer soirées, this colorful dress is the perfect pick. It features a flattering v-neck silhouette and even has side pockets where you can stash your keys or phone. There are only a handful of sizes left, so you're going to want to grab it while you still can!
Go bold at the beach this summer in this vibrant floral-print bikini. You can grab both items in the set for a complete look or mix and match with other neutral bottoms and tops in your swimsuit collection. The suit is made with a lightweight fabric that is said to be stretchy and fully lined to help you feel comfortable and confident.
Take a walk on the wild side in this fun top. Perfect for anyone who wants to try to embrace the maximalist fashion trend, you can play up the eccentric vibe with some bold accessories or let them stand out with a white tee and sneakers.
If you practically live in shorts during the summer, you know that finding a comfy pair is critical. This high-rise option is made from a soft linen material to keep you feeling comfortable. We definitely recommend grabbing the above top and wearing the two options as a matching set!
Whoever said that you can't mix prints obviously hasn't seen this swimsuit. The one-piece suit is a seriously fashionable choice, with its puffed sleeves, cutout design and mixed polka dot and striped patterns.
Bring a retro feel to your wardrobe with this polka dot midi skirt. While you can pair it with the above swimsuit, we also love the idea of wearing it with a button-down and some colorful accessories. A representative from the brand shared that this was a "guest-favorite" item from the collection, so we're not surprised to see that there are only a few sizes left!
Stylish, lightweight and comfortable (they have an elastic waistband!), these pants will check all your boxes for summer. While they're technically made to be worn as a cover-up, we don't blame you if end up wanting to wear them everywhere.
Can't get enough of tropical patterns this summer? You can also grab this cute puff-sleeved dress in the same print! According to the brand, it's made from a soft lightweight fabric that will keep you feeling cool and comfortable on hot days. Plus, it has side pockets, so you can always keep your essential items close by!
This sleeveless dress seems like an elegant choice for any event you have coming up this season. It features a V-neck silhouette, front tie and adjustable straps for comfort.
Ready to rock something bold at the beach? We have set our eyes on this floral print one-piece. The front tie is fun and flirty, and the underwire construction provides added support. Plus, it comes with removable straps so you can switch up the style every time you wear it.
Fruit accessories are always in style for the summer. And this lemon handbag has a classic rattan design, so it should be easy to pair with any outfit.
Searching for a fun top to pair with your favorite black bikini bottoms? This bright and bold option is another guest-favorite pick from the line. It has removable cups and a built-in underwire, so you'll feel comfortable and supported during beach and pool days.
Tabitha Brown Target collection
The new line features more than 75 items, including clothing, swimwear and accessories, and the items range from $10 to $44, with most items ringing in at under $30. Keeping things at a budget-friendly price point was important for Brown.
"I know my fanbase," she told us. "I know they are working women, they are moms and stay-at-home moms. They are small business owners. I wanted everybody to be able to afford the collection. It doesn't cost a lot of money to look good."
Brown said she designed her entire collection to make women feel "confident and comfortable." "If you're not comfortable it takes away your confidence," she said. She said that adding pockets and using breathable materials were two priorities for her. "I wanted to make sure everything had a little elastic at the waist because I love to eat!" the foodie and vegan chef said.
After being stuck at home for the better part of two years, Brown was inspired to incorporate plenty of bold colors into her designs. "This summer, people are finally getting out of their homes again. What better way to begin summer 2022 than with fun colors?" she said. "I'm all about dressing for how I feel. My mom taught me that."
Her inaugural collection also includes a plethora of fun patterns. "I don't wear black often but I love a polka dot!" she said. Flirty fruit prints appear in the cheerful lineup, and Brown is particularly fond of one green and orange cheetah print. "It's so fun and different," she said. "I love a pattern!"
If you end up falling in love with Brown's first collection (how could you not?), you'll be happy to know that there are three more planned for the next year. In addition to apparel and accessories, she'll be releasing several other lifestyle items, including home and office, food and kitchenware and entertaining must-haves.
“At Target, bringing joy to our guests is at the heart of everything we do," Jill Sando, Target's executive vice president and chief merchandising officer, said in a statement. "Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all.”
“We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited time collections that we know guests will love.”
For more stories like this, check out:
- The swimsuit trends taking over this summer, according to Women’s Health
- 20 affordable summer styles to shop from Marshalls and T.J. Maxx — starting at $13
- The new Pioneer Woman summer fashion line dropped — and everything’s under $25